The Prosperous Coach Review: What You Will Learn

The Prosperous Coach Review

If you’ve got skills, you should leverage them to start an online coaching business.

That certainly seems to be the idea behind The Prosperous Coach, a book meant to help coaches increase their income, or help budding coaches start their coaching businesses.

If you’ve been reading this blog for a while, you know I’m here for all things entrepreneurship

Especially when these resources are meant for people who are first starting their online businesses.

Entrepreneurship can be a lonely road but with good mentors, it’s much easier to generate significant revenue.

Today, I’m going to review The Prosperous Coach by Steve Chandler and Rich Litvin, to show you how they plan on helping you become a coach and make money.

Let’s get to work!

1. Who are Steve Chandler and Rich Litvin?

Both Steve Chandler and Rich Litvin are successful coaches, speakers, and entrepreneurs

As such, they’re the right people for the job of writing The Prosperous Coach; they definitely know their stuff.

Digging deeper into their biographies (Chandler is 76, while Litvin is significantly younger), I immediately noticed that they’re a powerful duo: Chandler has decades of experience, and Litvin knows how to leverage digital tech to succeed.

1.1. Who is Steve Chandler?

Steve Chandler was born in 1944, and he graduated from University of Arizona.

Despite his degree in Creative Writing and Political Science, he spent a lot of time researching psychology. 

When you’re an entrepreneur or a coach, that’s a must. And it turned out, it was a good subject to research.

Right now, Chandler has 30 books that were translated into 25 languages under his belt. 

He knows what makes people tick, and he’s a great speaker.

Steve Chandler

Steve Chandler

He ran various programs that taught other coaches how to increase their revenue and make their clients even happier, in addition to having his own clients and being a client of other coaches.

To put it simply: Steve Chandler lives and breathes coaching, and has done it for 50 years now.

1.2. Who is Rich Litvin?

Rich Litvin is younger than Chandler, but he has plenty of achievements behind him

He runs a leadership consultancy in LA and London, and has coached world leaders, in addition to others:

  • Olympic athletes
  • Hollywood film directors
  • Special Forces operatives
  • Entrepreneurs
Rich Litvin

Rich Litvin

He also runs a program for the world’s 40 most successful consultants and coaches, so he knows a thing or two about becoming massively successful through unique methods.

The Prosperous Coach is a culmination of both of their experiences, and here’s what you can expect to learn:

2. The Prosperous Coach: How to become a coach and make money

The cover of the book "The Prosperous Coach"

The cover of the book "The Prosperous Coach"

The Prosperous Coach: Increase Income and Impact for You and Your Clients shows you how to increase your income by increasing your clients’ incomes.

Litvin and Chandler approach coaching businesses from a holistic standpoint, covering both marketing and providing value through your services.

And with over 60,000 copies sold, The Prosperous Coach has helped countless entrepreneurs start a business.

Now, I’m not going to judge the book by its cover. 

Instead, it’s time to dig into the core concepts Litvin and Chandler discuss:

2.1. Have the right conversations (and acquire coaching clients)

“The kind of clients you would love to work with are only created in a conversation. And high-performing, high-paying clients are only created in impactful, life-changing coaching conversations.”

This is one of my favorite quotes from The Prosperous Coach.

In two sentences, Chandler and Litvin explain the best way to acquire clients: start talking to them, and understand how you can help.

Ask the questions no one else would, and give them advice that resolves their pain points, instead of trying to mimic the advice you’ve heard online.

Be honest, be bold, and help.


Both Chandler and Litvin emphasize the need for deep coaching and consequently, deep conversations that lead to successful client acquisition:

  • Understand your prospects’ needs deeply
  • When your potential clients talk about their goals, ask them: “Would you like some help with that?”
  • Spend at least 2 hours talking to your clients, not 15 minutes (in a coffee shop)
  • Offer well-rounded solutions and strategies, not just quick tactics

They also emphasize the experience of coaching.

There’s a big difference between paying for the experience of 2 hours of deep conversation, and seeing deep understanding in the faces and solutions of their coaches, and paying for a quick session that leaves your clients feeling empty.

For example, Litvin offered quick coaching sessions in the beginning of his career. 

With time, he realized that 30 minutes just weren’t enough to get the right clients by giving them a taste of what the coaching experience looked like.


If you’ve read my review of Russell Brunson’s book, DotCom Secrets, you can connect deep coaching to the idea of the value ladder: you have to start by offering value to your leads, and then keep on adding value as they convert into customers.

It’s an excellent way to sell, and retain your clients so you can maximize their value.

2.2. Create lead magnets

If you’ve done any research on online business, you probably know how valuable lead magnets, materials that bring clients to you, are.

I spend a lot of time talking about their role in the sales funnel, and so do Litvin and Chandler in The Prosperous Coach.

