Start from Zero book
Table of contents
Did you know that if you’re an entrepreneur launching a startup, there’s a 20% chance you won’t make it past your first year?
Maybe those numbers don’t concern you, but nearly 50% of these businesses go kaput by their fifth year.
So, even if entrepreneurs survive initially, many are working towards their own imminent doom as a business owner. It’s almost like prolonged suffering.
But there are things these numbers don’t tell you.
Such as, of the 80% of startups that do survive their first year, how many are actually thriving?
Another thing you’re not being told is that the entrepreneurs comprising the statistic of successful startups, also contributed to the statistic of failed startups.
And it was only through a series of resounding failures and false starts that they really got going—because they failed fast and cheap.
You should want to learn from an entrepreneur who’s made all the mistakes.
Especially if, after those blunders, they found their way to the top.
Why? Because they’ve learned all the necessary hard lessons that go into starting a business from the ground up.
Beyond that, such an individual applied that knowledge towards becoming successful.
In fact, this individual has acquired enough insight through his failures and resulting successes that he was ASKED to write a book.
The person we’re talking about is Dane Maxwell, and the book in question is Start from Zero.
To get you started with a brief synopsis, Mr. Maxwell has helped create fifteen millionaires with his teachings.
And his book will tell you the type of person who’ll be the likeliest to be a successful entrepreneur—weighing twenty-six separate personality factors.
Throughout this education literature, Maxwell explores concepts such as these:
You’ll find in this review that – while we’ll point out some flaws – we firmly believe Maxwell’s work cuts through the fluff and BS.
Instead of hype, you’ll benefit from a comprehensive book filled with actionable lessons you can apply to your own business.
Through Systeme.io’s journey with this book, we found that it was ideal both starting entrepreneurs and those with an existing business that are aiming to scale their product revenues.
Furthermore, it’s meant to be something to hold onto past the point you’ve read it.
Start from Zero can act as a guide during your process of evolving into a thriving entrepreneur.
Before digging too deeply into Start from Zero, it’s crucial to look at Dane Maxwell to understand why he’s a credible source.
Let’s start looking at Dane from the point he was barely wet behind the ears at 22-years-old.
By this age, where he wasn’t even legal age to drink, Dane had already started 22 different businesses. One for every year he had lived.
That’s especially poignant, considering most people don’t even launch ONE business at any time in their life.
Pretty impressive, right? Well, yes and no.
After all, anybody can start a business just as quickly as they can send it down the toilet.
Still, to launch companies so prolifically at such a young age definitely tells you something about Maxwell’s ambition.
Yes, the majority of these companies failed—but obviously, they did so quickly and cheaply enough to allow Maxwell to learn and apply vital lessons.
Furthermore, some of those businesses offered enough success to sustain Dane’s dream.
Dane developed some essential insights during his early experiences buying and selling websites while making money with Google AdSense, such as:
Throughout his time as an entrepreneur and business builder, Dane has developed a passion and cultivated his skills in education-based marketing.
Among the lessons discussed above, Dane teaches many of his pupils to clearly define who’s going to be interested in products. Then, they must find a way to engage and captivate that audience immediately.
From there, the focus is on providing clients with valuable, actionable content to build strong relationships and trust.
Lastly, Dane expertly executes solutions to client problems with an intricately crafted approach.
It’s through this finely tuned framework that Dane makes the selling of products and services a fluid and simple transaction.
Best of all? It’s mutually beneficial to both parties.
Currently, with five software companies providing a lucrative passive income, Dane runs The Foundation, which is his favorite project.
Dane is so passionate about The Foundation that he spends most hours of the day and night on the project. But it’s not like it’s your standard “job.”
It gives Maxwell immense fulfillment and pleasure because he’s explicitly doing what he wants.
One of the key takeaways from The Foundation’s framework is you can start with nothing.
That means while having zero ideas as well as limited cash and less experience, the lessons Dane provides can start something special.
The above message is at the crux of the book, Start from Zero.
Start from Zero is an interactive book that requires your committed participation to best absorb and leverage its insightful lessons.
The aim of Maxwell’s work is to take you from having nothing to building meaningful business and income streams.
It gives you the tools and insights to do so by shaping your brain into that of an entrepreneur.
