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There are so many elements to an excellent business website, from landing pages to sales pages to payment pages.
Squeeze pages are quite simple in nature, but that doesn’t mean they don’t require a bit of thought to really bring in those valuable email addresses.
But what exactly is a squeeze page?
The term often floats around the web design world, but some business owners may not know what this new term means.
To put it simply, a squeeze page is a landing page. It is much more simplistic than your typical landing page and will usually contain significantly less copy.
The ultimate goal of the squeeze page is to get users to provide their email address. This can be solicited in a variety of ways, including downloadable offers, books, coupons, videos, courses, newsletters, and other free goods.
A squeeze page is not simply a box for users to send off their emails to businesses.
Squeeze pages need to be well-designed, easy to read, visually interesting, and provide an actual incentive to potential leads.
In this guide, we’ll be looking at twenty-one excellent examples of established squeeze pages from other businesses and websites to help you get inspired, as well as how you can use Systeme.io to create similar squeeze pages with ease.
Check out what we found!
These squeeze pages can serve as inspiration for your own squeeze pages with a few details changed.
Systeme.io utilizes a drag-and-drop page editor that makes it very easy to build landing pages and squeeze pages from scratch.
This way, you can build squeeze pages that fit your aesthetic and audience within minutes!
The landing page for this major customer relationship management (CRM) platform is, at first glance, quite responsive and works well on both mobile and desktop devices.
With a simple white background and colorful buttons, the eye is drawn around the page to numerous different CTAs.
The main ones are the “Sign Up For Free” button and the “Get Started” section that is accompanied by fields for an email, password, and full name.
Overall, this landing page works because the simple style it emulates is trendy-- blocks of black and color against white, separated by sections, utilizing colorful bullet points to break up information.
Pros of this squeeze page: No top navigation to pull users away from the squeeze page, lots of badges to establish authority, lists awards, makes it easy to sign in with Google.
Cons of this squeeze page: It’s best to keep the fields minimal, but Zoho decided to use three when there really is only the need for the email field.
Our tip: Keep your fields to a minimum-- one or two is necessary, and one should absolutely be an email address. Too many fields may seem like a bother to visitors.
This Australian platform helps businesses great digital dividends by using innovative growth strategies.
Their squeeze page gets the message across pretty efficiently.
The headlines, as well as the copy itself, offer all of the benefits of subscribing and presents the information in a way that is digestible and interesting.
Still, there is room to grow here. The copy falls just a little bit flat.
What exactly are the benefits of sending free strategies to your leads’ inboxes?
Will they increase their revenue or increase their target customer volume? Make sure that you what the exact benefit of the lead magnet is, and establish it clearly in the copy.
Pros of this squeeze page: Good headlines and copy, excellent CTA button color and shape that stands out from the rest of the website’s color scheme.
Cons of this squeeze page: The CTA copy is way too generic.
Our tip: Make sure the CTA copy is just as eye-catching and motivating as the rest of the squeeze page’s copy.
That copy will be the last thing the lead sees before they are presented with the option to convert or bail on your website altogether.
There are a few key little elements that make this a decent squeeze page for the advanced event engagement platform.
To start, there are quite a few company badges of some pretty well-known brands listed on the page.
This, as we’ve established before, lends an element of authority and trust to the company.
The CTA button is brightly colored and stands out from the rest of the page, which is a major trick of the trade that helps users find exactly where they need to click.
The CTA is also written in the first person.
This may seem a bit odd, but writing a CTA this way for a squeeze page puts more “power” in the hands of the user, so to speak.
It’s an effective method for encouraging and motivating users to get “their” copy of “their” free thing because it belongs to “them.”
Pros of this squeeze page: Bright CTA button in first-person, lots of company badges from large enterprises.
Cons of this squeeze page: There’s no easy-to-find exit away from the squeeze page.
Most landing pages, including sales pages, avoid including navigation links for the purpose of keeping the user on the money-maker page as long as possible.
