Funnelytics Review: The Best Funnel Mapping Software In 2021 ? 

funnelytics logo

Funnelytics logo

Are you a funnel marketer or business owner on the hunt for a way to build and optimize your sales funnels more efficiently? 

You may have heard of the new platform Funnelytics that is making waves throughout the marketing industry for its ability to simplify the funnel design process and display analytics in a simple, easy-to-understand way. 

The aim of this article is to put the platform to the test, diving into the nitty-gritty of using Funnelytics including the benefits, the shortfalls and the type of users that are likely to get the most benefit out of it. 

Before we do that, let’s take things a step back and do a crash course in funnel marketing 101. 

1. What is a funnel?

So… you may be wondering what a funnel actually is, and that’s totally fine! 

The concept of funnel marketing is a relatively new one and has really come out of the blue and exploded in popularity in the past couple of years

In short, a funnel is the sequence of steps a user takes from first encountering your brand to converting. What counts as a conversion you may ask? 

That is the beauty of the funnel concept. 

The term conversion can be used to describe any action you want your customers to take, from making a purchase, entering their email address, booking a demo or even signing up to your email list. 

Using the idea of the funnel, you can track each touchpoint or step your leads take from first encountering your brand (often via your website or an online ad) right up until they convert. 

Considering the beginning of the funnel is the widest part, it makes sense that the greatest number of people take the first step (often visiting your website or clicking through to a landing page). 

From here, people gradually drop off and the funnel narrows until you get to the final step, conversion. 

2. How are funnels helpful?


Using the power of the funnel, business owners and marketers get a detailed view of the number of people that take certain actions relevant to their business

By breaking the path to a conversion down in the form of a funnel, you have a greater level of visibility on the proportion of people that take each step in the road to conversion.

Say you are a business offering a SaaS (software as a service) product. Your funnel may look something like this:

  • Clicked through to landing page from digital ad
  • Signed up for a demo or free trial
  • Used software for a limited time
  • Upgraded to full, paid version 

With the above steps in mind, by using a funnel you will be able to track your leads through every step of the process, right up until conversion

Say you notice you are getting lots of clicks to your landing page but aren't seeing many people sign up for a free trial of your software

Using the funnel, you can pinpoint the roadblock to a problem with your landing page and test different changes to get your conversions back on track.

The versatility and effectiveness of funnels have seen marketers and business owners right around the world starting to implement them as a key pillar of their marketing strategies

And while this has undoubtedly lead a lot of businesses to success, the concept is still relatively new and for every marketer who understands funnels and executes them well, there are many more people out there who struggle to make them work.

For this reason, platforms like Funnelytics are cropping up to simplify the process and allow everyone to grow their business with funnels. 

If you are wondering how the platform can help your strategy, read on as we take a tour of the platform, do a deep dive into the list of features, look at costs and ultimately help you decide whether the Funnelytics platform is a good fit for you and your business.

Stuck for time? No problem! Check out our quick overview below. 

2.1. In a nutshell 

In a hurry? We’ve got you. Here’s a brief summary of the Funnelytics platform including some of the major features to help you decide whether it’s the right choice for you and your business.

What is it?

Funnelytics is a simple, highly visual platform combining funnel mapping and comprehensive analytics in the one place

As well as simplifying the mapping process (we’re talking so simple a complete newbie could do it) Funnelytics helps users keep an eye on their figures so they can optimize their funnels with ease

Funnel Mapper

How much does it cost?

Funnelytics offers two plans, a free version with limited features, allowing users to explore the platform and get a feel if it's right for them. 

One step up is the Pro plan, giving users complete access to the full suite of features with pricing starting at $74 per month

What are the features?

Here’s a quick breakdown of the major features within the Funnelytics platform: 

  • A simple drag-n-drop funnel mapping tool
  • Combined analytics 
  • Capability to share/ collaborate on funnel maps with clients and other stakeholders
  • Library of industry-standard funnels to use 

Now let's dive in and take a closer look at the platform.

3. What is Funnelytics?

funnelytics website's home page

Funnelytics website's home page

So, what is Funnelytics anyway? Funnelytics is a simple and visual platform that helps users of all abilities plan and map out their funnels

Once launched, the platform uses powerful analytics tools to track the success of the funnels at every point.

