XFunnels Review: Is It The Smartest Funnel Builder

XFunnels logo

XFunnels logo

Setting goals is the first step in turning the invisible to visible.”

Tony Robbins’ saying is true in every field of life - especially in sales and marketing.

So if you want to start an online business or generate more revenue, you have to have the best tools at your disposal.

Let’s face it, there is only so much you can do alone.

If you’ve been reading this blog, then you know how often I review online tools that can help you market your business.

This is where xFunnels comes into the picture.

xFunnels is a marketing platform that will improve your entire journey; from handpicking potential customers, to driving sales from them.

How does xFunnels do all this, and how efficient can it be for you?

Let’s find out!

1. What is XFunnels?

What is XFunnels?

xFunnels belongs to MintWare.

While MintWare was started in 2017, xFunnels went from conception to execution in 2018

Essentially a sales funnel software, xFunnels is the answer to all your leads and sales woes.

A funnel builder that turns your daily visitors into leads, and ultimately into customers, bringing you profits every single day.

How does xFunnels get this done?

Simple! It tracks and analyzes the intent of your visitors.

This is where the funneling starts.

xFunnels recognizes and differentiates the customers who have just randomly waltzed on your page for research purposes from the ones who are actually looking for your product or service, and will proceed to the checkout ASAP.

Setting up your funnel with their funnel builder is extremely easy and takes as little as five minutes.

Type of funnels

With various pre-made templates for all kinds of businesses, xFunnels recognizes your purpose from the get-go and suggests the best design for you.

All you have to do is enter the details, sign up and you are set. 

You can sit back and let xFunnels do the majority of your job for you. 

Just make sure you take your managerial hat, because all you’ll have to do is monitor and reap the benefits.

Some of the other similar sales funnel software includes Kartra, LeadPages, ClickFunnels, and more.

They offer their own set of services which might fit some of your needs, but when it comes to single-handedly taking care of all your marketing needs under one roof, xFunnels and the alternative I’ll show you in a bit are definitely the best.

2. Who should use XFunnels?

Who should use XFunnels?

The target audience of xFunnels is essentially YOU. 

Because you actually took the time to look up ‘sales funnel software.’

Not only does this put you far ahead in the competition, but it also shows you’re beginning to understand just how important digital marketing is.

And while I disagree with the best marketers out there on some things, both of us can agree on one thing:

Sales funnel software is one of the most important tools in your marketing stack.

With millions of visitors out there, it is imperative that you have a funnel that filters your potential customers, and attracts them by personalizing content at scale.

Only then are you doing this business thing right!

From young entrepreneurs to a housewife who is thinking of running a small shop from the convenience of her home, everyone can sign up for xFunnels and expand their business.

shop window

Currently, the people who are using xFunnels range from individuals and affiliate agencies, to dropshippers and online companies. 

The diversity of the people who use xFunnels is huge and with its excellent features, constant support, and affordable pricing, the tool keeps improving.

Speaking of support, xFunnels has a few customer support tiers:

  • Webinars
  • Online calls
  • Installation guides
  • Well-defined ticketing system

Excited to know what xFunnels features include? 

Keep reading as that’s exactly what I’m going to show you.

3. How to use XFunnels

xFunnel is not just a funnel builder.

With its landing pages and free-style customization, you get the freedom to create a website that will attract leads and ultimately give you the conversions you need. 

It’s an all-in-one platform because it lets you:

  • Design your pages visually (no coding skills needed)
  • Monitor and improve your lead generation
  • Market your products and services
  • Go the extra mile with branding

They also take care of one of the most significant parts of running a business - nurturing your existing clients.

3.1. Design and create your landing pages with XFunnels

XFunnels's templates

You can create seamless landing pages without tech knowledge thanks to xFunnels’ Done-For-You templates.

Not only is this great for getting started, but it also works like a charm for those last-minute campaigns.

If you really like what you’ve done with a particular campaign, you can save it as a template and reuse it in the future with alterations.

Of course, you can use your own domain to make your website truly your own. At the same time, you’ll be cutting a lot of costs since you won’t need a web designers.

xFunnels’ page editor

xFunnels’ page editor

You can customize plenty of aspects:

  • Logos
  • Fonts
  • Colors
  • Graphics
  • Pop-ups
  • Countdown timers
  • Lead generation forms

And more!

xFunnels’ Advanced Page Editor is for all non-tech people who go haywire at the mere mention of coding and programs. 

