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Our customers’ carts are a big deal.
When a word can mean the difference between sales and cart abandonment, we have to pull all the tricks out of our sleeves.
That’s exactly what ThriveCart is here for.
As a sales cart solution designed to help eCommerce business owners convert more, it promises to help you reduce cart abandonment rates and increase sales.
But does ThriveCart make good on its promise?
Let’s find out!
ThriveCart markets itself as the best cart platform for marketers.
Okay, but how does that work?
In a nutshell, ThriveCart provides checkout templates.
So instead of building your checkout page and adding all the fancy elements that will maximize your conversions (e.g. one-click up-sells), ThriveCart does all of that for you.
You just have to pick the template you like.
This is obviously very useful if you’re new to eCommerce.
But ThriveCart does have its specifics (including a few cons), and I’m going to review them in depth.
Let me say it before we go any further - what ThriveCart does not do is offer a website.
You’ll need a separate website, which can mean a lot of hassle with integrations. If you want the full package, you should check out other tools like Systeme.io.
When evaluating the usefulness of different eCommerce tools, I really love looking at the features and reverse-engineering the process.
One glance at ThriveCart’s features and it becomes pretty clear who it’s for:
If you offer your services or products as subscriptions, ThriveCart is a good choice.
It offers subscription and Dunning management (payment auto-retry), and it can handle all sorts of payment models, including split payments and free trials.
In my opinion, this is something that really makes ThriveCart stand out from the competition.
The service shows understanding for various business models.
Since ThriveCart integrates with Shopify, you’ll be able to use conversion features for your stores.
In fact, the majority of ThriveCart features are perfect for up-selling eCommerce customers.
Coupons, one-click up-sells, and other elements are perfect for maximizing order value.
ThriveCart also integrates perfectly with membership site platforms.
So if you want to process payments, up-sell or cross-sell to your customers, this service is a great choice!
One of the main benefits of using these one-stop shop solutions is that you can accomplish a lot without writing a single line of code.
Services like ThriveCart can help you convert more customers without paying for additional integrations, or spending a lot of time learning how to set everything up yourself.
And when I say “everything,” I mean...
ThriveCart offers plenty of features to help you get started:
Who could’ve known that checkout pages would turn out to be such a big deal?
(Okay, I always had a sneaking suspicion. ;) )
ThriveCart’s main selling point are checkout page templates.
You’ll be able to choose the checkout type that suits your business:
Embeddable and pop-up checkouts
From there, you’ll be able to customize the design of your checkout page.
The key to increasing your conversion rates is removing friction from the checkout process.
At the same time, you want to give customers exactly what they need to proceed with their purchase.
It’s a fragile balance.
Fortunately, ThriveCart’s funnel builder helps.
You can add two powerful features to build the whole experience for your customers:
All your customers have to do is click, and the product will be added to their carts.
1-click up-sell example
Why is this important?
These features remove friction.
If you redirect a customer to your product page, they could give up and abandon their cart.
But if they can simply click to add extra products to their carts, they won’t leave.
You can also set rules for the post-purchase experience.
Choose what your customers will see after they complete their purchase. This is a great opportunity to add them to your mailing list, or ask them for referrals.
A/B testing is necessary for improving your checkout pages.
Normally, it requires a lot of coding and cross-referencing your results to see if one checkout type beats the other.
But with ThriveCart, it’s pretty simple to set it up and evaluate your results.
My advice is to always stick with one variable.
For example, you could test a checkout with 1-click up-sells and a checkout without them.
Avoid experimenting with two or more elements.
Affiliate marketing is one of the best ways to promote your products. Fortunately, ThriveCart offers native affiliate marketing.
You’ll be able to:
This is really useful for first-time business owners.
It allows you to reduce your marketing costs while increasing your revenue.
You can also set arbitrary rules for affiliates.
For example, you could reward top performers with additional bonuses.
This is some pretty powerful stuff, folks!
Now, this is where things get interesting!
If you’re running a subscription service, you automatically charge customers. But what happens if it bounces?
