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Webinar marketing is a strong strategy that’s on the rise, and many B2B brands consumer companies are turning to it for their marketing efforts.
Webinars offer companies the chance to create more personal relationships with their customers and audience, discuss important topics and issues that concern them, and build a brand that people feel they can turn to for information.
To create quality webinars that will pique the interests of your audience, you’ll need webinar software to do so.
However, the market is flooded with choice and not all webinar software is created equally.
That’s why we’re here to pick out the best webinar software out there.
We’ll go through a brief explanation of each platform, along with the features that they offer.
By the end of the article, you should be able to decide which platform works best for your brand.
Whether you run a new business or blog and only want to host your webinars for 30 people or you’re seeking for the most powerful webinar software to speak to 5,000 individuals.
We’re here to help with our versatile selection of webinar software choices.
Before we get started on the software recommendations, let’s first explain exactly what a webinar is, so you can decide whether webinar marketing is right for your brand.
A webinar consists of an online meeting or presentation hosted live via the internet. In other words, it’s an online event that joins individuals with an audience from all around the world.
The most important features of live webinars include interactivity, otherwise known as the ability to discuss, send, and receive information and data live.
Webinars are beneficial to both presenters and attendees. This is the main reason why the marketing activity is continually rising in popularity.
Webinars make hosting meetings and conferences doable at any time and place, no matter where the participants are.
Individuals can join a webinar whether they’re at work, at home, on a business trip, or holiday.
This removes the need and headache of organizing venue rental for space, expensive business trips, and extra travel.
Hosting a conference or business trip is as easy as the click of a button!
Webinars are used in many spheres from education to business and training.
Using webinars for online education is very popular.
By using online webinars, a wider audience of students can be taught as they don’t have to spend time and money traveling to their class.
Wherever they are in the world, participants can tune into a webinar.
Educators can also spend less on costs such as venue rental, food, and other expenses meaning that they can charge less for the class, thus welcoming more attendees.
Many businesses use webinars for onboarding, training, and updating their employees in the company.
Plus, many businesses have employees living and working all around the globe, so it would cost far too much to invite every individual to travel to one place in the world.
Many people are interested in learning via webinars, as in today’s face-paced atmosphere, only those who make the effort to keep up with the industry’s hot trends are likely to grow and succeed.
Webinars for marketing also brings in massive benefit. By hosting an online webinar, showcasing your product or service gains more attention.
Video content products high engagement, meaning that even if the webinar isn’t completely focused on your product, it’s still likely to boost interest.
Webinars also help business owners build more personal and high-quality relationships with customers.
When you explain how a product or service works and take the time to answer questions it shows that you care.
Customers appreciate that and as a company, you’re more likely to build brand loyalty that way.
The Golden Ball
Now you know what a webinar is and what they’re used for, it’s time to go through the best webinar software on the market. Here are out top fourteen recommended.
Systeme.io is a relatively new platform on the market. The product is already popular in France, and more recently it launched in the US.
While Systeme.io allows users to host high-quality evergreen webinars, it’s so much more than just a webinar tool.
Systeme.io is an all-inclusive marketing platform, created in mind for entrepreneurs and small business owners that are looking for a simple way to create and manage their online business from scratch.
The integrated software allows business owners to complete a wide selection of marketing tasks from one easy-to-use dashboard.
By using Systeme.io, everything required to run an online business in all under one umbrella ready to use.
With Systeme.io, there’s no requirement to purchase lots of different apps or tools to run various aspects of marketing. Everything is available and integrated from one dashboard.
As well as hosting evergeen webinars, users can build landing pages, craft entire sales funnels, make email lists, send unlimited emails, launch a blog, create memberships, manage affiliate programs, plus a whole lot more from one platform.
Systeme.io is perfect for new marketers and business owners, as it’s so easy for any individual to use. That’s even if they’ve never attempted to build an online brand and website before.