Displaying these insights right on the funnel maps themselves to help funnel marketers and business owners understand the insights and act on them to ensure their funnels are optimized and converting as effectively as possible. 

What does this mean for you? Well… 

The platform offers funnel mapping software to help you break down your marketing funnels. 

Unless you are a marketing pro specializing in funnel building, it can be easy to get overwhelmed by the process and the high level of detail that is required when designing, planning and building funnels.

Funnelytics is somewhat of a pioneer in that it is the first product of its kind to make this process visual, using graphics and tools like a drag and drop builder to make the process as clear as possible

In addition to making the building process easier for the less technically gifted among us.

The platform includes a whole host of analytics tools in the same place (in the pro version) that helps make managing the success of funnels and tweaking them accordingly a breeze

4. Pro vs Basic Plans 

Like in many software platforms, the difference between the free and pro versions of Funnelytics is significant

While the free version is a great option to test the waters and try out the platform to get a feel for whether it’s a good fit for you and the needs of your business.

You will find that many of the features that make the platform so great are unavailable unless you upgrade to pro

Here is a quick breakdown of the features included in the free version.

  • Ability to create up to 10 funnels 
  • Use of 3 canvases
  • 6 funnel templates to help you get started
  • The capability to share your funnels and export them ads PNG files
  • Email support 

By comparison, here are some of the best features included with the pro version.

  • Access to intuitive analytics tools to track the performance of your funnels
  • Additional user access so you can share and collaborate with your team
  • Unlimited funnel building
  • Use of over 50 funnel design templates from some of the industry’s top designers
  • Extra customization with the ability to add your logo or other imagery 
  • Priority chat support  

5. Cost

As you might have guessed, the free version carries no cost for users. Rather than limiting users to a certain timeframe, the Funnelytics free plan remains cost-free for life

The pro version, on the other hand, operates on a monthly plan, giving users the flexibility to cancel any time without the confines of a lock-in contract

For users that prefer to pay month to month, the pro plan is charged at $99/per month.

For those that opt to pay annually, this drops to $74/per month or $888/per year.  

Funnelytics Pricing

Funnelytics pricing

If you are new to the world of funnels or are a business owner dabbling in designing and mapping your own funnels, the free plan may be the best fit for you

On the flip side, if you are part of an agency or a marketer focusing a large amount of your time on funnel building and management, the pro plan could help you take things to the next level.

We’ll go into more detail on this below, but the growth opportunities from the in-built analytics and the time savings from the funnel mapper alone can help offset the monthly cost of the pro subscription. 

With that in mind, let’s take a closer look at some of the benefits of the platform. 

6. What are the benefits?


If you are already using a funnel building platform and analytics tool like Google Analytics, you may be wondering exactly what value can be added by a platform like Funnelytics. Let's dive in.  

  • Design funnels with ease 

The most obvious benefit of the platform is the way the funnel builder simplifies the design and mapping process

The unique drag-n-drop feature and visual design help those with limited knowledge of funnels get their ideas down and translate their goals into a real-life funnel.

While this feature is a major win for newly minted funnel marketers and business owners looking to improve their skills, it also makes involving clients and other stakeholders in the build process a snap

How? Let's face it.

If you're communicating your funnel concept to a potential client (or room of potential clients)

It can be hard to get your point across and get them onside when you are plotting out your ideas on a whiteboard or directing their attention to a piece of paper.

The funnel mapper within Funnelytics is so simple and impressive that it will help you communicate concepts and ensure you and your potential clients are on the same page. Sounds good, right? 

  • Keep track of your funnels 

Those that love to stay organized and have access to all their information in one place will love the Funnelytics interface

By storing all your funnel maps in one place you will have access to all your data when you need it most in one simple tab

  • Funnel building and analytics in the same place 

Call us lazy, but having to switch regularly between windows and platforms can be seriously tedious. 

Sure, it’s not a big deal to design your sales funnels on one platform and view your analytics in another, but we’re all about making life easier.


As well as saving time, the nifty analytics tools built into the Funnelytics platform simplify the reporting process and will allow you to spot trends and make changes to your funnels in a timely manner to ensure success. 

We’ve said it before, but it’s a cold hard fact that when you switch platforms and reference a separate analytics tool, things can get missed. 

By combining crucial analytics tools and the insights they provide into the one platform.

And displaying this information right on the funnel maps, users are way more likely to spot potential problems, growth opportunities and other areas of interest in their funnels. 

Armed with this information, users of the platform are much more likely to be able to act on these quicker, using this information to optimize their funnels and ensure they are performing to their potential. 

  • Share with your team 

One of the best features of Funnelytics compared to other platforms is the ability it gives users to share funnels and collaborate easily with their teams

In the past, visualizing and communicating a sales funnel often involved painstakingly drawing the funnel on a conference room whiteboard while the rest of the team watched on in confusion. 

How things have changed.

With Funnelytics, not only are you able to share finished funnels with your team and other stakeholders.

Using shareable links and downloadable image files, the visual drag-n-drop builder means you can involve your team in the building stage as well

Depending on the individual, you can choose which level of access you give clients, team members, and other stakeholders. 

Maybe you trust them and want to give them full access to view and change all your funnels – no problem. 

Maybe you just need to give a client access to view and comment on one particular funnel – easily done. 

This is such a win in terms of productivity – it may just have you rushing out to sign up immediately. 

7. Who is Funnelytics designed for?

who is it for

The beauty of the Funnelytics platform is its versatility. The risk-free starter plan is a great option for beginners or business owners looking to increase their knowledge of funnels without the commitment or cost. 

One step up, the premium plan is a sure-fire way to take your funnels to the next level

As we have mentioned before, it is definitely possible to build and monitor funnels successfully using a combination of other platforms. 

Those that will benefit most from Funnelytics are those that are looking to scale up and take their funnel building to the next level while saving a whole chunk of time.

If you answer yes to any of the questions below, there’s a good chance you will find value in the Funnelytics platform.

  • Do funnels make up a big part of your sales and marketing strategy?
  • Are you looking for ways to streamline processes and create attractive, effective funnels fast?
  • Do you struggle to find ways to share and communicate your funnel designs to your boss, your team and other stakeholders?
  • Are you looking for a way to drill down and view the analytics for every stage of your funnels?

Well, if those questions left you yelling Y-E-S from the rooftop, there’s a good chance you will like what the Funnelytics platform has to offer

Moving on, if the points below sound like you, there’s a good chance Funnelytics may not be the right fit. 

  • You’re only dabbling in funnels and they are not yet a big part of your marketing and sales strategy
  • You aren’t looking at exploring new markets and achieving new sales growth outside what you are getting currently
  • You are already using another analytics platform that you have set up and are satisfied with

If you’re still with us, let’s dive right in and take a closer look at the many features within the platform, and how they can help you and your business

8. Funnelytics features

Funnelytics features

Funnelytics features

OK here is what you came here for. 

Even though it is still in the beta stage of development, the Funnelytics platform packs some seriously impressive features that have the potential to save you and your team time.

Help you impress clients with clear presentations and reporting and optimize your funnels with up-to-the-minute access to data and other insights as it relates to your funnels. 

Let’s dive in and take a closer look at the major features of the Funnelytics platform. 

8.1. Drag-n-drop Canvas builder

Drag-n-drop Canvas builder

OK, we're starting big! The revolutionary drag-n-drop builder is the real star of the Funnelytics platform. 

What used to separate funnel marketers from every other marketer and business owner out there was their ability to plan out and create an effective funnel

With this new tool, the hard work is done for you! 

Once you are in the funnel builder, simply select ‘create project’ and give your new funnel a name

From here, you’ll be able to custom build your funnel and map out the path your customers take from promotion to purchase

The builder really caters to the more visually inclined, including all the icons you could possibly need (think social media, major search engines, etc.) to make your funnels really clear. 

While the builder is helpful for newbies and funnel marketers that prefer to see the full picture laid out in front of them, where this tool really shines is during presentations to customers, team members or other stakeholders. 

Let’s face it – the concept of the funnel can still be confusing for some and is often met with a glazed look from decision-makers and those needing to sign off on the process.


The Drag-n-Drop builder simplifies the funnel concept and displays it in a visually appealing way that is easy to understand for even the biggest technophobe. 

