Eben Pagan, also known as David DeAngelo, is an American author and entrepreneur who has founded several successful online companies.
By his own estimate, he is involved in the running of over 10 7-figure online companies.
Pagan is also a great example of how you can diversify your interests and expand your growth across subject areas using a specific model.
As David DeAngelo his most famous success story is Double Your Dating.
His online entrepreneurship programs are at Eben Pagan Training, the hub for his business and entrepreneurship training.
Born in rural Oregon, Pagan moved to San Diego in his 20s to become a mortgage broker and agent.
While he maintains that he wasn’t particularly good at real estate, he managed to find out where his real passion lay.
Eben Pagan is a master of communicating value and completing sales.
This interest in marketing and selling saw him graduate from direct sales to establishing a real estate and mortgage consulting business.
Through this channel, he advised realtors and real estate companies on how to strengthen their marketing efforts to drive sales.
In 2001, after watching a friend create an online digital product, he decided to give it a try.
Under the pen name David DeAngelo, Pagan wrote a book in three weeks and posted it online.
The book was Double Your Dating, which encouraged people to sign up for his newsletter.
Driving people interested in the book, he had tens of thousands of subscribers and loyal fans who were willing to invest in his newest offerings and products.
And so, an empire was born.
Over the next five years, Pagan perfected his digital marketing by focusing on direct marketing schemes.
Pagan now has 75 virtual employees and turns over a huge amount of business worldwide across the fields of dating, digital marketing, and selling information products.
While Eben Pagan is a particularly private man who rarely issues interviews, he has worked with entrepreneurs as varied as Tony Robbins, Sir Richard Branson, and Brendon Burchard.
The cover of the book "Double Your Dating"
Pagan got his big break during the infancy of the internet.
In fact, it’s fair to say that before Internet Marketing was an actual thing, Pagan was establishing the kind of attitude towards internet marketing that would go on to drive business sales.
Namely: providing value and the benefits of split testing.
In 2001, when he first wrote Double Your Dating, Eben Pagan had no idea what he was doing.
He spent three weeks writing a book, building a website, and putting it online.
In the early days of the internet, the idea of sales funnels and traffic were brand new concepts, and Pagan essentially had to teach himself how to do it all.
While today the world of the internet has changed dramatically, the central processes are still the same.
Pagan’s focus is less on driving the first sale, and much more on cultivating the relationship once the first sale has been made.
This is how Double Your Dating would go on to provide him with massive revenue and boost his profile.
When it comes to Pagan’s revenue streams, he uses a simple and elegant sales funnel.
First, he establishes a web presence.
In the case of Double Your Dating, these are specifically for those in the relationship advice/ dating sphere.
Have you heard of niching?
That’s what Pagan - as DeAngelo - has done particularly well.
He aimed his book and the knowledge he has gained at single men who are looking to get dates with women.
Eben Pagan Classes operate on a similar strategy, only in this case, he is targeting those who are entrepreneurs (or would like to be).
As a general theory, these sites encourage visitors to sign up for a free newsletter opt-in.
Through his email lists, he communicates widely with his audience - and doesn’t use email just as a way to sell to people.
In fact, that is a central component of how Pagan performs business. It isn’t all about the hard-sell.
Instead, he is offering value and connection to people so that they are comfortable to invest in his higher ticket price products.
Pagan’s direct marketing campaigns then provide value for visitors, while warming them up for when he launches any of his classes or courses or new products.
So buy the time he launches any of his new classes or products, he has a primed audience who know him, trust him, and are willing to invest in what he has to offer.
At EbenPaganTraining, there are over 40 classes and courses available.
These include self-paced audio classes and full ten-week training programs that range from around $200 to $3000.
Each of these courses covers the four main elements of digital entrepreneurship:
These pre-recorded webinars, self-paced courses and audiobooks provide a funnel to further products and offerings where you can learn step by step the information you need to make a success of your business.
There are also opportunities for people to become affiliates in his courses, thereby connecting the success of his students with the success of his products.
Eben Pagan’s digital products are split between the many online businesses he runs.
But it’s fair to say that Pagan is the man that was built by digital products.
His model, however, is fundamentally the same.
From the Double Your Dating days, Pagan starts by creating digital products such as an eBook, that offers a specific value proposition to a particular internet niche.
In simple terms?
Pagan makes eBooks about something people really want to know about and captures their imagination (and their loyalty) with newsletters that provide value.
Some of these digital products, such as Double Your Dating, operate a subscription model that brings in an impressive income stream.
But it all comes down to being able to synthesize the knowledge and information he has in a way that is accessible, builds trust, and establishes himself as the authority in what he’s doing.
Unlike a lot of entrepreneurs, the digital product really is Pagan’s main calling card.
As a man who shies away from interviews, and operates his businesses under different names, his work is less driven by his public presence and is instead based more on the relationship that he has with his followers.
The cover of the book "Opportunity"
When it comes to his literary contributions, Eben Pagan is particularly well-known for two books.
As we’ve already mentioned, Double Your Dating was a game-changer for a young Pagan.
However, now thanks to his extensive entrepreneurial career, Pagan has once again turned to the written word.
Appealing to the other main focus of his business spirit, Pagan released “Opportunity: How to Win in Business and Create a Life You Love” in 2018.
Endorsed by Larry King, the book is based on many interviews that Pagan conducted with millionaires and billionaires.
It takes the knowledge he gained and incorporates it with Pagan’s own take on how to think creatively as an internet marketer, and how to employ these tools yourself to help you make the right choices.
It’s impossible to argue with Pagan’s formula, as it has seen him established as a thought leader, mentor, and marketing guru.
Pagan himself has claimed that Double Your Dating and his other online dating businesses generate between $25-$30m annually.
What’s clear is that, when it comes to digital marketing, Pagan knows how to do what he does and is willing to offer it to others to learn.