Geru Funnel Planner Review 2020

Geru logo

Geru logo

Preparation is the key to success. This is true for both life and marketing.


So when you start thinking about launching a new business or increasing your sales, it’s important to have the right tools.


I often talk about sales and marketing funnels


Let me be honest: even if you do nothing else for your business, you’ll do plenty if you use a sales funnel.


Now, the rule back in the day (who am I kidding? Some business owners and marketers think this rule still stands) was to launch, and identify and create your marketing funnel later.


If your idea wasn’t valid or if you set things up incorrectly, you would lose a lot of money.


Is there a better solution?

1. Introducing: Geru Marketing Planner

It turns out, there is a way to forecast your marketing results by simulating a funnel.


It’s exactly what Geru does.

the funnel simulation

In this Geru Funnel Planner review, I’ll be taking a look at how you can use Geru to start your business off on the right foot, and increase your sales.


Let’s get started!

2. What is Geru Marketing Planner, and why do I need it?

Geru's dashboard

Geru's dashboard

What does your regular process of setting up a landing page or an email sequence look like?


Chances are, you simply go ahead and do it, operating on guesstimates.


Geru offers an alternative. Before setting up landing pages and other funnel processes, you can test their effectiveness.

2.1. How does Geru work?

The main Geru feature enabling you to test your funnels is the Funnel Mapper.


I’ll show you how to use it a little later on, but for now, it’s enough to know that the Funnel Mapper allows you to create funnel sequences.

For example, your sales funnel could be simple:

  • Landing page with an opt-in form
  • Email nurturing sequence
  • Conversion!

Or it could include a lot of automations, audience segmentation of dozens of groups, chatbots, and so on.


After charting your funnel, you can simulate traffic and even add your expenses to understand how much revenue your funnel could bring in. 


Geru’s Logic Engine will show you what to expect.

The best part is that it’s very simple. You can drag & drop your way to understanding.

2.2. Why is sales funnel planning important?

Sales funnel planning improves the effectiveness of your sales funnels.


Since sales funnels are basically roadmaps to conversion (they adapt to the way your leads and customers naturally discover you), you want to make sure every step of the way is perfectly optimized.


Normally, if you set up a touchpoint that doesn’t work for your audience, you’d have to wait a while and see how it’s performing.


You wouldn’t know that it doesn’t work until you’ve already lost plenty of leads.


But with tools like Geru, you can simulate funnel performance or use sales funnel templates that already work like a charm for your target audience!

At the end of the day, sales funnel planning has numerous benefits:

  • It saves time
  • It saves money
  • It improves conversion rates and generates sales

2.3. What Geru doesn’t do

Keep in mind that Geru is just a planner - you can’t publish live sales funnels with it.

You can just simulate them.


I’ll show you which tools you can use to turn your Geru funnel simulations into reality!

3. The best Geru sales funnel features (and how to use them)

Before you say: “That’s too complicated,” and bounce, let me reassure you: Geru has really made it super simple to plan your marketing funnel.


Their features aren’t overwhelming.


Instead, they’re exactly what you need to get started.

3.1. Geru funnel mapper

Geru gives you two choices for mapping your sales funnel: do it on your own, or use a blueprint.


Here’s how doing it on your own works:

Geru funnel mapper
  • Step 1. Add your products

First, you’ll add your products:

  • What kind of products are you offering?
  • Are they new or existing?
  • How much do your products cost?
  • What kind of pricing do you offer?
  • What is your stick rate (how many customers signed up and continued using your products)?
  • Step 2. Map your funnel

This is the coolest part! It’s where you’ll actually drag & drop sections that you want in your funnel.

You can add elements such as:

  • Traffic entry points (Where does your traffic come from?)
  • Behavioral pathways (Yes/no pathways - What do visitors do? What do they do if they don’t take your target action?)
  • Sales pages and order forms
  • Landing pages and opt-in forms
  • Upsells and downsells
  • Email sequences
  • Chatbots

And more!


Basically, you’ll be able to add every stage of your funnel. This will ultimately allow you to get accurate simulation results.

  • Step 3. Start simulating!

Once you’ve set everything up, it’s time to simulate traffic campaigns.


Geru’s AI will calculate your results based on the elements in your funnel, your traffic sources, and other aspects.


This is an incredibly important feature, especially if you’re launching ad campaigns.


However, it might get tricky if you don’t have historical traffic data. In that case, you can use...

3.2. Geru marketing funnel blueprints

Geru marketing funnel blueprints

These funnel templates are a great shortcut. You can pick from over 30 funnel templates, either to implement or simulate performance.


They include:

  • Lead gen funnel
  • Squeeze page funnel
  • Webinar funnel
  • Micro continuity funnel

And more!


Every template includes sample conversion numbers, traffic campaign information, and more, which makes it a great choice if you don’t have your own traffic information.

3.3. A/B test your funnels with Geru

Geru's A/B testing

Just like any business owner, I’m a huge fan of A/B testing.


Now, A/B testing is pretty simple when you just want to test landing pages and elements on them.


But what happens if you want to split test your funnel in its entirety?


Geru has the solution!

