systeme.io

Top 23 Best Tools For Your Small Businesses In 2021

Best Digital Marketing Tools

Table of contents

1. Marketing and Sales

    1.1. All-in-One

        1.1.1. systeme.io

    1.2. SEO

        1.2.1. Nightwatch Rank Tracker

        1.2.2. Cognitive SEO

        1.2.3. Netpeak Software

        1.2.4. Ahrefs

        1.2.5. SEMrush

    1.3. Content marketing, PPC, Social Media

        1.3.1. SocialPilot

        1.3.2. Adzooma

        1.3.3. DesignWizard

        1.3.4. BrandMentions

        1.3.5. Compose.ly

        1.3.6. TextOptimizer

    1.4. Sales

        1.4.1. KyLeads

        1.4.2. BetterProposals

        1.4.3. Reply

        1.4.4. Uplead

    1.5. Email marketing

        1.5.1. Moosend

        1.5.2. Mailtrap

2. Customer Service

    2.1. Tidio

    2.2. Helpscout

3. Collaboration and Operations Management

    3.1. Brosix

    3.2. GenBook

    3.3. Spendesk

Running a business is a lot of hard work.


It is a risky, and often an expensive, journey that can either end up leaving you broke and exhausted or successful and thriving. 


The outcome depends on several factors that you can or cannot control.


One thing is certain - without the right stack of tools, growing your small business effectively and scaling up can become impossible.


Luckily for you, we’ve prepared a list of must-have and affordable tools that you can use to automate your operations and take your business to another level.


Let’s take a look at them.

1. Marketing and Sales

To effectively design and execute on your marketing plan, you need to equip yourself with tools that allow you to automate processes and save time and money.


Investing in your marketing and sales is especially important in the first stages of business growth as you need to increase your brand’s awareness, gain recognition and trust. 


This cannot be achieved without marketing your products and services to the right group of people.


Below are the tools (some are free) that you can use to master your SEO, content marketing, and sales.

1.1. All-in-One

1.1.1. systeme.io

Powerful tool that helps you kickstart your business. 


Systeme allows you to build sales funnels, run email marketing campaigns, launch a blog, affiliate program, webinars an online course.

Systeme.io's website

Systeme.io's website

Plans:

Free: 14 days trial

Pro: From $47

1.2. SEO

Monitoring the SEO performance of your website should be a crucial part of your marketing strategy


Investing in producing the SEO-optimized content has a chance of bringing you tons of free traffic (organic) from Google.


However, in order to track your progress and spy on your competitors, you need to equip yourself with the right set of tools


I’ve put together a short list of affordable solutions below.

1.2.1. Nightwatch Rank Tracker

Affordable SEO solution for small and large businesses. 


Accurate rank tracking, segmentation, reporting, backlink monitoring.

Nightwatch's website

Nightwatch's website 

Plans:

Free: 10 days trial

Pro: From $19

1.2.2. Cognitive SEO

A powerful set of SEO tools that will allow you to optimize your website and bring more organic traffic


Cognitive SEO include backlink analysis, rank tracking, site audit, dashboards, and more.

CognitiveSEO's website

CognitiveSEO's website

Plans:

Free: 7 days trial

Pro: From $89

1.2.3. Netpeak Software

A set of SEO tools for on-page and off-page SEO


It includes the SEO crawler and a research tool for bulk SEO analysis. 


Netpeak software is a great and affordable alternative to popular SEO tools that provides both - basic and advanced features.

Nextpeak Software website

Netpeak Software website

Plans:

Free: 7 days trial

Pro: From $15.20

1.2.4. Ahrefs

The leader in the world of SEO softwares, Ahrefs is a safe choice for any business. 


Keyword research, backlink checker, content gap analysis, site audit - Ahrefs has it all. 


It’s a comprehensive tool used by both - SEO pros, and amateurs. The downside? No free plan!

Ahrefs's website

Ahrefs's website

Plans:

Pro: From $99

1.2.5. SEMrush

All-in-one SEO tool to monitor the performance of your website. 


