EN

Kartra vs ClickFunnels: Which One Is Better?

Kartra vs ClickFunnels

Table of contents

1. What is the best all-in-one marketing platform?

    1.1. What should the best all-in-one marketing platform offer?

    1.2. What is Kartra?

    1.3. What is ClickFunnels?

2. Kartra vs Clickfunnels: features

    2.1. Kartra vs Clickfunnels: page builders

          2.1.1. Kartra’s page builder

          2.1.2. ClickFunnels’ page builder

          2.1.3. Verdict

    2.2. Kartra vs ClickFunnels: sales funnel builders

          2.2.1. Kartra’s sales funnel builder

          2.2.2. ClickFunnels’ sales funnel builder

          2.2.3. Verdict

    2.3. Kartra vs ClickFunnels: email marketing

          2.3.1. Kartra’s email marketing features

          2.3.2. ClickFunnels’ email marketing funnels

          2.3.3. Verdict

    2.4. Kartra vs ClickFunnels: extra features

          2.4.1. Affiliate marketing

          2.4.2. Agency accounts

    2.5. Kartra vs ClickFunnels: pricing

          2.5.1. Kartra pricing

          2.5.2. ClickFunnels pricing

3. Should you choose Kartra or ClickFunnels?

4. Kartra vs ClickFunnels: alternatives

    4.1. Systeme.io: the best alternative to Kartra and ClickFunnels

    4.2. Email marketing alternatives: MailChimp and ConvertKit

          4.2.1. ConvertKit

          4.2.2. MailChimp

    4.3. All-in-one alternatives: Builderall and Kajabi

          4.3.1. Builderall

          4.3.2. Kajabi

5. Summary

All-in-one tools are the best asset a business owner can have. 


Who wouldn’t want to only pay for one tool and minimize costs, instead of paying for dozens of separate tools?


App fatigue is real, and expenses add up.


But let’s be real: there are a lot of all-in-one tools on the market. 


Choosing the right one can get confusing.


If you’ve been doing your research on this topic, you’ve likely come across ClickFunnels and Kartra.


Both of these tools promise to help you increase your sales, but do they deliver on their promise?


In this Kartra vs ClickFunnels review, I’m taking an in-depth look at the features and pricing to help you make the best decision for your business.


Let’s dive in!

1. What is the best all-in-one marketing platform?

Before we get down to business, let me clarify the criteria I’ll be evaluating:

1.1. What should the best all-in-one marketing platform offer?

The best all-in-one marketing tool should offer features that double-down on marketing methods that deliver the highest ROI:

  • Email marketing

As a method that has 122% median ROI, email marketing is definitely an important part of your mix.

Benefits of email marketing

Benefits of email marketing

Ideally, the platform will offer marketing automation and audience segmentation.


You should be able to create sequences that will personalize content for different audiences, and automatically convert them into customers.


Ultimately, this enables you to run your business on autopilot.

  • Sales funnels

Secondly, you want the platform to have sales funnels.

Sales funnels with email marketing

Sales funnels with email marketing

They allow you to meet your customers at every point of their journey, target them, and personalize offers to suit their preferences.


This ultimately leads to a higher conversion rate.

  • Page builders

Some of the best platforms I’ve seen offer visual editors that require no coding skills to create a beautiful website.

1.2. What is Kartra?

Kartra logo

Kartra logo

Kartra is a really simple, albeit powerful all-in-one marketing platform.


Its core features include:

  • Sales funnels
  • Sign up forms
  • Email marketing
  • Affiliate marketing
  • Customer relationship management

And more!


Kartra currently has a 4.5/5 rating on Capterra.


Customers love its advanced email automations, but it’s not as easy to use as other tools.


I wrote an in-depth Kartra review a while back, so I encourage you to check it out.

1.3. What is ClickFunnels?

ClickFunnels logo

ClickFunnels logo

ClickFunnels is one of the most popular all-in-one platforms.


Its core features include:

  • Page and sales funnel builder
  • Email marketing and automation
  • Affiliate marketing

And more!


ClickFunnels currently has a 4.6/5 rating on Capterra


Their customers emphasize the benefits of sales funnel templates. However, the features can get a little clunky.


If you’d like to learn more about ClickFunnels, click here to read my review.

2. Kartra vs Clickfunnels: features

2.1. Kartra vs Clickfunnels: page builders

Both of these tools have page builders.


You can easily create a website with their drag & drop editors, and they’ll provide hosting.

2.1.1. Kartra’s page builder

Kartra’s page builder

Kartra’s page builder is really sleek and easy to use.


