Funnelytics: Funnel Marketing Made Easy (Or is it?)

Funnelytics is like any funnel-building tool — but it’s completely visual.

It lets you plan, analyze, and optimize your marketing strategies in a way that you and your investors can easily understand.

The tool is originally designed for marketers.

As a business owner, you’re often wearing your marketing hat, without necessarily being a marketing expert.

But if you’re not a funnel marketer or agency, can Funnelytics still work for you?

Read on to find out.

The biggest selling point of Funnelytics is its aesthetic visuals that help you map and measure your marketing campaigns.

The platform also advertises intricate analysis tools that help you interpret customer traffic, measure external site traffic, and keep an eye on your overall return on investment (ROI).

While the funnel mapping software is free to use, many of these necessary analysis tools are only available with the Pro plan — which costs a whopping $75/month.

Let’s delve into the details of the features that Funnelytics has to offer.

Besides the limited nature of the plan options, the user interface is clumsy to work with, and there's a massive learning curve to overcome before you can truly build working funnels.

Using multiple tools with clumsy interactions can severely impact your success.

Funnelytics promises to host not only funnel building and presentation on their platform — but tools for analytics and reporting as well.

You can use these analytics to show why subscribers might not be opting into your sales funnels and what your next move will be to change that.

The Funnelytics analysis tools allow you to set goals and delineate your key performance indexes (KPIs).

But, are you willing to pay for it?

There’s no access to analytics on its free plan.

External traffic sources contribute significantly to how many people visit and revisit your site.

These sources can include but aren’t limited to, Adwords, Facebook Ads, LinkedIn, and any banner ads your business uses.

Funnelytics traffic analysis software uses Urchin Tracking Module parameters (UTM) and tags to give you detailed data on people’s interactions with specific kinds of ads on different platforms.

This data illustrates which kinds of adverts work best on each external platform and contribute directly to your ROI report.

However, the UTM tagging process is tricky and isn’t explained well in their tutorials.

If you get it right, it reports on which advert and on which platform you received the most clicks.

It also details whether the people clicking are already part of your mailing list, or are still a prospect and new to your site.

When presenting to investors or even looking to change your marketing strategy, this data is essential to making the right decision for your business.

Unfortunately, it’s only available through the pricey Pro plan.

Facebook is described as the largest social media platform with the most daily users and widest audience.

Funnelytics is working on direct integration with Facebook.

This would give you direct access to Facebook ads — one way to generate leads and increase your external traffic.

But, this feature is still in testing and not readily available, and it more than likely won’t be included in the free plan.

Funnelytics also provides some integration with Google Tag Manager, but the process is complicated.

You need to download the Funnelytics Script from their site and follow a painstaking programming process to install that script on Google Tag Manager — a coding nightmare.

A big downside to using Funnelytics is that it offers no integration with other online marketing platforms.

You’ll have to run separate programs for email marketing, payment processing, and hosting your page.

Running four different platforms to support one online business is an overkill — an expensive overkill at that.

Split testing is also referred to as A/B testing and denotes the method of testing multiple versions of a site or page to see which one is most effective.

Funnelytics is working on split testing software that can be used to run different versions of your sales funnels to see which one optimizes your conversion rate.

Without split testing, your marketing campaigns are simply an educated guess.

When Funnelytics’ split testing software is available, it will make businesses more profitable by helping online business owners increase their leads with high-converting content.

A/B tests are a standard and a necessary part of funnel-building software, so the lack of them on this platform is a deal-breaker for business owners.

Another nifty tool for analyzing the effectiveness of your pages and campaigns is the heat mapping software.

This creates a visual interpretation of “hot zones” on your page.

These zones can depict where visitors click, focus their attention or even hover their cursor.

This kind of software will feed into Funnelytics’ user and external traffic data and contribute to your overall ROI report.

Again, the output of heat mapping is a cool-looking visual, but it doesn’t provide detailed data.

So when it’s eventually available, it’ll just be another pretty part of your pitch and presentation.

Making things visual might impress your investors at first, but it’s hard data and proven results that will ultimately sell your idea — a feature only available on the Funnelytics Pro plan.

If your online business grows beyond you, you’ll need the ability to collaborate with the different members of your team.

Funnelytics is working on allowing multiple users access to the same funnels, data, and analytics tools under a single account.

This means you won’t have to constantly export your funnels via PDF and PNG files to show them to another team member.

This tool isn’t available yet, so right now it’s just a pipe dream that leaves you with report delays and a frustrated team.

Funnelytics is a highly technical tool, and as such, you’d expect a vast amount of support that turns tech-speak into simple English.

The platform was created to unify funnel-building software and analytics tools on a single, easy-to-use platform that didn’t require a Ph.D. in Data Sciences to interpret.

But does Funnelytics really deliver on this promise?

Well, let’s take a look.

According to their website, you’re just “15 minutes away” from creating an account and getting stuck into building your funnels and analyzing their performance.

They also market this onboarding as being free and including a 1-on-1 call to help you install the Funnelytics script.

The catch — these are only freely available if you’re paying for their Pro plan.

Funnelytics offers an extensive support library that takes you through every step of building, testing, and analyzing your funnels.

It’s a painful process to follow through with, as you’ll have to keep swapping between their support guides, your account, and active funnels.

The free plan limits you to just 10 funnels and no analysis software, so Funnelytics support will only take you so far.

Funnelytics is a newish player in the funnel-building software market.

As such, many of their tools are still being tested and expanded.

They hope to add more options and package deals based on traffic magnitude at a later stage in development.

For now, they only offer two plans: the Basic plan and the Pro plan.

There is a massive difference between these plans.

Many users, since starting with the platform, are empowered online business owners, building and using their own funnels and marketing campaigns.

The kicker — systeme.io’s funnel builder is visually stimulating too, and super easy to use!

Systeme.io offers 4 plans — to give you the choice of finding the right plan and price that suits your business needs and budget.

These options range in price and scope, all dependent on the size of your mailing list.

The Free plan is packed with features and is a great way to start a new business or get a strings-free taste of how systeme.io can support you.

All account options offer a free trial, with no credit card details required.

They also promise 24/7 support via email.

Here are the plans and their corresponding features.

Ultimately, if you’re an expert funnel marketer or harbor an obsession for complex data analysis, then Funnelytics is right up your alley.

But, if you’re looking for something easy to use for an online business owner at any level, steer clear.

Rather invest your time and effort with a platform like systeme.io.

Not only can you build fuss-free funnels in a matter of minutes, but everything else you need to launch and grow your business is available on one intuitive and affordable platform.

Don’t know if we’re right for you? Check out our jam-packed features and hear what our customers have to say.

What are you waiting for?

Start your journey today.