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Do you need powerful software to host your webinars?
Have you spent countless hours trying to gauge which software will work best for you?
You’ve come to the right place!
With so many different web hosting software to choose from, it’s tricky to figure out which one will offer you everything you need.
Believe me! I know all about it!
Let’s take an in-depth look at a web hosting platform that is quickly making a name for itself in the world of digital marketing- EverWebinar.
I am going to cover all the in’s and out’s of EverWebinar so you may walk away either thinking “Sign me up now!” or “I prefer one of the alternatives.”
Either way, by the end of this article you’re going to know exactly which software will be best suited for your brand.
Let’s dive into this!
As research reveals that one webinar can generate between 500-1000 leads it is no surprise that there are so many competing Web Hosting platforms.
EverWebinar is no different. This SaaS (Software as a Service) app founded by Andy Jenkins is making waves in the web hosting community.
This web hosting platform allows you to pre-record webinars for your audience.
Through these webinars, you can build a larger audience, turn them into leads and turn those leads into sales.
These automated webinars come with advanced features that make it look like a live webinar!
Viewers can also actively participate by chatting or commenting throughout the webinar.
EverWebinar is available to everyone.
However, there are a certain group of businesses and individuals alike who would highly benefit from using EverWebinar.
These businesses and individuals include:
From huge companies to sole individuals who are looking to secure a larger target market, the practice of marketing your brand through web hosting is available for many different types of businesses
Now that you understand the basics of this incredible web hosting platform, let’s take a look at how to use it.
Becoming affiliated with such intricate software can be tedious and overwhelming.
To help you with this, I have formulated a short and sweet step-by-step guide to get you acquainted with EverWebinar.
First things first you’re going to create a webinar script.
This is pretty much the content of your webinar (what you’ll be saying).
Although it isn’t uncommon to “wing it”, putting together an engaging webinar script is a much more effective idea.
Now you’re going to record your live webinar (so exciting!). If you’re one step ahead and already have a prerecorded video then lucky you! Simply upload it and you’re nearly done.
Be sure to enable the live chat feature to allow your audience to ask questions throughout the webinar.
Pick a catchy title for your webinar that will give your audience an idea of what you’ll be speaking about.
Add any promotions or specials that you might have. (optional but REALLY good for business)
Schedule your webinars to play at any time. You can choose any preferred time you’d like your webinar to play in any time-zone!
Now it’s time to set your webinar live (YAY!).
Your webinar is all done now (easy peasy right!) and you can start promoting it.
Automated webinars are a powerful form of digital marketing.
Nowadays consumers would much rather prefer to interact face-to-face with a brand.
Your marketing acts as the foundation of your brand’s success.
You need to practice as many effective methods as you can to achieve success for your brand.
Unlike bigger businesses that are already established, as a small business owner, it is crucial to understand the tools you need to optimize your sales performance.
Hosting a webinar is an addition to these tools.
It is the easiest and most direct way to speak to potential consumers globally.
Your audience is EVERYTHING. They are the backbone of your business and by using webinars as a marketing strategy you are directly stimulating that backbone.
Video marketing is what consumers want.
Studies show us that using video marketing can increase your leads by 66% per annum.
That’s a huge number and while users enjoy video promotions there is one crucial element missing :
It is not live so it is less personal.
Google also confirms that a striking 6 out of 10 people PREFER to watch online videos over TV.
All this information comes down to one simple thing
More people enjoy watching videos than anything else.
Automated webinars are like videos but 10 times better because you are connecting on a much more personal level with your audience.
So, if you want to grow your audience, boost your leads, and increase your sales- start Web Hosting today!
Let’s move on to discuss what EverWebinar offers you.
Landing pages are a crucial component of lead generation.
These are static pages that are rich in call-to-action features.
The primary aim of a landing page is to turn your audience into leads.
EverWebinar makes landing pages a simple affair.
You have the option to choose from their numerous pre-designed templates.
No coding or sitting in front of YouTube tutorials for you!
Their templates are also up-to-date with neat, modernized styles to appear attractive to your audience.
You need to track the performance of your webinars right?
To judge the success of your webinars and continue to improve your hosting skills further down the line, you’ll need to take note of the following :
Through EverWebinar’s neat, clean, and easy to navigate analytics, you can easily answer those questions and examine where improvements need to be made.
EverWebinar offers you the opportunity to set visible attendee numbers.
You can make it appear to your attendees as if there are periodically between 600-700 audience members in your webinar.
This is ideal for smaller businesses that are trying to build up a large audience.
What’s the point of playing your webinar when half your audience is leaving to go to work or having dinner?
With EverWebinar, you have a lot of flexibility to schedule your webinars.
You can have them play at any time. (preferably according to your target market for maximum results).
This is an extremely convenient feature and the key to using it correctly is:
Know your audience!
