9 Strategies Guaranteed to Grow Your Facebook Page

Data drives the digital world. And few beat Facebook in data collection.

Facebook’s Insights data is a simple tool you can use to gather metrics on your current performance.

You can use this information to improve your efforts.

So how do you do this?

When you export your Facebook Insights data, you will see that you have the option to see either post or page metrics.

There is a big difference between the two.

Page metrics give you a holistic view of your page performance.

This shows you the overall engagement with your Facebook page, but it’s not post-specific.

Page metrics will show you the number of visits, active followers, etc.

Post metrics give you a better idea of how users are interacting with your content.

Your post metrics are often more insightful, as they can tell you:

These insights can help you optimize future posts.

They will also enable you to modify your future content strategy to ensure that it generates more engagement.

One of these resources is your employees who already use Facebook.

Their profiles have access to new audiences that you can reach through them, which will hopefully lead to an increase in followers.

You can do this by asking them to:

By doing this on your private profile as well, you are reaching a previously unattainable audience.

You can also ask your current users to turn on their post notifications.

This Facebook feature will notify your users when you post new content.

It will allow them to immediately react and engage with the post.

Facebook is also more likely to promote and post content on the newsfeed from pages where several users have turned on their post notifications for that page.

For this to be a viable option, you have to create content that people want to consume.

Otherwise, why would they want to turn on their notifications?

“Publish great content – content that teaches people something, that entertains them, makes them think or, in some other way, adds value to their lives.”

Content marketing can be defined in many different ways, but it always boils down to your content adding value and being useful for the consumer.

There are four types of content:

Each one of these types of content has its strengths when it comes to engaging with your users.

For Facebook, we suggest focusing on videos and links to your written word (eg. Blog posts) that are original and relevant to your brand.

So, why spend time (i.e. money) ensuring that your content is enticing and original?

Because your content is a representation of your brand equity.

The quality of your content is a direct indication of your brand’s value proposition.

The more valuable your brand is, the more likely customers are to prefer your content above your competitors.

This means that your content becomes the go-to in the long run, thus more organic traffic.

To create great content, it should:

According to an experiment done over at Buffer, posting on your Facebook page less could lead to 3 times more engagement.

They cut their posting by 50% and started focusing on quality over quantity.

This was because their data indicated that the more they posted, the smaller their reach was.

Why was that?

Because not every post is right for Facebook!

The most successful Facebook content is either educational or entertaining.

Combining them works even better.

Okay, so you need to post entertaining content that educates, but how often?

The golden ratio is 1-2 posts per day.

Try this, and your results will speak for themselves!

Don’t directly reuse the same exact content you use for Twitter, Instagram, or Tiktok posts (eg. Gifs and hashtags).

Make sure the content is Facebook-relevant.

You want to use Facebook to tell a different story.

Most users access Facebook through their mobile phones.

Ensure that all your technical aspects are set up to accommodate this.

Rather post your videos directly on Facebook as this often generates better engagement.

It is time-consuming to continuously create new content, and your new content isn’t always guaranteed to do exceptionally well.

That is why we suggest that you recycle your top posts. Specifically your top content from several months ago.

You know that they are engaging (they did well the first time around) and it will save you time.

So, by posting them again, you are assured of their success.

Just make sure you let enough time - at least 6-8 months - pass before you recycle a post.

Consumers want to feel heard and seen.

By replying to their comments with personalized messages, users will be more willing to engage with your brand again in the future.

This is because you are showing customers that you are authentic and eager to directly communicate with them.

It is incredibly important that your customers feel you are accessible as a brand on Facebook.

Messenger is the main conversation platform on Facebook, so be sure to use it!

Great customer service drives engagement and sales.

Facebook for Business reports that 61% of people in the UK have messaged a business in the past three months.

If you are worried about time constraints, the following platform development partners can help you create the right Messenger marketing strategy.

If you have a budget for advertising on Facebook, try boosting your top posts.

Your top posts are proven content – you know your customers find value in it and that it drives engagement.

By boosting your top posts, you can increase your reach. Facebook gives a clear tutorial on how to advertise on their platform.

Facebook also favors paid advertisements, due to its business model.

This means that advertisements are often given priority on the newsfeed.

The most important advice we can give you is to ensure that your advertisement doesn't look or sound like spam.

If this is the case, users won’t even look at your content.

Remember, advertisements aren’t actually about the product or service you offer.

It’s about what the product or service can do or mean for the customer.

The focus should be on the customer.

Make sure that your advertisement also contains a Call-to-Action (CTA).

This ensures that your leads are converted to sales.

Facebook has many different offerings available to you as an entrepreneur.

As a business owner, you need a business profile.

But just having a business profile is no longer good enough.

You need to ensure that you are using all of Facebook’s available tools to reach your audience and drive sales.

Here are 5 invaluable Facebook features you should be using:

We’ve got a secret for you…

Did you know - that not only can you target ads – you can also target your posts to a chosen demographic?

This means that you can get your posts in front of the right audience at the right time.

The demographics you can choose from not only include the basics (age, gender, location, language, relationship, and educational status), but you can also target users with specific interests.

Social Media Examiner has a great tutorial on how to best use this feature – here.

Brands that are similar to you don’t have to be intimidating.

Sharing high-quality curated content from similar businesses can increase your Facebook reach.

It might feel weird at the beginning, but by sharing top-performing posts from leading sites in your industry, you reach a bigger audience.

This allows you to share more of your content with a greater number of people.

The digital landscape is continuously changing and evolving.

That is why it’s important to know what other businesses are doing on their pages.

Especially those with a strong following and a broad reach.

This will help you stay current and up-to-date with trends and the climate of the market.

Facebook has a ‘Pages to watch’ feature that allows you to see pages that are currently doing very well with their engagement.

Here’s a link to a list of Facebook pages to get some inspiration from.

So you followed through all the strategies, and start seeing growth in your Facebook page...now what?

A big following, with no monetization strategies in place, is the same as having nothing.

If you have true followers, then they should be more than willing to pay for the products and services you offer.

Monetizing a Facebook page can be a great way to turn your social media presence into a constant source of income.

Think of Facebook pages (and your other social media profiles) as the top-of-the-funnel strategy that allows you to connect, engage and nurture your audience.

However, to turn your followers into customers, you need a platform like systeme.io.

Systeme.io is an all-in-one platform that provides everything you need to run a successful online business.

It includes tools to create and sell digital products, build landing pages, manage email lists, and much more!

With systeme.io, you can easily set up sales funnels to turn your Facebook followers into paying customers.

Additionally, systeme.io's pricing is affordable compared to other platforms, making it an ideal choice for entrepreneurs on a budget.

Now that we’ve let you in on our secrets to growing your Facebook reach, you’ve got all the tools you’ll need to conquer the Facebook landscape.

Expanding your reach? No problem.

Increasing engagement? So simple.

More leads and conversions? As easy as pie.

With these 9 effective strategies, you’ll completely dominate your market on Facebook.

So what are you waiting for?

Remember, if you want to grow on Facebook, you should also think of ways to turn your following into customers.

This is why using a platform like systeme.io can be a game-changer.

With its powerful features and affordable pricing, it can help you turn your social media presence into a profitable online business.

Time to get started!