Funnel Scripts Review: In-Depth and Brutally Honest

Jim Edwards is a copywriting and marketing professional from Port Haywood, Virginia.

He is one of the founders of Funnel Scripts (as well as ClickFunnels) and the pioneer of “The Jim Edwards Method.”

The basis of Jim Edward’s copywriting solutions is to eliminate multitasking by investing in copywriting “plug and play” formulas that automatically make it easier to bring in more leads and write more efficient copy, quickly.

Edwards is also the founder and owner of Guaranteed Response Marketing. He attended the College of William and Mary in Williamsburg, Virginia.

Russel Brunson is a marketing specialist with a focus on sales funnels who is the second mind behind Funnel Scripts. Brunson has a following of several million entrepreneurs.

Brunson is the owner of ClickFunnels. He studied computer information systems at Boise State University in Boise, Idaho.

The moment you log into your Funnel Scripts account (i.e. after you purchase a membership) you’ll be bombarded with quite a lot of content-- this could be a good or a bad thing.

On one hand, there are a massive amount of features and walkthroughs that could be valuable. On the other, the learning curve is a little intimidating.

You’ll be able to use a number of quick-start videos to learn how to use Funnel Scripts, and the videos are quite comprehensive.

The downloadable wizards are neatly listed below the quick-start guides.

The sidebar is where most of the action happens.

There, you can access your dashboard, the Funnel Scripts blog (tutorials, updates, etc.), a number of popular scripts, and more.

The scripts are broken down into subtypes, including Expert Secrets scripts, DotCom Secrets scripts, etc.

Once you click on a script, you’ll be taken to a base page for that specific script that is accompanied by a video tutorial. Once finished, simply start the template process and fill in the required fields with your desired information.

The input fields provide a somewhat adequate direction for you to take with the copy.

Once finished, you only need to click “build” and wait for the template to generate your fresh new copy.

There are some positive sides of Funnel Scripts that could be considered worthwhile for your use cases.

Funnel Scripts is indeed good for generating quick and easy copy that doesn’t always fall flat.

While it’s not easy to predict whether or not a piece of copy will resonate with customers (whether you’re using this platform or not), the way Funnel Scripts is set up makes it easy to edit content for readability with ease and speed.

Many reviewers of the platform have noted that after testing some of their scripts, they noticed that the text they used modeled tried and true copywriting techniques and formulas that made it easy for customers and potential customers to engage with their brand.

This, however, can vary significantly depending on your own input and the specific scripts you decide to use.

This could be considered a pro with a few cons underneath. Bonuses can be found at the bottom of the navigation sidebar (only visible when you make an account) and currently include the following:

This platform has a serious wealth of web-based scripts that are easy to work through, as well as some offline downloadable wizards that can be used without an internet connection.

The downloadable wizards are typically used for high-volume requests that can create massive scripts.

Similarly, the templates within the wizards are customizable enough to fit into any business niche or need.

On one hand, depending on the type of copywriter you hire and their rates, Funnel Scripts could be considered cheaper than hiring a copywriter for a whole year.

However, the platform is still quite pricey.

Rarely, if ever, does the platform offer some kind of discount or deal for use.

The only known Funnel Scripts special offer is one that offers bonus deals that “are worth $127,394” for only $797 for unlimited access.

This, unfortunately, is still very steep for a discount. For one payment of $797, users will receive the following:

This platform offers quite a bit in terms of promises, but there is little evidence of the product in action.

It’s understandable that the brand behind Funnel Scripts would not want to reveal too much insider information, but there seems to be a wealth of advertised promises and vague titles without any substantial samples or demos to try before you buy.

The platform does offer a free webinar, but that webinar only really focuses on one small aspect of what the platform can help users do-- write very quick copy.

If there were more “try before you buy” features available, Funnel Scripts would likely seem like less of a risk.

To put it simply, there is a lot of “telling you what we do” without actually telling anyone what they do.

The setup of Funnel Script’s dashboard is far from modern and reads as a little dated. It’s not dissimilar to the old Wordpress dashboard.

Which it’s nice that so many features are listed for users to browse through, there is a serious lack of organization on the platform.

What’s more, they cram so much content into the dashboard itself that it comes off as intimidating.

To Funnel Script’s credit, there is a how-to guide with quick-start video tutorials to help deal with the massive range of content.

Still, it would be nice for the platform to get more of a responsive interface that focuses on user experience.

In our opinion-- not so much.

Funnel Scripts is essentially trying to teach business owners how to be copywriters without any of the real grit of substance.

The brand seems to strictly focus on offer scripts, shortcuts, and hacks for writing great copy, but not so much on how to effectively write for business, how to engage in technical writing, the main points of digital marketing, etc.

Or maybe they do. Who knows? They don’t really reveal much of what their business does in layman terms without requiring a signup.

The platform could possibly be worth the cost if the cost was less than what would be required to hire a copywriter.

However, it’s pretty pricey for what it is. And what’s more, it’s difficult to understand exactly what you get with Funnel Scripts, as their details and descriptions are very vague.

There’s no real way to evaluate your return on investment (ROI) without purchasing a membership.

If you’d like to try Funnel Scripts for yourself, the brand is currently offering a free Training Master Class Webinar that teaches users how to write sales letters, webinar slides, and scripts written in less then ten minutes.

The class is a good introduction to what Funnel Scripts does, so you can effectively judge if the platform is worth investing in.