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We all probably know Tai Lopez as the iconic internet entrepreneur and marketer who makes YouTube videos that talk about how to be successful.

He also happens to have a famous podcast, as well as a book club where he discusses books that have been motivating to him.

Tai Lopez is also involved in giving courses that talk about getting wealthy in numerous ways, ranging from cryptocurrency to real estate.

Let me now take you through Tai Lopez’s early life, his career, net worth, and what makes him successful.

1. Tai Lopez early life and childhood

Tai Lopez

Born in 1977 in Fullerton, California, Tai Lopez was brought up by his mother and his grandfather, who was a scientist.

He grew up around his half-brother, Ben Avanzato, and cousin, Maya Burkenroad. His father was known to have been in prison most of the time.

From what we have heard, Lopez didn’t have many friends as a kid, and he didn’t interact with a lot of people either.

The fact that Lopez had a thirst for knowledge was evident from a very young age. He believes that a part of it was due to the many discussions he would have with his grandfather, who, according to Lopez, was one of the smartest people in his family.

He came across a book titled Good Life in his childhood days, and that’s when he decided to try and find out the secret behind leading a good life.

Lopez’s grandfather would tell him that the world around us goes through modern and complex changes. In order to explain his words better, he would give Lopez a bunch of books to read that would help him understand the world better.

The love for books and knowledge, was therefore ingrained in Lopez pretty early on. He would love reading books by Freud, Aristotle, Gandhi, Confucius, Darwin, Charlie Monger, and several others.

His early education took place at Sunny Hills High School. He dropped out of high school and wanted to explore more in life and improve his lifestyle with the help of reading.

As is evident to us all, this is a habit that he inherited from his grandfather.

2. Tai Lopez career and path to popularity


Tai Lopez took up several odd jobs. He did this so that he could gather money to travel over 50 countries.

There are several interesting personalities and famous people he met during his travels.

Lopez started off with less than $50 at a time when he wasn’t even aware of his skill set.

Without any academic degree, he moved in with his mother at Clayton, NC. The only thought that accompanied him was how to start his own business.

It was while looking through the yellow pages that he came across a man named Mike who had the biggest sections in the newspaper.

Lopez approached Mike and agreed to work for him for free, and in return asked to be mentored in the field of business and finance. This is how Lopez went on his way to become a certified business planner.

He got to work with famous names such as GE Capital and Wealth Management, and Lopez’s first company was called LLG Financial. He later on went on to invest in dating websites as well.

Lopez also made an appearance on the TV series “Millionaire Matchmaker”, which aired in 2008.

It was in 2013 when Lopez created his own YouTube channel “tailopezofficial” that now has over 900,000 subscribers and more than 200 million views.

His very first video was titled “Come Party in the Hollywood hills”, and some of his most popular videos include “Here in My Garage: Lamborghini, Knowledge and Books “and “Should You Drop out Of College: It’s Not a Simple Answer”.

Tai Lopez’s current net worth is known to be $60 million. In addition to his other ventures, Lopez also works as a business partner to over 20 businesses that are worth a billion dollars.

Apart from owning nightclubs and managing several other businesses, Lopez can also be seen making appearances as a motivational speaker and mentor, and is also revered by many as a career advisor.

He lends his support and motivation to organizations and students worldwide and shares his tips for success.

Lopez is known to have appeared on numerous Ted Talks, too. His follower count on social media reflects 3 million on Instagram, 6 million on Facebook, and 1.2 million on Twitter. He also has a membership program running known as MentorBox.

This membership program entails helping people by sending them a book, along with a summary that highlights the most important tips from the book. It’s through his podcasts and book club that Lopez shares his pearls of wisdom with us.

The podcast and book club consist of a million subscribers, with people following his content from over 40 countries across the world. He also runs a program known as the Business Mentorship.

This program helps us learn the traditional ways of having a business without having to go to a business school.

Lopez is known to have an enviable collection of cars, ranging from Ferrari and Lamborghini, to Rolls Royce, all of which add up to become close to $2 million.

Additionally, the 67 steps program that is attended by a whole bunch of people, makes him $7 million. Tai Lopez has houses in numerous places, namely London, Norway, and Beverly Hills.

There is usually not much that we come to know of Lopez’s personal life except the fact that he is often seen hanging around with many gorgeous models.

He is currently known to be dating Kenna Alastair. With his net worth being that of a whopping $60 million, it’s natural that Lopez has several sources of income.

Some of these sources of income include his finance and business mentorships, social media activities, investment ventures, investments in dating websites, sessions as a motivational speaker, and lots more.

While having these several income outlets, Lopez also has many other dreams, one of which includes having test groups that can include a variety of eclectic courses.

These courses would be on subjects as Cryptocurrency, Social Media Marketing Agencies, and other related fields and arenas.

3. Tai Lopez quotes

Tai lopez quotes

There are several quotes from Tai Lopez that talk about success and never giving up.

