The Prosperous Coach and What it Offers: A 2022 Book Review

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The Prosperous Coach will help you overcome your fear of life coaching and selling.

This book gives experienced and budding coaches the tools they need to face their coaching fears, acquire clients, and grow their businesses.

Today, we’ll be reviewing The Prosperous Coach by Steve Chandler and Rich Litvin and give you a quick recap on the important lessons it has to offer.

Before we dive into its pages, let’s have a look at the authors.

1. About the authors

1.1. Who is Steve Chandler?

Steve Chandler

Steve Chandler: Life coach and co-author of The Prosperous Coach

Bestselling author of Time Warrior, 100 Ways to Motivate Yourself, and 30+ other books, Steve Chandler is known as America's most unorthodox personal growth guru.

His books have been translated into over 20 different languages, and his success speaks for itself — The Prosperous Coach alone has sold more than 75,000 copies!

Steve Chandler graduated from the University of Arizona with a degree in Creative Writing and Political Science.

But, he wanted more and went on to spend four years in the military studying language and psychological warfare.

This turned out to be exactly what he needed, and now, with more than 20 years of working with professionals to dramatically improve their success, we couldn’t agree more.

In life, things aren’t always sunshine and roses.

Steve knows this, and he credits his own life experiences to failure — the most valuable tool for helping others.

He uses stories of his “low points” in his Mindshift lessons to give audiences hope and make them realize that if Steve can transform his life, so can they!

His personal success-coaching, public speaking, and business consulting have been used by CEOs, top professionals, major universities, and over 30 Fortune 500 companies.

He created the Coaching Prosperity School to assist coaches with generating great clients and building a strong practice by selling coaching without fear.

Steve is a master coach who’s helped train hundreds of coaches to transform many lives and businesses.

Let’s turn a page to co-author, Rich Litvin, and find out what his story is.

1.2. Who is Rich Litvin?

Rich Litvin

Rich Litvin: Entrepreneur, life coach, and co-author of The Prosperous Coach

Rich Litvin was born in England and has a background in Behavioral Physiology and Psychology.

He trained to teach at the University of Oxford, and he also has a Master’s degree in Educational Effectiveness and Improvement.

Ever the busy-body, Rich has a list of projects he’s been tackling since 2005.

He founded The Confident Woman’s Salon and The High Achieving Introvert Project in 2008 and 2013, respectively.

He’s also a member of The Association of Transformational Leaders.

Despite being an introvert at heart, Rich has been a leader, a coach, and an advisor to high-level leaders for almost 30 years.

But it wasn’t always this easy.

At the beginning of his coaching career, Rich struggled to make ends meet.

He heard about Steve’s Coaching Prosperity School and noticed the success Steve’s pupils were achieving.

With his last savings, he joined the school, became a privileged member, then a teacher, and ultimately Steve’s partner.

Co-author of The Prosperous Coach, Rich supports coaches and consultants to build a thriving practice with just a few high-performing clients.

No internet marketing, no email list, not even a business card.

He also runs the 4PC program for the top 4% of the world’s most successful leaders and coaches.

The Prosperous Coach is a culmination of both Steve and Rich’s experiences.

Below we’ve summarised the core lessons for you.

2. Core lessons from The Prosperous Coach

Core lessons from The Prosperous Coach

According to Steve Chandler, you can’t be a coach without clients. Money seems to remain a taboo subject for a lot of coaches who are scared to “sell”.

The Prosperous Coach is a book that shows you how to increase your income by increasing your clients’ incomes.

Litvin and Chandler approach coaching businesses from a holistic standpoint, covering both marketing and how to provide value through your services.

Let’s take a look at The Prosperous Coach’s key takeaways.

2.1. Have the right conversations to get clients

Have the right conversations to get clients

“The kind of clients you would love to work with are only created in a conversation.

And high-performing, high-paying clients are only created in impactful, life-changing coaching conversations.”

This is possibly one of the best quotes from The Prosperous Coach.

In two sentences, Chandler and Litvin explain the best way to acquire clients: start talking to them and understand how you can help.

A coach can be seen as a “miracle worker” — it’s the job of the coach to ask the questions to guide the client to the “miracle” solution.

Ask the questions that no one else would, and give advice that resolves the pain points your clients have, instead of just trying to mimic advice that you’ve heard online.

