Build an Online Community and Influence Your Audience in 5 Easy Steps

Launch Your Online Business in Just 7 Days

If you’re looking to build trust with your audience and improve your customer journey, then an online community is what you need.

Creating your own is a golden opportunity that can help you grow your online business and achieve your goals.

In this post, you’ll learn how to build your online community and how to make it successful, plus you’ll discover the perfect platform to get you started.

Let’s dive right in!

1. What is an online community?

online community


An online community is a group of internet users who come together in a virtual space to interact and share content.

People gather in online communities for several reasons:

  • To share ideas about common interests
  • To work collaboratively on the same project
  • To stay up-to-date with industry news
  • To get support for a common problem

Whatever the reason, online communities present a chance for your business to find and engage your audience.

That relationship is fundamental to your business — no audience means no customers, and no customers mean no sales.

1.1. The major benefits of online business communities

Creating and maintaining your own community comes with several huge upsides:

  • Build your brand’s authority in your niche — Create content that answers the needs of your target audience and solves their problems
  • Get to know your customers better — Speak to target members about their struggles and use their words when crafting your sales copy
  • Boost website traffic and engagement — Post links to your website on your online community, encouraging community members to click-through
  • Gain valuable consumer insight into your offers — Get direct feedback from customers and improve your products accordingly
  • Save money on customer and member support — Leverage the helpful nature of online communities and get other community members to help solve any issues
  • Improve customer experience — Solve common issues and make group members feel taken care of by offering them continued support through your online community
  • Reduce your marketing budget — Gather data on your target market through surveys, feedback forms, and analytics on your online community rather than paying for traditional market research

All of these benefits directly contribute to your audience’s perception of your brand and business.

Overall, a positive experience for them will lead to more sales for you and brand loyalty from them.

Now, let’s learn about what kinds of online communities you can create, and how to get started.

2. Types of online communities

Types of online communities


There are many different kinds of online communities out there, but they generally fall into 2 distinct categories.

These are:

1. Free communities

2. Branded communities

Depending on the size, structure, platform, and intended function behind your online community, one or the other will work better for your business.

Which type of online community is right for you?

2.1. Free communities

As implied by the name, these communities are free to join and usually require just an email address to enter.

Free communities tend to use free online websites like Facebook, TikTok, Reddit, and other social media platforms.

Here are some other pros and cons of free online communities:


  • Lend themselves to broader topics of focus and discussion
  • Easier to join so they tend to grow faster
  • Wider audience reach helps you build brand awareness


  • Harder to achieve specific business goals
  • Tend to have lots of inactive users and a fair amount of spam posts

2.2. Branded communities

These kinds of communities require far more than just an email address or password to enter, adding an air of exclusivity to them.

They’re also often called a private community, private group, or brand community.

A branded online community requires specific credentials or a paid subscription from users, so they often appear on other online community platforms rather than on social media sites.

These more select online communities have their own set of pros and cons:


  • If you charge for a subscription, you’ll get immediate returns
  • Community members are more likely to be engaged
  • Easier to solve specific issues because of a deeper audience connection


  • Grows at a slower pace because of the paywall
  • You’ll have fewer community members overall

Armed with the above information, it should be pretty easy to decide which kind of online community is best for your business goals.

A free community might be easier to create, but you’ll be relying on a social media platform to keep you connected with your audience — one algorithm change is all it takes to lose that following.

We suggest you opt for the branded approach because a successful brand community lends itself better to supporting your online business.

Next up, let’s get started with actually building it.

3. 5 steps to help you create your own online community

Building an online community doesn’t have to be a stressful or time-consuming process.

Follow these 5 simple steps and you’ll have a fully-fledged online community, made to flourish!

3.1. Clarify the goal of your community

Before you even look at any software or platforms, you need to decide on what you want your online community to achieve.

Some common goals include:

  • Adding another level of support for your products or services
  • Improving your offers with direct audience feedback
  • Increasing engagement and traffic to your website
  • Helping gather user-generated content
  • Creating a passive income stream from monthly subscriptions

When setting your goal, ensure it’s a SMART one — a goal you can measure is a goal you can track and improve on.

Clarifying your goal is also what will help you decide on whether you want to create a free or branded community.

3.2. Create your ideal member profile

Once you understand the goal of your community, it’s time to figure out who your community members will be.

If you already own a flourishing online business and have loads of customers, populating your online community is a little easier.

However, if your business is as new as your community, you’ll need to create your ideal community member profile.

Here’s how:

Ideal community member profile

It’s similar to an ideal customer profile, except this time you’re looking for people who are likely to be engaged, active members.

