A Step-By-Step Guide to Get Started with Systeme.io’s Affiliate Marketing

Systeme.io’s Affiliate Marketing

The billionaire Warren Buffet once said, “You’ll never be rich if you don’t find a way to make money while you’re sleeping.”


If you’re looking to get a passive stream of income and you’ve got a knack for creating epic content, then affiliate marketing is the answer for you!


We’ve got you covered with everything you need to start making money as an affiliate — all for free with systeme.io’s Freemium Plan.


Read our step-by-step guide to getting started with systeme.io’s affiliate marketing program — and start making money while you’re sleeping!

1. What is Affiliate Marketing?

Affiliate Marketing

Affiliate marketing is one of the most popular ways to monetize a website.


You wouldn’t be the first to have never heard this term before, and you’re probably wondering, “What is affiliate marketing?”.


Simply put, affiliate marketing is when a business markets its offers through a third-party with affiliate links that people can click on to take them to the product that’s offered.


When you add affiliate links to your website, you’ll receive a commission from each person that clicks your affiliate link and completes a conversion action.


This means that you make money when your customers buy another company’s products that you marketed on your website or blog.


When this is done effectively, it’s a win-win situation for everyone!

Affiliate Marketing

Source: SearchEngineJournal.com

2. How does Affiliate Marketing Work?

Let’s start with the basics — affiliate marketing is made up of three parts:

  • The seller or merchant — This is the business that has an offer that needs to be marketed to customers
  • The affiliate or publisher — This is the publisher that markets the offer (this is you when you include affiliate links on your website)
  • The consumer — This is the customer that purchases the offer

For your affiliate marketing to be successful, each of these three factors needs to be considered and it works like this:


The seller gains profit from its marketed offer, the affiliate earns money through commission, and the consumer gets what they want.


Who wouldn’t find this an appetizing offer?


Let’s look at an example about hats:

Affiliate Marketing

Source: GumRoad.com

In this example, Jeremy (the affiliate) has a hat blog with a wide audience.


Janrey sells hats for a living and wants to get into business with Jeremy so that his hats can be advertised on Jeremy’s famous hat blog so that he can get more and more sales from people who are already hat enthusiasts.


Jeremy will earn a commission for every time his audience clicks on a link and takes a conversion action on Janrey’s online hat store, such as buying a hat.


The consumers, like Lizlee, get the content of Jeremy’s blog plus the opportunity to buy hats from Janrey’s online store if she wanted to.


See? It’s a win-win situation for everyone involved!


But we know that you’ve got some burning questions about the nitty-gritty aspects of how exactly all this happens.


So, let’s get into how each part of the process works.


Here’s an overview of the affiliate marketing process in four easy steps:

affiliate marketing process

Source: IamHesh.com

  • You start by signing up for an affiliate programsysteme.io offers you access to our affiliate program on any price plan you choose
  • Find a product that you like and would recommend to your customers and that’s relevant to the needs of your audience
  • On your website, you then endorse the product and promote it to your visitors and email subscribers (with your unique affiliate link)
  • If they like the product, they’ll click your affiliate link, purchase the product, and you’ll get a commission

These are the fundamentals of affiliate marketing, and we’re here to walk you through every step of the process.


Let’s dive into more details on how affiliates get links from businesses to market, what you can expect to earn, and how can expect to be paid.

2.1. The Difference Between Affiliate Networks & Programs

Affiliate Networks

One of your first questions is probably: How do affiliates get the links they market from businesses in the first place?


The answer is through affiliate networks and programs — and we’ll break down these two terms that are often confused with each other.

2.1.1. What is an Affiliate Network?

An affiliate network acts as an intermediary between sellers and affiliates where businesses can submit their links, and affiliates can choose from the array of offers they want to market.


A neutral space is created by the top affiliate networks where both business and affiliates can join to interact with each other and find what they need.


The advantages include small businesses gaining great exposure to affiliates that they otherwise wouldn’t have access to, and affiliates are provided with an extensive variety of offers to choose from.