Make sure your intentions are pure — if you’re in it for the money, your clients will notice, and you won’t succeed.

Be honest, be bold, and help.

Both Chandler and Litvin emphasize the need for deep coaching and consequently, deep conversations that lead to successful client acquisition.

They also emphasize the experience of coaching.

But what does this mean? Let us explain.

When Rich began his coaching career, he’d offer hundreds of free 30-minute coaching sessions for “Instant Confidence.”

Within 90 days, he’d conducted 400 of these free sessions.

This was an excellent way for Rich to grow his coaching skills, but it was a flawed approach to create clients.

He couldn’t create the long-term committed clients he was looking for because the sessions were simply too short.

Rich and Litvin recommend setting aside 2 hours for your potential client.

The best way for you to get someone to realize the value of coaching is by giving them a little taste of what coaching can do.

You want to have conversations that give the other person a deep and impactful coaching experience.

“The struggling coach tries to sell the concept of coaching. The pro coach sells by giving people a powerful experience of coaching.”

In other words, don’t try to tell people how great coaching is.

Schedule time for a real conversation where you’re 100% present, and show them how much of a difference coaching will make in their life.

Focus on prioritizing that 2-hour space.

This creates enough time for you to dive into a deeper conversation with your clients — to do this, ask the following 2 questions:

  • Would you like some help with that?

The perfect time to ask this is when someone you’re talking to brings up their dreams or life goals.

Depending on their answer, this simple and direct question is enough to have you schedule a 2-hour session.

  • Who do you know?

Consider the following example from the book:

Example from the book


The idea behind this question is for you to know exactly what type of client you’re looking for.

Even if you think you’re talking to your ideal client, you can still ask the question this way.

If the person you’re talking to tells you they fit this profile, schedule that 2-hour session.

This person might mention a friend that fits your description. If this is the case, dig deeper into why that friend’s name popped up.

What goals or challenges are they facing now? Ask the person to recommend you to their friend.

If you read our review of Russell Brunson’s book, DotCom Secrets, you can connect deep coaching to the idea of the value ladder.

You have to start by offering value to your leads and then keep on adding value as they convert into customers.

It’s an excellent way to sell and retain your clients so you can maximize their value.

2.2. Create lead magnets

If you’ve done any research on online business, you probably know how valuable lead magnets are.

In addition to meeting people in person to find clients, you should also use materials such as:

  • eBooks
  • Articles
  • Books
  • Speeches

All of these will draw in potential clients, which you can then convert through meaningful conversations.

Take note of the lead magnets we’ve mentioned. You’ll notice that cold calling and cold emailing aren’t listed, and there’s a good reason for that.

Calling strangers to sell them coaching when they don’t know you and you don’t know much about them is usually a waste of time.

It creates the impression that you think there’s something wrong with them without ever hearing their story on a deep level (or at all!).

Cold emails are also not ideal. In this busy day and age, most people have crowded inboxes, and they might not even open your marketing email.

Sending a long email explaining how your coaching could help someone might also not be received as intended.

With an email open rate of 16.97% across all industries, the best step is to go out and meet potential clients in person.

So, how do you meet potential clients?

Steve and Rich recommend you first put yourself into the mindset of giving instead of taking, then go and connect with people.

This is important because when you’re genuinely interested in how someone’s life is going and what direction it’s headed, you might discover a challenge or problem you could help with.

You can also start by reconnecting with people you already know, like old friends or colleagues, and ask about their life in a genuine way.

Alternatively, you can go to a social event and initiate contact with people there.

If you’ve published books, some of your readers might reach out to you.

The best way to respond to their emails is with a “Call me” to schedule that 2-hour conversation.

2.3. Want to become a coach?

Creating clients

For a long time, plenty of marketing and coaching gurus have advised you to scale, scale, scale.

Unfortunately, the value of your coaching services could go down the drain if you’re not 100% focused on the client in front of you.

To really help your client, you have to understand them first.

Chandler and Litvin recommend that you don’t stop at the basic goals your clients tell you about.

Instead, dig deeper into why they have those goals and what their underlying desires are — look for the goal underneath the goal.

For example, someone might want to start a new business because they want more security for their family. Others might want to receive recognition.

By understanding your clients’ motivation you can help them not only reach success but also become more satisfied with their lives as well.

