4 Hacks to Attract More Coaching Clients

Once you’ve set up your course work, you don’t have to worry about lining up future classes or clients.

Most people in this line of work don’t tend to spend much time thinking about digital marketing.

Thankfully, digital marketing is also incredibly simple to learn and easy to pick up.

Granted that your course work is valid, your positioning and branding are accurate and your experience is relevant - it’s simple!

The key to unlocking greater earning potentials from your teaching career lies in utilizing your marketing and payment systems.

By ‘marketing’, we’re of course referring to everything from your social media presence to your website and payment methods.

You should consider this from both an aesthetic point-of-view and logical functionality.

Concerning ‘payment systems’, you should remember that you want it to be as easy for both you and your clients.

This means easy and user-friendly, trusted, and secure payment methods for clients and neat, professional invoicing and automation for your business upkeep.

But we’ll get into that shortly.

Let’s first focus on the principles at hand.

Facebook is probably the most commonly utilized social media platform in the world.

People will always gravitate to the platform and businesses do as well.

It has one of the largest dedicated networks in the world.

Plus, most people on Facebook tend to utilize apps or payment methods that share data with Facebook.

This is immensely beneficial for your business in terms of your advertising.

Facebook links across a variety of different platforms including Google.

This means that most data across these platforms conglomerates in a few specific hubs (in corporate terms).

This data helps algorithms link your business data, products, offers, etc.

with other users who are looking for your product/service.

This means your ads can be set to appear in front of the kinds of people who are more likely to click on them.

Placing your product in front of people who tend to make online payments more often drives conversions and engagement.

LinkedIn is still one of the best platforms for connecting with business people.

Of course, Facebook is great for growing awareness and reaching out to tonnes of potential clients, but LinkedIn lets you hone in on your marketing.

When you’re looking to grow your coaching business, remember to market to people who are likely to need the skill or service.

It’s designed to allow for growing both your business and your business network.

It also allows for a great deal of mass-email functionality.

This helps you engage and grow your network.

It can be utilized for free, but for a cheap rate, offers you a great deal more and without much need for plugins.

This feature allows you to create groups as you would as a page on Facebook.

You can then grow your network by inviting people who would be interested in your services via the group.

Even if you don’t get that much engagement on your page, regularly updating your social media pages across all platforms helps SEO.(search engine optimization)

These mentions and interactions will help your paid advertising and website become more visible, so long as you link all the traffic to one place!

It’s also important to remember that LinkedIn is perfect if you’re offering post-graduate tutoring and modern-day tech upskilling etc.

Remember to think for the professional and business world here!

Everything from coding skills and languages in general, to marketing techniques, accounting skills, and even presentation skills are likely winners.

Instagram has become a much more popular platform for businesses in more recent years.

Ever since the shop feature has been integrated, everyone from business owners to influencers have been cashing in on it.

Instagram is one of the easiest platforms to market yourself on.

While garnering engagement can be difficult, with the right use of hashtags and good presentation, you can get quite a lot out of Instagram.

Good engagement on Instagram also really helps your SEO.

But besides that, you can create a neat and efficient mobile payment method for users to utilize for your services professionally and safely.

People tend to spend money in places they feel safe on the internet.

Because Instagram is something we’re most familiar with regularly, people tend to feel more comfortable making payments on it.

Now you can direct your marketing campaign to your Instagram account and advertise to people within Instagram itself!

With DMs, hashtags, and group messages - you can reach out to people about your offer. The more you message, the higher your likelihood of conversions.

Just don’t get too spammy!

Paid ads tend to generate a lot of traffic if you position your ad well and make the offer clear.

Remember, most people aren’t always looking for lessons until they see an offer that entices them.

Convincing a potential customer by providing the benefits of learning is a good practice.

So keep that marketing campaign going steady and remember to diversify your social media platforms!

Fiverr is an online selling platform that has helped many independent sellers market themselves to a broad audience.

Online lessons are very popular here.

It’s important to remember that the service is geared towards quick, cheap, and effective products.

People generally start their stores with low-price offers and detail greater costs based on additional services offered etc.

In other words, you would have a basic option of whatever you’re teaching at price x.

Then a slightly more comprehensive package and a slightly higher price.

The idea is that the first price should be as low as possible.

This is what helps you land your customers as most put their lowest prices forward on Fiverr.

It makes it a very highly competitive platform, but granted that you set up your courses and marketing correctly, picking up loose clients or even groups from this app should be easy!

Remember, marketing your services to whole businesses or companies is ideal.

Udemy is probably your best bet for finding the right online selling platform.

There are only so many ways to ensure that you’re finding the right target market.

Udemy is kind of like the ‘LinkedIn’ of teaching platforms.

The whole site has been designed around catering for both tutors offering classes as well as those looking to learn.

But really, it’s like the central hub for where people on the internet go to learn specific courses and techniques, etc.

So, ensuring that you can either link out to your website from Udemy or build your network of students or potential clients on the platform is a really good idea.

It is free to create an account - which means you don’t have to worry about upkeep costs or your profit margins being too high.

That helps to grow your side-income or increase your overall income.

Your digital marketing campaigns will help to grow awareness about your various e-commerce sites, platforms, or storefronts.

This ultimately means a more consistent and steady flow of customers for your coaching business.

In this case, video content is best used in a passive sense.

It’s important to remember that most people will likely use something like Youtube to search for something they want to learn.

You can find almost anything on Youtube these days when trying to learn something.

If you are planning on offering a few free tutorials on Youtube then be sure to add as many links to your website as possible.

you can earn a decent amount from Youtube alone if your videos are popular enough and commercialized.

However, it should always be used in conjunction with your business’s traditional marketing techniques.

This is a great way to increase revenue and traffic to your website. It’s also immensely helpful for SEO and will help you grow your coaching business.

Using podcasts is much like using video to advertise.

It’s often just a lot easier to set up and create content for.

There are several different ways to attract more coaching clients with them.

Platforms like Apple Podcasts on iTunes, as well as Spotify and Soundcloud.

These apps allow for a specific category dedicated purely to learning channels.

They tend to gain pretty steady traffic. People are always looking for free and useful information.

So being able to pre-record a few episodes, or update your website with a monthly or weekly podcast is useful.

Remember, you can talk about anything from the industry and related news, to actual course material and free-samples of your work.

Just make sure it isn’t boring - as this could disinterest people.

So be certain to hire a sound-engineer if you’re unfamiliar with sound production.

So, while the above-mentioned platforms are some of the more conventional methods used, it’s important to remember that there are loads out there.

Software platforms like systeme.io help you monitor and track all the cash you make from your advertising affiliates.

As well as managing and setting up your online e-store, the platform allows you to customize all of your payment methods.

This means you can drive all the traffic from your Google Ad campaigns straight to your website.

You can also utilize Ah-refs to help specify all your backlink data and funnels and discover deeper market research.

Although just ensuring that all the adverts are linking back to your website is enough, Ah-refs gives you a lot more analytical data.