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How many times have you subscribed to a service because it kept popping up on your timeline and the ad got stuck in your head?
How many times have you picked up a product because you remembered its slogan and it felt familiar?
Words have the potential to brew magic, but copywriting is where the sales happen.
I’ve reviewed all kinds of entrepreneurs; from SEO whizzes like Glen Allsop, to mavericks like Gary Vee, but today I have the pleasure of diving into the world of copywriting entrepreneurship with Ray Edwards.
Who is Ray Edwards, and why should you listen to what he has to say about copywriting?
Let’s find out!
Copywriting gives you the power to sell your products or services without actually saying: “Buy my stuff!”
It's a now-or-never shot, and if you take it, you have to grab the attention of your target audience.
So if you’re someone who wants to leave their mark in the online business ecosystem, Ray Edwards can help.
Ray Edwards is a content guru who specializes in copywriting.
He provides consultations to online creators; including course creators, entrepreneurs, coaches, bloggers, and more.
If you want to convince your leads that your product/service is worth it, Edwards has the answers.
Similarly, if you want to start a writing business, his programs are going to be incredibly useful.
Ray Edwards is a communication strategist, copywriting and marketing consultant, an award-winning author, and the host of a top-rated business podcast.
In short, he’s everything a great coach needs to be.
With 19 years of experience in consulting and coaching under his belt, he’s the right man for the job.
The cover of the book "How To Write Copy That Sells"
Writing Riches is an Amazon bestseller, and it provides detailed insight into the process of copywriting for conversion.
Just Get Started deals with the most fundamental aspect of starting an online business - taking the first step.
However, his books cover a wide range of topics; from online marketing and copywriting, to entrepreneurship, and so do the rest of his programs.
If you want your business to prosper, the first step is marketing, and the first step towards marketing is copywriting.
As a method that can help you craft an appealing message for your customers, copywriting is the first step in the right business direction.
Edwards is the best choice to get started.
After all, why hire people to cover the most essential part of marketing i.e. writing, when you can easily do it yourself?
Learning how to write good copy will save you a lot of money, and no one knows your business as well as you do.
There's no one else who can take the spirit forward through words, but you!
If you’re a coach or a consultant, demonstrating your copywriting skills can also be a significant competitive advantage.
Plenty of other coaches have to rely on extremely expensive copywriters to come across as eloquent in writing.
But if you pick up the skill, you’ll get the authenticity every business needs to truly make a difference in the market.
So I recommend checking out Ray Edwards, regardless of the entrepreneurial stage you’re in.
If you’re a beginner, copywriting is a great way to “get into your customers’ heads.”
And if you’ve been running your business for a while, copywriting can help you significantly increase sales.
First things first, if you don’t have the time to write your copy yourself, you can hire Ray Edwards’ copywriting agency to get it done for you.
They specialize in direct response copywriting, which is the perfect fit for landing and sales pages because DR motivates people to take action right away.
Ray Edwards’ copywriting agency ensures a 100% guarantee for the work they do.
They’ve previously done work for online entrepreneurs such as: Tony Robbins, Jeff Walker, and Amy Porterfield.
One of his clients even raised $200K in one day!
The best thing about Ray's work is that he is not afraid to share the secret sauce to success.
Do your emails end up in the spam folder?
Do you only get likes from your mom, or worse, your grandma?
Do you struggle explaining why your product is amazing without sounding like you’re bragging?
I know this happened to me. Fortunately, you and I are not the only two entrepreneurs in this bucket.
That’s exactly who Ray Edwards is speaking to.
Copywriting Academy logo
Ray's copywriting course will teach you how to write attention-grabbing emails and heart-touching posts on the web.
Now, if you're not a writer, you might be thinking: well, maybe copywriting is not for me. That’s a total misconception.
Copywriting is for everyone, and this guy could train even an 8 year old to write excellent copy.
Of course, the course content is downloadable, so you can go back to it anytime you want.
The entire course takes place through 10 sessions:
In the first - “Copywriting Quick-Start” - you’ll learn how to write great copy in an hour.
This is pretty handy, but if you don’t have any previous copywriting knowledge, it might be a little overwhelming.
In the second session, Ray Edwards will give you his copy skeleton blueprint.
Later on, you’ll also get plenty of templates, so all of this fits in nicely. You can use the template, customize it to fit your product, and you’ll be good to go!
The third module deals with headlines and subheadings.
If you take a look at sites like ClickFunnels which sell like crazy, you’ll notice that headlines are the most prominent parts of the landing pages.
Old school direct response
Why? Because people skim-read.
If you want your visitors and leads to see something, you’re going to have to write a really good headline.
Edwards also covers email writing techniques in the fourth module, and deals with irresistible bullet points in the fifth.