The following are some of the most motivating and inspiring quotes from Tai Lopez that we can all learn from:

  • “People think I’m joking when I say that whoever experiments the most in life wins. But I’m not.”
  • “If I could have one super power, without a doubt, it would be the ability to stay cool under intense pressure. What could be more important?”
  • “You can get most things you want in life. It’s just that most goals will take one or two years longer than expected. Be patient.”
  • “One thing I’ve noticed with the successful. They don’t spend a lot of time on the past.”
  • “Obsessed is a word used often by the lazy, in order to describe the dedicated.”
  • “If you’re having a hard time sticking to a schedule/procrastinating there’s a simple solution. Reduce the time. Do less but be consistent.”
  • “KSE: remember, after Knowledge you must Strategize and Execute.”
  • “It’s basically impossible to teach someone if they aren’t curious about the subject. This is where modern schooling goes wrong.”
  • “The current education system forgot, you have to inspire kids. You can’t just lecture them.”
  • “Remember that your brain isn’t built for happiness. It’s built for survival. Happiness is something you have to create after-the-fact.”
  • “As you rise, the number of critics will also rise. Humans seek out negativity. It’s a cognitive bias of their brains. Stay focused and proceed.”
  • “Your life should be dominated by only one main fear: Not fully optimizing today. That’s the healthiest fear in the world.”
  • “Everybody wants the good life, but not everybody gets the good life.”
  • “Make a list of the people you admire and what makes them amazing. Then go out and become those things yourself.”
  • “If we all knew how much we’ve missed out on being unhealthy, dysfunctional and broke, we’d be working a lot harder towards our goals”
  • “Increase your attention span. Your ability to concentrate predicts your long-term success at almost anything.”
  • “If you can stay cool in the middle of tough times, you will rise above the masses and shine when everyone else is panicking.”
  • “Never sacrifice physical health in the pursuit of money. That’s a given. Figure out a strategy to raise both simultaneously. It’s tricky.”
  • “So many people are in the gym working on their 6 pack but they forget the 6 pack for their brain.”
  • “So many cool opportunities in the world… so few people prepared to take them and reap the rewards. Prepare yourself.”
  • “Everything wrong in your life is just a sign. A signal to change. Be humble enough to bow your knee and listen and act.”
  • “The day you figure out your career destiny is the day your true financial freedom begins.”
  • “The space between failure and success seems large. It’s not. The difference between a good carpenter and a bad one is about a quarter of an inch.”
  • “Divide up your life. Spend 33% of your time around people lower than you, you can mentor them. Spend 33% of your time with people that are on your level – your friends and peers. Spend 33% of your time with people that are 10/20 years ahead of you. Those are your mentors.”

4. How Tai Lopez went from rags to riches

rags to riches

It’s not just his super-lavish lifestyle that made Tai Lopez famous in all our eyes. It also includes his will to educate us about the importance of developing positive habits, learning from competent resources, reading, and so on.

In fact, Tai Lopez is known to term this intersection as “edu-tainment”. It means him giving us audience just enough life footage such that it’s both entertaining as well as educational or informative.

Of the several ways that Lopez used to get successful, one of them was smart marketing.

He put his marketing skills to use and took advantage of the tools at his disposal to transform himself into a brand.

This does prove yet again that intelligent marketing is what will get us successful.

By using a comprehensive marketing platform such as, we can all make our business reach the heights of success that it deserves.

Do you want to know the few steps Tai Lopez followed that took him from rags to riches?

Keep reading on to find out.

  • Taking risks early on: The fact that Lopez wanted to be an entrepreneur from a young age is known to us. It’s also seen when he started selling tomatoes for his mom as a kid. He knew that not many people were buying the tomatoes, and so, he decided to sell lemonade along with it. By the time he sold a bag of tomatoes for 25 cents, his sale from the lemonade stand was ten times that number.

This is pretty much the philosophy that we see Lopez use in his social media posts as well; he knows that if he wants to reach a bigger audience, giving them lemonade instead of tomatoes is what will bring them in.

  • Adopting a mindset focused on lifestyle: Lopez says that if we want to become successful, we have to know the kind of lifestyle we want, and then work backwards to achieve it. This means reverse engineering where we want to be, and then taking the necessary steps to get there, and that’s exactly what Lopez did himself.

Lopez knew that regardless of what he did, it would involve a lot of travelling. He himself has admitted that he likes meeting people who are smart and interesting, and that he enjoys reading and taking part in adventures. He knew that whatever he did in his future, it had to involve all of these elements, including the business that he set up. This is why the brand we see today reflects all of these ingredients.

If there’s a particular lifestyle we have in mind, Lopez says that we need to work hard to manifest that lifestyle. He suggests that once you figure that out, you have to hunt it down passionately, and success will eventually come our way.

  • Standing by a daily brain budget: Lopez has said time and again that reading and mentorship are often much more valuable than a college education. He also believes that there is no reason why we all shouldn’t be reading and learning every single day of our lives. Be it autobiographies or celebrity stories, Lopez has practically made a living from sharing stories of people from different industries that we can learn and take inspiration from.

This is why Lopez advises us all to have what he calls a “daily brain budget”. A daily brain budget entails how much input is required in order for us to have a positive growth curve. It entails devoting enough time for our own development, or else we end up being stagnant. He speaks about how investing time in yourself is equivalent to investing money in yourself.

  • Testing, optimizing, repeating: The viral YouTube video created by Lopez known as "Here In My Garage” has a secret behind it, which is that it was recorded numerous times, and several different versions of it were tested.

Lopez later said that whatever we do in our lives that make us successful, have both skill as well as luck attached to it. With regards to that video, he says that he had no idea how it was going to be accepted, which is why he tried out several versions until one of them clicked.

He feels that an element of being an entrepreneur is to keep doing things and trying to improve. It’s why he advises us to keep repeating experiments until they work, post which we can begin perfecting those skills.

  • Building a personal brand: When Lopez is asked how he built his personal brand, he’ll respond saying that self-promotion had nothing to do with it. He believes that the reason he was able to do it is by showcasing to us exactly how he is, and not by putting on any kind of fake show. He says that if it isn’t authentic, then no one will get on board.

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