Systeme.io is very affordable as it includes a lot therefore cuts out the requirement of purchasing extra software and tools to run a business.
Systeme.io offers three different price packages, differing from how many email subscribers they include along with other benefits.
Plus, if you want to give Systeme.io a test drive before committing to a package you can do with the free trial offers.
No credit card details are needed either, so don’t worry, you won’t be signed up for paying for an ongoing subscription.
Here are the three pricing packages and what they include.
The startup package costs $27 per month.
The webinars package costs $47 per month.
The enterprise package costs $97 per month.
WebinarJam is one of the market leaders when it comes to webinar software and for a good reason.
WebinarJam is both simple to use and intuitive, a great combination for those wanting to use webinar marketing for their business.
WebinarJam works wonderfully as a solution for selling a product or service during a live webinar.
The tool allows you to include pop-up calls-to-action when the webinar is live, so your viewers are encouraged to make a purchase and can do so with ease.
Another great factor of WebinarJam is that users can communicate with their audience during the webinar.
That means viewers can ask questions and receive answers quickly, which can help drive sales.
Plus, WebinarJam has tons of impressive features. These include HD video, multiple presenters, a smooth interface, and an easy-to-use dashboard for presenters.
As well as that, there’s lots of interactivity for users too.
Webinarjam can broadcast live to YouTube and Facebook, users can live chat with viewers in the webinar, send private messages between moderators, can poll viewers, create popups during the webinar.
There’s also a strong analytics dashboard users can monitor to track the progress of webinars.
If you browse the WebinarJam website, check out the resources and play some of the videos.
You’ll soon discover that the WebinarJam team are experts on hosting webinars and transforming webinar attendance into profit.
When it comes to pricing, you have three options with WebinarJam.
WebinarJam’s Basic Plan costs $479 a year. The plan allows you to feature up to three presenters per webinar, 500 attendees per webinar, and 24/7 access to their assistance team.
WebinarJam’s Pro Plan costs $783 a year. The plan offers up to four presenters per webinar, 1000 attendees per webinar, and 24/7 access to their assistance team.
WebinarJam’s Premium plan costs $997. A hefty price, the premium plan is designed with experts in mind.
If your brand focuses on using webinars as a marketing strategy, the premium plan may be worth it.
The plan offers you up to six presents per webinar, 5000 attendees per webinar, and 24/7 access to the assistance team.
WebinarJam can be considered a traditional webinar platform, created for live events.
That means that unlike with other tools on the list, there’s no automation or scheduling available with this tool.
However, it syncs flawlessly with EverWebinar which is the webinar software we’ll discuss next.
EverWebinar is designed by the same team as WebinarJam, so combined the two offer an integrated platform to cater to all your webinar requirements.
More top features include the ability to automatically record webinars to be used with EverWebinar, customized pages for branding, and password protected webinar rooms for extra security.
The auto-record button is a wonderful feature as it means every webinar you host is saved.
That means you can offer evergreen content for your webinar strategy that you can use and replay with EverWebinar
Aside from the live streaming itself, the auto-record feature is an absolute winner with WebinarJam.
This means every webinar you hold provides evergreen material for your webinar strategy that you can replay with EverWebinar.
WebinarJam is fantastic for businesses of all sizes.
This is apart from huge enterprise companies that are looking for a larger ‘web conference’ kind of experience.
For any marketers that want to host webinars live and record them for future use with EverWebinar, WebinarJam is the ideal tool
Next, we’ll discuss WebinarJam’s sister software, EverWebinar. Many webinar markets use both tools as a combinational package.
For example, they’ll record a live webinar using WebinarJam and will send it to EverWebinar to transform it into an automated webinar.
Then, the webinar can be used as many times as possible. That means the likes of huge software brands, bloggers, and marketing influencers can automate their webinars, making money as they sleep.
EverWebinar is slick and attractive, looking and feeling like a genuine live webinar.
