Top 10 Ways to Effectively Reduce Bounce Rate

Stressing about your bounce rate being too high?

Well, don’t be too alarmed, you’re not alone.

This happens to digital marketers far more often than you’d think.

If you’ve been struggling to increase search traffic to your website, get more leads and email signups, it may be because your bounce rate is too high.

There’s a number of things that can cause a high bounce rate, but in a nutshell, your site is just not doing what it’s meant to!

It means that users who access your site are left disappointed and unsatisfied, because they couldn’t find what they were searching for.

So, before you go and fire someone, let’s first try to better understand bounce rate and learn about the 10 proven ways you can reduce it!

Google Analytics is a service which reports and tracks web traffic - calculating bounce rate is just one of the many great things it can do.

It also provides you with data that will help you reduce your bounce rate too - keep reading to find out how!

But before we get into that, let’s take a look at some of the other ways you can reduce your bounce rate.

It’s vital that your site’s content is simple and easy for your reader to follow.

If your font is too small or illegible, chances are the users will click off.

To ensure that your content is easy to read, follow these guidelines:

Your business’ CTA is where you motivate your audience to take real steps toward becoming a customer or client.

It can be the determining factor between a lead and a conversion.

CTAs are also great for your users.

A lot of users depend on CTAs to tell them what the next step is once they’ve finished reading your website.

A call-to-action button must be such that it grabs users' attention and gives them a chance to contact companies easily for any issues.

A few of the examples of CTA buttons are "Call us now!", "Book a demo," etc. Implementing these CTA buttons results in gaining a competitive edge among other competitors, closing more sales, and increasing overall ROI.

CTA buttons tell users exactly what to do, and they are confused and disappointed when they don’t see one.

These are some of the most common types of CTA:

Netflix has used a perfect CTA.

According to Strangeloop,even just a one-second delay can cost your business.

You can lose out on up to 7% of sales, 11% fewer page views, and a big 16% decrease in customer satisfaction.

This is something you can’t afford.

Up to 47% of users expect websites to load in two seconds or less, and 40% of users will click off a page that takes three seconds or longer.

What’s even scarier, is that up to 79% of users said they would never return to a website that had performed poorly.

So, getting a second chance is rare!

Test your site’s speed here.

Some ways to increase website speed include:

Adding internal links is a great way to ensure that the users stay on your website.

Advantages of interlinking include:

It’s a pretty well-known fact that tons of people use their mobiles when they are surfing the web.

It’s simple, easy and not everyone has access to a computer.

In 2017, mobiles were the most common source of web traffic worldwide with an astonishing amount of 50.3%.

So, it’s time to stop thinking that mobile users are only a portion of your audience, but actually a majority!

According to Semrush, mobile-friendly websites are an absolute necessity in the digital marketing world since 2016.

If your site has a really difficult, and awkward mobile layout - you’re going to be losing out by gaining on your bounce rates.

There are big advantages to optimizing your site as mobile-friendly.

Google has informed us all that ‘mobile-friendliness’ is a big ranking factor of websites.

They’ve also created a lengthy list of criteria to determine just how mobile-friendly a website is, these include:

Check out these mobile website builders and see which is best suited for your website, according to your budget and business model.

With such a variety of options, you’re sure to find the right one just for you.

Every website has navigation of some sort, but not every website has good navigation.

Your website’s navigation is extremely important, and can ultimately be a making/breaking factor.

Good website navigation means that users can easily identify exactly what they’re looking for, without having to become frustrated after a lengthy search.

Poor website navigation will drive users away, as it confuses and frustrates them - which is the perfect way to ensure you lose out on potential customers.

So, how can you ensure that your website has good navigation?

It is important that you cater correctly.

If your site is targeted at Canadians who have two official languages, you need to offer both French and English.

Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility.

Reviews have the power to gain customer trust, and they encourage people to interact

with the company.

This way, users can immediately recognize your business as trustworthy and reliable.

Customer interaction ultimately leads to improved profits for businesses.

Interviewing can be a very time consuming process.

Think about it. Try to take into account all the time you’ll spend matching schedules and setting up questions. It’s guaranteed to take a while.

With that said, you’ll have to make sure you pick the right candidates to get the most out of your time.

“I think the main point is, you want to be realistic,” Fio said.

“If I want to write a piece about management, Michelle Obama is not going to say yes to me. I need to find somebody who's likely to say yes to my request and would add some valuable insight.”

Here are three things to keep in mind when identifying potential interviewees:

Since almost all successful businesses have an online presence through websites or social media, it’s so important to keep track of your online progress.

Regardless of whether your business is an informative blog or an eCommerce website, understanding the behavior of your users is always super beneficial.

You need to know: