Kajabi vs Teachable: Which One Is Best?

Kajabi vs Teachable

There is no wealth like knowledge. 

And if you plan on starting an online business selling courses, this saying is twice as true.

Right now, Kajabi and Teachable are the most popular platforms for building online courses.

So in this Kajabi vs Teachable review, I’ll guide you through their features and pricing plans.

It’s time to find the best online course platform for your business!

1. What is the best online course platform?

Before we get started, I want to explain my criteria.


In this Kajabi vs Teachable review, I’ll be looking at the following:

  • Course features (Can you customize your courses? What options does each platform offer?)
  • Marketing features (Can you promote your course site with these platforms, or do you have to get additional tools?)
  • Pricing

The goal is to get the full package.

The ideal platform shouldn’t just help you launch your courses, but promote them, as well. 

That significantly reduces your expenses and helps you create an integrated product and marketing strategy.

And while both of these tools promise to help you launch and run a successful online course business, do they deliver?

Let’s take a look!

2. Kajabi vs Teachable: features

2.1. Course building features

2.1.1. Kajabi course building features

Kajabi's drag and drop editor

Kajabi's editor

First of all, Kajabi helps you visually create your website.

Instead of coding, you can use a drag & drop editor to add different sections and features to your website.

This is a huge plus in my book; you don’t have to hire a web designer to get started.

And once you upload your courses, you’ll get a few handy features:

  • Quizzes
  • Unlimited video hosting
  • Course insights and analytics
  • Drip content to have your students gradually progress through lessons

2.1.2. Teachable course-building features

Teachable's editor

Kajabi keeps it lean, but Teachable doubles down on course-building features.

Similarly to Kajabi, Teachable also has a visual drag & drop editor that you can use to set up your website.

It’s more powerful than Kajabi’s, as you can make significant alternations to the code of your website.

Teachable also supports international audiences, so you can have a multilingual website.

Teachable's dashboard

Teachable's dashboard

Finally, Teachable really emphasizes the course-building aspect of their platform. You’ll get plenty of elements:

  • Quizzes
  • Course insights
  • Completion certificates
  • Obtain student feedback
  • Drip content and course compliance

2.1.3. Verdict

Teachable definitely has more course-building features. The multilingual website aspect is a nice touch!

2.2. Kajabi vs Teachable: sales and marketing features

2.2.1. Kajabi sales and marketing


A core part of Kajabi’s offer are its pipelines.

Pipelines are a method similar to sales funnels. You create different content for different customer journey stages.

For example, you convert visitors into leads by integrating offers and lead gen forms into your pages

You nurture leads towards becoming customers with email marketing, and seal the deal with a great offer.

Kajabi also offers pipeline blueprints, so you can choose the pipeline that suits your goals and automate it.


Kajabi also offers email marketing. You can:

  • Grow your mailing list
  • Recover abandoned carts with triggered emails
  • Create and send automated nurturing sequences
  • Automate and integrate your email marketing with your sales

When you pair email automations with sales elements, you can quickly grow your business from 0 to hero!


Speaking of sales, you can use:

  • Coupons
  • 1-click upsells
  • Landing page and sales page templates
  • Different payment models: one-time fee, payment plan, subscription, free trials

Finally, Kajabi also lets you create a simple affiliate program.

2.2.2. Teachable sales and marketing


First up, Teachable offers sales page templates that you can customize to fit your business.

It’s all visual; no coding skills needed!

From there, you can motivate your leads and customers with coupons and promotions:

  • Time-limited offers
  • Percentage-off and amount coupons
1-click up-sell example

Sales page templates

Just like Kajabi, Teachable lets you create your own affiliate program.

This is quite handy, as you don’t have to pay upfront fees. 

All you have to do is pay commission to your affiliates once they sell your course.

Finally, you can choose between different payment models:

  • One-time fee
  • Subscription
  • Payment plan
  • Individual or bundled courses

Unfortunately, that’s about it. 

Teachable doesn’t offer email marketing or automations.

However, you can integrate your own marketing tools.

2.2.3. Verdict

If you want a course-building tool that offers marketing and sales features, Kajabi is definitely the better option!

2.3. Kajabi vs Teachable: pricing

Which tools makes it super easy to grow and scale?

Let’s see!

2.3.1. Kajabi pricing

Kajabi pricing

Kajabi has 3 plans, and the second one - Growth for $159/mo - is definitely the best option.

Yes, Kajabi is expensive, but it offers marketing and sales features. 

