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Real talk: revenue is the single most important factor for your business.
But unlike the bygone era of our grandparents, sales is no longer just door-to-door promotion.
In 2020, running a profitable online business is all about sales funnels and marketing automation that help you turn leads into happy customers.
If you’re a small business owner or an entrepreneur that has to venture out and grapple with the competition, using a sales funnel builder can give you an advantage.
Now, you know how much I love reviewing online marketing tools.
And today, I’m pitting two sales funnel builders against one another to find out - Convertri vs. ClickFunnels, which one is the best sales funnel builder for your business?
It’s time to find out!
While both Convertri and ClickFunnels are sales funnel builders, there are a few key differences:
Convertri is a sales funnel builder that is focused on increasing the loading time of your site.
The first thing they say is that they’re the world’s fastest funnel builder.
They emphasize their speed, and explain how a 1-second loading delay can lead to a 20% increase in your website bounce rate.
That’s why Convertri has come up with an accelerated page technology to help you build the fastest and smoothest landing pages.
The idea behind Convertri is simple:increase your leads, bring in more visitors, and improve the quality of the conversions on your website.
And if you’ve got a site that loads instantly, you’ll get more customers that stay and show interest in your offer.
Right from seamless landing pages to custom domains and free SSL, there are plenty of features that could make Convertri a great choice for increasing your traffic and conversions.
The company behind Convertri, Architech Labs, doesn’t have a lot of experience on the market (they’ve been in the game since 2015), but they seem to be doubling-down on what matters: speed and efficiency.
On the other hand, ClickFunnels is a website and sales funnel builder.
And in its first defence, it is older than Convertri and has a larger base of loyal customers who are using its features to convert leads.
With its drag & drop editor and other exceptional features, ClickFunnels has been able to make a brand of its own.
ClickFunnel is not only perfect for building your sales funnel, but it also works as a one-stop solution for marketing, delivering, and selling digital products.
With all the functions of your business happening at one place, you don’t need to switch from one website or software to another to get a task done.
(And you don’t have to pay for them separately, either.)
Finally, if you opt for the more expensive plan, ClickFunnels allows you to run email campaigns and nurture your website visitors until they turn into customers.
Essentially, Convertri and ClickFunnel do the same job of churning out high-quality leads for your business.
I’ve taken an in-depth look at all Convertri features, and found that there are a few that can really help you succeed with your online business:
Creating your pages is really easy with Convertri.
You don’t have to worry about specifics like columns, grids, and code.
Instead, you’re using beautiful Photoshop-embedded features to create anything you want, in any color or font.
You can also switch between views for different devices to make sure your pages are as efficient on mobile and tablet as they are on desktop.
Convertri also has incredible actions with hooks that represent your customer’s behavior, and suggest changes to your pageaccordingly.
This is pretty handy, as you can improve your conversion rate without A/B testing.
You can choose from section and page templates, or create your page from scratch.
If you’ve done a great job, you can save the content blocks and reuse them in the future for other campaigns.
You’ll be able to pick from plenty of page elements:
Up next, we’ve got the most important function of your sales funnel - the shopping cart.
With Convertri, you have the freedom of selling digital products, managing orders, and tracking them all under one roof.
You’ll get plenty of cart optimization features:
This is a really neat feature because you can really manage plenty of things from one dashboard.
Convertri also has a library of sales funnel templatesfor different digital products:
Each funnel comes with pre-made pages and elements.
For example, the software funnel template includes: videos at every stage, up-sell and down-sell pages, as well as a customized checkout.
There’s really plenty to pick from.
And in addition to features, what I liked seeing here was that the templates are significantly more engaging (and beautiful) than ClickFunnels’ templates.
If you’re running a digital marketing agency, then you’ll want your clients to experience the same sales funnel success you have.
Fortunately, maintaining sub-accounts for your clients is pretty easy with Convertri.
Whether you are adding a new feature to your website or landing page or just doing a routine check, your website will stay live for your customers to see and purchase from.
Since Convertri’s offer hinges on being lightning fast, they need the right infrastructure.
With just one click, your page will be live and without any hiccups. Your pages will stay live even if you get 100,000 visitors at once.
And in addition to pages and funnels, Convertri also has a few other infrastructure add-ons:
All in all, it’s a lean little sales funnel builder.
If you’d like to dive deep into ClickFunnels features, check out my in-depth ClickFunnels review here.
In general, ClickFunnels has many features that sets it apart from Convertri.
Here are the features I think you’re going to love:
The drag & drop builder is one of the cornerstones of building a website/landing page on ClickFunnels.
It’s easy to use, which makes it even better, although the templates (125+) could use some work.
They feel a little outdated.
In addition to building landing pages and websites with ClickFunnels, you’ll also be able to create squeeze pages.