This module covers the complete range of email writing; from sales emails to answering queries and complaints.
You’ll walk out with a completely different approach towards copywriting that’ll take you out of a rusty loop of failed marketing and sales conversion.
Again, after understanding the foundations of good copywriting, it’s all about tricks and tactics that capture your visitors’ attention.
Other modules are firmly in the “success formula” territory, as you’ll learn:
He’ll teach how you can transform your message into a one-on-one interaction that answers your visitors’ queries related to your product or service.
Finally, the last two modules deal with specific copy types: product launch, and video script copywriting.
All in all, the curriculum is pretty thorough.
Even if you’ve been writing your own copy for a while, you’ll learn plenty of new things.
In addition to helping you jump-start your copywriting, and explaining why direct response works so well with a few psychological tricks added into the mix, Ray Edwards also offers plenty of templates for:
If you’re a freelance copywriter, you’re also going to love this course because Edwards provides strategies for landing clients, and adapting to their brand style guides.
Courses like these are renowned for their bonuses, and Ray Edwards offers pretty good ones.
For example, you’ll get to be a part of a monthly Zoom call with Edwards and other course students.
Like I already mentioned, you’ll get personalized copy critique, as well.
Other Copywriting Academy add-ons include:
Proficiency badges are a nice touch if you’re offering your own writing services to clients.
You’ll be able to demonstrate your expertise.
Plus, everyone loves a good badge. ;)
Again, Copywriting Academy is a great choice if you’re a freelancer and you want to scale your writing business.
In addition to the main course, you’ll also get copywriting business training where you’ll learn:
Plus, you’ll get plenty of templates and blueprints, as well.
If you enroll into Copywriting Academy, you’ll also get access to every course Ray Edwards created in the past.
They’re no longer publicly available, but if you’re a member, then you get to peruse them.
Some of the courses include:
So all in all, you’re getting a lot in Copywriting Academy:
If you’re ready to get this show on the road, there’s no man to hit the pedal to the metal like Ray Edwards.
If you pay in full, you’ll Copywriting Academy for $2,970.
You can also pay in 12 payments of $297.
That’s... a hefty price, for sure.
However, you’re getting a lot, and this course is hyper-targeted.
Edwards isn’t talking about a bit of everything, and just scratching the surface of each topic.
He’s covering copywriting in depth.
So if you know that copywriting is your golden ticket, then Copywriting Academy is more than worth it.
Additionally, he offers a 100% money-back guarantee.
You can go through the course for a month, and if it doesn't work for you, you can ask for a refund.
Ray also hosts a top-rated podcast on Apple - The Ray Edwards Show.
The best thing about his podcast is that he doesn’t just talk about business and marketing, but mental and spiritual well-being as well.
So, it's safe to say, his podcast guests are well-rounded experts, like himself.
He talks about:
There’s a little bit of everything, and you can definitely get a feel for the man listening to his free podcast.
From there, if you like the way he thinks and teaches, you can choose to read his books or sign up for Copywriting Academy.
Whether you are an entrepreneur, a freelancer, or a student; Ray's podcast will help you in one way or another.
His podcasts are centred on self-awareness and practical motivation.
Ray Edwards shares how he pursues his passion with purpose on his YouTube channel.
He has also been sharing how to deal with the global pandemic as a marketer.
Other than that, he shares extensive insights on copywriting and marketing.
He answers the frequently asked questionsfor freelancers and entrepreneurs, and a lot more.
Some of my favorite videos include:
Like I said, it’s an incredible mix of content.
In addition to his courses, videos and podcasts, Ray Edwards also runs various workshops on copywriting around the country.
What I love about Ray's workshops is that you can walk in as a dummy and walk out with purpose and meaning.
As I already said, he does not only teach you the skills, but he also teaches how to acquire the skills and apply them with meaning.
Michael Hyatt, a bestselling author, was right when he said: "I don't know of a better teacher on the planet than Ray Edwards.”
He’s a powerhouse of knowledge and radiates positivity.
Edwards has also been a keynote speaker for several events: The Platform Conference, by Michael Hyatt and Ken Davis, and Social Media Marketing World, by Michael Stelzner and Social Media Examiner.
As I said in the beginning, Ray has something for everyone.
His free blog also provides awesome advice for newbies in the industry.
And even if you are not a newbie, it's never a bad idea to learn from someone like Ray Edwards.
Once you’ve mastered copywriting with Ray Edwards, it’s time to apply your skills and start making money.
You might have noticed that Ray Edwards uses ClickFunnels, a sales funnel building software, to attract more customers and convert them in a few minutes.
(P. S. Do as they do, not as they say. ;) )
No matter what products or services you offer, systeme.io will help you build a sales funnel that converts leads while you sleep.
With systeme.io, you will be able to:
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