You’ll also need to have an idea of how many members you’ll want in your online community.

More members will mean it’s more difficult for you to respond to everyone’s queries, so you may need to recruit admins from within the community or share the work with members of your sales and marketing team.

3.3. Choose the right online community platform

With so many options to choose from, finding the right community platform can be tricky.

You can use the following social media platforms to create free online communities:

  • Facebook groups and fan pages
  • Instagram
  • Twitter
  • TikTok
  • YouTube
  • Reddit
  • Discord

While these free community platforms are attractive and cost-effective, heed these words of caution...

Because these platforms rely on algorithms and external community rules, you won’t have real control over your online community.

It’s difficult to link out of these hosting platforms, and you could even be locked out of your own profile for violating platform rules.

Here are some of Facebook’s strict rules:

Facebook Community Standards

Luckily, other effective community-building platforms like these won’t drain your marketing budget:

  • Mighty Networks
  • Tribe
  • Discourse
  • Slack
  • Circle

It can be difficult to monetize your online community using these tools, and you’ll have to check whether they allow for integrations with the rest of your marketing suite.

Be sure to check out all of the details before committing to a community platform.

3.4. Launch and promote your community

When launching your online community, you need to complete the following steps:

1. Review the community sign-in process — Ensure it is a smooth process and see what it looks like from a member’s perspective.

2. Assign roles to your teams — Figure out who is responsible for community management.

3. Set up spam controls — Keep your community focused on core topics and include only relevant influencers' advertising.

4. Create your community guidelines — Develop relevant rules that keep your community free from issues that could damage your business’ reputation.

The next step on your journey involves promoting your online community to your target audience.

An empty online community is a wasted opportunity, but you also don’t want to let just anyone join — this is where your ideal member profile comes in handy.

There are several different ways to leverage your marketing efforts and start gathering community members:

  • Promotional email campaign
  • Welcome email campaign
  • Transactional email footers
  • Posts and ads on a social media platform
  • A pop-up on a popular blog post

These methods can also help you make your community visible amongst other digital communities and to future partnerships.

If you’re looking to add rocket fuel to your growth, you can assign part of your company’s advertising budget to pay for social media ads.

Remember, a new community is bound to start out small, but big crowds don’t guarantee conversions or engagement.

By utilizing the strategies mentioned, you’ll grow a vibrant online community in no time.

3.5. Track your metrics and adjust your strategy

Track your metrics


The final step in building an online community is one you’ll repeat consistently — test and adjust.

Like any other content marketing approach, you’ll need to experiment with what you share with your online community and find out what pushes you closer to your goal.

Here are some examples of the content shared in online communities:

  • Industry statistics and studies — Build authority by acting as a source of reputable and relevant information
  • Blog post snippets and links — Send traffic to your blog posts and website
  • Video clips — Share free, actionable content to engage your audience
  • Testimonials — Build your audience’s trust in you as they get to read/watch the success stories of your happy customers
  • Review requests — Engage your audience and get direct feedback from people actually using your products or services
  • FAQs — Answer common questions to take the pressure off of your customer support team
  • Member-only deals — Reward loyalty with exclusive content and deals that make members want to remain part of the group

Not all content works for all communities, so try out a couple of different content types and adjust them to suit your goals and community members.

Here are 5 key performance indicators (KPIs) that’ll help you track the effects of your online community and content:

1. New member sign-ups — The total amount of new members who join your community every day/week/month which represents how quickly your community is growing

2. Total active members — How many members participate in discussions, react to posts, or post their own content?

3. Engagement — Measure the number of comments and reactions per discussion or post to gauge the impact of your content and encourage a 2-way interaction between your business and your audience

4. Referral traffic — The correlation between high-performing content and increased views on specific pages

5. Leads generated — How many new leads do you gather because of community activity?

4. What makes a strong online community?

Building a functional online community and building one to achieve and exceed your goals comes down to 3 factors:

1. Community management

2. Quality content

3. Member engagement

Keep reading to find out 3 strategies to maximize the success of your online community.

4.1. Helpful community moderators

Part of building a vibrant community for your audience is creating and enforcing rules to keep your community members happy.

Before launching online communities, it’s a good idea to have your community guidelines already set up.

As your community evolves and grows, these rules might change, but it’s always harder to set conventions if none existed in the first place.

One of the best ways to get other members to follow these conventions is by using a community manager.

There are many different people who can take on this role:

  • Members of your sales or support team
  • The most active members in your community
  • Other members who express an interest in it

Depending on the size of your online community, Subreddit, or Facebook group, you may want to assign more than one community manager.