For squeeze pages that are a bit long and not a “pop-up” squeeze page, this holds true.
However, for squeeze pages that are floating or pop-ups, a lack of a visible X or exit link is a great way to get visitors to just click away from your website entirely out of annoyance.
Our tip: Always provide a way to exit out of squeeze pages if they are blocking other landing pages. This can be a bold “X” or a phrase that is clearly a link.
This squeeze page example from FabFitFun may not seem like a traditional squeeze page for list building-- however, the unique style of this squeeze page is worth mentioning.
If you’d like a daily exclusive discount, all you need to do is click “Spin Now!” to spin a digital wheel for a random percentage off of your purchase.
From there, we have the list building attempt. As the wheel spins, you are then asked to enter your email to stop the wheel and get your discount.
This is quite a playful and interesting squeeze page.
You can make a similar responsive squeeze page through Systeme.io to add an element of fun to your list building efforts.
Pros of this squeeze page: Interesting concept, fun to do, only has one field to enter email into.
Cons of this squeeze page: Won’t work for more “serious” platforms or businesses, such as a law firm.
Our tip: If you’re involved in e-commerce or another niche that would be appropriate for such a squeeze page, go for it. It’ll certainly give your page a unique edge to it.
Right away, this squeeze page for this online marketplace vendor has the word “free” written all over it.
This establishes value immediately.
Capterra also uses a common technique for keeping leads that involves using a phrase like “I don’t want to improve my marketing strategy” or “I don’t want help building a top tier business plan” as the only link to exit out of the squeeze page.
This may seem like sleazy guilt-tripping at first-- however, the ultimate goal here is to get users to think about why they came there in the first place and whether or not they should give the platform a shot.
Pros of this squeeze page: Uses a phrase to exit out of the squeeze page, bright contrasting CTA button, benefits of the product in the copy, attractive photos.
Cons of this squeeze page: The headline for this squeeze page is not very compelling or interesting. The headline is a very important part of the copy.
Our tip: Try using phrase-based exit links for your squeeze page, but be careful not to be too obnoxious about the deal they are missing out on.
This is a simple, yet effective, example of a good squeeze page.
Everything is written in first person and the CTA butt color is vibrant against the white backdrop.
The copy, while extremely short and simple, is effective enough to convince leads to at least sign up for their newsletter.
Pros of this squeeze page: Bright CTA button, first-person copy, simple yet effective headline.
Cons of this squeeze page: While the headline is sufficient, they could use just a few more words to really drive home exactly how the platform makes it easier to improve SEO endeavors for the reader.
Our tip: A simple approach is always a good approach for copy-- you definitely don’t want to overwhelm prospects with information.
Still, don’t settle for being flimsy with the words you decide to you.
Short copy should be snappy, informative, and should outline the benefits of what the prospect is going to get.
Before you see anything else on Smart Insights’ squeeze page, you see the word “free.”
This is very intentional, and sets the mood for the rest of the squeeze page-- you’re getting something for free, be it an ebook or a plan or a template for digital marketing based on the RACE planning framework.
Smart Insights also took advantage of a serious number of major brands by including their partnership in badges, including companies such as Unicef, Canon, and HP.
This is a very smart move if you’ve managed to associate with larger brands, and using badges can add credibility and authority to your squeeze page.
Systeme.io makes it easy to implement badges, graphics, photos, and other media onto your squeeze page through a drag-and-drop interface.
Pros of this squeeze page: Lots of authoritative badges, lots of testimonials that seem real to increase trust, very short forms, and lots of bulleted copy that is easy to understand and properly breaks down what the templates can do.
Cons of this squeeze page: Yet again, we’ve got some very boring and uninspired CTA copy.
Our tip: Consider using badges for companies that you associate with professionally to add an element of trust and authority to your squeeze page.
This is less of a squeeze page and more of an interactive landing page, mostly because email solicitation doesn’t come into play at first. Still, it’s worth mentioning.
