Dropshipping for New Marketers: 8 Tips for Surefire Sales

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Are you a new marketer wanting to build a recognizable brand? Do you want to gain passive income from dropshipping?

Without a doubt, dropshipping is a fantastic business model that you can tap into if you want to enter the e-commerce industry.

It is low-risk, cost-effective, and provides you with flexibility.

As this may sound, dropshipping is severe business for most entrepreneurs.

A lot of amateur marketers make mistakes that cause their business to fail in the long run.

But if you know how to do things right, you can quickly turn your business into a recognizable brand.

So, what are these things that you should focus your attention on?

Here are the eight dropshipping tips that you can apply to boost your sales:

1. Give an Excellent Website Experience

Dropshipping Website

There are hundreds of different dropshipping guides available online, but they have something in common.

And that is placing the utmost value on your customer's experience.

It will be ideal if you set up a store that offers simple navigation and a clean interface.

Meanwhile, you have to use high-quality product images and detailed product descriptions.

You also need to develop a streamlined checkout process and detailed return policies.

Here are also essential things that your online store should have:

  • About Us or Contact Page
  • Professionally Designed Logo
  • Featured Products
  • Return/Exchange Policy
  • Privacy Policy
  • Shipping Details
  • FAQ Page
  • Size Guide (if applicable)

2. Focus on Marketing Strategies That Help Drive Traffic

Marketing Strategies

Dropshipping is great because it doesn't take so much of your time, labor, or capital.

This means you have more time and resources at your disposal.

You can use these resources to take care of other important things like content creation, site optimization, and marketing.

That's where your focus should be on.

So, it helps that you consider these marketing channels to drive more traffic in your store and increase your chances of success:

  • Google AdWords
  • Facebook, Instagram, Twitter Ads
  • Email Marketing
  • Pinterest Ads

3. Craft Custom Product Images

dropshipping Product

Creating customized content will set you apart from the rest of the competition.

This is a fantastic way to drive more traffic to your site.

So, as much as possible, take original product photos.

Take it various angles that you think your target customer will be interested in.

Using custom product photos will help you stand out since most of your competition is probably using stock photos.

4. Learn from Your Mistakes

Your mistakes and failures will eventually teach you great lessons.

There are already several drop-shippers who came before you.

So, learn from these mistakes and apply these learnings in your own dropshipping business.

Here are examples of the most common mistakes that can potentially harm your dropshipping business:

  • A poor niche of choice
  • Complicated site structure
  • Fake discounts
  • Poor website design
  • Questionable reviews
  • Incorrect promotion links
  • Unsupervised accounts on social media
  • A suspicious number of orders

5. Evaluate Your Profit Margin

When selecting a product that you want to sell, see first its profit margin.

You must source high-quality products at a great price.

Assess the marketing potential of your niche, how competitive it is, and its profit capabilities.

It will be ideal if you don't overprice or underprice your products.

Because dropshipping allows you to source products at wholesale prices, you need to set the right price point.

Something that has a slightly lower market value, and that will depend on your competition.

6. Create a Compelling Offer

Compelling Offer

Another important dropshipping tip is to create a fantastic offer.

Regularly include sales and bundles.

If none of your products are on sale, people may lack the necessary motivation to buy your products.

Offering prospects the right product (and deal) will convince them to convert.

Bundles can work great as well. When coming up with a bundle deal, you want to sell more of the same product.

Let's say you want to sell hair extensions. Then, you should include in your bundle more hair extensions.

If your customers love your product, then they want to buy more of it.

The hardest part is to convince people to make a purchase, but use that opportunity to upsell when they do.

7. Identify Your Target Market and Niche

That’s the basic structure you can use to run a successful webinar.

However, certain niches need a little bit more work to keep people interested than others.

For instance, a webinar on something exciting like snowboarding will hold viewers’ attention pretty much by default.

For some businesses, like accountancy, you have to go the extra mile.

The only guaranteed way to engage your viewers while you talk about a dry topic is to focus on their bottom line.

That is, the topic itself stops being the focus. Instead, it’s all about focusing on value.

Typically, this is how much money you can make them or how much money you can save them.

While this is something you should keep in mind throughout, there are a couple of easy ways you can hammer home the value of your solution.

For instance, we’ve already touched on using case studies and customer success stories.

You might also offer a guarantee so that if B2B customers don’t see the results they want, they don’t pay.

Alternatively, if you’re running a consumer focused webinar, you might not be able to make the different functions of your power washer particularly exciting.

Instead, you might focus on all the time they’ll save if they buy your product.

8. Improve Your Customer Service

Customer Service

Even if you're selling the same products just like everyone else, there are still ways that you can stand out.

An excellent example would be offering your customers impeccable customer service.

Although doing the usual things, like processing refunds or responding to inquiries, is essential, you need to step up your strategy.

Don't hesitate to joke around your customers to make the conversation lighter.

If they've ordered many items from your store, write them thank-you cards.

Run monthly giveaways for customers who purchased items from your store previously.

Do whatever you can to make the customer valued and appreciated.

Your customers are the bread and butter of your business.

You would fail if it weren't for them.

So, don't hesitate to offer them customer appreciation habits.

Although some of them might not remember what they've bought from your site, they will remember how you treat them.

Now that you know many tips and strategies, it is time to put this into use and apply them to your web store.

Do not be afraid to experiment, or choose the system(e.io) that you think works best for you.

Now is the time to start selling.

Best of luck!

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