To encourage communication between you and your attendees you can pre-record questions and answers to pop up during your webinar.
This way you are still answering any potential questions your audience may have without having to be physically live.
How awesome, right?!
Wait….what if an attendee asks a live question?
Don’t stress! EverWebinar will alert you via email!
EverWebinar allows you to integrate as many different tools as you would like.
I am sure you practice email marketing for your brand.
If not, start understanding what email marketing is and how it can enhance your sales performance.
You can send new webinar registrants straight to your emailing list!
This helps you develop other facets of your digital marketing too.
Integrating different apps is always a strategic marketing move and EverWebinar allows you to easily do this.
Solidify brand-to-consumer relationships by alerting your registrants of upcoming webinars.
With EverWebinar you can easily make this happen. You can choose to send it either before or after the webinar - whichever tickles your fancy.
EverWebinar also has an SMS communication system for you to take advantage of.
The more you communicate with your audience the better!
Want to add some pressure on your audience to make a purchase?
EverWebinar has you covered!
With the live sales alert feature, audience members can see what other attendees are purchasing in the webinar.
These alerts appear as pop-ups and can give your audience that extra nudge to make a purchase.
You can also showcase special promotions and product offers. To make this more effective add a countdown timer to show when your offer ends!
Now that you’re aware of all the fancy features EverWebinar offers, it’s time to talk money!
Here are the three different pricing structures including how much they cost and what they offer:
This plan allows you to divide one annual payment into three different payments.
You will receive:
And a few more great features!
How much does it cost? $199x3 per year.
You can pay once annually and get all the features plus more!
But what’s the price? $499 per year
You do end up saving with this plan if you compare it to the installment plan(smart thinking, EverWebinar!)
For the features in this plan, you pay one big fee every two years and you receive all of EverWebinars greatest features.
Wanna know the “damage”? $799 every two years.
With this plan, you do end up paying much less than the lower tiers and you get their most advanced features.
However, be sure that this is the platform you are going to commit to because if not...yikes!
I usually make a pros and cons list for myself with everything I do.
It can help you make a clearer decision and outline what the consequences might be.
Let’s weigh up the good and bad of EverWebinar.
To start with the good news….
Now onto the bad...
If the cons have slightly put you off, not to worry I have some awesome alternatives for you.
It’s always smart to give yourself options.
Here are a few of the alternative options to EverWebinar, from my favorite to my least favorite.
Systeme.io is the platform that will make digital marketing a walk in the park for you.
With regards to web hosting in particular- this incredible SaaS provides you with an Evergreen webinar feature.
“What’s that?” you ask.
Evergreen webinar features are relevant, “in with the times” content.
They are automated, so you need to put on your Sunday best and host a live webinar.
Simply, record that webinar so you can recycle it as you need to.
As Evergreen webinars are automated, you can add a couple of tricks to make it look live.
“But how do you do that?”
Remember those live chat and sales alert features we spoke about earlier?
Well, systeme.io has them too!
Add these features to your Evergreen webinar to make it look live and Bob's your uncle!
This is not all systeme.io has to offer. Using this one simple, well-performing tool you can do ALL of this:
Systeme.io is overall more affordable.
You can use this for every marketing aspect of your business instead of relying on 10 different types of software.
Livestorm is an all-time favorite among both individuals and businesses who market using Web Hosting.
This web-based software does essentially offer the same kind of features that EverWebinar does but offers much smoother performance.
Livestorm offers in-depth features such as:
Ultimately, Livestorm is definitely more established and it does show.
Let’s compare the prices:
Livestorm’s paid plans are more expensive yet they do offer a free plan and have much more advanced features.
The main reason I placed Zoom at the bottom of the list is that its overall performance can be quite laggy.
However, that does not take away from the fact that Zoom makes web hosting an enjoyable experience.
This platform is much simpler to navigate than EverWebinar.
However, there is a BIG but…
Zoom does not have an Evergreen webinar feature or any automated webinar features for that matter.
There are a few really excellent features that Zoom delivers:
There are still a few aspects that the company could make improvements on but overall they do provide you with what you need to execute a great webinar.
Let’s have a peek at their pricing in comparison to EverWebinar:
Zoom can be more affordable for your brand depending on the plan you choose.
The attendee limit for each price structure can be frustrating however, once you are able too you can upgrade to the next plan.
Web Hosting is a wonderful way to get in touch with your audience and win over potential consumers.
A brand needs to understand who its target-market is and using the right web hosting software can make this possible.
EverWebinar has a long list of exceptional features and will have you well equipped to step into the world of webinars.
If EverWebinar did not capture your idea of a “perfect web hosting platform” the other options are all respectively strong competitors.
Choose a platform that is going to work best for you and your brand. One which you would be content with sticking to in the long-run.
Web Hosting is quickly becoming the best strategy for successful digital marketing.
The question is:
Are you going to hop on this fast-paced train?
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