Most people prefer live webinars as the feel keeps them engaged and watching for a lot longer than they would from just watching a usual video recording.
By using EverWebinar, users can achieve the look and feel of the original webinar, displaying it as often as they like.
The webinars are completely automated, meaning you can attend the webinar in the room and answer questions to viewers will the prerecorded webinar is playing.
Or, you can be on holiday enjoying yourself while your products and services are displayed online.
EverWebinar is a powerful webinar platform that works to help you create email marketing lists with a purpose.
EverWebinar integrates with many email marketing tools including ActiveCampaign, GetResponse, MailChimp, and other email marketing platforms.
Using EverWebinar, you can schedule and automate webinar videos to play at certain times, and the tool helps recreate a live experience for customers that feels like it’s happening in real-time.
EverWebinar helps improve engagement and attendance of webinars by informing customers when the next webinar will begin. As mentioned, you can replay webinar footage as much as you like.
Plus, EverWebinar manages all the admin tasks such as room count, email reminders, real-time chat simulation, and popup reminders and call to action buttons.
The just-in-time webinars feature tells users that a webinar is just about to begin, prompting them to sign up on the spot and watch it.
By popping up just in time, it helps give viewers that much-needed nudge to watch.
You also can block night-time viewing. This stops your webinars from being played during the night to keep up the illusion and effects of a real-time webinar.
Plus, you can block certain dates that your webinars can be played.
The time zone auto-detection feature also automatically sets your webinar footage to different time zones, making life easier for you as you only must schedule it in once.
When it comes to pricing, EverWebinar is free for 60 days then rebills at $497 a year.
This allows users to get used to the software and set everything up before having to invest in anything.
ClickMeeting is a webinar platform that features a very user-friendly interface.
That means it’s a great option for entrepreneurs, small and medium-sized businesses, or internal company meetings.
The latter includes international meetings too, which is useful.
Set up is simple and easy to and step-by-step instructions are offered to help users set up their event.
That means that even the very first webinar can be created effortlessly and easily.
On the dashboard, navigate past and upcoming webinars on the overview.
You can also view the number of registered individuals that are attending upcoming events and can peruse the analytical reports provided for all past webinars.
If you’re in a rush in creating a new event, use the duplicate tool and edit as necessary so you don’t have to waste precious time filling out all the fields.
ClickMeeting also helps maintain engagement.
For example, if customers arrive at the webinar early, they can receive extra information about the webinar inside the ‘waiting room with an agenda’.
To keep early birds interested and engaged, you can share various types of information about the webinar topic, the presenters, or any files to download.
Plus, there are lots of extra interactive options to keep viewers engaged too. These include the addition of presentations, preloaded video or audio, whiteboarding, plus more.
ClickMeeting is a dedicated webinar platform and offers most of the features any webinar marketer requires.
What the tool does lack is an automated relay feature, however, users can still record webinars and download them to share with their audience.
Plus, ClickMeeting offers some unique features you won’t find with other webinar tools.
However, how useful you’ll find them is debatable and depends on what you’re looking for as a brand.
It’s argued that many of these extra features aren’t essential though.
ClickMeeting is suitable for small, medium, and big businesses. As it can cater to larger groups of participants, serious businesses may find ClickMeeting an ideal tool for them.
Plus, pricing is flexibility which means businesses can choose a pricing package to suit their needs and can avoid spending unnecessary money.
Using ClickMeeting, you can prepare and invite viewers, interact with your audience during webinars, and analyze statistics along the way.
The beauty of ClickMeeting is that it’s a powerful software but is also very easy to use.
Other features of note include subaccounts, the ability to assign webinar tasks to different people in the team, recording webinars, customized invitations, ‘waiting rooms’, and branded webinars.
ClickMeeting offers three different pricing plans, plus a free 30-day trial for those that want to sample the software before making a purchase.
The live package costs £20/$26 a month and offers everything an online marketer needs to host efficient online business meetings and live webinars.