However, on the downside, most affiliate networks also require a service fee for the sellers or merchants.

2.1.2. What is an Affiliate Program?

On the other hand, affiliate programs are set up solely by the businesses.


Affiliates then join a business’ affiliate program and gain access to the business’ links which they can market to their own customers.


The main advantage is that businesses have more control over their program and more direct access to their affiliates which allows them to build closer and stronger seller-affiliate relationships.


Systeme.io gives you everything you need to run your own affiliate program — including powerful affiliate tracking so you can make the most of it!


Plus, it’ll literally cost you nothing to get started.


With our affiliate program, you can:

Not sure which affiliate program to go for? 


Click here for the top 10 affiliate programs that’ll make the choice super easy.

2.2. How Much Can Affiliates Make?

How Much Can Affiliates Make?

An affiliate’s income is like a plant — you have to nurture and develop it for it to grow and provide a return on your investments.


In the beginning, it's but a simple, generic seed — unassuming on the outside, but holding undiscovered ample potential for growth.


Your earnings (as a beginner) are most likely going to be small at the start — but by consistently nurturing your affiliates and links, it can become very profitable as a way to monetize your website or blog.


Here’s the trajectory of growth you can expect:

  • Low-level affiliate (earning up to $300/day) — This’ll happen when you continuously nurture your seedling until it becomes a modest plant
  • Intermediate-level affiliate (earning up to $3000/day) — This’ll happens when your plant becomes self-sufficient with room for growth
  • High-level affiliate (earning more than $3000/day) — This is when your plant is a fully grown tree that continues to produce more fruits

For all the overachievers out there, there's one more division that separates growing a tree from growing a forest.


You can become a super affiliate and make more than $10 000/day!


But don’t become discouraged if you’re struggling to reach your first $1000.


It’s estimated that it can take anywhere between 12 and 18 months to reach your first $1000 — but from there it really gets easier.


Put in the hard work, and it'll be worth it in the long run.


Your success will depend on your content, niche, how often you post, and the search engine optimization(SEO) strategies you follow.


Remember that affiliate marketing is a part-time passive income source — but you can still wake up with thousands of dollars in your bank account if you do it right by standing out from other affiliate marketers.

2.3. How are Affiliates Paid?

How are Affiliates Paid?

The next biggest question you should be asking, “How do I get paid?”.


Affiliates earn commissions by recommending products to their customers — and they can earn up to 10% of whatever their customers end up buying.


There are 3 different affiliate marketing models that we’ll walk you through.

2.3.1. Pay-Per-Click (PPC)

In this first model, the affiliate is paid for the online traffic they send to the business’ website that they’re marketing.


The affiliate’s only goal is to pique the reader’s interest just enough for them to want to know more — so whether or not the prospect actually purchases something from the business, the affiliate earns money.


More traffic doesn’t always equal more sales, yet the affiliate still gets paid.

2.3.2. Pay-Per-Lead (PPL)

In this model, for every lead that is converted, the affiliate is paid.


This means that it's the affiliate’s objective to get the lead to follow the link as well as perform the desired action, whether it's submitting a form, signing up for a trial, joining the email list, or buying a product.


This one requires a bit more enticement from the affiliate.

2.3.3. Pay-Per-Sale (PPS)

This is the most common model as it takes all the pressure from the business and hands it off to the affiliate.


Now, the affiliate only gets paid if a successful purchase is made.


Affiliates need to pull out all the stops for this one, as they not only need to interest the reader but also convince them entirely to make a purchase.

2.3.4. How the Money Reaches Your Bank Account

Another necessary thing to consider is how the money reaches your account.


Every network and program have their preferences, but the main payment methods include PayPal, Stripe, wire transfers, Bitcoin, and TransferWise.


Systeme.io uses TransferWise, because it’s an international borderless money transfer service that allows you to automate the payment of your affiliates by bank transfers — we love to make things super easy for you!


