Table of contents
For most people, turning their passion into profit is a tall order, but Peng Joon was able to turn his love for internet marketing into a multi-million-dollar online empire.
In just seven years, Joon was able to grow his online business ventures into an 8-figure money-making machine from the comfort of his home. How did he do it?
Well, Peng Joon developed a repeatable 5-step blueprint that he has continuously improved to help thousands of entrepreneurs make money from doing what they love.
His five-step system for developing an online business was a game-changer and helped catapult him to greatness.
Peng has since become a world-renowned thought-leader on building passive income empires online and an inspiration for thousands of entrepreneurs looking to break free of their 9-5 jobs.
With his innovate strategies and forward-thinking approach to solving problems, Peng Joon has grown to be one of the most sought after media talents in the world.
He’s also an internationally recognized speaker, motivator, online marketer and author.
Leveraging his experience creating wealth online, Peng wrote a variety of books using multiple pen names.
His most famous book is “Build a Money Machine: Make Money Online, Escape the 9-5, and Live an Awesome Life,” released in the summer of 2016.
Joon has had the honor of rubbing shoulders on stage with business moguls like Robert Kiyosaki, Richard Branson, Gary Vaynerchuk, Tony Robbins—to name a few.
With his online courses and seminars, Peng has been able to reach millions and train thousands of budding entrepreneurs from more than 20 different counties.
Using his marketing expertise, Joon was able to create multiple passive income streams.
In his wealth creation journey, Peng launched over 500 sites, created and sold multiple products, all of which served to lay the foundation for his digital empire.
However, it was his business acumen that allowed him to form strategic partnerships that would see him collaborate with other visionaries in different verticals.
But before we go any further, here’s how he got into the business.
Peng Joon was born on the 9th of November in 1984 in the 4th largest city in Malaysia, Kuala Lumpur.
Like most people, after completing high school, Joon enrolled in university and he had a bright future in front of him.
However, while on campus, he got hooked with the famous online multiplayer game World of Warcraft (WoW), and that’s when things started to go south.
Peng was so addicted to the game that he couldn’t focus on his studies to the point that he almost flunked out.
But luckily, he pulled through and ended he up graduating, albeit with poor grades.
After graduating, he started feeling the pressure of his huge college debt—approximately $42,200, mainly because he was dead broke and didn’t have any job prospects.
Fast-forward a few months later, he landed himself a relatively stable job, but there was only one problem, his salary.
Peng did the math and found out that it would take him a couple of decades to pay off his college debt with a monthly income of $330.
After realizing this, he decided that there’s no way that he would spend the best years of his life paying a debt; it was a wakeup call.
He was desperate to get out of his predicament, and that’s when he turned to the internet for a way out.
Like most of us, he searched for ways to make money online, and that’s when he found out that there are legitimate ways to earn money on the internet, but he was still skeptical about it all.
Peng Jong began reading up on online marketing, consuming every good piece of content he came around.
With a relatively solid grasp of digital marketing, he decided it was time to start his online business, and using the knowledge he had acquired; he launched his first eBook.
It was a guide to his favorite online role-playing-game, WoW, it was something that he was passionate about and had some experience with.
It was thirty-two pages long, and he priced it at $7, and just like that, he had started his first online business.
Seven months later, Joon made his first sale, and he was thrilled—nothing compares to that feeling you get after making your first sale online.
It was a magical moment for him, a turning point in his life, and he was now convinced that he could make money online.
While the $7 sale wasn’t nearly enough to pay for his hosting fees, it was incredibly gratifying to Peng Joon because it was a necessary step for him to make his first million online.
He subsequently raised the price of his guide to $37.
Once he had streamlined and refined his process, it was now time to scale—rinse and repeat as they say, as he expanded into other niches.
Fast-forward to 2009, and Peng decided to start his second online venture.
Like his first business, he crafted a guide in the gaming niche, but for a different game, and this time, he used a different pen name, Tony Sanders.
The guide, Farmville Secrets, was for a popular game on Facebook called Farmville. And believe it or not, but in less than a year—8 months to be exact, he made over $ 1.3 million from his guide.
When asked about his strategy in an interview with Rappler.com, Peng replied by asking how one could take whatever it is they’re currently doing, package it into a product, and make money from it.
According to Joon, the key to succeeding online is to sell a product that’s closely related to what you love.
This became one of the main concepts behind his 5-step system for creating wealth online, and because he practices what he preaches, he used these steps to scale his online empire.
Today, he has grown his digital empire to hundreds of websites. While we couldn’t definitively say how much he is worth as of writing this, we estimate his net worth to be in the millions of dollars.
Aside from his online empire, Peng Joon also makes money from his online courses.
We’ve reviewed some of his courses below, so be sure to stick around as we go over them.
Before we get started, it’s worth mentioning that for you to reap the benefits of his courses, you need to have the right mindset and operational business.
His programs are not get-rich-quick schemes but are tailored to help established businesses to scale.
After having spent over a million bucks on Ads, testing different ad sets, and copy, Peng Joon came up with a proven winning formula designed to help you quickly launch your campaigns.
Million-dollar ads give you an over-the-shoulder and behind the scenes view of how Joon creates profitable ad campaigns.
He goes over every stage of creating a winning ad campaign, from strategizing to choosing images to crafting the sales copy to deploying to optimization.
Unlike some of the lack-luster rehashed content produced by the so-called internet marketing gurus, Peng’s Million dollar ads was designed to be comprehensive.
He doesn’t hide anything and shows you the actual ads he runs, his numbers as well as examples of both successful and unsuccessful campaigns.