You don’t need to pay for other marketing tools.

2.3.2. Teachable pricing

Teachable pricing

Just like Kajabi, Teachable doesn’t have a free plan

But it does have a lower starting price, with the first plan setting you back for $39/mo.

Personally, I find the second plan to be the best option for business owners that want to create serious courses.

2.3.3. Verdict

Kajabi is definitely more expensive, but it has sales and marketing features.

On the other hand, Teachable doesn’t have marketing features, but it offers more course-building options.

3. Should you choose Kajabi or Teachable?

Let’s take a quick look at their strengths and weaknesses:

3.1. Kajabi strengths and weaknesses

Kajabi strengths:

  • Not just for courses - you can use Kajabi for other products and services
  • Marketing automations and email marketing
  • Sales options like 1-click upsells

Kajabi weaknesses:

  • Not a lot of advanced course-building options
  • Expensive when compared to alternatives

3.2. Teachable strengths and weaknesses

Teachable strengths:

  • Great tool for building advanced courses
  • Plenty of integrations
  • Affordable

Teachable weaknesses:

  • Teachable doesn’t offer email marketing, or marketing features whatsoever, so you’ll still need to pay for other tools and integrate them with your Teachable courses

3.3. Verdict

If you want the full package, choose Kajabi or one of the alternatives I’ll mention below.

However, if you just want to launch courses, go with Teachable.

4. Alternatives to Kajabi and Teachable

Kajabi and Teachable aren’t the only platforms you can use to launch your online courses.

Here’s what others have to offer!

4.1. Systeme.io

Systeme.io logo

Systeme.io logo

Systeme.io is a great choice if you really want the full package. 

It’s less expensive than both Kajabi and Teachable.

4.1.1. Systeme.io features

Systeme.io makes it easy to create a membership site and upload your own courses and webinars.

However, you can also use it to power your blog, sell physical and digital products, and more.

Systeme.io's dashboard

Systeme.io's dashboard

When it comes to marketing, systeme.io offers:

  • Email marketing
  • Workflow automations
  • Affiliate marketing

And more!

All in all, systeme.io an amazing choice!

4.1.2. Systeme.io pricing

Systeme.io's pricing

Systeme.io's pricing

Systeme.io has three pricing plans, and gives you plenty of leeway to grow and scale.

The Webinar plan (at $47/month) is definitely the best choice if you want to sell online courses.

If you want to upload an unlimited number of courses, you can simply upgrade to the Enterprise plan at $97/month.

All in all, systeme.io is more powerful than Teachable and Kajabi. You’ll get a lot more for a lot less!

4.2. Thinkific

Thinkific logo

Thinkific logo

Thinkific is another great alternative for online courses.

4.2.1. Thinkific features

Thinkific’s course-building options are similar to Teachable’s.

It’s also highly visual; you can get your website set up with their drag & drop editor.

Make your course website

Similarly to Teachable, Thinkific doesn’t offer marketing options other than affiliate marketing. 

But it integrates with plenty of tools.

4.2.2. Thinkific pricing

Thinkific pricing

Thinkific's pricing

Thinkific has three paid plans, and a free plan, as well!

The Growth package at $99/month is definitely the best option. You’ll be able to create unlimited communities, as well as hand out assignments to your students.

4.3. ClickFunnels

ClickFunnels logo

ClickFunnels logo

Finally, if you’re looking for an all-in-one tool with a focus on sales and marketing features, ClickFunnels is a decent alternative to Kajabi and Teachable.

4.3.1. ClickFunnels features

ClickFunnels, like other tools I mentioned, allows you to create a membership site and launch webinars.

membership area

However, it doesn’t offer a lot of advanced course-building options, but it makes up for it with advanced sales funnels and email marketing.

You can check my ClickFunnels review for more details.

4.3.2. ClickFunnels pricing

ClickFunnels pricing

ClickFunnels pricing

ClickFunnels offers 3 plans.

If you want unlimited options and plenty of ways to generate revenue, go with the second - $297/month - plan.

5. Summary


Selling courses can be an extremely lucrative online business model.

However, you need a partner - an all-in-one tool that can help you set things up easily, and run them smoothly.

When it comes to courses, both Teachable and Kajabi have their strengths. 

But if you’re ready to get the complete package, go with systeme.io.

You’ll love every step!

These articles may also be of interest to you:  

-    8 Best Kajabi Alternatives: Get Everything In One Place

-    Thinkific vs Teachable: Which is the best?