Again, all you have to do is drag and drop. No code necessary! 


Your website can be ready to go in a few minutes.


So, what’s included in Kartra’s page builder?

  • Drag & drop editing
  • 100+ page templates
  • Element customization
  • Branding customization
  • Various elements: pop-ups, forms, images, videos, sticky bars, and more

All in all, Kartra has a really great page builder!

2.1.2. ClickFunnels’ page builder

ClickFunnels’ page builder

ClickFunnels’ page builder is very similar to Kartra’s, but it doesn’t have as many customization options.


You’ll get:

  • Drag & drop editing
  • Page customization (colors, content, padding, custom CSS)
  • Page templates: opt-in, sales, order form, upsell, webinar, and membership pages
  • Various elements: pricing tables, images, videos, surveys, countdown timers, and more

ClickFunnels definitely focuses on utility, but its editor is simple to use and has all the elements you need to get started.

2.1.3. Verdict

When it comes to page editors, Kartra’s page editor is definitely superior.


I love that they make the most out of utility and beauty, whereas ClickFunnels focuses on creating separate sales pages instead of a fully cohesive website with a wide variety of pages.

2.2. Kartra vs ClickFunnels: sales funnel builders

In practice, sales funnels are sales pages combined with email marketing automation.


Ultimately, you should have a cohesive funnel that nurtures your leads and customers, and provides them with a seamless experience.

2.2.1. Kartra’s sales funnel builder

Kartra’s sales funnel builder

What’s included in Kartra’s sales funnel builder?

  • Drag & drop sequence builder
  • Email marketing and event-based automations
  • Lead tagging (behavioral segmentation)
  • Multi-page flow: Connect your pages to form a sales funnel
  • If & then automations (e.g. If a customer visits their cart, then they receive an up-sell offer and a recommendation email)
automated sequence

Kartra’s sales funnels are a part of a highly integrated ecosystem.


You can convert customers on auto-pilot with conditional automations powered by effective pages and smooth email marketing sequences.

automations

Finally, you’ll also get funnel templates.


This is a HUGE deal. 


You don’t have to set anything up on your own; everything is done for you. 


All you have to do is select the right option, customize it to fit your brand, and start counting your customers!

2.2.2. ClickFunnels’ sales funnel builder

ClickFunnels’ sales funnel builder

ClickFunnels talks a big game about its sales funnels.


So what do they really offer?

  • Drag & drop funnel builder
  • Sales pages
  • One-click upsells
  • Follow-up funnels (email autoresponders)

Their offer is similar to Kartra’s, but it’s not as complex. 


You’ll be able to set up email sequences, choose from templates, and create simple sales funnels.

2.2.3. Verdict

Again, I have to side with Kartra.


Yes, ClickFunnels offers some form of automation, but it pales in comparison with Kartra’s advanced IF & THEN conditional automation rules.

2.3. Kartra vs ClickFunnels: email marketing

Since all-in-one tools aim to completely replace standard email marketing tools, they have to have plenty of email marketing tricks up their sleeve for me to like them.

2.3.1. Kartra’s email marketing features

Kartra’s email marketing

Kartra’s email marketing system is fueled by behavior-based automations. 


Your leads and customers will receive different email sequences depending on the actions they take on your website.


Kartra also offers:

  • Templates
  • A/B testing
  • Email tags, lists, and sequences
  • Powerful insights and analytics
Email automations

With email sequences, you can automatically start nurturing your leads with specific content that will turn them into customers.


You can use a different sequence type to reengage people who have already bought from you.


Not even the sky is the limit!

2.3.2. ClickFunnels’ email marketing funnels

ClickFunnels’ email marketing

ClickFunnels’ email marketing automation is called Follow-up Funnels, and they’re similar to Kartra’s email sequences.


For example, once a lead subscribes to your mailing list, you can start a lead nurturing sequence.


You can segment your mailing list subscribers according to their behavior and interests, create different sequences for different types of audiences, and more.


All in all, ClickFunnels’ email marketing features are enough to get you started.


However, they have limited trigger and behavior options, so my vote goes to...

2.3.3. Verdict

Kartra’s powerful IF & THEN conditions and drag & drop sequences win again!

2.4. Kartra vs ClickFunnels: extra features

Alright, now that we’ve covered the main features, let’s talk about add-ons and extra goodies!

2.4.1. Affiliate marketing

Both Kartra and ClickFunnels offer affiliate marketing.


Instead of paying for ads, you can onboard affiliates and pay them a commission only after they’ve successfully sold your product.