The automated package is the most popular and costs £30/$39 a month. It includes all the features and integrations from the Live plan with the addition of Webinar Flywheel automation.
The enterprise package is perfect for bigger companies searching for a scalable and out-of-the-box webinar solution. Prices are custom and must be discussed with the ClickMeeting team.
Demio is a webinar marketing software that prides itself on being smart.
So, what makes Demio smart?
Well, the tool offers strong and powerful tracking options. Retargeting, tracking, and conversion pixels can easily be included on the registration page, thank you page, or in the webinar room.
Plus, Demio provides nifty automation rules. This includes sending the webinar footage to individuals who joined after the 30-minute mark.
Using these rules, it’s simple to segment viewers in real-time by looking at the actions taken.
Demio is also a very simple tool to use. Scheduling a webinar session takes a few minutes and setting up recurring webinars takes even less.
The interface is smooth and easy to use, and limited settings make it less complicated to use.
This makes Demio very attractive to new marketers and entrepreneurs. But at the same time, expert marketers and corporates are impressed by the selection of automation tools.
Using Demio, you can automate webinar footage replays, which Demio called ‘Like live replays’.
Demio also offers plenty of multimedia and interactive features, along with a selection of design options so you can customize your registration page and thank you messages to match your brand.
Slick and easy-to-use, Demio is a strong contender on this list. However, it does lack powerful features like the just in time webinar feature that EverWebinar offers.
Demio suits marketers who are seeking a dedicated webinar platform that features automated replays, yet places emphasis on the live events too.
Some of the extra features Demo offers includes the ‘stay registered’ series. This feature encourages individuals to sign up for a series of several webinars.
It also offers private chat, meaning users can send private messages to event staff.
There’s also public messaging included that everyone can see.
Like most webinar software tools, Demio also offers analytics on statistics so users can track their webinar performance.
Demio offers three pricing plans billed monthly or annually.
If you decide to subscribe annually, you can receive 30% off the price. Users can also complete a free 14-day trial to see if it works for their business.
The starter package accommodates for 50 attendees. It costs $49 a month and works well for small businesses and new entrepreneurs who want to start using webinar marketing.
At $99 a month, the growth package can assist or 150 webinar attendees. This is the most popular package by Demio and it features more tools, automated events, and custom branding than the starter package.
Costing $234 a month, the business plan accommodates for up to 500 participants in a webinar. This package is ideal for growing brands that require a bigger room size, extra support, and team access.
Like Systeme.io, GetResponse is an integrated marketing platform used by entrepreneurs and businesses of a variety of different sizes.
Not only can you host webinars using GetResponse, but you can also complete a variety of other email marketing tasks using autoresponders, custom emails, list segmentation, and more.
Using GetResponse, you can have an email marketing tool and webinar software under one umbrella.
That means users can schedule webinars for subscribers, send them reminders via email, and share the webinar via social media.
Users can also use the registration tool to build email lists and process automatic thank-you messages to those that sign up.
While GetResponse focuses on email marketing, the webinar features are pretty impressive.
When it comes to webinar software, it doesn’t compete with some of the other dedicated webinar tools on this list, but then it was never designed to.
If you’re seeking a marketing platform that has offers decent webinar features, GetResponse may be suitable for your brand.
GetResponse suits marketers who are looking for an all-purpose tool featuring email, marketing automation, and webinar features without the need for industry-leading software.
Some of GetResponse’s key webinar features include quick scheduling so you can choose your dates and times for your webinars, custom URLs for your webinar events, and YouTube integration.
Webinars can also be recorded, downloaded, and distributed as you please.
Users can engage their audience by incorporating interesting presentations, videos, and live chat into their webinars too.
Like many webinar tools on the market, you can also use the analytics and reports to monitor your webinar status and attendance rates.
When it comes to pricing, GetResponse offers four different packages that can be purchased monthly, annually or every two years.
With annual subscriptions, you receive 18% off the price, and with a subscription every two years you can save 30%.
