It’s predicted that up to 50% of adults in the US will own a smart speaker by 2023.

I mean, just think about it, it’s a lot easier to speak than it is to type, right?

Sundar Pichai, the CEO of Google, has stated that one-fifth of the queries on Google are voice searches

With a prediction like that, I’m not sure if you’ll even need more convincing to optimize for voice search.

So, how exactly does one optimize for voice search?

According to Neil Patel, here are 4 good tips to optimize for voice search:

We don’t even need to tell you how important it is to ensure a positive user experience.

We always have the user in mind in our web marketing efforts.

Sure, some things are done for the search engines, but even they set their criteria in accordance with what their users want. Give them a realistic reading experience online – you won't regret it.

Here are some of the ways you can improve your user experience:

Click here to start using systeme.io for free, today!

There are also some really good alternatives, such as WordPress and Squarespace.

Browsers warn users when they’re visiting non-HTTPS websites, and as people like to feel safe and secure, this leads to a number of people clicking off those websites.

So, if you haven’t yet made the switch to secure, encrypted connections, you could be turning away a huge portion of people willing to visit your site.

HTTPS can help your website in several ways.

These include:

So, what’s backlinking all about?

It’s pretty simple how this all works.

Basically, a backlink is a link that’s created when a website links to another, as shown above.

It’s quite an important feature for SEO, as it essentially tells the search engines that other websites can corroborate their content.

It’s really important that you only link to accurate and relevant websites.

If you link to any old random website with minimum credentials and errors in their content, it’s not going to look good.

And, of course, the more accurate your content, the more you can build up an authoritative reputation - which will do wonders for your SEO.

If several websites link to the same website, then search engines can determine that content as link-worthy, which means it’s also worth showing up on a search engine result page (SERP).

So, backlinks can really have a positive effect on a website's search visibility or ranking position.

So, get searching and make sure you’re linking the most relevant and accurate sources out there!

It’s so important to track your progress.

Regardless of your business’ purpose - whether it’s an eCommerce website or just a blog, it’s vital to have a good understanding of your users’ behavior.

This is where using analytics comes in handy!

SEO analytics includes the process of collecting, tracking, and then analyzing all your marketing data to increase your website’s organic traffic.

So, what SEO analytics tools are available to you?

The most commonly used free SEO analytics tool is Google Analytics (GA).

Google Analytics Reporting can be used to monitor and improve your website’s SEO performance.

GA can provide a thorough, detailed report of the pages, as well as provide you with a myriad of useful data.

These include:

Here are some of the best ways that you can track your SEO efforts with Google Analytics:

Organic traffic comes from users who enter a search query and then click on your website that is displayed on the SERP.

Organic traffic is considered more valuable than inorganic traffic, as it naturally occurs, and websites don’t pay for it.

Comparing your organic and non-organic users is a great way to understand which of your pages tend to rank well, but it also helps to better understand where your traffic comes from in general.

If your SEO efforts have been successful, you’ll naturally see an increase in organic traffic and metrics.

But if you exclude the organic traffic, you’ll be able to identify any poor user experience (UX) or design which should be improved, to help as an additional boost to SEO efforts.

Google’s algorithms are always changing SERPs for the better, by showing results in a way that is logical, and easy-to-understand.

There are so many web pages available, so Google has come up with clever ways to help sort through all those pages and give you the best quality results.

This algorithm is actually a great feature, especially if you’re searching about current affairs, or the best/top software, jobs, etc., and need the most recently updated, accurate information.

QDF stands for Query Deserves Freshness. If a particular search phrase is a QDF, then Google will show up the most recent results.

Google has actually specified which kind of queries will be affected by the update, these include:

A meta description is an HTML element that shows as the tiny bit of text on the SERP when users search for something that is related to your page.

It should give users a brief description and summary of what they'll find on your page.

The ideal meta-description should be between 140-160 (max.) characters — any longer and your description won’t fully display, and half of it will be missing.

What does your meta description actually do?

Why it works: Uber has added some inspiration and briefly described what its service can offer both the drivers/riders all in 160 characters.

If you need any additional help, you can read this SEO basics guide or learn how to optimize your organic CTR.

RankBrain is Google’s third most important ranking signal.

It is all about better understanding the search intent of users.

If a user was to search ‘iPhone repairs’, Google will automatically understand that the user is looking for places where they can get their iPhone repaired, and will show different repair stores.

But if a user was to search ‘how to repair my iPhone’, Google would show them Youtube tutorials and other kinds of tutorials on how to fix it themselves first, and only show Apple support stores below those tutorials.

It understands exactly what you’re looking for.

Optimizing for RankBrain is super easy.

You just need to do your research and select the correct keywords.

For certain keywords, Google will show a lot of videos, or a bunch of news websites — if the results are ideal for you, then stick to those keywords.

If they’re not, try using some other keywords.

It’s really that simple!

URLs are not something that should be overlooked.

They give weight to the authority of a domain itself, and the keywords used can act as a ranking factor.

Here are some of the best tips for a search engine optimized URL:

Keep your friends close, your enemies closer, and your competitors even closer.

By keeping a close eye on them, you can learn their behavior and start to predict their next move.

You can also minimize your risks by letting them run with the new, latest methods of marketing, and observe their customers’ reactions.

This way, you can see what is working, and what isn’t, and add your own special tweaks to improve it.

Look at their website, and see if you like their layout, designs, etc. You could incorporate some of their strategies.

Alexa.com is a free tool that you can use to find out how popular a website is. It will show the web traffic data for anywebsite.

Another good way to compare with your competitors, is to ask their customers questions directly.

You could do a survey, asking them which products/services are of biggest value to them and why, which alternative businesses they use, or why they don’t use any alternative.

This is also a great way to make their customers familiar with your brand and to start a relationship with your business.

You should include these PAA results in your article, such as what kind of blog is best for beginners, and some links to some successful blogs so they can get a better understanding of what they should strive towards.

Here, Zipbooks, a competitor of Quickbooks, is suggesting ways to illegally get access to Quickbooks’ service.

This is really bad as users can follow this advice, and use their service for free (illegally) - which means Quickbooks will be losing out on customers.

So, Quickbooks needs to optimize their site for this PAA to fix this.