SEMrush is one of the most popular options among digital marketers and SEO professionals. It’s

SEMrush's website

SEMrush's website 

Plans:

Free: 7 days trial

Pro: From $15.20

1.3. Content marketing, PPC, Social Media

To stay organized and manage your content and ads campaigns successfully, you need to have the tools which allow you to schedule things in advance. 


It’s imperative that you automate as many processes as possible and focus on growing your business by developing your products or services.


Instead of using expensive and limited tools, you can try a few alternative solutions instead


Here are 3 powerful tools that can help you with managing your social media, your ad campaigns and designing awesome visual content for both.

1.3.1. SocialPilot

Social media marketing tool to manage multiple accounts. 


SocialPilot has powerful in-built analytics, white label option, social inbox, content discovery tool, and more. 


It’s a cost effective alternative to other popular (and often overpriced) social media management tools. 


Available in 3 different plans.

SocialPilot's website

SocialPilot's website

Plans:

Free: 7 days trial

Pro: From $15.20

1.3.2. Adzooma

A comprehensive (and free in a basic version) tool for optimizing Google, Facebook and Microsoft ads


Adzooma allows you to design and manage your campaigns, add a marketplace (for SaaS), create reports and add unlimited users.

Adzooma's website

Adzooma's website

Plans:

Freemium plan forever

Pro: From €499

1.3.3. DesignWizard

An intuitive and powerful graphic and video design tool


DesignWizard allows you to create beautiful visual content within minutes. 


A must-have for any small business in need of content for social media, ads or blog.

DesignWizard's website

DesignWizard's website

Plans:

Free basic plan forever

Pro: From $9.99

1.3.4. BrandMentions

A powerful tool to monitor mentions about your brand, your competitors and other relevant topics, which should be used by every small business. 


With BrandMentions you can start managing your brand’s reputation, turn unlinked mentions into quality backlinks, and learn more about your rivals’ marketing strategy


Turn your social listening on!

BrandMentions's website

BrandMentions's website

Plans:

Free: 7 days free trial

Pro: From $49.99

1.3.5. Compose.ly

High quality content marketplace that you can use to hire professionals to speed up your writing process


With Composely you will easily produce blog posts, landing pages content, white papers, product descriptions, and more. 


A great solution for small businesses that want to outreach content writing to focus on optimizing other processes to grow even faster.

Composely's website

Composely's website

Plans:

Self Service: From $74.95/500 words

Pro: From $999/month

1.3.6. TextOptimizer

A simple, yet incredibly effective tool to support your content and SEO strategy


Using TextOptimizer you can find LSI keywords, explore new content ideas, and tailor your content to match search engine’s expectations.

TextOptimizer's website

TextOptimizer's website

Plans:

Free: 7 days free trial

Pro: From $60

1.4. Sales

Closing deals is the backbone of your business’s success


Without sales, your business cannot operate profitably.


Using the right tools for each stage of your sales funnel is crucial if you want the process to be effective and automated. 


Below there is a selection of affordable lead generation and sales tools to help you handle your sales process.

1.4.1. KyLeads

An affordable pop and quiz maker tool for lead generation. 


Kyleads allows you to design personalized lead capture forms to build a huge email list effortlessly. 


Equipped with advanced targeting options, customization, and reports, Kyleads is a great alternative for small businesses.

KyLeads's website

KyLeads's website

Plans:

Free: 7 days trial

Pro: From €50

1.4.2. BetterProposals

A must-have tool for creating sales proposals


BetterProposals speeds up the process of closing deals by designing high-converting and easy-to-sign proposals


It helps in keeping track of and managing your sales pipeline, as well as, saves plenty of time otherwise spent on preparing sales deals.

BetterProposals website

BetterProposals website

Plans:

Free: 7 days trial

Pro: From $19

1.4.3. Reply

A comprehensive sales engagement platform


Reply helps to automate the sales processes, including email search, outreach, and calls. 


Perfectly suited for small businesses looking for an all-in-one solution that can help their sales team focus on non-repetitive, high value tasks, namely closing the deals.

Reply's website

Reply's website

Plans:

Free: 7 days trial

Pro: From $50

1.4.4. Uplead

A sales platform perfectly suited for small businesses looking to scale. 


