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If you run an online business, you’ve likely heard of all the tools and software available to help you run that biz.
Whether you’re a beginner or you’ve been in online business for a while, you might have heard of Kartra.
It’s currently one of the most popular platforms in the online space, and this fully integrated software allows you to build, marketing, and scale your online business all from the comfort of your Kartra dashboard.
Sounds great, right?
With Kartra you don’t need to spend money on any other tools, you don’t need a team of developers, copywriters, designers, or anything. You can handle everything yourself.
This appeals to small business owners who don’t have a lot of working capital or time to handle all of this themselves.
Kartra makes it easy to get a marketing campaign up and running within minutes so you can start making money and living the life of your dreams.
That’s until you realize that creating marketing campaigns is never that easy, and you were promised something that isn’t entirely true.
I’m here today to show you that there is a more affordable and easier solution to building an online business and growing it to exponential levels.
I’ve got all the information you’ll need below, so find somewhere comfortable, grab a cup of coffee (or tea), and stick around.
First things first, let’s talk about what Kartra is and why it matters to you. Kartra is an all-in-one marketing platform that is said to help you do almost everything you need to scale an online business.
If you’re just starting, you’ll want something that is easy to jump in and learn. It will have a lot of training, videos, and guides to help you get the ball rolling. Kartra claims to provide all of that.
They include everything you need to build an online business from the ground up. That includes some of the following:
The big pitch behind Kartra is that it’s designed for both newbies and experts, so there is no real downside to the platform.
Beginners will find it easy to jump in and use the drag and drop builder to build out their sales funnels and emails.
They provide converting templates that are already tested and proven to convert. You don’t need any tech knowledge to fire up Kartra and get things going.
On the other side, if you do have a team of developers or the knowledge yourself, you can play around with the code and design aspect of Kartra as well, that’s part of what makes it so flexible for new and seasoned online business owners.
You have the freedom to make it what you want.
Also, as with most digital marketing tools these days, everything stays safe in the cloud.
You don’t need to store any funnels, email info, or data on your computer.
All of this information is accessible in the cloud through an internet connection.
This means if you lose your computer, break it, it gets stolen, it explodes into a fiery rage, whatever, you’ll still have all your valuable customer data when you get a new computer and connect to the internet.
Now that you understand the basics, let's take a look at some of the features of Kartra to see what they have to offer.
The first thing you’re likely wondering about is how you can build a website or funnel with Kartra.
They provide an easy to use page builder that offers a bunch of templates with drag and drop customization.
Overall, it’s pretty basic and unimpressive. The templates are what we’re used to seeing everywhere else, but they look clean.
You can choose from traditional web pages, blogs, sales pages, and more.
They offer a wide assortment of designs, so you’re sure to find something that suits your branding.
Of course, if it doesn’t, you’re free to customize it as you like.
If you’re new to online business, you might not understand what this is. A/B testing is as simple as taking a single web page and changing something about it to see, which generates more sales.
Many online marketing software will offer ways for you to do this more easily and quickly.
Kartra does this by allowing you to create two variations of the same page and testing a bunch of variables like removing a header, changing the font, changing the color, adding another button, and so on.
Testing is an integral part of online business because you’ll never know what works better if you don’t test it out.
The one thing that stands out about Kartra here is their ability to allow you to test everything on the page.
I believe the initial purpose of Kartra was to focus on growing to a robust eCommerce platform.
Because of that, you get a built-in shopping cart feature that helps you sell digital and physical products.
If you’re in eCommerce, you can add the product to Kartra and then choose one of two options. You’ll have the choice to create an upsell or downsell.
This process is helpful when selling online because it works like a traditional sales funnel.
If the lead is interested in a specific product, they’ll have the opportunity to purchase it.
If they buy it, they’ll receive an upsell offer like an accessory.
If they choose not to purchase it, they’ll receive a downsell offer, which might be something cheaper.
You can tweak and play around with this; however, you like, and they make it easy to understand.
As you’re selling products, you can try to generate more sales by allowing leads to become affiliates of you.
When they buy something, they’ll receive a unique affiliate link to promote and take a cut of your profits if they make the sale for you.
Clickfunnels has made a ton of money doing this, and if you’ve been in online business for any amount of time, you probably know that.
He uses his broad audience and platform to generate a ton of affiliate sales whenever someone buys something they heard about in his blog or podcasts.
Kartra provides this for you as well.
As you start to scale your online business and your list starts growing, you’ll want to think about automating some aspects of the company.