If you use ThriveCart, the system tries to charge your customers again. This is called dunning.
Dunning is incredibly important, as it allows you to retain the revenue you expected.
Otherwise, you’d have to manually check which payments went through, and try to charge your customers again.
ThriveCart is actually one of the rare tools that acknowledge this fact.
In addition to 1-click up-sells and bumps, it offers other features for increasing order values:
And if you decide to set up a referral promotion for your customers, you can easily track discount URLs to see who your #1 fans are.
ThriveCart allows you to see your results at a glance.
It also displays your predicted sales.
When predicted sales are paired with A/B testing, you’ll easily understand how changes affect your revenue.
Finally, ThriveCart offers plenty of integrations to pick from.
If you haven’t found the service you’d like to integrate with ThriveCart, you can do it with Zapier.
First, you’ll have to add your products and fulfillment options (if you sell physical products).
If you have a membership site or you sell access to courses and webinars, you’ll have to connect ThriveCart with your native platform.
After that, it’s time to...
This is the part where you choose your checkout structure.
Your structure depends on your audience.
If they don’t like pop-ups, focus on fixed checkout appearances such as embeddable checkouts.
If you want to remove friction, opt for a single-step checkout.
Unlike Systeme.io, ThriveCart only allows you to create a checkout page. For some reason, they call it a sales funnel.
Again, I’d like to emphasize that ThriveCart is not the complete solution.
It’s an add-on to your regular website that is good to have, especially if you’re processing a lot of payments and want to make sure you don’t lose sales.
You can set up your sales funnel/checkout page in a few steps:
And there you have it!
When it comes to support, you’ll have access to useful ThriveCart tutorials in the knowledge base.
If you need additional assistance, you can submit a ticket.
Unfortunately, ThriveCart doesn’t offer other types of support, which can be confusing if this is your first time setting up a checkout page.
The first thing I noticed about ThriveCart was that you couldn’t find pricing information on their website.
Instead, you’d have to Google it. This doesn’t have to be a big deal, but I’m not a fan.
ThriveCart used to have different pricing plans.
However, they’re currently offering lifetime access for $495
If you compare ThriveCart vs SamCart in terms of pricing, it seems cheaper to just pay $495 for ThriveCart than continuously pay $199/month for SamCart’s pro plan.
Still, keep in mind that you’ll need to pay for additional tools. ThriveCart doesn’t offer anything other than checkout page builders.
So if ThriveCart doesn’t seem like the perfect fit, don’t worry!
ThriveCart may be a good solution for checkout pages and carts, but if you’re looking for something more powerful, try Systeme.io.
Systeme.io's home page
Unlike ThriveCart, which only focuses on your cart, Systeme.io is the full package:
Set up beautiful and efficient sales funnels, and launch a successful business.
You don’t have to write a single line of code! Systeme.io has a powerful drag & drop editor.
There’s no need to pay for separate website hosting, platforms for webinars, membership sites, or courses.
From sales and squeeze pages, to payment pages, you can run your entire business on Systeme.io.
Send email newsletters, nurture your leads with follow-up emails, and convert faster than ever before.
And the best part? You can automate everything!
If you want to run a membership site, offer courses or webinars, you can do it without ever leaving Systeme.io.
You can use the visual drag & drop editor to set up your courses and webinars in a matter of minutes.
Processing payments for membership sites is easy, as well, and you can host them on Systeme.io.
Systeme.io's affiliate program dashboard
Create your own affiliate marketing program, track commissions, reward top performers, and spread the word.
Create automated workflows and run your business on auto-pilot.
If you’re running a dropshipping business, you no longer have to make do with what you’ve got.
Systeme.io understands your business model, and helps you generate more revenue!
Educate your customers, and make sure they keep coming back from more. And once they do, easily up-sell and cross-sell to them with squeeze pages.
Systeme.io is an all-in-one solution that replaces websites, platforms, email marketing software, and other funnel builders.
When you sign up for Systeme.io, you sign up for the real deal.
Systeme.io comes in 3 separate pricing plans:
Run your business without switching tabs.