Neil Patel’s homepage opens up with the question “Do you want more traffic?” followed by a field for entering your website URL.
From there, the software he uses slowly analyzes your website for its online presence, social share, SEO, etc.
Once analyzed, you are given a number of marketing opportunities but are not told what they are-- in order to get more info, you’ll have to connect with a member of Patel’s team by filling out a form with your email, name, and monthly budget.
A unique approach to list building.
Pros of this squeeze page: Simple and beautiful design, interactive elements, clear and valuable incentive.
Cons of this squeeze page: There are a lot of fields to fit in, which defeats the idea of a simple squeeze page.
Our tip: Pull in interest in your brand by using a similar “analyzer” that starts with something as simple as the prospect’s website or blog URL to lead the way to an actual conversion.
This email marketing company’s squeeze page is a great example of using a phrase to opt out of a squeeze page without being extremely pushy-- their phrase is simply “No thanks.”
No guilt trip, no excessively cheeky phrases like “No thanks, I HATE making cash money.”
Pros of this squeeze page: Only one field in the form, simple and polite opt-out link.
Cons of this squeeze page: The CTA button is the same hue as the background, which makes it sort of disappear.
The headline and copy all don’t use first person effectively to connect with the client.
Our tip: Use first person for your copy and keep your opt-out phrases simple and not obnoxious.
GQ’s squeeze pages almost always feature the face of a well-known celebrity with high photo quality.
Using a very recognizable face is a smart move for a lifestyle and celebrity magazine, and makes it clear what and who their content is about.
Just as well, celebrity photos can also serve as badges of authority for such a publication.
Pros of this squeeze page: Uses a photo of a celebrity in place of a traditional badge graphic, very short fields in the actual form, CTA button color is vibrant and easy to spot.
Cons of this squeeze page: While the headline is relevant to the image, it does not properly display the value or benefit of the product. The subheadline is similarly flat, and the CTA copy is very dry.
Our tip: You don’t always have to use traditional badges for companies that you have worked with, which usually involve their logo or name.
Other symbols and photos can be used, as long as they are relevant to the actual company they represent.
Forbes is one of those publications that almost always has a squeeze page, and it’s a good thing that they do.
Their copy is excellent and compelling, and is often littered with important keywords like “exclusive” or “free.”
All and all, this squeeze page is a great example of everything being done right-- The copy is written in first person, the content is brief but outlines the necessary information, and the CTA button stands out.
Pros of this squeeze page: Copy that makes it clear what the visitor gets by signing up, rich buzzwords that grab attention, first person tone, brief copy, eye-catching CTA.
Cons of this squeeze page: There’s very little wrong with this squeeze page, which could very well be different by the time you visit the website. (Forbes constantly rotates their squeeze pages.)
However, one common theme is the placement of share buttons for social media on the actual squeeze page. This can clutter the page and isn’t very useful.
Our tip: Keep your share buttons on your main webpage, not your squeeze page. It’s a good rule of thumb to avoid placing outbound links anywhere on pages you’re using to convert prospects.
The content for this platform is generally well-written and formatted throughout the website itself.
This includes their numerous squeeze pages, which use all the right terms such as “exclusive” and “get ahead of the competition.”
The copy also makes it clear what you get by entering your email in detailed, but overall very brief, sentences.
There is also a “no credit card required” not that is highly valuable as well-- it lets the viewer know that this is a very low-risk opportunity, so why shouldn’t they sign up for some free stuff?
Pros of this squeeze page: Succinct copy, the content uses good buzzwords, makes a note that no credit card is required to download the report and thus assures the user that there is no risk involved.
Cons of this squeeze page: The headline does not really outline how beneficial the lead magnet is.
Our tip: Using a phrase like “no credit card required” establishes that the lead magnet requires little risk to take advantage of.
One of the biggest hurdles of list building is the issue of gaining the trust of leads-- using such a phrase is one way to make your brand seem trustworthy.