As such, Dane has laid out seven unique adventures for his readers:
In this adventure, you’ll grasp the knowledge that precisely illustrates how you’re going to manage jealousy.
As an entrepreneur, you’re going to run into cases of envy, where people are outperforming you.
It’s a natural feeling—but you can’t allow it to overpower you and must find a way to use it to your advantage.
Also, in this adventure, Dane will highlight the cardinal rule of successful entrepreneurship.
This mantra, when applied correctly, will be your shield from being poor, lazy, and stupid.
Maybe that last part is a touch blunt, but that’s what we like about Dane.
He cuts through the fluff and nonsense and tells you how it is.
This adventure is actually called “learn what you don’t need.”
Dane highlights how most entrepreneurs are far from irrefutable geniuses with all the answers.
Most entrepreneurs are going in blind without a shred of expertise and hire great teams to get over the hump.
The paradigm shift that Dane focuses on in this adventure is you must stop noticing all the barriers in your way. Instead, he’s bringing your existing advantages to light.
There are characteristics and strengths you must develop if you’re intending to evolve as an entrepreneur.
It won’t happen if you can’t deal with mitigating factors, such as a weak self-perception or fears of taking risks.
In this section, Dane utilizes his teachings to transform what you think of yourself on an identity level. He also hones into how you manage feelings of fear.
When you handle those crucial elements of your mindset, everything that follows will seem automatic and natural.
More specifically, in this section, you’ll understand how to overcome the inhibitions that might otherwise hold you back.
Dane discusses four different kinds of brains in this adventure. Interestingly, he points out that most entrepreneurs can succeed with only two or three of these brains.
But, if you’re able to develop all four, you’ll be amazed at the results (especially as you see your bank account grow).
Imagine being able to see the income streams in everything. Where other people might see materials, ideas, problems, noise, or anything else, envision yourself seeing pathways for income.
To us, that sounds like the entrepreneurial dream. And that describes the Surveyor brain to a tee.
This brain acts as a perfect complement to the Surveyor, as you figure out how to till the surveyed landscape.
Meaning, after you’ve seen a revenue stream, this brain helps you figure how to collect, making things a bit more concrete.
It’s hard to imagine being a thriving entrepreneur without being able to plant scalable product seeds from scratch.
Of course, Dane points out that it’s possible to miss out on one of these brains, but lacking in the thorough and masterful planter brain seems like a tremendous setback.
Dane helps you develop your ‘Gardener’ brain, and attempts to aid you in avoiding those activities that waste your time.
In their place, you’ll end up gardening and growing revenue with valuable, streamlined actions.
Much of Dane’s teachings revolve around cutting through the nonsense and delving into what’s most important.
Out of the hundreds – if not thousands – of skills you could learn, Maxwell extracts the seven skills below.
He firmly believes the following skillsets are what will help you sell, out-source, learn from mishaps, and be an authentic owner that leads from the front:
Dane Maxwell’s Start from Zero genuinely is meant to stick with you throughout your journey as an entrepreneur.
As such, when you’ve established all the skills you’ve learned in the above adventures, you don’t simply put the book away to collect dust.
This adventure gives you a map to help you keep your eyes on the prize throughout your evolution.
Whether you’re a total newbie or a seasoned entrepreneurial veteran, this map will keep you on the straight and narrow, so you never lose your laser focus.
It’s all well and good for Dane to talk about the theories that’ll help you thrive as an entrepreneur. But have any of his tips ever worked for anyone?
In this adventure, there’s a list of fifteen individuals who followed his teachings to transform themselves into total rock stars.
It acts as some necessary proof in the pudding, so to speak.
We’ll give Dane’s work an A-minus.
The problem with any book of this nature is the idea that it’ll work for everyone, and Dane – being a salesman – falls into this trap.
His journey isn’t going to be a hard-fast success for everyone, and merely getting this book won’t turn you into someone earning six figures. You, on your own, are going to have to learn these lessons.
Still, Dane provides insightful guidance throughout Start from Zero.
And if you commit to his teachings, it will most certainly pay dividends during your entrepreneurial journey.
Then, once you’re ready to begin your entrepreneurial journey, Systeme.io provides a comprehensive tool at an affordable rate that’ll help run your entire business.