Uplead is a must-have tool that allows companies to connect with qualified prospects


Equipped with a massive database, this sales intelligence tool will ease work of any sales professional, and help to manage and automate sales workflows.

Uplead's website

Uplead's website

Plans:

Free: $0 for 5 credits

Pro: From $99

1.5. Email marketing

It’s one thing to generate leads and quite another to convert them into paying customers. 


That’s where email marketing steps in


It’s a crucial part of the sales cycle that allows you to build a strong relationship with your prospects, build trust and slowly push them down the funnel.


Below there is a handpicked selection of the best email marketing softwares for small businesses.

1.5.1. Moosend

All-in-one marketing platform focused on email marketing. 


Moosend is a popular option for businesses looking for a powerful tool to run their marketing campaigns with ease. 


From drag-and-drop email editor to intuitive landing page builder, reporting, analytics and ready-to-use templates, Moosend has it all, and more.

Moosend's website

Moosend's website

Plans:

Free: Forever Freemium Plan

Pro: From $8

1.5.2. Mailtrap

A must-have tool to test emails before they are delivered to real customers. 


Mailtrap is a great addition for every team that is focused on delivering the best customer experience possible in email marketing


Features include: SPAM & blacklist testing, HTML tests, test emails management, and more.

Mailtrap's website

Mailtrap's website

Plans:

Free: Forever Freemium plan

Pro: From $9.99

2. Customer Service

Providing outstanding customer support should be the backbone of your business.


It is especially important for small businesses just starting out. 


Acquiring a following of loyal customers at the beginning of your entrepreneurial journey could determine your future success and help you grow faster.


Here are the tools you should consider if you want to improve your customer service and save tons of time.

2.1. Tidio

Top-rated (and free) live chat solution for businesses of all sizes. 


With a 10-minute set up, Tidio allows you to chat to your visitors in real-time, generate leads and sell more. 


You can also add chatbots to automate repetitive tasks


Features include live typing preview, AI responder, in-built analytics, user tracking and customizable widget. 


Trusted by 300.000 businesses worldwide!

Tidio's website

Tidio's website

Plans:

Free: Forever Freemium plan

Pro: From $18.00

2.2. Helpscout

A popular helpdesk app used by both - beginners and pros. 


Help Scout is an intuitive tool that will help you handle your customers’ requests with ease


Shared inboxes, live chat, reports, and 3rd party integrations make it a perfect customer service tool for small businesses.

Helpscout's website

Helpscout's website

Plans:

Free: 15 days trial

Pro: From $20.00

3. Collaboration and Operations Management

Lastly, let’s not forget about the tools to help you manage internal processes and operations


With the right toolset you can make the work of your team more efficient therefore increasing productivity and (hopefully) profits.


The list below is a selection of lesser-known alternatives to popular and (often) overestimated tools available on the market. Let’s dive in!

3.1. Brosix

Running a remote team in the times of COVID-19?


Then Brosix could be a perfect solution for your business


It’s an instant messenger tool for remote workers that makes the communication easy and efficient, no matter the team’s size. 


With features such as user activity log, private team network, whiteboard, and intuitive web control panel, your will be able to manage your remote team effectively and hassle-free.

Brosix's website

Brosix's website

Plans:

Free: Freemium Plan

Pro: From $4/user

3.2. GenBook

A cloud based solution to help you manage and grow your small business


Genbook offers online scheduling, brand reputation management, secure payments system, database access, and more. 


It’s designed specifically to cater to the needs of small businesses looking for an all-in-one tool to keep things organized.

GenBook's website

GenBook's website

Plans:

Free: 30 days trial

Pro: From $25

3.3. Spendesk

A must-have tool to handle your company’s finance


With Spendesk you can manage your budget, spend approvals, reimbursements, invoices, company cards, and accounting. 


It’s a powerful all-in-one solution suitable for small businesses looking to get full control over their company spending.

Spendesk's website

Spendesk's website

Plans:

Free: 30 days trial

Pro: From $25

Start your 14-day trial now

Try systeme.io for free, the only tool you need to 

launch your online business