Let’s look at an example:

  • Your company sells paint, but not paintbrushes
  • Paintbrushes are obviously something your customers would need
  • You decide to partner up with a paintbrush company, promoting their paintbrushes on your website
  • Every time one of your customers buys a paintbrush from that company using your affiliate link, you’ll receive a commission
  • Imagine if the paintbrush company promises you 10% of sales that come through your affiliate link — $100 of paintbrushes = $10 in your pocket for just referring a customer to that company

Seems simple enough, right?


It also works the other way around — the paintbrush company can promote your paint on their website, earning a commission from you!

3. 5 Steps for Successful Affiliate Marketing

5 Steps for Successful Affiliate Marketing

Now that we've established the basics of how affiliate marketing works, we're sure you're waiting at the edge of your seat to find out how to become one.


Fortunately for you, we’ve mapped it all out!


Here are the 5 essential steps to making money with affiliate marketing — so you can start making money by selling products you didn’t have to create!

3.1. Find Your Niche

Find Your Niche

Source: DigitalAgencyNetwork.com

It would be impossible to create content that caters to every person on the internet — this is why it’s critical to find your niche market.


Your niche market is a distinct sector of the larger market that is made up of your potential customers that you’ll target in your online business or blog.


Your niche should coincide with your interests, skills, and expertise — it’s important that you find a profitable niche you can see yourself being passionate about for years to come (and that’ll make you good money!).


In affiliate marketing, your niche market is the people most likely to enjoy your content, click on the link, and make a purchase.


This group of people should all be interested in the same thing, and they must have something in common — because finding this shared trait or interest will help you to target your niche market.


These similarities could be demographics, lifestyles, budgets, cultures, needs, professions, hobbies, and many more!


It’s your job to find out what sets your niche market apart from the rest — and you can do all of this through research.


Researching your niche market is the only way of getting to know them.


Let’s go through the 3 of the most effective ways to research your niche.

3.1.1. Keyword Research

Keyword Research

Source: KeywordTool.io

Keyword research is an often-overlooked aspect of SEO because finding the right keyword takes time — and every niche has its own keywords.


You should start by identifying the relevant keywords potential customers are using to find products, services, and information in your niche.


There are three types of keywords:

  • Head keywords — Usually single words with high search volume, high competition, and low conversion rates with unclear search intents
  • Mid-tail keywords — Consist out of 2 to 3 words that broadly define a niche in your industry, but not exactly what the user intends to find
  • Long-tail keywords — At least 4 words that have a very clear search intent where the user is very close to converting

Here’s a graph with examples of the different types of keywords:

graph with examples of the different types of keywords

Source: Blog.Alexa.com

Luckily, to make the process of finding keywords easier, the internet is full of keyword generators, such as Keyword.io.


These will give you all sorts of information on your keyword, mostly in the form of the long-tail keywords your niche’s customers are searching for.


By researching your niche keywords that represent your content, you're able to identify the questions that your niche market is asking.


You can then answer the pain points of your targeted customers in your content, supplying the ultimate solution as the offer you’re marketing.

3.1.2. Investigating the Competition

Investigating the Competition

Trying to find what works within your niche?


Why not look at the people that are already succeeding?


By evaluating the leaders within your niche, you can identify everything they're doing right that effectively engages with your niche market.


You can employ the same tactics but in a way that separates you from your competitors — because simply being a copy of them won’t get you very far.

3.1.3. Analyzing the Search Trends

Analyzing the Search Trends

Source: SearchEngineJournal.com

The search trends can tell you more about your niche than you would think.


A useful tool is Google Trends. This will show you what's being searched within your niche and when.


This is extremely helpful for learning what is popular at the moment, so you can create relevant scheduled content to keep up with the trends.


Defining your niche market is crucial to finding your own place within your market — and to find which affiliate program is right for you.


This will play an important role in choosing the offer you want to market and in creating content that is optimized for your audience.

3.2. Establish Your Platform

Establish Your Platform

Maybe you already have space where you cast your content out onto the internet — and maybe you've also already established a loyal reader base.


If this is the case, this section will teach you how to pick your platform.


But if this isn’t the case, well, you’ve got a lot to learn!


Think about the content you have consumed today. Did you check your Instagram? 


Maybe watch a YouTube video? Did you read an article or blog?


You might not have realized, but these are all supported by platforms.


Choosing a platform for your content is dependent on the content itself.


Blogging has become affiliates’ favorite medium, so let’s do this one first:

  • You have two options — create your own website from scratch or use a blogging platform (such as systeme.io) with all the features you need
  • All you have to do is choose a template, customize it, and start creating!

Next up is video content — and here YouTube reigns supreme, although there are lots of platforms out there such as TikTok, Vine, and many more!


Lastly, there’s social media platforms which has largely become populated with businesses and marketing — with a lot of visual content:

With your platform chosen, your next step is to build a reader base— this is the group of loyal users that keep returning to your content.


This means more traffic and more clicks on your affiliate links!

3.3. Join an Affiliate Network or Program

Join an Affiliate Network or Program

Source: EasyAffiliate.com

Now that you've found your footing and chosen your platform, it’s time to become an affiliate and get the ball rolling.


But there's still an age-old question — affiliate program or affiliate network?


Fortunately for you, as an affiliate, there are free affiliate networks and programs, so money is not an issue.


So, let’s weigh up the options.


The main advantage of affiliate networks is that you have access to a variety of brands, meaning you don’t have to scour looking for individual products.


Some extra bonuses are standardized tracking, reliable payment methods, and Application Programming Interfaces (APIs) for links and reporting.


But there are two sides to every coin.


Affiliate networks not only have a lot of competition for products, but it can also be a struggle to apply and negotiate with brands, plus brands can move to another affiliate network creating a broken link.


When it comes to affiliate programs, you work directly with the brand, which helps you to build a better relationship.


With that being said, it can be difficult to find dependable and effective affiliate programs that makes the process super easy.


So, the question remains — affiliate program or affiliate network?


Up to now, this question would have remained unanswered — but systeme.io gives you free access to run your own affiliate program!

3.4. Choose Your Product

Choose Your Product

Once you’ve chosen your affiliate network or program, you're ready to choose your products so you can make offers.


Creating and selling products is one of the oldest strategies to get an income from your business — both digital and physical products work.


Sell an ebook, an online course, or even limited-edition t-shirts!


Remember that product sales can either be digital or physical:

  • Physical products: These products are all physical items — and you just pack and ship when a purchase is made
  • Digital products: These are products like e-books, videos, online courses, membership sites, etc. — the inventory is limitless

If you have an online business, then you might already know how to sell physical products — but are you making money from digital products yet?


With digital products, what’s required is time and mental energy.


Plus, you don’t have to continually replenish inventory, and once the product’s done, it’s done!


Try to update it every now and then to keep it relevant to your audience.


Need some ideas for creating digital products? Click here to find out more about the digital products you can sell in 2021.


Choosing your products may seem like a frivolous decision but choosing the right offer can make or break your affiliate marketing.


So, to set you on the right track, here are some things to keep in mind when deciding on your offer:

  • Stick to your niche — the offer has to coincide with your niche otherwise, you're going to sell the wrong product to the wrong people.
  • Pick something you know and love — Your ability to sell an offer increases dramatically if you would buy the offer yourself
  • Ask yourself if it is a profitable decision — You have to research the offer and make sure that there's a large enough market for it
  • Aim high — The more expensive the product, the more you earn
  • Remember that you’re earning by commission— If you believe in your product, then go for it!
  • Keep it relevant — This means that you can get a long-lasting and consistent income from links you posted ages ago

3.5. Create & Share Your Content to Drive Online Traffic

Share Your Content

Source: SocialToaster.com

This is what we’ve all been waiting for — content creation!