Unlike Convertri, you’ll have to pick from sections, blocks, and elements to create your ClickFunnels page, but it’s still simpler and cheaper than hiring a web designer to code your site from scratch.
ClickFunnels may be one of the first tools to offer drag & drop funnel-building, but I feel like it’s still living on its past glory.
Yes, you’ll get templates for different funnels(e.g. webinar, digital product, membership site funnels) as well as the ability to customize them.
However, there are only 20 templates, and the editor can sometimes feel too slow and buggy to really adapt to modern business needs.
You want to stand out from the competition; not use the same templates they’re using.
Lead nurturing is a marketing goldmine, and ClickFunnels lets you use it to its full potential!
A lead rarely buys on their first visit.
But if you’ve got their contact information (i.e. email address), you can follow-up with them with... you guessed it! Follow-up funnels.
Based on the customer behaviour, you can filter out people who would be interested in buying from you, and send them a personalized follow-up message via SMS, email, desktop notification or social media.
And that’s it!
This increases the chances of making a sale from those dormant leads.
ClickFunnels is one of the first tools that offered email marketing with their platform.
You can automate your email campaigns, follow up with leads and customers on auto-pilot, and stop paying for an extra email marketing tool in your stack.
With up-sells, you just need to add the option of displaying other products on the checkout page.
So after the customer enters all their billing and shipping information, you just need to give them the option of adding another product to their cart and voila, you are done.
In the world of sales funnels, this is a great trick for increasing your average order value and earning more money from people who are already convinced your products are amazing.
With A/B testing, you can make sure that every element on your page works great for prospects and turns them into customers.
You can test everything; from your page copy, to headlines, images, and layouts.
Another great ClickFunnels feature is the fact that you can run your own affiliate marketing program.
So instead of getting traffic through ads, you can get traffic from affiliates and only pay them after they’ve successfully sold your products.
When you’re starting your online business or improving its efficiency, every penny counts.
With Convertri, you get one plan priced at $99 per month, or $75/month if you pay for the entire year at once.
Of course, if you are not sure about the features and want to take this software for a drive test, there is always the option of a 14-day free trial.
With a paid membership, you’ll get:
Personally, I’m not a fan of the bandwidth limit.
250,000 impressions may seem like a lot - at first, but once you scale, this is not going to be enough and you’ll find your website crashing.
On the other hand, ClickFunnels has three different membership plans.
The first plan, priced at $97/month includes:
However, this plan does not include Follow-Up Funnels, i.e. email marketing.
The second plan, at $297/month, is broader, but it’s still a price to make you go: What?
This is the one with email marketing!
Finally, the last plan at $1,497 is best suited to enterprises and agencies, as the main differences are:
All in all, ClickFunnels is the pricier one, but let’s see which tool gets the title of the best sales funnel builder in 2020!
Let me tell you: I’m not impressed by either.
First, Convertri is the new kid on the block and it offers incredible speed, but at a significant cost, and with limits.
250,000 impressions a month aren’t going to be much, especially when you consider that those are not unique impressions.
So if you visit your website, or if your customers visit your website more than once, that’s going to be counted against you.
Convertri also doesn’t mention membership sites and courses, so if you want to sell those digital products, you’ll need to pay for other tools.
When it comes to ClickFunnels, I respect all it did for the popularization of sales funnels, but it’s outdated.
Their email marketing automation still feels bare-boned when compared with other all-in-one tools.
The same thing stands for templates: you can customize them, but you can’t do much.
Your website could still look too much like your competitors’ websites.
Plus, the pricing is just shocking, when you consider the fact that their features are best fit for small businesses or new online business owners still testing the waters of sales funnels.
So while I do think both are okay tools, I would recommend a much better alternative that has more powerful features at a more reasonable price point.
systeme.io offers everything ClickFunnels offers:
But unlike ClickFunnels, which helps you test the waters of online marketing, systeme.io helps you create a powerful sales system.
And unlike ClickFunnels, systeme.io also helps you:
A squeeze page built with systeme.io
You can use powerful IF & THEN automations to personalize at scale. It all happens on auto-pilot once you set it up.
There are plenty of things only systeme.io can do.
I respect Convertri’s need for speed, but systeme.io doesn’t limit bandwidth in any way.
And even with the first, Startup plan at $27/month, you’ll be able to get as many visitors as you’d like, as well as onboard up to 5,000 contacts to your mailing list.
Pick from numerous website, page, and funnel templates
First things first: you’ll get all the tools you need, even if you opt for the first systeme.io plan:
And a lot more!
Marketing automation with systeme.io is easy
If you opt for the second, Webinar, plan at $47/month, you’ll get everything from Startup, as well as:
With the final plan, Enterprise at $97/month, you’ll also get:
Forget about other tools.
Improve your efficiency and save your money with systeme.io.
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