You can also trial the basic, plus, and professional plans first for 30 days before signing up.
The basic plan is $15 a month and you can send marketing emails and create an engaged contact list with this plan.
With the plus plan, users can produce leads, sell products, and increase profits. It costs $49 a month.
At $99 a month, you can optimize results with extra automation and integration features.
The enterprise plan is more suitable for large and established businesses and costs a whopping $1,199 a month. Produce high profits with advanced solutions tailored to your brand.
EasyWebinar is an all-in-one platform for both live and automated webinars.
The tool allows users to make webinars the focus of their digital marketing efforts, with lots of cool features including HD video, live webinars, evergreen webinars, live chat, analytics, multi-presenter selection, pre-made sales funnels, plus more.
A strong product, EasyWebinar is a great contender on the list for the best webinar software.
There are three available packages, with the pricing climbing quickly. When you choose to bill annually, the price is reduced.
Accommodating up to 100 attendees, the standard package costs $78 a month.
The pro package costs $129 a month and you can welcome 500 participants to your webinar. Plus, there’s plenty of extra features.
The enterprise package costs $499 a month. It includes all the pro package features and 2,000 attendees can be invited to a webinar. As you can imagine, this package is better suited to larger and more established brands.
Designed by Cisco, Webex is webinar software created for enterprises with a focus on team collaboration.
Using Webex, individuals can meet via video, call, screen-share, and collaborate using HD video or voice calls.
Arguably Webex isn’t designed as a webinar platform to communicate with customers and potential clients.
Impressively, Webex users can invite up to 40,000 participants to their event. So, for big ballers, Webex may be the ideal platform.
Webex also offers a mobile app that makes team collaboration simple to manage on the go,
There’s also a solution for holding customer webinars of up to 3,000 participants.
This works well as it’s easy-to-use, streams efficiently, and offers some features that many superior webinar software has.
This includes live chat, guest polling, customized invitations, Q&A, and analytics. You can also record your webinar so you can offer an evergreen webinar to customers too.
There are four Webex pricing packages, including one free package. When billed annually, you can save 10% on the plan.
The free account is personal, allowing up to 50 participants in each meeting for up to 40 minutes.
The starter account is best for small teams and costs £12.50/$16 a month. It hosts up to 50 participants but unlike the free account, the meetings can go on for an unlimited time.
The plus account suits mid-sized teams and costs £16.50/$22 a month. This package hosts up to 100 participants.
The business package suits larger teams, hosting up to 200 participants. It costs £25/$33 a month.
Zoom has hit the webinar spotlight in recent years, with adverts plastered on billboards in places like San Francisco.
One of Zoom’s main benefits is that it provides basic webinar features for free. If webinar meetings run for less than 40 minutes and the number of participants is less than 100, you won’t need to pay.
Zoom is designed for large businesses who will part with big money for the video conference technology it offers. More than anything else, Zoom is a web conferencing software.
The tool features great video conferencing features including screen sharing, edits on the screen during sharing, and private and group chats.
Moreover, the noise might be a problem and some solutions exist.
Users can create recurring meetings using the same URL, making it easy for event participants to connect.
Zoom is predominantly used for teaching, but corporate users and entrepreneurs may also benefit from the tool.
On a paid package, features include admin controls, comprehensive webinar reports, cloud storage, and a unique subdomain for your webinars.
Zoom offers four pricing packages, including the free option.
The free option is a personal plan with up to 100 attendees with a limited timing of up to 40 minutes.
Pro works for small teams and costs £11.99/$16 a month. It accommodates up to 100 participants with a limited duration of up to 24 hours.
The business plan suits small and medium businesses and costs £15.99/$21 a month. It caters for 300 participants.
The enterprise package suits established businesses and costs £15.99/$21 a month. It accommodates 500 attendees.
GoToWebinar is a popular webinar tool that’s used and trusted by big businesses.