Having at least one community manager from within your organization is vital to any successful community.

They are the ones you can rely on to enforce your community guidelines, like these:

Group rules

Not only are they better able to communicate your brand message, but they can also assist with monitoring and reporting on your KPIs.

4.2. Relevant and interactive content

Different types of online communities respond to different kinds of content and getting this wrong will only drive away your members.

Here are some content ideas to help you decide what suits your community best:

  • A Facebook community for new mothers — Articles about common issues, reviews of useful products, baby food recipe ideas
  • Software support communities — FAQs, software updates, tutorial videos, links to help pages
  • A blog building community — Inspirational infographics, topic discussions, peer-reviewing platforms

Aim to create and share content that will engage your audience in some way — get them to read, comment on, vote on, or share your posts.

Online communities work best when they encourage participation and collaboration, while still working towards your business’ goals.

4.3. Engaged community members

Much like an email list, an online community is only as good as the quality of its members.

While cleaning your email list is a tough task, cleaning up your online community can be even tougher.

There are 3 simple strategies you can implement to keep your community group members active:

1. Include community participation in your community guidelines

2. Assign community managers the task of re-engaging quiet community members

3. Remove members who’ve been inactive for a long stretch of time

While removing people from your group may seem counterproductive, it will actually boost your engagement rate by removing unnecessary dead weight.

4.4. 3 examples of successful communities

For a final dose of inspiration, let’s check out 3 examples of what a successful online community looks like.

These span different community-building platforms, audiences, and content types, so there’s something for everyone.

4.4.1. LEGO Ideas

LEGO Ideas

The LEGO Ideas community uses a dedicated community website to host all members.

Fully branded and owned community platforms like this mean LEGO is able to directly communicate with all 2,2 million+ members of their community.

Their content consists of:

  • User-generated content
  • Exclusive competitions
  • Group activities
  • Design prompts

And more.

They have several community managers from within the community and then a dedicated team maintaining the site.

4.4.2. Duolingo’s online community

Duolingo’s online community


The Duolingo online community spans several different platforms including social media sites like Twitter, and dedicated discussion groups built into the app.

With 95+ courses and over 500 million users, their branded community is thriving.

Here’s why Duolingo is so successful:

  • A dedicated community manager or management team for each language
  • Group chat capabilities
  • Clear guidelines dictate member behavior and capabilities
  • Member contributions are valued and added to their online courses

Take a leaf out of Duolingo’s app and apply this kind of multilayered support to your members too.

4.4.3. Peloton’s Facebook group

Peloton’s Facebook group


Peloton has chosen to host their nearly 500K members on a private Facebook community.

The premise of the business is community orientated, so there’s no need to create another platform for their members to hang out.

These are a couple of smart tactics to steal from Peloton:

  • Their Facebook group is strictly for socializing and creating community upliftment
  • Joining/forming partnerships between members to work out together is encouraged

Also, with just under 3 billion active users, Facebook gives Peloton access to a massive built-in audience that they couldn’t ignore.

Finally, if anyone is looking for more technical support, the Peloton forum caters to any troubleshooting.

5. Take your online community to the next level with logo logo

Once you’ve built your new online community, it’s time to upgrade your offers — that’s where comes in!

Our powerful software can help you scale your business, alongside your online community.

Here’s what you can achieve with by your side:

  • Stay in direct contact with your community members using email marketing
  • Create exclusive content and sell access to a membership site just for your online community
  • Build a high-converting blog to attract new community members to your platform of choice
  • Turn your community of loyal customers into an army of affiliates that promote your offers to an even wider audience
  • Automate your marketing and launch new offers to increase your sales

And more!

Online communities can take up a significant portion of your budget, but the rest of your digital marketing software doesn’t have to.

With, you can choose between our paid plans or start for free:’s pricing plans’s pricing plans

All of our plans come with the following standard features:

  • Send unlimited emails to your contacts
  • Upload and add an unlimited number of files to your webpages
  • Include unlimited members on your membership site
  • Manage your own affiliate program and automate payments
  • Direct integrations with Stripe and PayPal (0% transaction fees)
  • Access 24/7 online support via email

On top of this, you’ll be able to easily create sales funnels, build entire websites, and compile online courses in just a few clicks. is a real game-changer for any online business — just ask our customers!

6. Conclusion

Armed with this complete community-building guide, you can support your customers and reach your fans however you choose.

Select the perfect platform, create interactive content, and make the most of community moderators.

With a power-house like supporting you, growing your business and your new online community is easy.

Sign up and take us for a test drive today!

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