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Social media platforms are one of the best places to market your business.
Millions of people use social media worldwide, making it essential for brands to jump on the social media marketing bandwagon.
When you’re using social media for pleasure, it’s easy to post something.
However, using social media for business, it’s a whole different ball game.
There are a variety of factors you need to take into consideration to ensure your target audience is paying attention to your posts.
One of the most crucial of these factors is timing your Social Media posts to ensure that they make an impact and add value to your audience.
You can post top-notch content and write until your fingers go lame.
But if your target audience isn’t online when you post, chances are they won’t see it and your efforts will have been in vain.
In this article, I’m going to teach you the importance of timing your Social Media posts to ensure you achieve maximum exposure and reach.
Before we examine the best times to post on each social media platform, let’s discuss and cover a few basics.
For posting on social media, the target audience of a B2B (business to business) and B2C (business to consumer) businesses are online at different times.
Remember, most online businesses run 365 days 24/7 throughout different time zones.
So before we delve deeper into the intricacies, you must understand the specifics for your business:
For B2B businesses: you’re advertising to other businesses, so ideally your peak times take place during “normal business hours”- when most people are at work.
B2C businesses focus on advertising to consumers directly. So your aim here would be to target periods where consumers aren’t preoccupied.
These periods usually include before the start of the workday, during lunch breaks, and at the end of the workday.
These times are by no means 100% accurate down to the second, but it’s a great place to start.
By harnessing the power of strategic thinking, running tests during these periods will give you insights into determining when your audience is most responsive and which posts they’re engaging with.
This will help you to make the necessary changes and tweaks based on the results you get.
By “running tests” I’m referring to doing a little A/B testing of your own.
This is when you test two variables against each other to determine which consumers respond to more.
For example, you could practice A/B testing by posting at two different peak times and examining which of those offer better results.
B2B businesses: Your best times are Monday’s, Wednesday’s and Thursdays between 11 AM to 1 PM.
Avoid Saturday and Sunday.
B2C businesses: Monday, Tuesday, Wednesday, and Sunday between 11 AM to 1 PM are the most ideal times for your posts.
Sunday during 11 AM is usually prime time for your target audience to be online, and Saturdays are your least promising days.
Everybody is on Facebook!
Well, almost everybody...
Facebook has remained one of the biggest and most popular social media platforms since its launch back in 2004.
Every month there are roughly 2.70 billion active users on Facebook.
That is a staggering amount of people.
By exploiting this platform, multiplying your leads and conversions, results are sure to follow.
If you’re a B2B business, your ideal days are Tuesday through to Saturday between 11 AM to 4 PM.
For B2C businesses, post on Wednesday through to Saturday between 8 AM to 3 PM.
Sunday's around 3 PM is another fantastic time for B2C brands to post.
Both B2B and B2C businesses should avoid posting before 7 AM and after 5 PM.
Instagram has swiftly become one of the most popular social platforms amongst consumers, especially the youth.
Building your target audience of online users ( known as followers) might prove challenging on Instagram.
However, don’t let it put you off because this platform shouldn’t be ignored.
Statistics reveal that 200 million users visit Instagram business profiles daily.
That is a significant number of people.
If you learn how to market well on Instagram, you can get in on some of that action.
Both B2C and B2B brands share the ideal times to post on Instagram.
On, Wednesday’s and Friday’s between 10 AM to 11 AM are fantastic times to post.
Wednesdays are the absolute best days to engage with your target audience.
Instagram users are consistently active from Tuesday to Friday between 9 AM and 4 PM.
Unfortunately, Instagram users are not very active on Sunday’s so give yourself a well-deserved break!
LinkedIn is another stellar platform for social media marketing.
Not only can brands build a following and engage with their consumers, but LinkedIn also enables brands to network conveniently.
I believe LinkedIn is more suited for building relationships with businesses and individuals in your industry.
However, it’s becoming more common for businesses to use LinkedIn as a medium to grow and maintain their target audience.
Whether you’re brand new to LinkedIn or you’ve been using it for a while, the secret to conversions lies within the content on this platform.
Much like Instagram, both B2C and B2B brands share peak times on LinkedIn.
The most effective times to post on LinkedIn is on Wednesdays between 8 AM - 9 AM and again at noon.
Posting on Fridays and Thursdays around 9 AM is also very favorable.
LinkedIn users are consistently engaged between Tuesday and Friday, between 9 AM - 2 PM.
Monday’s and Sunday’s are when LinkedIn experiences low consumer engagement.
And, in general steer clear of posting before 4 AM and after 8 PM, as most users aren’t online.
YouTube is a platform that works for everyone; individuals, B2B, and B2C brands can all benefit from this platform.
YouTube allows brands a step further when it comes to consumer engagement.
You can break down complex ideas or “have a conversation” with your audience by uploading an enjoyable video.
Solid, reliable leads are also built through an optimized YouTube channel.
There are about 1.3 billion users on YouTube, all compelled to create personalized, interesting, persuasive content using the art of visual media.
It’s no secret that a YouTube channel can take a great deal of time to develop.
With the right marketing strategy in place, you can make this task seamless.
Wednesdays to Sundays are excellent days to post on YouTube for both B2B and B2C brands.
YouTube users are generally active between 4 PM - 5 PM.
However, Monday to Wednesday between 2 PM - 4 PM is way more promising.
If you’re thinking of posting on Thursday’s and Friday’s, the ideal time to upload your video would be between 1 pm - 4 pm.
Sunday’s receive the highest consumer engagement on YouTube, making it the best day to upload a video.
Understanding the best time to post on social media platforms is an excellent way to progress in this sphere of digital marketing.
Whether you’re only a digital brand or your business is brick-and-mortar.
Practicing social media marketing can grow your brand astronomically
We’ve touched on peak times for social media posts.
Now, let’s look at a few more important aspects to consider when marketing on social media.
Doing this will keep your target audience interested in your content.
Successful social media marketing is about consumer engagement, and consistent content is the key to achieve this.
It’s not a smart idea to spam your consumers’ feed with marketing posts, but be sure to post at a moderate pace.
Great content is the backbone of lead generation. Never post content that is not the best it can be.
Your content should be clear, concise, vibrant, and inclusive of a call-to-action.
Although you’re marketing via your posts, always make them seem natural and not like another advertisement.
Social media users are prone to scroll past “advert-looking” posts.
It’s vital to respond to any comments, reviews, or feedback your consumer’s leave on social media.
This shows your customer that there is an actual person behind the brand, making it easier for them to trust you.
When your consumer’s trends change so, should your online marketing techniques.
Social media platforms along with many other tools offer analytics that reveals changes in preferences amongst internet users.
Your brand always needs to understand what your consumers want.
This makes it possible to curate desirable content and products/services.
A strategy to determine how to execute your social media marketing tactics is essential.
This provides you with a game plan on what you need to accomplish and where your possible weaknesses are.
After diving into social media marketing, you’ll soon find that it comes with a lot of stress, and you need to be on the ball.
Having a strategy gives you peace of mind to ensure the smooth running of your marketing campaign.
Social media marketing is one of the most effective ways to gain the interest of thousands of internet users and turn them into leads.
Social media is critical because it allows you to uncover unique ways to not only understand your target audience but also how to engage with them.
The more connected you are to your audience, the less room they have to doubt your brand and what you’re offering.
Understanding the best time to post on social media also comes with the realization that it may take some trial and error before you’re close to 100% accurate.
This is perfectly normal, as trends are ever-changing in the digital world.
Always do your homework to stay ahead of those changes and never doubt your progress!
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