Kartra's affiliate dashbord

In addition to the basics such as setting up and managing the program, Kartra offers other affiliate marketing benefits:

  • Custom landing pages for affiliates
  • Venture broker partnerships
  • Multiple commission tiers

And more!

clickfunnels affiliate dashbord

ClickFunnels’ affiliate program offers:

  • The basics (onboarding affiliates, dashboards, commission structures)
  • Affiliate contests

2.4.2. Agency accounts

If you manage your clients’ websites through Kartra, you can create an agency account that will simplify the way you run things.


ClickFunnels doesn’t offer agency accounts.

2.5. Kartra vs ClickFunnels: pricing

2.5.1. Kartra pricing

Kartra's pricing

kartra's pricing

Kartra has 4 plans.


Personally, I find the second plan - $199/month - to be the best.


However, if you’re just starting, you might want to stick to the first plan. 


Fortunately, the first plan ($99/month) includes email marketing and automation, so you’ll be good to go!

2.5.2. ClickFunnels pricing

ClickFunnels pricing

ClickFunnels pricing

ClickFunnels offers 3 plans.


If you want to use follow-up funnels (email marketing automation), then you’ll have no choice other than to start with the $297/plan.

3. Should you choose Kartra or ClickFunnels?

My honest recommendation is to choose Kartra.


Again, I recently reviewed both Kartra and ClickFunnels in depth. If you’d like to know more about their features, I invite you to read the reviews.


There are no significant differences between the two tools even when it comes to different businesses. 


They have similar product limits, and they both offer membership site features.


If you’re not sold on Kartra or ClickFunnels, then check out...

4. Kartra vs ClickFunnels: alternatives

4.1. Systeme.io: the best alternative to Kartra and ClickFunnels

Systeme.io logo

Systeme.io logo

Systeme.io offers the best of both worlds and adds a few spicy details of its own:

  • Page builder
  • Sales funnel builder
  • Email marketing with automations
  • Affiliate marketing program
  • Blogging
  • Dropshipping
  • Courses and webinars
  • Membership websites
  • Workflow automation

And more!

Systeme.io's workflow builder

Systeme.io's workflow builder

Affordable plans, powerful features

And with extremely affordable plans (starting from $27/month), systeme.io is an excellent choice for starting a business with an all-in-one marketing platform!


Try systeme.io for free

4.2. Email marketing alternatives: MailChimp and ConvertKit

If you just want a powerful marketing software, then MailChimp and ConvertKit are great alternatives!

4.2.1. ConvertKit

ConvertKit logo

ConvertKit logo

ConvertKit has great email marketing features:

  • A powerful automation sequence builder
  • Landing page and sign-up form builder
  • Plenty of beautiful and effective email templates

You can learn more about using ConvertKit in my review.


ConvertKit has a free plan, and paid plans start from $29/month.

4.2.2. MailChimp

MailChimp logo

MailChimp logo

MailChimp was one of the first email marketing tools, and it still has great features:

  • Email marketing with automation and audience segmentation
  • Landing page and sign-up form builder
  • Beautiful email templates
  • Website builder (new)

MailChimp has a free plan, and paid plans start at $9,99 per month.

4.3. All-in-one alternatives: Builderall and Kajabi

Builderall and Kajabi are great alternatives to Kartra and ClickFunnels if you’re looking for something... specific.


Not sure what I mean?


Read on!

4.3.1. Builderall

Builderall logo

Builderall logo

There’s no way around it: Builderall is 100% focused on tech and utility.


Builderall’s features include:

  • Website and sales funnel builders
  • Templates for pages and funnels
  • Email marketing
  • A/B testing
  • CDN servers
  • Website sharing
  • Membership websites
  • Page loading accelerator
  • Chatbots and SMS marketing
  • Tools for FB and YT live streaming
  • Customer Relationship Management (CRM)

And more!


It’s definitely one of the most advanced tools out there, but it can get overwhelming for beginners.


Builderall has a free plan, and paid plans start at $19.90/month.


You can find out more about Builderall in my review.

4.3.2. Kajabi

Kajabi logo

Kajabi logo

Kajabi is a great choice if you plan on selling courses or creating a membership site!


Kajabi features include:

  • Page templates
  • Website builder
  • Email marketing
  • Marketing automation
  • Membership site and course features such as quizzes

Kajabi has 3 plans, starting from $119/month.

5. Summary

The choice can be overwhelming - I know.


I actually created systeme.io with that in mind.


As a new business owner (or simply a business owner who is tired of managing and paying for dozens of tools in your stack), you just want to get customers.


Systeme.io allows you to increase your sales without fuss.


So if you’re ready to grow, I’ve got your back!