Digital Marketer offers a number of things from audits to tools to training workshops.
Their squeeze page for their 10-minute social media audit kit is an example of lengthy, but effective, copy.
The headline is quick to outline a fast and simple solution for marketers or businesses to really see how their social media presence is doing.
The same goes for the informative sub-headline as well.
The CTA buttons stick out, the copy is honest and informative, and the paragraphs are split up with bullet point graphics that match their overall color scheme.
Pros of this squeeze page: Copy that details the benefits of the download, great color-coding, bright and visible CTA buttons.
Cons of this squeeze page: They use a lot of fields in their form, there’s only one single testimonial to demonstrate authority, the phone number listed is not click-to-call and thus not very mobile-friendly.
Our tip: If you’re going to list a phone number to call on your squeeze page, make sure it is click-to-call and that your overall squeeze page is very mobile-friendly.
If you’re interested in providing online training for employees of your business, Mindflash is happy to provide such services-- and their free white paper is your first stop.
Right off the bat, the squeeze page comes off as extremely professional with images of businesspeople in work attire, logos as authority badges, and business-appropriate language.
Using the term “free white paper” sounds a lot more professional than “free download.”
Pros of this squeeze page: The headline outlines the benefits, copy is broken up into simple bullet points, lots of major company badges, copy for the CTA button is in first person.
Cons of this squeeze page: Again, this website’s squeeze page has a phone number listed that is not click to call.
Our tip: Consider your clientele and target audience when writing the copy for your squeeze page.
If you are an online training platform for medium or large-scale business owners, use words and terminology that match that demographic.
This is a great example of a squeeze page that puts the power in the headline.
The headline in this squeeze pages makes a clear promise to teach the person reading how to bring in over 25,000 visitors per month to their blog or website.
A powerful headline is key for just about all of your website and marketing pages, from your squeeze page to your sales page.
Backlinko is also making sure that its actual email form is short and very easy and quick to fill out.
The goal here is to make it as simple as possible to provide one’s email-- not hiccups, no roadblocks, no excessive boxes to fill out, just input your email and get what was promised.
It’s really easy to use Systeme.io to create squeeze pages with very simple copy and input fields, as well.
Pros of this squeeze page: Powerful and effective headlines, short forms with fewer fields, professional and elegant ebook cover, eye-catching CTA button.
Cons of this squeeze page: Their CTA is a little weak when it comes to convincing visitors to get the book.
Our tip: Make sure the copy in and around your CTA is extremely convincing, or at the vest least motivating or exciting.
This investor platform emphasizes the value of the free download they offered.
They also make numerous notes about how a majority percentage of leads that top investors want are attracted to the keywords noted in the download.
This is a great example of using font design to highly buzzwords. The terms “70 SEO” and “80% of leads” are underlined and bolded to attract the eye.
It can be very easy to over-embellish copy with underlining and bolding, which makes it confusing to understand what words are important.
Investor Carrot does it right by only highlighting around ten words.
Pros of this squeeze page: Font embellishments are at a minimum and only highlight important words, displays a photo of the downloadable “book.”
Cons of this squeeze page: There are way too many outbound links of the page, and having multiple CTA buttons and links listed one after another is a bit useless.
Our tip: When highlighting certain words as bold or italic, keep it at a minimum and only highlight the most important words in the copy.
These words will be buzzwords or phrases that distinctly make note of the benefits of the download.
All the key elements of a good squeeze page are here-- short forms, noting that only an email address is needed to access valuable content, and the CTA button is extremely bright against the white background.
They also included a security badge to make it seem like downloading the lead magnet is extremely safe.
Pros of this squeeze page: Only one field is used, bright CTA button, trustworthy badge.
Cons of this squeeze page: The imagery used is kind of useless and very large.
Our tip: If the lead magnet you’re using to get a prospect’s email address is a download, it helps to show off a security badge of the security software you use to keep their information safe.
Trust is a major part of building rapport with a new customer, and this is a great way to start.