Scenario Comparison feature

You can easily test two different funnels at a time through the Scenario Comparison feature.


You can modify traffic sources, add new pages and elements, prices of your products, and then simulate both scenarios to see which works better.


This feature can also help you understand which parts of your funnel need optimization.


For example, you can increase email conversion rates, and see how that affects the rest of your funnel.


Again, the main benefit of using Geru is being able to get an accurate estimate of your results.


Other tools allow you to build sales funnels. However, Geru is among the first to offer forecasts and simulations.

3.4. Reporting

basic reporting

In addition to offering basic reporting, Geru has a few really powerful tricks up its sleeve:

  • Dream profit goal: Reverse-engineer your success

After adding your dream profit goal, Geru’s Logic Engine will instantly reverse-engineer your sales funnel and show you how to get there.


You’ll see how much traffic, as well as visitors, leads, and sales you’ll need to get every day, every week, and/or every month to reach your profit goals.

I’m a huge fan of this feature! 


It’s really easy to set expectations and see what you need to optimize.

  • Traffic reinvestment
Traffic reinvestment

I know... Parting from money can be really tough.


But Geru here shows you how much extra money you could make if you reinvest your current earnings into acquiring traffic.


Again, this is an incredibly useful feature for business owners!

4. Geru Planner use cases

So, who should use Geru?

4.1. Online business owners

When you’re starting or running a business, it’s important to get your ducks in a row. 


You need to know which part of your sales process is contributing to your success, and just how much.

conversion funnel

Geru works well for both rookies and pros.


If you’re just starting out, you can use a sales funnel template that converts - and understand what you need to do to succeed.


If you’re a pro, you can significantly improve your results.


The following businesses see the best results with Geru:

  • Freelancers
  • SaaS companies
  • Affiliate marketers
  • Coaches and consultants
  • eCommerce business owners

4.2. Marketing agencies

Marketing agencies can use Geru to create proposals for their clients, and demonstrate their credibility, as well as potential results.


One of the main reasons why clients don’t like working with marketing agencies are vague expectations. 


Geru nips that problem in the bud and helps marketers close more deals.

5. Geru pricing: which plan should you choose?

Geru pricing

Geru has three relatively simple plans:

5.1. Should you choose Geru Standard?

Geru Standard is a great choice for small business owners. You should also use it if you want to validate your business idea.

5.2. Should you choose Geru Pro?

Geru Pro is a great fit if you have a complex sales funnel, or if you have a complex business idea.


You’ll get a lot more templates than with Standard.

5.3. Should you choose Geru Enterprise?

If you’re a marketing agency owner, Geru Enterprise is the best bet - it has no limits.

6. Sales funnel tools

Since Geru only offers simulations, you can’t build live sales funnels with it. 


Here are the tools you can use to get your business up and running:

6.1. Build your sales funnel with systeme.io

Systeme.io is definitely the best all-in-one sales funnel tool.


You’ll be able to turn your Geru funnel simulation into reality before you can say “sold!”

Systeme.io's dashboard

Systeme.io's dashboard

6.1.1. Systeme.io features

Systeme.io supports a variety of marketing methods so you don’t have to use any extra tools:

  • Sales funnel, landing page, and website builder
  • Email marketing automation
  • Workflow automation
  • Website hosting
  • Affiliate marketing
  • Support for blogging and dropshipping
  • Support for courses, webinars, and membership sites

And more!


If you’ve dreamed it up in Geru, you can do it with systeme.io.

6.1.2. Systeme.io pricing

Systeme.io's pricing
  • Startup - $27/month - Unlimited emails for up to 5,000 email subscribers, unlimited funnels and blogs, 3 membership sites, marketing automation, affiliate marketing, and more
  • Webinar - $47/month - Everything in Startup + 10,000 email subscribers, unlimited blogs, 5 membership sites, 3 evergreen webinars, A/B tests
  • Enterprise - $97/month - Everything in Startup and Webinar + 15,000 email subscribers, unlimited membership sites, unlimited evergreen webinars, and more

All in all, systeme.io is the most powerful tool for implementing your Geru funnel simulations!

6.2. ClickFunnels

ClickFunnels logo

ClickFunnels logo

Another good tool to build your funnels with is ClickFunnels.

6.2.1. ClickFunnels features

I’ve already written about ClickFunnels features in my review, but in short, here’s what you can expect:

  • Sales funnel and website builder
  • Email marketing and lead nurturing sequences
  • Affiliate marketing
Clickfunnels share

6.2.2. ClickFunnels pricing

ClickFunnels pricing

ClickFunnels is pretty expensive, especially considering that you’ll need to upgrade to the $297/month plan to get access to all the features you need (e.g. follow-up funnels for lead nurturing sequences).


At the same time, systeme.io offers a lot more features for building a complete sales funnel within one tool.

7. Summary

Geru is a phenomenal tool for planning your sales funnel in advance and forecasting results.


However, it’s nothing if you don’t have reliable tools for building that funnel.


So simulate your funnel with Geru, and plug it into systeme.io.


It’s time to skyrocket your revenue!

These articles may also be of interest to you:  


-   Which is the most affordable funnel builder software?

-   How much to charge for a sales funnel