7 Long-Form Sales Page Templates to Download and Use Right Away

We’ve given you some great examples to use when creating your long-form sales page, but perhaps you’ve decided you’d like to create your own structure from scratch.

How could you do this?

Let’s find out.

Before you decide to put pen to paper, you first need to conduct extensive research into your copy and what you want to achieve from it.

Let's take a look at these top-notch questions and tips from the experienced marketer, Bob Serling:

Do you want your visitors to subscribe to a newsletter or purchase your products or services?

Look at this project 6 months from now. If it could accomplish just one critical task, what would it be?

This will keep you motivated to further improve your project and business growth.

This could be awards you’ve won, how long you’ve been in business, the results your product produces, etc.

Remember: These factors are only useful if they can demonstrate a true benefit for your customer. Don’t use your advertising just to brag.

Gathering this information will help you see what you can leverage to get your customers to take the action you want as quickly as possible.

Know your product inside and out. Don’t try to sell too many products at once.

Stick with one, unless you’re writing a product catalog.

To understand what a benefit is, you need to know how it differs from a feature: A fact/feature is something your product does, whereas a benefit is something your product does for you.

Benefits are also directly related to features. List all your features and then go through that list and identify all the benefits.

For example, a fact or feature of a Deluxe Autowasher is that it reduces water usage when you’re washing clothes.

The benefit is that you save money on your water bill.

Once you know which benefits you offer that your competition doesn't, you gain a powerful marketing advantage called the Essential Selling Advantage (ESA).

This could be something from either your company or product that benefits your customer and could include:

If you’re a new business and don’t have a key benefit yet, poll some of your likely customers and find out what would motivate them to change from your competition to you.

Use their answers to define your ESA.

Domino’s Pizza does this perfectly — “Fresh hot pizza delivered to your door in 30 minutes or less… or it’s free.”

A good ESA is clear and concise, without being unnecessarily lengthy.

The more accurate your customer profile is, the more accurately you’ll address your customers’ needs when you write your copy.

This could be a 90-day, 1-year, or lifetime guarantee.

Stick with long guarantee periods to show your customers that you trust your product.

Alternatively, you could also offer money-back guarantees to remove the risk from your customers’ shoulders.

This needs to be exceptional. Always.

Terrible service and support leave negative reviews, which could hinder future sales.

Your customers’ happiness should be one of your top priorities.

This helps you target your ideal customer (those who can afford your product).

Also, if you’re introducing a new product to the same market you’re already servicing, keep your price close to the prices of other products you’re already selling.

These questions were taken from Bob Serling's Power Copywriting for the Internet. If you’d like more tips and tricks from his book, click here.

We understand that all of this might be a lot to take in, so once you have all the information for your sales page, take a break.

Give yourself a day or two to relax and then jump into the next section: Structuring your sales page.

There are 10 steps to follow when creating a general long-form sales page:

Your main headline must absolutely command your reader’s attention by promising a solution to their most critical needs.

This could be:

As previously mentioned, your video should summarize your copy.

If you decide to incorporate video into your sales form, consider placing it above the fold where users can see the video and choose to play it (unless the video is auto-play).

An auto-play video is great for grabbing a visitor's attention and functions best when it’s muted.

This works great for video testimonials or to showcase your product.

When sound immediately starts playing on a sales form, it could come across as intrusive to the visitor and might scare them off.

Test out your videos with and without sound, and pay attention to how your conversion rates might change.

You can also add a Youtube QR code to your physical marketing materials that can help your prospects access your sales videos.

This point is where you’re going to unleash your copy.

Here, you’ll start by simply explaining the basic elements of what your product or service is, and how it benefits your potential customer.

This should be short — between 4-6 sentences.

It’s recommended that your long-form sales page should be about 5,000 words or more.

After your brief introduction, you can place your first CTA.

There might be some readers who need more convincing, and that’s fine.

Early CTA buttons are there to accommodate readers eager to convert.

These are essentially the social proof you’ll use as persuasion techniques to further convince your readers to trust you and ultimately make a purchase.

Some sales pages have their social proof displayed at the end of the page; however, we recommend sprinkling these resources throughout your copy.

After all, if your reader doesn’t trust you from the beginning, why would they bother reading all the way to the end?

This point is pretty much self-explanatory. Here you’ll start to hammer down on your benefits using bullet points.

Create a powerful list with as many benefits as you can possibly think of.

In addition to loading up on value, there are 2 more reasons for creating a bullet list:

In this section of your sales page, you should go into the details of your product.

Mention all the facts and features of what you provide.

Here you can also mention the price, as well as your guarantee.

The guarantee should include simple conditions for your customer if they aren’t happy with your product for any reason.

Your guarantee needs to shift the risk from your potential customer’s shoulders onto yours.

This also shows your customer that you trust your product. It’ll make them become comfortable with you, which will help you close the sale.

Close your sales form with a final vibrant call-to-action to grab the readers who made it to the very bottom of your page.

Once you’ve completed your structure, tweak it for any mistakes or areas that can be improved.

Test how your customers respond to your sales form, and optimize your page for better conversions.

When structuring your sales template, you might ask “Do long-form sales pages still work?”

Don’t worry, read on for the answer!

Before answering this, you need to understand that the length of a sales page doesn’t matter as long as it’s interesting.

Crazy Egg proved this with a study where they took a sales page and created a new version that had 20 times more content than the original.

After comparing the conversion rate of these pages in multiple split tests, they discovered that the longer sales page outperformed the original by 30%.

Companies that increase their number of landing pages from 10 to 15 also increase their leads by 55%.

So yes, people still love to read, if the content is interesting — if you don’t believe us, ask SPIN Selling author, Neil Rackham.

By now you know what you need to research and you know how to structure your long-form sales pages. Let’s look at where you can do this.

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This is quite a handful, so let’s look at what it will cost you.

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In this post, we’ve given you everything you need to make a booming success from your long-form sales pages.

Once you’re ready to create a successful sales page, head over to systeme.io to get started for free!

Our zero-experience-needed builder will have your sales pages done in 30 minutes or less.

We also offer a bunch of features to help you further expand your business.

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