One way to find their deeper goals and uncover their underlying desires is by repeatedly asking: “What else?”

With a business owner you could ask, “Once you have the 10 million dollars, what else do you want?

This will lead you to discover what the person desires most, which will help you to coach them more effectively.

Again, Litvin and Chandler have an approach that’s vastly different from what other coaches preach.

Instead of “laying it on thick” with all the goodies and coaching hours your clients will get, you have to show, not tell.

2.4. Converting coaching prospects

Rich Litvin quote

After you scheduled a 2-hour session with your potential client, how do you seal the deal?

The Prosperous Coach recommends using some of the following questions:

  • What would you like to change?
  • What do you want, and why don’t you have it now?
  • What would your goals be worth to you?
  • Are the results you want worth the investment in our partnership?

These questions shift the focus to how much your prospect wants to change their life, instead of how much you charge.

Have the person tell you in their own words what they imagine a better future for them would be and what this future is worth to them.

By doing this, the potential client stops worrying about the cost and starts to think of the possibilities of their ideal life.

The next step is to lead the conversation towards the sale. Never expect someone to take the initiative in signing themselves up to be your client.

They came to you to be coached, and part of being a coach is leading.

There’s no need to be pushy or nervous.

Steve recommends you ask an innocent question at the end of your coaching session, such as “Is this something you would like to do?

If the prospect assures you that they are serious, lead them more.

Get them to write down the time and date on the calendar for your second coaching session.

Also remember to tell your clients where and how they can make their payment.

When you find a client who says they “need time to think about it”, give them all the time and energy they need.

Follow up at a later time with a personalized note or a gift. Remember to always add value when communicating with your clients.

In terms of value, The Prosperous Coach says it best:

“Don’t even refer to working together. Contribute and serve. You don’t need them; they need you. Behave accordingly.”

2.5. Build confidence with social proof

Rich Litvin Quote

Did you know that 87% of consumers trust online reviews just as much as personal recommendations?

Chandler and Litvin do.

That’s why they dedicate a portion of The Prosperous Coach to collecting social proof that you can display to convince your clients and yourself of the value of your services:

  • Collect testimonials
  • Write down success stories
  • Keep a record of any phone calls or emails from clients thanking you
  • Write down when a client achieves an important goal

These are very important because they prove to your client that you’re someone worth working with.

It also helps you grow your confidence. If you’re a coach that lacks confidence, your prospects will pick up on it and turn away.

Steve says that it doesn’t matter if you feel worthy or unworthy.

You should talk about your coaching successes in a matter-of-fact way through real-life stories and facts.

People don’t want to work with someone who is shy, meek, and humble.

They want to work with someone who’ll help them get what they want.

Stories and successes of past clients will prove that you have the skills to make a difference in their life — and to get them the result they want!

If you’re a new coach, tell your client. Be honest with them and prove to them you won’t stop until you’ve helped them achieve their goals.

Let’s look at what other people have to say about The Prosperous Coach.

3. Is The Prosperous Coach worth it?

A review of The Prosperous Coach


The Prosperous Coach has received quite some recognition in the last few years and with good reason:

  • Their “Praise” page — Coaches emphasize how they were impacted by the book with some saying their lives changed overnight
  • Amazon reviews— 4.7/5 stars based on over 900 ratings
  • Goodreads reviews — The toughest of all crowds, over 1,400 Goodreads readers rate The Prosperous Coach 4.35/5 stars

We’ve all read books that promised to help us succeed, and in the end, only succeeded in upselling us to their courses.

The Prosperous Coach is different.

Both Steve Chandler and Rich Litvin have a lot of experience with deep coaching: coaching that truly helps transform clients’ lives.

So, if you want to start an online coaching business, you definitely need to give The Prosperous Coach a read!

4. How to put it into practice with

Once you’ve absorbed all the lessons The Prosperous Coach has to offer, it’s time to start creating customers — and all you need to do that is's homepage's homepage is an all-in-one marketing platform that helps you:

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  • Recruit affiliates to promote your services
  • Blog as much as you want

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5. Conclusion

When starting a new business, you need to do research on your target market and then take action!

The Prosperous Coach teaches you what you need to know about being a great and successful coach, and is the ultimate tool to make your coaching dreams a reality.

Explore all the features that has to offer, and start increasing your revenue.

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