One thing you might find when presenting your funnels with the Drag-n-Drop builder is that stakeholders are so impressed by the visuals that they pay little attention to the funnel itself! 

8.2. Goals


One of the lesser-known features within the Funnelytics funnel builder is also one of the most useful

By clicking on an individual page or action point within your funnel, you can add a goal to that page (this can be a monetary goal like sales generated or non-monetary like email addresses collected, depending on the purpose of that page). 

Rather than having to consult a separate document or spreadsheet, these goals are visible directly within the funnel itself, helping you keep on top of how your funnels are tracking and easily recall these figures when presenting to clients or other stakeholders. 

8.3. Notes & checklists

Notes and checklists

Another handy feature within the Funnelytics platform is the ability to make notes and checklists

If you are a detail-oriented planner, these can be a great way to leave reminders to yourself to follow up on later

If you are working with a team, you can easily set up more comprehensive checklists within the platform for your team to action

If you choose to share your funnels with your clients or other stakeholders (more on how that works later) they can easily add feedback on individual steps right in the funnel builder

It’s hard to overstate just how much this can simplify the communication process and cut down on unnecessary back and forth between your team and your clients. 

How often have you found that some essential piece of feedback gets missed just because it is hidden in the 18th email of the day you are your team has received from a client? 

Well, with the notes feature within Funnelytics, the risk of this is almost completely removed

By bringing communication to the front and center, you can rest assured that everything will be actioned and nothing will slip through the cracks

One extra point to note here is that users have the power to set different levels of access for everyone they share their funnels with

There is no need to worry about clients making accidental changes to the funnels or giving team members access to funnels they aren't working on. This whole process is simplified and fail-safe.

8.4. Visual conversion rates

conversion rates

One of the best parts about the Funnelytics in-built analytics tools is the ease of use in which you can view and action data relevant to your funnels

Rather than having to revert to an external analytics platform or worse, data in a spreadsheet, this tool displays relevant information clearly and conveniently beside the corresponding step in your funnel

When we’re talking about the success of a funnel, the conversion rate is really the only thing that matters

Not only does Funnelytics help by displaying this information right in your funnel maps, but it also ensures that you are comparing apples with apples

When you are referencing other platforms, it’s so easy to get caught up with different attribution models (e.g. first click, last click, time decay – the list goes on) that can impact your conversion rates and essentially skew your data. 

By displaying this information within the platform, you can be assured that your conversion rates are not only accurate but calculated in a uniform way

Whether you are reviewing the performance of your funnels or presenting to a client or other stakeholder, having your analytics data front and center when you need it most saves time and helps facilitate success. 

8.5. Email & Ad profitability


These days, it just doesn’t cut it to report on vanity metrics like impressions or even views or clicks. 

Whether you are setting up funnels for yourself or for clients, it’s important to be able to track your ROI (return on investment) and to justify your decisions as a marketer

With Funnelytics, you have complete visibility over the profitability of your funnel. By assigning goals with a linked cash value to each step throughout your funnel, you can effectively track revenue before it even hits your account.

This information enables users to maximize efficiency, focusing on the activities and paths within their funnels that are driving revenue, and make tweaks to those that aren't.

There’s nothing worse than being in a room with a client and finding yourself unable to explain the results of a campaign (or lack thereof). 

With the revenue-based analytics within Funnelytics, you will never have to worry about that again

It’s worth noting here that Funnelytics doesn't currently link to any payment gateways or online shopping carts (we'll discuss more on this later). 

While the ability to assign goals is an effective workaround for this, it's important to remember that these figures will always be as an estimate

8.6. Funnelytics vault

Funnelytics vault

Now, this is where the platform starts to really add some value

If you have ever found yourself wishing you could tap into the brains of the world's best funnel marketers and steal their highest converting formulas for yourself, you are going to love the Funnelytics Vault.

Available exclusively to Pro users, the Funnelytics Vault gives you access to over 50 of the most effective, best-converting funnels of all time

The Vault gives users access to pre-built templates, meaning you can find one that suits your industry, your customer and your strategy and easily and quickly tailor it to your needs. 

