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All-in-one tools are the best asset a business owner can have.
Who wouldn’t want to only pay for one tool and minimize costs, instead of paying for dozens of separate tools?
App fatigue is real, and expenses add up.
But let’s be real: there are a lot of all-in-one tools on the market.
Choosing the right one can get confusing.
If you’ve been doing your research on this topic, you’ve likely come across ClickFunnels and Kartra.
Both of these tools promise to help you increase your sales, but do they deliver on their promise?
In this Kartra vs ClickFunnels review, I’m taking an in-depth look at the features and pricing to help you make the best decision for your business.
Let’s dive in!
Before we get down to business, let me clarify the criteria I’ll be evaluating:
The best all-in-one marketing tool should offer features that double-down on marketing methods that deliver the highest ROI:
Benefits of email marketing
Ideally, the platform will offer marketing automation and audience segmentation.
You should be able to create sequences that will personalize content for different audiences, and automatically convert them into customers.
Ultimately, this enables you to run your business on autopilot.
Sales funnels with email marketing
They allow you to meet your customers at every point of their journey, target them, and personalize offers to suit their preferences.
This ultimately leads to a higher conversion rate.
Some of the best platforms I’ve seen offer visual editors that require no coding skills to create a beautiful website.
Kartra is a really simple, albeit powerful all-in-one marketing platform.
Its core features include:
ClickFunnels is one of the most popular all-in-one platforms.
Its core features include:
Both of these tools have page builders.
You can easily create a website with their drag & drop editors, and they’ll provide hosting.
Kartra’s page builder is really sleek and easy to use.
Again, all you have to do is drag and drop. No code necessary!
Your website can be ready to go in a few minutes.
So, what’s included in Kartra’s page builder?
All in all, Kartra has a really great page builder!
ClickFunnels’ page builder is very similar to Kartra’s, but it doesn’t have as many customization options.
ClickFunnels definitely focuses on utility, but its editor is simple to use and has all the elements you need to get started.
When it comes to page editors, Kartra’s page editor is definitely superior.
I love that they make the most out of utility and beauty, whereas ClickFunnels focuses on creating separate sales pages instead of a fully cohesive website with a wide variety of pages.
In practice, sales funnels are sales pages combined with email marketing automation.
Ultimately, you should have a cohesive funnel that nurtures your leads and customers, and provides them with a seamless experience.
What’s included in Kartra’s sales funnel builder?
Kartra’s sales funnels are a part of a highly integrated ecosystem.
You can convert customers on auto-pilot with conditional automations powered by effective pages and smooth email marketing sequences.
Finally, you’ll also get funnel templates.
This is a HUGE deal.
You don’t have to set anything up on your own; everything is done for you.
All you have to do is select the right option, customize it to fit your brand, and start counting your customers!
ClickFunnels talks a big game about its sales funnels.
So what do they really offer?
Their offer is similar to Kartra’s, but it’s not as complex.
You’ll be able to set up email sequences, choose from templates, and create simple sales funnels.
Again, I have to side with Kartra.
Yes, ClickFunnels offers some form of automation, but it pales in comparison with Kartra’s advanced IF & THEN conditional automation rules.
Since all-in-one tools aim to completely replace standard email marketing tools, they have to have plenty of email marketing tricks up their sleeve for me to like them.
Kartra’s email marketing system is fueled by behavior-based automations.
Your leads and customers will receive different email sequences depending on the actions they take on your website.
Kartra also offers:
With email sequences, you can automatically start nurturing your leads with specific content that will turn them into customers.
You can use a different sequence type to reengage people who have already bought from you.
Not even the sky is the limit!
ClickFunnels’ email marketing automation is called Follow-up Funnels, and they’re similar to Kartra’s email sequences.
For example, once a lead subscribes to your mailing list, you can start a lead nurturing sequence.
You can segment your mailing list subscribers according to their behavior and interests, create different sequences for different types of audiences, and more.
All in all, ClickFunnels’ email marketing features are enough to get you started.
However, they have limited trigger and behavior options, so my vote goes to...
Kartra’s powerful IF & THEN conditions and drag & drop sequences win again!
Alright, now that we’ve covered the main features, let’s talk about add-ons and extra goodies!
Both Kartra and ClickFunnels offer affiliate marketing.
Instead of paying for ads, you can onboard affiliates and pay them a commission only after they’ve successfully sold your product.
In addition to the basics such as setting up and managing the program, Kartra offers other affiliate marketing benefits:
ClickFunnels’ affiliate program offers:
If you manage your clients’ websites through Kartra, you can create an agency account that will simplify the way you run things.
ClickFunnels doesn’t offer agency accounts.
Kartra has 4 plans.
Personally, I find the second plan - $199/month - to be the best.
However, if you’re just starting, you might want to stick to the first plan.
Fortunately, the first plan ($99/month) includes email marketing and automation, so you’ll be good to go!
ClickFunnels offers 3 plans.
If you want to use follow-up funnels (email marketing automation), then you’ll have no choice other than to start with the $297/plan.
My honest recommendation is to choose Kartra.
Again, I recently reviewed both Kartra and ClickFunnels in depth. If you’d like to know more about their features, I invite you to read the reviews.
There are no significant differences between the two tools even when it comes to different businesses.
They have similar product limits, and they both offer membership site features.
If you’re not sold on Kartra or ClickFunnels, then check out...
Systeme.io offers the best of both worlds and adds a few spicy details of its own:
Systeme.io's workflow builder
If you just want a powerful marketing software, then MailChimp and ConvertKit are great alternatives!
ConvertKit has great email marketing features:
ConvertKit has a free plan, and paid plans start from $29/month.
MailChimp was one of the first email marketing tools, and it still has great features:
MailChimp has a free plan, and paid plans start at $9,99 per month.
Builderall and Kajabi are great alternatives to Kartra and ClickFunnels if you’re looking for something... specific.
Not sure what I mean?
There’s no way around it: Builderall is 100% focused on tech and utility.
Builderall’s features include:
It’s definitely one of the most advanced tools out there, but it can get overwhelming for beginners.
Builderall has a free plan, and paid plans start at $19.90/month.
Kajabi is a great choice if you plan on selling courses or creating a membership site!
Kajabi features include:
Kajabi has 3 plans, starting from $119/month.
The choice can be overwhelming - I know.
I actually created systeme.io with that in mind.
As a new business owner (or simply a business owner who is tired of managing and paying for dozens of tools in your stack), you just want to get customers.
Systeme.io allows you to increase your sales without fuss.
So if you’re ready to grow, I’ve got your back!
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