You’ll also learn some of the conversion rate optimization techniques he uses to improve his ads and the different models he uses to create successful campaigns from the get-go.
Some of his successful campaign models show you how to convert cold traffic, how to use storytelling to create better ads, how to use memes to make your posts/ads viral etc.
Million-dollar ads was developed to work with nearly every kind of industry, from musicians to agencies to software developers to consultants to lawyers, among others.
There has been a steady shift in the type of content being produced online over the past few years, the focus is now on video, and if you’re not riding this wave, then you’re leaving money on the table.
Having noticed this, Peng Joon created the Videos Challenge.
It’s a program designed to help both beginner and experienced marketers as well as entrepreneurs get up and running with video marketing.
Joon’s Videos Challenge was built to help you strategically create marketing videos for your business in just 21 days without any prior experience.
The main reason marketers are switching to video content is that it better engages your traffic and helps you build a loyal following for your business.
In this challenge, Joon shares his number one secret for creating videos that sell like crazy.
Instead of using a one-size-fits-all strategy for creating videos like some of the cookie-cutter video marketing courses, he creates videos for the three main phases of traffic.
The first phase is designed to promote awareness, and the videos you’ll create here are for providing solutions to the main problem your audience has.
The second phase is all about building engagement, and this is where you’ll get to tell your origin story.
The third and final phase was developed to help you improve sales. Conversions are the name of the game, and in this phase, you’ll create videos designed to kill any objections your prospects may have.
You get all of this, plus a 30-day, no questions asked, money-back guarantee to boot.
If you’ve been in the digital marketing scene for a while, then you’ve probably heard the phrase “Content is King,”
Your sales copy can make or break your marketing campaign, and in this program, Joon shares with you his proven step-by-step formula for creating content that sells.
When you look at successful marketers such as Russel Brunson, Tony Robbins, Grant Cardone, etc., what do they all have in common?
They’re able to create content quickly, systematically publish it, and make money from it, and in Peng’s The Content Multiplier Formula, you’ll learn exactly how it’s done.
He breaks down the whole process of creating a winning content campaign into three easy-to-follow steps; publishing, automation, and monetization.
Using these three steps, Joon’s been able to drive over a hundred million views to his video and generated sales in the tens of millions of dollars.
In the first step, publishing, Peng Joon walks you the whole process of shooting a video and creating a content schedule for your marketing campaign.
For the next step, automation, he shows you exactly how to repurpose your content for different platforms and channels.
In the last and final step, monetization, he shows you how to make money from your hard work because, after all, you’re doing this to generate revenue.
He’s used this formula to make it to the coveted 8-figure club using Russel Brunson’s brainchild, ClickFunnels.
Driving traffic to your products is only half the battle, to win the war, you need to convert your traffic into paying customers.
This one skill very few marketers, trainers or speakers have been able to master, but once you’ve learned it, you’ll have your audience throw their wallets at you.
In Peng Joon’s underground playbook, Platform Closing, he shows you exactly how to dominate your presentations and create an unforgettable experience for your audience.
Whether it’s a webinar or a sales video, Platform Closing was designed to teach you how to engage your audience and have them hang over every word you say.
By the end of your presentations, your prospects will want to buy whatever it is you’re selling.
Peng created Platform Closing with three main objectives in mind; the first is to help entrepreneurs like yourself find their voice and turn their message into money.
The next is to help you inspire your audience, i.e., drive them to take action by sharing your message without coming across as too salesy, and the last is to show you how to position your product or services.
One of the main perks of webinars is that they allow people to attend these “virtual events” right on their devices without the hassle of having to travel and be there physically.
As a result, the popularity and use of live events slowly died down to the point that they almost became a thing of the past.
However, as great as webinars they are, they’ve got one caveat; most people who run webinars already have an audience.
So what do you do when you don’t have any form of authority or audience?
You host a live event. Fortunately, with live events, you don’t need to have a big budget, authority, or have a large audience.
It took Peng Joon a while to master hosting live events, but eventually, he did and compiled some of his best strategies for live events in his program, Event Codex.
The Event Codex was designed to help businesses and marketers succeed at hosting live events without any prior experience.
Peng shares his entire system for launching live events, his strategies for selling out, and converting your audience into paying customers for your high-ticket services or products.
After having run successful events in over 20 countries, Joon developed a 5-step system for launching highly successful live events.
These five steps include: selling your tickets, getting your audience to show up, fulfilling your end of the bargain, upselling, and finally leveraging the success of your event.
In this program, Peng Joon shares everything he’s learned about launching successful live events as well as provide you with the tools you’ll need.
If you’re looking for a system to help you plan, fill, and make money from your live event, then you’d be hard-pressed to find a better program than the Event Codex.
Internet Income Intensive: More and more people are looking to escape their 9-5 by starting an online business.
Joon created this program to help anyone, regardless of their marketing experience, to build their online business, grow it, and eventually scale it using his proven 5-step system.
FB Secrets: Facebook is without a doubt one of the best advertising platforms, and their audience targeting feature is unmatched.
Peng developed FB Secrets to help marketers and entrepreneurs reach more people with ads using his 7-step formula while minimizing ad spend.
Proven Presentations: One of the key concepts Peng Joon emphasizes on is turning your passion into profit.
He developed this program to help you make money from what you know using a proven formula that’s designed to sell without sounding too salesy.
If you already have an established business and are looking to take it to the next level, then you should consider Peng Joon’s programs.
He crafted each of his programs to help every type of business, no matter the size, increase their sales.
That said, if you’re starting and have no experience in digital marketing, then his courses may be overwhelming at first, but can still be an excellent way to get your feet wet.