Create lead magnets

In addition to meeting people in person, you should also use lead magnets such as:

  • eBooks
  • Articles
  • Books
  • Speeches

All of these will draw in potential clients, which you can then convert through meaningful conversations.

2.3. Want to become a coach? Become a psychologist

Become a psychologist

For a long time, plenty of marketing and coaching gurus have advised you to scale, scale, scale.

Unfortunately, the value of your coaching services could go down the drain if you’re not focusing 100% on the client in front of you.

But in order to help your client, you must first understand them.

Chandler and Litvin recommend that you don’t stop at the basic goals your clients tell you about.

Instead, dig in deep into why they have those goals, and what their underlying desires are.

For example, someone might want to start a new business because they want more security for their family. Others want to receive recognition.

Understanding your clients’ motivation can help you help them not only become successful, but become satisfied with their lives.


This works for both business and personal coaching, as well. 

Motivation is key.

Find the goal behind your client’s goal.

Again, Litvin and Chandler have an approach that’s vastly different from what other coaches preach. Instead of “laying it on thick” with all the goodies and coaching hours your clients will get, you have to show, not tell.

So, drinking their own kool-aid, the authors show you all the ways you can understand your clients’ lives, and help transform them.

2.4. Converting coaching prospects

The authors also have quite a few things to say on how to seal the deal, AKA convert your coaching prospects and make them sign up for your services.

If the two-hour conversation is your symphony, then conversion is the big crescendo at the end of it all.

Rich Litvin quote

One of the ideas for contacting your potential clients after the conversation includes sending a recommendation.

Instead of asking them if they’ve decided to sign up, you can gently jog their memory by providing even more value.

Again, what I really love about the book The Prosperous Coach is that Chandler and Litvin don’t come from the “get money FAST” school.

Instead, they double-down on providing value as a coach, and turning that into your main differentiator, and the main client acquisition tactic.

They’ve got my vote!

intensive ad

Similarly, when the conversation is drawing to a close, you should focus on your clients’ desired life idea.

Don’t ask your potential clients: “Are you ready to sign the contract?”

Ask them: Are you ready to turn that brilliant vision into a reality?

To close the deal by doubling-down on the prospect’s goals, The Prosperous Coach recommends using some of the following questions:

  • What would you like to change?
  • Why are the things you want evading you right now?
  • What would your goals be worth to you?
  • Are the results you want worth the investment in our partnership?

With that, you’ll shift the focus back to your clients’ desires.

They won’t be thinking about your fee anymore. 

They’ll be thinking about the goals they’ll achieve by working with you and paying you your fee.

2.5. Make money with social proof

social proof

Did you know that 88% of consumers trust online reviews just as much as personal recommendations?

Chandler and Litvin do.

That’s why they dedicate a portion of The Prosperous Coach to collecting testimonials, i.e. social proof that you can display to both convince your clients and yourself of the value of your services:

  • Collect testimonials
  • Write down success stories
  • Then use them for your website, lead magnets, and your book

The Prosperous Coach is full of examples of the authors’ clients and their success stories.

Not only did that convince me that they know what they’re talking about, but it’s also going to convince a lot of prospects that these two coaches can help.

Again: show, don’t tell.

3. Is The Prosperous Coach worth it?


Before I give you my personal opinion, let’s take a look at some of the recognition The Prosperous Coach received:

  • Their “Praise” page:coaches emphasize their strategies, and the benefits of The Prosperous Coach’s focus on deep connection with clients
  • Amazon reviews: 4.8/5 stars based on over 500 ratings
  • Goodreads reviews:the toughest of all crowds, Goodreads readers rate The Prosperous Coachwith 4.33/5 stars, based on over 1,000 ratings

I know, we’ve all read books that promised to help us succeed, and in the end, only succeeded in upselling us to their courses.

The Prosperous Coach is different.

Both Steve Chandler and Rich Litvin have a lot of experience with deep coaching: coaching that truly helps transform clients’ lives.

And if you want to start an online coaching business, The Prosperous Coach is going to be a major asset.

Go for it!

4. Putting it into practice with

Once you’ve absorbed all the lessons in The Prosperous Coach, it’s time to start acquiring customers.

Now, you could pay a web designer to set everything up, or you could simply use's dashboard's dashboard is an all-in-one marketing platform that helps you:

  • Create a visually-built website (just drag & drop, no code needed)
  • Create sales funnels that convert new customers, and increase the value of your existing customers
  • Market your lead magnets and acquire new coaching clients
  • Offer courses and memberships to your clients
  • Recruit affiliates to promote your services
  • Blog

And more!

We built to be everything a new online business owner needs to start and manage a profitable business.

And with our 100% free plan, it’s the most cost-effective platform for attracting and acquiring new clients.

Explore what has to offer, and start increasing your revenue.

We believe in you!

These articles may also be of interest to you:  

-  Start from Zero Review: Does It Really Help?

-  Traffic Secrets Review: Is It Worth It ?

Get your free account is 100% free, forever