You can sit back and do all your page building with the user-friendly interface that’s really, really easy to use.

Since a lot of your visitors are going to come from traffic engines, we have to talk about SEO: xFunnels websites are 100% responsive on different devices, and they come with in-built SEO features.

3.2. A/B testing, publishing and sharing

When it comes to new pages and templates, you’ve got to know which one your customers like the best.

A/B testing

xFunnels allows you to create an endless number of A/B (split) tests to gauge your customers’ reactions to different pages.

You also don’t have to get a separate site, or pay for website hosting

You can host your website with all your pages on xFunnels’ extremely fast CDN server. 

You can also easily set up an SSL certificate to get that neat green padlock that shows your customers they can trust your business.

When it comes to social media integration, you can monitor all the comments, likes, and shares your campaigns and content get. 

This is pretty handy, as you won’t have to manually check every platform to see your results.

3.3. Lead generation and optimization with XFunnels

Just as you drag & drop different sections to your landing page to create it, you can create your sales funnel visually.

Funnel steps

Simply drag and drop the right funnel steps to create your entire funnel.

If you’re short on time, you can use the templates to create engaging sign up forms to collect leads, and entire sales funnels. 

And for those of you who are brimming with ideas and would love to create everything from scratch, xFunnels lets you do that as well.

Form validation is another excellent feature. 

This allows you to keep a clean record of all the emails. 

It filters out all the bogus email spammers to ensure you have minimum bounce rate, especially when it comes to conversions.

You can easily export your leads, so you can plug them into your email marketing software.

3.4. XFunnels automation and optimization

In addition to helping you attract new visitors, xFunnels also helps you turn them into leads and later on, happy customers.

First step? A/B testing.

Like I already said, split testing is an integral part of a smooth marketing strategy. You cannot rely on one method to work for everything. 

And xFunnels lets you create an infinite number of variants for a single template.

xFunnels templates

xFunnels templates

Secondly, xFunnels offers “Scroll and Heat Mapping.”

Heat mapping allows you to find out how much time your visitors spent on your page, as well as identify which parts of the page they liked the most.

When both scroll and heat mapping are combined, you’ll know exactly what you need to improve and double-down on.

If you need to increase your sales, I recommend using the up-sell and down-sell features that allow you to offer extra products at the checkout to customers, as well as offer them a cheaper/different product if they’re idling in their cart.

They won’t have to re-enter their payment information every time, which significantly reduces the friction at the checkout.

Finally, you can integrate various payment gateways on your site without a hitch with xFunnels integrations.

3.5. Analytics and reporting

If you can’t see it, you can’t improve it.

Fortunately, xFunnels shows you all the data you need:

  • Bounce rate
  • User behavior
  • Click-through rates
  • # of leads and impressions

With xFunnels, you can also trace the journey of a visitor from their arrival on site, to browsing and finally buying a product with the conversion pixel.


This trajectory gives you an idea of which campaign is doing better and why. 

Additionally, you’ll be able to create your buyer persona with more ease, and personalize at scale.

Similarly, you’ll be able to re-target visitors - even those you thought you’ve lost because they hadn’t filled out the form. 

If you’re using social media ads to generate leads, xFunnels’ conversion pixel will come in hand.

4. XFunnels pricing

XFunnels pricing

xFunnel is a pay-as-you-go software so you can easily upgrade, downgrade or even cancel your subscription. 

There are no cancellation fees involved, and it’s 100% GDPR compliant.

Every xFunnels plan comes with a 14-day free trial!

4.1. XFunnels Beginner plan [$39/month]

At a price of $39 per month, you can start your foray into attracting solid leads and getting the right conversions with the Beginner plan.

It is perfect for small businesses, or even individual bloggers. 

If you like it, you can also opt for the annual plan at $348 and save $10 per month.

The features that this plan covers include:

  • 50 different funnels
  • 250 pages
  • 30 responsive templates
  • Advanced version of the drag-n-drop builder
  • 5 modal pop-ups and bars
  • 50 different responsive blocks

4.2. XFunnels Entrepreneur plan [$59/month]

The most popular plan on xFunnels is the Entrepreneur plan.

Mid-range in both budget and features, it is excellent for people who are already scaling up a little and want to take it further.