For recipe publications and food sites, a great squeeze page will usually solicit free weekly newsletters complete with new, fresh recipes and cooking guides.
Simply Recipes keeps it simple (no pun intended) by using very short copy, their logo, just one field to enter in their email address, and a dark stand-out CTA button.
Pros of this squeeze page: Short and sweet copy, use of a logo to improve brand awareness, relevant imagery, recognizable CTA.
Cons of this squeeze page: The dark CTA works, but using a brighter color may draw the eye in more.
Our tip: Sometimes a small and brief squeeze page is all you need, especially for certain demographics that don’t appreciate being bombarded with information.
Just make sure the copy you use is clear about what they are getting and the value of what they are getting.
Another great travel advice blog, Nomadic Matt resonates more with millennials and younger audiences who want to start traveling abroad.
This squeeze page is a decent example of knowing your target audience and how to approach them.
The font they use is somewhat youthful in appearance, the photos they use contain younger people, and the language and “slang” they use is appropriate for a younger person.
Just as well, the headlines they use (and this is true for several other squeeze pages on the site) are very engaging and use questions as well as clear benefits to connect with audiences.
The page also displays company badges of major publishers, and the word “free” is used quite a bit.
Pros of this squeeze page: Engaging headlines, first person CTA, lots of company badges, clear and concise phrases.
Cons of this squeeze page: Most of the squeeze page and the fields are in all caps, which looks a little silly and aggressive. The use of white against deep blue and green is also a bit jarring.
Our tip: You may want to stuff you copy with as much information as possible to really establish the value of your lead magnet, but you also need to consider the tone and language you use.
Even if you can list all the benefits of the product, your target audience may click away if your language does not connect with them.
Fathom’s squeeze page is quite a bit more image-based that other squeeze pages we’ve covered thus far, but this suits their brand.
They are a travel publication and platforms, and a lot of their content requires great photography of the locations they discuss or promote.
The target audience who is interested in this type of publication or service wants to see those images and get a visual idea of where they may decide to travel.
Their squeeze page only requires an email and zip code to subscribe, feature a bit bold “SUBSCRIBE” button, and is only preceded by a simple catchphrase.
The photo of the beautiful vacation destination they use takes up most of the space and is conveniently juxtaposed with the brand’s logo.
Pros of this squeeze page: Clientelle-appropriate imagery, bold CTA button, few fields, artistic use of the brand’s logo.
Cons of this squeeze page: While the CTA is more or less fine, it’s a good rule of thumb to not use all caps for CTAs unless it is the word “FREE.”
This is because using all caps comes across as screaming at someone online, and we certainly don’t want that impression!
Our tip: Only use all-caps for words like “FREE” and not for words like “SUBSCRIBE” or “CONTACT US TODAY.”
Fisher Investments is a firm that helps people save money for their retirement.
Their squeeze page offers a lead magnet that can outline how to do this in fifteen minutes.
This squeeze page lists the CTA in a first-person tone, which makes it a bit more personable.
It also uses graphics such as arrows and a “coupon” style CTA that will resonate with older readers.
Pros of this squeeze page: First-person CTA, bright and eye-catching gold CTA button, use of visual cues such as arrows, adequate and informative copy that lets the user know exactly what they’re getting.
Cons of this squeeze page: They made some weird choices when it came to capitalizing every word… and then not doing so in other headers and subheaders.
Our tip: Be consistent with your capitalization and overall copywriting for your squeeze page.
An attractive squeeze page is an important part of collecting valuable email addresses for your marketing endeavors.
With Systeme.io, you can create the best squeeze pages possible-- without the need for a developer.
Not only does Systeme.io have an extremely user-friendly editor for building whole pages, including squeeze pages, but it also serves as an all-in-one platform for just about every aspect of your business’s marketing.
This includes copywriting, editing emails, crafting online courses, blogging, and more.
Give our free trial a try today-- there’s no credit card required, so it’s completely risk-free!