6 Proven Tips to Create the Perfect Headline and Boost Your SEO

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There are lots of factors and trends that influence SEO, all of which come and go, but H1 tags have never lost their ability to influence SEO.

Learn more about H1 tags and how to create the perfect one, and you will improve your content marketing much easier and faster than anyone else!

1. What Are H1 Tags and Why Should You Use Them?

Simply put, the H1 tag is a HTML tag which indicates a title on a webpage.

But wait, what are HTML and tags?

  • HTML stands for Hypertext Markup Language. This is the coding language that most websites use to create web pages.
  • A HTML tag is a snippet of code that tells your web browser how to display the content.

HTML has six different heading tags — H1, H2, and so on.

  • The headings are ranked in order of importance, as well as in format - ranging from largest to smallest.
  • These are also known as headings/headers.

If you’re interested in learning more about the technical side of HTML Headings, check out w3schools.com.


2. How Are H1 Tags and Title Tags Different?

H1 tags are very often confused with title tags, as they both act as titles to accurately describe what your webpage is about.

So, what’s the difference then? It’s simple!

The fundamental difference is where they appear:

  • Title Tags: These are the hyperlinks that appear in search enginesthat users click on. They do not appear on the actual webpage. It appears in the title bar right at the top of the browser, and is the default title that is used when one bookmarks the page.
  • H1 Tags: This is the large text that acts as a title for your webpage, and is what users see. H1 Tags usually do not appear in search engines.
H1 Tags

Now that you know what H1 tags are and how they work, here’s the fun part; there are benefitsof using them too!

If you’re looking to boost your traffic, creating the perfect H1 tag is a great way to start seeing some results!

  • H1 tags will improve your search engine rankings.
  • They make life much easier for users to navigate their way through the page.

Sure, lots of people use H1 every day for their websites, but do they know how to create H1 tags which will generate more traffic?

Probably not, but you’re about to.


3. 6 Proven Ways to Create your Perfect H1 Tag

Anyone can use H1 tags, the trick is to create the perfect one which will ultimately help with SEO.

3.1. Only Use One H1 Per Page

Each page needs to have a H1 tag. This serves as a guide to let the users know they’re on the right page (pun intended).

Without a H1, it’s like trying to read a magazine article without a headline; confusing!

While it’s vital for each page to have an H1 tag, there shouldn’t be more than one.

The more H1s there are on a single page, the more diluted the SEO power of a H1.

Neil Patel,

According to Neil Patel, the sensational British digital marketing entrepreneur, one H1 per page has always given him the best results. And that’s coming from a multi-millionaire, so, I think one ought to take his advice!

3.2. Use a Content Descriptive H1 tag

You’ll want to use a header that is content-related.

This way, just by reading the title, the user will instantly know what is going to be discussed.

  • The H1 tag is often similar to your title tag.
  • The H1 tag will usually be the title of your article or blog post.
  • The H1 tag needs to give the reader a good idea of what they are about to read.

As the H1 tag is used for the main title, it needs to be relevant and correctly reflect the essence of the content.


Because it is important for the search engines to perceive it, and for the user to understand what information they will receive and how interesting and valuable it will be.

3.3. Use a Long-tail Keyword

We all know that using special keywords in your H1 tag will help, but long-tail keywords are even more helpful!

Long-tail keywords are longer and more specific keyword phrases that users are more likely to use when they’re closer to a point-of-purchase or when they're using voice search. 

Using long-tail keywords is a great way to establish better lines of communication between your business and your customers who are actively shopping for what you provide.

If you’re a company that sells classic furniture, it’s unlikely that your website will be at the top of an organic search for “furniture”, simply because there is so much competition - especially if you’re a small company.

But if you specialize in a specific style, such as contemporary art-deco furniture, then long-tail keywords like “contemporary Art Deco-influenced lounge” will significantly help customers find exactly that product - your product.

WordStream makes it quite easy to find long-tail keywords, just enter the keyword you’d like to research.

keyword research

3.4. Make an Unique H1 tag

Make it fun! Make it original. You want to create a header that is unique and will allow your article or blog post to stand out.

Your H1 doesn’t always have to be a boring statement, but it can be phrased as a question, or written out in single sentences.

It’s also really important to ensure that your H1 is consistent with your aesthetic

Make sure that you’re using the correct font and size to fit your kind of style.

  • It needs to be noticeable and eye-catching.
  • It needs to have the appropriate style elements, visuals and formattingthat will allow it to stand out.

The font size is important in web design, and the semantic tags are important in web development. 

So, combining them will definitely strengthen SEO.

Here are some different examples

  • The H1 tag is specifically optimized for users, while the page title is more SEO-friendly and much shorter.
Canva website
  • A technique used by well-known brands is to have the H1 match the brand name, while the page title can include keywords.
Content marketing institute
  • It is also perfectly acceptable to use the exact same wording for the page title and H1.
Content marketing institute

3.5. Create a User Friendly H1

H1s are probably the most noticeable content on a page.

The H1 is one of the most fundamental elements on your webpage which will influence their interaction and experience. It is so crucial to ensure that your user has a positive experience.

H1s which are visually appealing, will make users want to stay on the page longer, and creates a more positive user experience.

At first, it may seem like H1s are not SEO features, as it’s more about the user, than the technical optimization of the page, but that’s exactly why it is!

SEO has become more focused on user optimization than it is about search engine optimization.

Basically, the way in which users interact with your webpage will have a big impact on how your page will rank.

So, how do you ensure your H1 is user-friendly?

  • Use the correct size and font which matches the style of your site and page design.  Academic content? Academic font. Something more casual and fun, use a funky font!
  • Let your H1 provide an overview of your content.
  • Answer user intent.

So, don’t ignore the importance of users’ opinions and interactions of your H1, it matters!

3.6. Provide Answers for User Intent

When users are on the internet, they’re most likely searching for something, right? But what are they searching for? 


Every time you are creating content, you need to ask yourself, 

Why am I writing this? What information does the user want to have? 

What’s their intention when they open my website?

  • You need to analyze the user’s purpose when looking for content.
  • You need to interest them, keep them on the site longer, and familiarize them with the content.

Have this in mind when you are creating your H1, as it needs to provide answers for user intent

They want to be able to find the answers quickly and efficiently.

If your H1 fails to do this, then you are not only going to lose potential customers, but it’s also bad for your SEO.

When users visit your website but then quickly return back to the search results because they were unsatisfied (otherwise known as pogo-sticking) this can negatively affect your rankings in the long term.

So, you’ve got to make sure that your H1 gives users exactly what they expect to see on your page.

4. Conclusion

There are a lot of things that influence your SEO , but unlike many of the other SEO factors, the H1 tag is something that you have direct control over, and if you optimize it correctly, it can make all the difference in your rankings!

H1s are very important for SEO. They can ultimately make or break your website and its content, your traffic, and your rankings.

There’s plenty of resources available, such as SEMRUSH

This website will give you personalized recommendations on how to optimize them, as well as tell you which pages have no defined H1 tags or which pages have duplicate H1 tags.

Now that you’ve discovered the power of H1 Tags, redesign your website, and then sit back, relax and enjoy the sudden surge in traffic!

Other resources about SEO that might interest you:

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