XFUNNELS features

Priced at $59 per month, you can save an additional 25% if you opt for the annual plan which is at $468.

The features you’ll get in the Entrepreneur plan include

  • 500 different funnels
  • 2500 pages
  • 100 responsive templates
  • Advanced version of the drag-n-drop builder
  • 10 modal pop-ups and bars
  • 150 different responsive blocks

4.3. XFunnels Startup plan [$99/month]

Finally, the Startup plan is for established businesses who just need that extra push to refine their leads and bring in more conversions.

Priced at $99 per month, you can save additional 25% if you go for the annual plan which will cost you $708.

The features you sign up for are:

  • Unlimited funnels
  • Unlimited pages
  • 150 responsive templates
  • Advanced version of Drag-n-drop builder
  • 20 modal pop-ups and bars
  • 200 different responsive blocks

5. XFunnels reviews

XFunnels integrations

Derrick French, Founder of KGF, has been using xFunnels for the past three months and she is satisfied and happy with everything that xFunnel has to offer.

After fumbling with various software that wasn’t working for her or her tech skills, she loves the simple templates

Her lack of tech knowledge no longer stops her from pursuing hot leads, or doing everything she can do to optimize her on-site conversion.

On Trustpilot, xFunnels has a 3/5-star rating.

6. XFunnels pros and cons: is XFunnels worth it?

If you’re just getting started and you want to minimize your costs as much as possible, then yes - xFunnels is a good option.

Some of the costs you’ll be cutting from the get go include:

  • Web design fees
  • Marketing tool fees
  • CRM tool fees

In general, I believe that the best option for any business owner is to run their entire marketing from a single platform.

Otherwise, you’ll be lost in the sea of different tools and the integrations you need to make various software work together.


However, xFunnels’ core feature is its page builder. 

With a few handy elements, you’ll be able to create great landing pages from scratch. 

Unfortunately, if you want to act on the leads you collect, you’ll still need a separate email marketing tool.

So even though you can build your sales funnel, the only part of it that xFunnels can help you with are landing pages.

For everything else, you’ll need to shell out more dough.

At with the starting price at $39/month, it’s not as great as you’d hope.

7. XFunnels alternatives

Fortunately, there are quite a few xFunnels alternatives you can use. 

They include email marketing, too!

7.1. Systeme.io is the best XFunnels alternative

Systeme.io's dashboard

Systeme.io's dashboard

Systeme.io has all the features xFunnels has - including even more powerful funnels for sales, but it also offers:

  • Email marketing
  • Marketing automation
  • Affiliate marketing
  • Blogging
  • Support for membership sites, courses, and webinars

And more!

All in all, systeme.io lets you run your entire business from a central platform, which also has email marketing. 

This is a pretty significant time and cost saving, as you won’t have to pay for any additional tools whatsoever.

Systeme.io's affiliate dashboard

Systeme.io's affiliate dashboard

And the best part is, you can also market your business with systeme.io affiliate marketplace

You won’t have to pay your affiliates until they’ve successfully sold your product.

Systeme.io has three plans:

Systeme.io's pricing

Systeme.io's pricing

You can get started for as little as $27/month!

7.2. ClickFunnels

ClickFunnels logo

ClickFunnels logo

I’ve already reviewed ClickFunnels in depth but in short, it has the majority of features that xFunnels offers, with an addition of:

  • Email marketing
  • Affiliate marketing

It is somewhat more expensive, starting at $97/month, but requiring you to upgrade to $297/month to use the follow-up funnels (email marketing).

7.3. LeadPages

LeadPages logo

LeadPages logo

Guess what? I reviewed LeadPages in depth, too!

Unfortunately, LeadPages doesn’t have email marketing.

However, if you mainly want to use xFunnels for building landing pages and websites, then LeadPages is a much better option.

They have more templates, they’re sleeker, and come with plenty of customization options.

And since LeadPages starts at $25/mo, they’re also significantly more affordable than xFunnels.

8. Summary

There’s no reason to waste money on dozens of different marketing tools, or spend countless hours making sure all your tools play nice together.

grab a cup of coffee

Sign up for systeme.io, grab a cup of coffee, and relax

With systeme.io, you get all the tools you need to market your business and increase your sales within one platform.

And with extremely affordable pricing, there’s no reason not to give your business a boost!

Sign up for your systeme.io free trial

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