These are funnels from some of the biggest names in the industry… we’re talking Molly Pittman (Digital Marketer), Sam Ovens ( and Grant Cardone (The Millionaire Booklet) to name a few. 

Regardless of whether you are a newbie funnel builder looking to benefit from the success of the best in the business.

Or a more seasoned professional looking to stay on top of your game and get some extra tips to optimize your existing funnels, the Vault is an invaluable source of information. 

And the best part is, Funnelytics are always adding more templates to the Vault

8.7. KPI window

KPI window

How much time do you and your team spend compiling custom reports for your clients to give them the information they need in a clear, easy to understand format without overwhelming them with numbers? 

Chances are this activity is eating up some serious manpower.

One of the most useful features in the Funnelytics platform is the customizable KPI Window

Using this tool, you can choose the stats most relevant to your campaigns and give your clients limited access to the platform

As well as virtually eliminating the need to compile reports each month, the KPI Window empowers your clients to log into the platform and view the performance of their funnels in real-time whenever they like. How good is that?

8.8. Traffic flows

For marketers and business owners looking to perfect their funnels and ensure they are converting as well as possible, the information provided in the Traffic Flows feature is invaluable

This handy feature enables users to view how traffic flows through their funnels, helping them pinpoint the paths that generate the highest volume of traffic and lead to the most sales. 

Armed with this information, business owners can place more focus on these particular paths, either investing more money in driving leads down them or choosing to replicate the most successful paths into other funnels they are using

This info is easily accessible from within the funnel builder. Simply click at the top of the page to toggle from 'map' to 'analyze' and your data will appear.

Whatever you choose to do with it, this information is a goldmine for funnel marketers and a shortcut to sales success. 

8.9. Purchase paths

Looking for a way to determine exactly where your leads drop out of the funnel before making a purchase or completing the desired action? 

Well, meet your new best friend, Purchase Paths.

Say you are using a funnel you built to promote the launch of your e-book, guiding your audience down the path to purchase. 

You are promoting the book effectively across social media and email, getting lots of click-throughs but you have yet to get many downloads.

This sort of situation happens on a daily basis and can leave many marketers scratching their heads

Rather than giving up in frustration, scrapping everything and going back to the drawing board or worse, doing nothing, the analytics tools within Funnelytics enable users to see exactly where traffic is flowing

What’s really impressive about this feature is the ability it gives users of the platform to drill down to a single page level and see any issues impacting the success of the funnel. 

The Purchase Paths feature gives users a great deal of visibility over the behavior of leads before they make a purchase

By analyzing trends and repeat patterns, users are able to isolate problem landing pages or other areas within the funnel that may be preventing leads from converting. 

8.10. Collaboration


Whether you are a one-man-band or working as part of a larger team, the ability to collaborate on funnels is a really worthwhile feature of the Funnelytics platform. Let’s look at some of the ways this can work in practice. 

Let’s say you are working as part of a larger team. 

If you are splitting the workload between different team members.

Funnelytics allows you to add other team members as collaborators, giving them access to your funnels to comment and work on as necessary without the need to work off-platform or juggle the one set of login details

In terms of simplicity and time savings alone, this is a win for multi-person teams.

On the flip side, let's say you are a solo operator looking for ways to communicate your funnels to your clients. 

While you always have the option of presenting your screen and walking them through the funnel builder yourself, we all know time zones and conflicting schedules sometimes make this a struggle.

Using the same feature, you are able to provide your clients with a limited level of access, enabling them to log in to the platform and view and add notes to the specific funnels that are relevant to them.

8.11. Understand user actions

With the vast analytics capability of Funnelytics, you are really only limited by your imagination

With the help of custom tracked links in the form of UTM codes, you are able to track each and every action your leads take as they progress through your sales funnels. 

From button clicks, to form completions, video views, and even purchases, every single action is trackable.

While this huge amount of data can be overwhelming to some, this is where the intuitive layout and visualization of the Funnelytics platform comes in handy. 

While previously you would have had to cross-reference from your analytics platform to your funnel maps to see how your funnels were performing, Funnelytics users have access to all of their data right there in their funnel maps

Not only will you save time flicking between platforms, seeing the performance of each action point in your funnels will help you spot trends and boost the performance of your funnels in the process

8.12. Forecasting

Funnelytics Forecasts

Launching a new funnel can be nerve-wracking at the best of times. What if there was a simple way to crunch the numbers and simulate the success of a new funnel before actually launching it and spending cold hard cash?