What would a link be without content? A very bad affiliate marketing strategy, that’s for sure!


We've discussed the different platforms needed for each type of content, but we haven’t spoken about the approaches your content could take.


Here's a list of the most popular content formats for affiliate marketing:

  • Reviews — By giving an insightful review of a product, it becomes very easy to direct the consumer to the product
  • Tutorials — How-to guides on an offer effectively set you up for incorporating your affiliate link at the end
  • Personal blogs — These blogs focus on stories and experiences that you can center around an offer
  • Product comparisons: Similar to reviews, product comparisons give you not one, but two affiliate opportunities
  • Product posts: Posting a picture on social media with your product is a simple, yet effective, way of getting your link out there
  • Resource pages — You can even have a page on your site dedicated to useful, relevant resources including, products, tools, and services

Make sure to make use of social media and SEO tactics to make sure your content is seen far and wide — so that you can increase your audience size.


That covers the 5 steps to become a successful affiliate marketer.

4. Affiliate Marketing Strategies

Affiliate Marketing

Source: DoLoad.org

Affiliate marketing strategies are the only way to transition from a low-level to a high-level affiliate — and to start making more money!


These are the strategies you put into place to optimize your content, drive traffic, and ultimately convert more leads.


If you’re going to try affiliate marketing, keep these things in mind:

  • Recommend products that are relevant to your audience
  • Only endorse people, products, and services that have convinced you of their worth and that’ll bring results to your customers
  • Make it clear on your website that you’re using affiliate links
  • Don’t use affiliate marketing if you sell a very similar product (or you’ll literally be giving your business away to your competitors!)
  • Don’t overpromote or clutter your website with lots of affiliate links

4.1. Keep Your Affiliate Options Open

You never want to close yourself off to opportunities — a simple and powerful strategy is to affiliate yourself with more than one brand.


This supplies you with more leads, more traffic, and more money.


You can also set up a steady stream of income — if one offer drops in popularity, another one of yours may rise.

4.2. Optimize Your Conversion Rates

First, you need to test and analyze your conversion rates.


This refers to the number of people that click on your links as compared to the number of people that actually purchase the offer.


The next step is conversion rate optimization— it simply means incorporating certain strategies into your online business with the goal of getting more out of your existing customers.


An excellent way of doing this is through A/B testing which checks which ways of phrasing content or placing call-to-action buttons work best.


To do this, you set up two different versions of your webpage and see which one gets a better response, focusing on the conversion rates.


You can also perform A/B tests on your website or blog’s design, call-to-actions (CTAs), visuals, coupons and deals, sense of urgency, traffic sources, and the placement and presentation of your links.


Want to learn more about optimizing your conversion rates? Click here.

4.3. Be Honest with Your Audience

Be Honest with Your Audience

Source: FabrikBrands.com

We know you’re excited to get started with affiliate marketing.


But before you do, we have a word of caution you should keep in mind.


And that’s to put your audience first.


They’re your most valuable asset — and you don’t want to lose your customers or readers in the long run because you got a little too excited and implemented affiliate marketing that didn’t resonate with them.


It’s important that you invest your time in making sure you grow and maintain your website’s audience.


Be honest with your audience that you’re using affiliate marketing — because people don’t like it when you pretend that you’re not selling them anything when it’s clear that you are.


In addition, it’s a legal requirement to let your audience know that you're an affiliate and are earning a commission.

5. Conclusion

Affiliate Marketing

Affiliate programs can be a very effective monetization strategy since the commissions are usually based on the sale price of the items in question.


As you have learned, the question of, “How to make money with affiliate marketing” has a fairly simple answer.


All you have to do is create a platform within your niche, choose a product through an affiliate program or network, craft your content, and get paid.


Understanding the inner workings, as well as the major strategies, can also teach you how to succeed in affiliate marketing.


Are you interested in affiliate marketing?


Well, what are you waiting for?


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