It’s one of the oldest webinar tools on the market and it looks it too.
Impressively, webinars can host up to 5,000 attendees which a custom enterprise plan however it gets pricey.
Features include survey inclusion for attendees, custom-designed email invitations, confirmations and reminders of webinars, and live webinar analytics.
Users also receive some useful lead management and reporting tools too.
GoToWebinar also offers mobile apps to manage the webinars and attend the events on the go.
GoToWebinar allows users to stream real-time webinars and send recordings to participants once it’s complete.
It’s a powerful platform but it doesn’t come with as many features as tools as WebinarJam does, and it lacks the automation and scheduling tools of software like EverWebinar.
Plus, when it comes to pricing there are big restrictions on the plans. On the starter plan, you only have 100 participants per event, and if you want more then prices dramatically hike up.
But as a webinar tool, GoToWebinar is simple to use and a strong all-round platform for webinar marketing. On the list, it’s a powerful contender as one of the best webinar tools.
GoToWebinar suits smaller businesses and teams who require live webinar hosting.
While it’s not as automated as some of the other contenders on the list, with some practice it can work as one of the best webinar tools for many businesses.
GoToWebinar is designed by the team behind LogMeIn and runs along with the GoToMeeting software range.
Anyone who already knows this brand is aware that it’s efficient in video communications.
The pricing is like other software on the market with similar features, yet it does accommodate more subscribers than a lot of other options.
There are four pricing packages, and if you bill annually you can save 20%. There’s also a free seven-day trial should you want to take the tool for a test drive first.
The starter plan costs $109 a month with up to 100 participants.
The pro package costs $249 a month with up to 500 attendees.
The plus plan costs $499 a month with up to 1,000 participants
The enterprise package comes at a custom price but accommodates up to 5,000 participants.
Livestream is a professional platform used by corporate clients, large businesses, and educational organizations.
It’s primarily designed for brands that have already created strong relationships with their audience.
With Livestream, there’s no limit to how many participants can join a webinar. As many attendees as needed as welcome to join and experience the quality audio and sound.
All webinars are automatically recorded and saved in cloud storage. This is unlimited, meaning all events can be saved for future use.
To increase audience coverage, users can also advertise in the Livestream community and can also stream webinars to Facebook Live and YouTube.
If your company is in a position where individuals will pay for webinars, there’s also a pay-per-view option featuring digital tickets
The event camera used is MEVO, a high-quality camera used to record real-time webinars hands-free. The advanced technology is top-notch and can record from various angles.
Instead of spending big bucks on a videographer when you host a special event, MEVO is instead a great option.
It’s important to note that Livestream isn’t a dedicated webinar platform but is instead software designed for users to record professional studio-like live streaming.
Using several cameras, advanced audio equipment and high-tech lighting for big-brand productions and webinars, the idea is to create beautiful looking videos.
That means Livestream doesn’t feature any of the webinar features that most of the other tools on this list have.
Instead, it offers a platform for streaming incredible quality productions and how you decide to use the footage is up to you.
When it comes to live event production software, none of the other tools on this list come close.
Livestream is best suited to brands that want to create professional quality live video that they can then use to stream and play across online platforms of their choice.
There are two Livestream packages, both of which currently include a free DJI Osmo Action Camera worth $379.
As mentioned, in both plans the numbers of participants aren’t limited.
At £70/$93 a month, if you’re a small business, or an individual starting with live webinars, then the premium account may work for you.
The enterprise account offers a custom price and is more suitable for larger and more established brands.
Google+ Hangouts logo
Google+ Hangouts is a free program part of Google+ and it integrates with YouTube. To host a webinar on Hangouts you’ll need to already have a channel running on YouTube and a Chrome browser.
Your Google+ webinar can be hosted with a group of up to 30 individuals or broadcasted to a bigger audience via YouTube. Whichever option you go for, the event is recorded during broadcasting.