Well, meet the Funnelytics Forecasting tool

By entering a few real-life figures, this handy feature allows you to predict the sales figures that will be generated by your funnel

Once you get things up and running, these figures act as a great point of comparison for you to gauge the real-life performance of your funnel

It doesn’t get much simpler than that. 

8.13. Lead profiles

Depending on the industry you operate in, it may be worthwhile for you to track individual leads and customers as they progress through the entire sales funnel. 

For industries with particularly slow sales processes or high-value goods or services, this is all the more important.

Using the Lead Profiles feature within Funnelytics, you are able to use data captured in opt-in or custom forms and use this to build a customer profile in the system

This can be particularly valuable if some aspects of your sales funnel take place offline – for instance, if the funnel relies on your sales team reaching out to the lead directly to close the deal. 

9. Support 


This is one clear advantage of the Funnelytics platform over competitors. 

If you’ve ever found yourself stumped by something in Google Analytics you know that lodging a support request can sometimes feel like howling into the void

With Funnelytics, you will find a comprehensive knowledgebase stocked with articles and videos detailing how to set up and perform the most common tasks on the platform

Having said that, anyone who has ever tried to deviate even slightly from the norm when setting up a funnel knows that you can easily find yourself super lost without a clue how to proceed.

For those that find themselves in this situation, the platform offers a live chat feature where you can have your burning questions answered directly by those in the know.

As the Funnelytics platform is still in the beta stage, the tech team are typically grateful to be notified of any bugs or other issues users find in the software. 

While this live chat capability is a big tick for Funnelytics, it's worth noting that their team is based in Toronto (ET) and the feature isn't offered round the clock.

10. Cons of Funnelytics

Cons of Funnelytics

Now despite the undeniable benefits of the platform, there are some cons and areas for improvement

As we mentioned previously, Funnelytics, particularly the pro version is not for everybody. 

Read on as we break down a few of the cons of the platform. 

  • Doesn’t integrate with payment processors (yet) 

One downside of Funnelytics is that it doesn’t currently integrate directly with payment processors (think Stripe, Paypal, etc.) or on-site shopping carts. 

While there is an effective workaround mentioned above (goal setting and assigning values to specific events to track revenue) this may still be an issue for some users.

Rumour has it that this is something the platform is working on, so if you are put off by this oversight it’s worth checking back soon

  • Limited integrations 

While the list of other platforms that integrate directly with Funnelytics is long (and growing) they don't integrate with everything

If you have specific platforms you or your clients already work with (e.g. a particular email marketing platform) it's worth double-checking that they integrate with Funnelytics before pulling the trigger

  • Some processes can be complex 

Funnelytics has revolutionized the funnel build process, making it simple for almost anyone to put their ideas into action and map out their ideal funnels.

While this process has been simplified, some higher-level processes within the platform may be a little overwhelming for a novice user

While things like the use of UTM codes for tracking are explained well, tasks like setting up tracking for unique on-page events can be complex and may be above the skill level of some users

  • Can’t build and host funnels  

Perhaps the biggest pitfall of the Funnelytics platform is that it doesn’t allow users to physically build and host their funnels

While the best-in-class funnel builder provides a great representation of the finished product, once a funnel has been dreamed up and presented to the client.

Users will need to use another platform like ClickFunnels to actually build and launch the finished product. 

While this may be a dealbreaker for some users, the undeniable value added by the simplified funnel builder, in-built analytics and other handy features is something no other competitor can offer

11. Conclusion 


Now you’ve seen what the platform can do, you’re in a better position to gauge whether it’s the right fit for your needs

While there are some seriously impressive features within the Funnelytics platform that have the potential to save time and boost earnings for business owners and funnel marketers.

Some quirks of the platform mean it may not be the right fit for all users in all industries

If you’re still on the fence, why not get started with a free trial and explore Funnelytics yourself? What have you got to lose? 

These articles may also be of interest to you:  

-       What is a funnel builder?   

-       What is a sales funnel? 

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