Here is where we begin to think twice about Kartra because their automation tools are a bit tedious and a pain to use. They call it their “sequence builder.”
When you try to create an automation, they freeze and lag, which adds valuable time to the process. It’s also worth noting that Kartra does not include an email autoresponder as part of their automation.
What this means is that you will need to manually choose who and when they receive each part of the email sequence.
For example, if someone fills their cart and leaves it empty, you might want to send them an email inviting them back and providing them with some form of an offer if they come back.
You can do this with Kartra, but if they reply to your email, you cannot set it up to create an automatic response, you’ll need to go in and manually respond to each email.
If you’re a beginner, this might not sound like a big deal if you’re getting five emails a day.
Some eCommerce stores do hundreds of thousands of dollars of sales each day, so there are hundreds of emails flowing back and forth.
You need a way to control it, and Kartra doesn’t offer anything.
Now that you understand some of the features of Kartra, let’s take a look at how they set up their pricing.
They offer a few different monthly subscription packages, each with a different price. While they have a price variation, the features are primarily the same, with a difference in the number of contacts and emails you can send.
You’ll choose the package based on what you can afford and how big your business is currently. As you grow, you can upgrade to different packages if you need more contacts and monthly emails.
Let’s take a look at their pricing structure:
This plan is ideal if you’re starting a new business and looking to test Kartra for the first time. If you have an email list of fewer than 2,500 people, this is the package you’ll want to have.
If you have an email list of larger than 100,000, you’ll have to go for the enterprise plan.
At this level, they don’t provide a templated plan, so you’ll have to contact a representative from the company, and they’ll customize a plan to your needs.
In reality, if you have an email list of this size, you’re not worried too much about choosing a digital marketing platform because you likely have a thriving online business already.
Now you know almost everything you could know about Kartra. It’s time to talk about the better alternative and why I think it’s better.
Systeme.io is the best Kartra alternative, and in this section, we’ll explain why you should choose carefully.
When you’re starting a new business, the price is an essential factor. You might not have a lot of working capital, so you’re trying to make the most out of your money right away.
If that sounds anything like you, then you’ll want to choose Systeme.io over Kartra.
Let’s take a look at how Systeme.io structures pricing as compared to Kartra.
There are three different packages:
The startup package offers the following features:
So, for $27 per month, you’re getting 2,500 more subscribers than Kartra, unlimited emails, funnels, automations, file storage, and members. You would have to pay $199 per month or more to get that with Kartra.
For a fraction of the cost of Kartra, you’re getting everything you need to start and scale an online business without having to worry about paying for anything else.
The reason Systeme.io is so powerful is that it is an all-in-one platform, which means you don’t need any other tools once you purchase it.
You’ll have everything all in one place, which makes it easier to use, more affordable, and easier to scale over the long-term.
In addition to a more affordable service, Systeme.io also offers an integrated email autoresponder, so you don’t need to purchase another one.
You’re already paying more money for Kartra, and now you need to pay $20 or more for an autoresponder.
Plus, Kartra has a host of upsells throughout the process, so you’re not always getting what you think you’re getting.
With Systeme.io, there are no upsells; there are no premium offerings. What you see is what you get.
I also think that Systeme.io offers a much easier to use email automation system. The one on Kartra is clunky and awkward to understand.
Using Systeme.io as a Kartra alternative allows you to create drip campaigns and segregate your leads so you can market to them effectively and efficiently.
With the email autoresponder, you can spend less time responding to emails and more time closing deals.
I also find Systeme.io easier to use. That’s the reason why more than 2,500 people have switched from platforms like Kartra, Clickfunnels, and Leadpages.
They find that Systeme.io is much easier to jump into and learn as a beginner.
Even if you’re not a beginner, you’ll enjoy the ease of use and flexibility of Systeme.io.
You can do everything the other guys do at a fraction of the cost every step of the way.
As you grow and upgrade your package, you’ll never even come close to the price of the other guys.
You’ll find everything you need to run and grow a successful online business with Systeme.io.
Marty Englander's testimony
Systeme.io's home page
By now, you likely see that Systeme.io is the best Kartra alternative for a host of reasons.
Let’s recap before you make any final decisions.
Could you possibly need any more reasons to choose Systeme.io today?
What if I told you they also offer a free 14-day trial and you don’t even need to enter your credit card information to get it.
Within minutes you can be inside the Systeme.io dashboard setting up your first funnel, and you can do it entirely for free.