Once the webinar is finished, the footage is available on YouTube as a video. The user can make the video private or public.
In the world of corporate business, Google+ Hangouts is very popular because it’s free and offers useful features for inviting members.
A selection of people can speak during the webinar, and once it’s finished the webinar can be distributed easily.
Google+ Hangouts isn’t appropriate for paid events however as there’s no way to make the stream private.
That makes this tool more suitable for video conferencing rather than webinars.
WebinarsOnAir is an affordable tool for those who can’t spend big bucks on webinar platforms.
It’s often used by freelancing individuals, entrepreneurs, small businesses, and educational organizations. It works as an add on to Google+ Hangouts.
The way it extends from Google+ Hangouts is that it allows users to hold a pre-paid webinar event.
The payment options become embedded within the registration form.
WebinarsOnAir also allows users to customize and design webinar pages and uses webinars as lead captures.
The tool allows users to collect individual’s emails by only allowing them to enter the webinar after signing up, which is a feature Google+ Hangouts doesn’t use.
WebinarsOnAir uses high-quality Google technology meaning up to 10 people can speak in a webinar, and the quality of the translation is impressive.
Currently, WebinarsOnAir isn’t accepting new members, instead using the time to improve the software.
However previous prices started from $19.97 a month for 25 participants, and the plan for unlimited participants costing $99 a month.
A free 30-day trial was also available.
Finally, we get to DaCast. This tool is a popular choice for brands and individuals who are experimenting with webinar conducting.
Using DaCast, users can stream from their websites to social media outlets such as Facebook.
Users can apply geo or referrer limitations and can also include watermarks to the stream and charge costs for webinars.
DaCast is a live streaming software with an unusual approach to pricing. Users can pay on an event by event basis, rather than a subscription.
However, for those that prefer to stick to a subscription plan, these are available too.
This would suit users who hold webinars regularly.
DaCast offers users two main features. The first is its on-demand video hosting opportunities and the second is its live streaming support.
It’s a highly intuitive, user-friendly, operational, and flexible tool with fantastic content quality.
As it’s so simple and easy to use and set up, it works well for beginners too.
When it comes to subscription packages, there are three available.
The premium package costs $165 a month and offers 6,000 hours of viewing.
The enterprise package costs $390 a month with 15,000 hours of viewing.
For high volume plans, you can speak to the DaCast team for a tailor-made custom plan with appropriate pricing.
The best webinar software for you depends entirely on your business and personal needs when it comes to webinar marketing.
If you’re a fresh entrepreneur with a small budget, it doesn’t make sense to spend tons of money on an inexpensive choice with loads of options.
Instead, an affordable or even free version may suit you.
On the other hand, if you’re a big brand with a budget set aside for webinar marketing, it may be sensible to invest in a professional tool packed with extra features to stream high-quality webinars to help convert leads.
New company owners starting an online business from scratch are likely to appreciate the benefits from an all-in-one integrated platform that covers many aspects of marketing, such as Systeme.io.
By choosing an all-inclusive platform, users can run their business under one umbrella, including webinar marketing, creating effective sales funnels and landing pages, email marketing, affiliate marketing, plus more.
Big businesses that already have lots of tools and software they use to run their business may prefer a standalone webinar marketing software, such as WebinarJam.
When choosing webinar software for your company, ask yourself the following questions.
What’s your budget? Can you afford the more high-tech solutions? What’s the size of your audience?
How many participants do you expect to attend your events? Is your audience tech-savvy? Will downloading software be an issue for your audience?
What OS and devices do they use? What features do you require for your webinar? Is live chat important? How many presenters do you want to use?
Do you want to record your webinars? Do you require analytics tools? Do you want to host paid webinars?
Once you’ve established what’s important to you when hosting a webinar, it will get easier to select between the 14 webinar programs on this list.
There’s a huge selection of webinar platforms on the market and you must choose an option based on your business needs and goals.
Select software that provides your company with the best balance between functionality and cost.