21 Sales Page Examples You Should Learn From

This diet program from Jason Ferruggia could be seen as indistinguishable from other diet program platforms, names, and brands.

However, his sales page for the program lends it an edge of authority through intense headline language, consistent reminders of its two-month money-back guarantee, and numerous authority badges and case studies.

Pros of this sales page:

This three-month course teaches students how to tell stories and write copy. This can be seen quite clearly through its sales page, which follows a story structure that is quite similar in format to the program itself.

Through videos and other content on the sales page, students can get a pretty true sample of what the learning experience will actually be like.

Pros of this sales page:

This program is for beginner marketers and small business owners who want to train and network to improve their skills and overall success.

This sales page did a lot of things right. They took advantage of using multiple CTAs in different spots so that the user will have many opportunities to connect with the brand but also offered a variety of ways to convert as well.

If one CTA didn’t click with a reader, perhaps a different CTA on the same page will. The subheads in the copy break it all up in a way that still provides all of the necessary information but makes it more readable.

And, of course, the testimonials from actual human beings and their brands, help add authority to the platform.

Pros of this sales page:

Ontrapalooza is a yearly conference that helps Ontraport users master the platform’s automation and CRM software.

The team behind the sales page and the rest of the event’s website clearly knew what they were doing.

The sales page is very easy to navigate and makes it immediately possible to register through a very visible button that remains in the user’s line of sight no matter where they scroll.

This a very handy little trick that makes it easier for leads to convert!

Pros of this sales page:

Created Life Academy is a coaching event created for women in need of help with achieving their goals.

Their sales page is not only user-friendly and easy to read, but the language and imagery used are very humanizing and directly seek to appeal to the people that the program was designed for.

The main focus is on emotional connection, and this is achieved through excellent copywriting and formatting that is easy on the eyes.

Pros of this sales page:

AdEspresso University is a platform for social media marketing. Their sales page is a great testament to design-- they did not include any navigation links on the sales page, meaning it is not immediately easy to navigate away from the page itself.

The icons and graphics used are succinct and visually pleasing and also follow a great color scheme.

An extra useful touch can be found on the CTA button, which is a different color from the rest of the page. This means it stands out more to users.

It’s a simple trick, but one that virtually any sales page could benefit from.

Pros of this sales page: Lack of navigation links, icons that are easy on the eyes, uniquely colored CTA button, simple but not vague headline.

The course website Social Triggers has a sales page that makes use of a countdown timer, which is quite useful for similar brands that offer workshops, courses, and classes.

Using a timer adds a sense of urgency that can lead users to sign up quickly. The page itself also provides short but efficient case studies that highlight the most marketable points of the product.

Overall, the page is short and sweet, which can work for some niches.

Pros of this sales page:

Another online course for advertising strategies, Video Power Marketing has a sales page that features many little well-known tricks for leading to conversions.

There’s a bright CTA button that stands out from the color scheme of the page, trustworthy testimonials with photos and full names, a short video that details the benefits of the course, a money-back guarantee, and lots of bullet points to break up copy.

Pros of this sales page:

ConvertKit is an automation platform for email marketing and is sold as SaaS.

This platform uses design for very specific goals on its sales page. The use of points that interconnect to draw the eye where it needs to go through testimonies to in-depth guides to, ultimately, pricing and sign-up.

Systeme.io makes it possible for sales page builders to use similar graphics to draw the viewer’s eye in the direction you’d like them to go.

In addition to very useful graphics and iconography, systeme.io's page editor can be used easily to drag and drop headlines, text blocks, videos, images, links, and much more.

Pros of this sales page:

The direction taken here focuses less on pushing a platform or course and more on Mari Smith as a professional. This sales page could be seen as a page that markets Mari Smith personally, and it works!

The page jumps right into the facts and proven research to immediately convince potential clients that Smith knows what she’s doing with her books.

There are also numerous mentions of large enterprises that have worked with Smith, such as Facebook.

Pros of this sales page:

This sales page is a great example of using visual cues to convey value. The headlines used to break up the benefits of the program work quite well and focus specifically on the end-game of the program-- becoming a great funnel optimization specialist.

Most of the copy is bulleted to provide bite-sized information that isn’t overwhelming, as well as arrows that quite literally point to CTA buttons throughout the page.

Pros of this sales page:

The platform What Works Network is essentially an online community for small business owners to network and train.

The sales page is a great example of gorgeous design, right down to the layout and overall image scheme.

One thing business owners can consider replicating in their own sales pages is how they used video content. The sales video is placed directly below the fold, which isn’t very typical in most sales pages.

However, it works because when a video pops up as the first thing a user sees when interacting with one’s sales page, they are more obligated to actually watch it.

This is also a useful trick because the content within the video immediately makes the viewer feel like they are part of the community before giving them money-- a connection that is very important in creating conversions.

Pros of this sales page:

It’s tough enough trying to get people to be interested in learning a new language unless it is incredibly easy.

Platforms like Duolingo have managed this with their marketing campaigns and app design. However, Living Language promotes fictional languages from major books, television shows, and movies, such as Dothraki from Game of Thrones.

Their sales page is a good example of marketing a very specific niche, which in this case would be hardcore fans of the franchise. The CTA buttons have colors that you won’t see anywhere on the page, which makes them stand out.

They also use authority badges that relate to HBO and the actual show itself to lend authority.

Pros of this sales page:

This weight loss program is based on simple workouts and eating plans. Their sales page is a really good example of this niche connecting with the right audience.

At first glance, the first image you see is of the creator of the program with a celebrity they’ve helped. This immediately adds credibility to the sales page in a way that is immediate and not wordy.

If you look closely, the sales page also has several cooperative CTA links. This gives leads more than one location to convert without having to scroll around.

You can use systeme.io to place your CTA buttons wherever you’d like on your sales page. It’s as easy as dragging and dropping!

Pros of this sales page:

This sales page promotes both a diet and health book and used notable sales page tricks to do so. One interesting element is the main headline.

It does not boast any benefits or features of the book, but it does use language that sparks curiosity and leads the readers throughout the copy to learn more.

The copy is very well-written and presents evidence and positive data to intrigue readers and lead them towards converting.

Pros of this sales page: