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You don’t have to be a certified digital marketer to optimize your voice search performance.
The industry jargon might make you feel that way, but it’s much simpler than it sounds.
We build a solid SEO ( Search Engine Optimization) strategy on many components.
Voice search is a far more essential component of SEO than it seems.
You might not know that 58% of people use voice search to gain information about businesses.
You want your brand to be the best in its industry.
To do that, you need to keep up with consumer trends regardless of how tedious it may seem.
These are the questions you need to evaluate constantly:
How are my consumers searching?
What is the search intent of my consumers?
How can I reach my consumers?
You'll quickly discover the answers to those questions are endlessly changing.
Voice search is one of those changes. Before this, consumers would solely rely on typing to conduct all their search queries.
Now technology is advancing, opening up an alternative method of searching... voice search.
Let's dive into how you can optimize your voice search for better SEO results.
But before that, I’m going to give you more context on voice searching...
I’m sure you already know what voice searching is.
You know... when you speak into your phone, and suddenly an answer to your question pops up.
Virtual assistants make voice searching possible. When I say “virtual assistant” I’m referring to that “person in your phone”.
iPhone offers Siri as a virtual assistant, Amazon offers Alexa, Microsoft offers Cortana, and Android offers Google assistant.
Each of them work in similar ways:
We wanna know something so, we ask our phones (voice command), the VA ( Voice Assistant) then scourges the web, and within seconds... boom! -we have an answer.
You’re going to have to understand a lot more than that if you want to optimize voice search for your business,
How do you know your article will rank first?
How can you get your article to rank first?
Is there a difference in results for voice search vs. word search?
The answers to these questions are pretty straightforward:
Keeping voice searching in mind when executing your SEO strategy is vital for a successful sales funnel.
By ensuring your content is optimized for voice search, you can drive traffic to your website regardless of the search method.
The more consumers find your website, the higher your lead generation will be, which can then increase conversions.
Sounds pretty darn good if you ask me!
Now that we’ve gotten that out of the way, let’s talk about how you can rank first in search results through voice queries.
Wanna increase your sales?
No problem! Make this your mantra, “How can I understand my consumers better?”
Understanding your consumers is SO important.
I mean, you want these people to spend money on your brand, right?
Yes, exactly! So you have to understand them.
Not all of your consumers are going to be using voice search, so you need to target the ones who do.
“How the heck would I know which ones do and which ones don’t?” you ask.
Well, thanks to statistics and research, you can narrow down which of your consumers are using voice search.
Understanding this means you can adjust your content to be more discoverable for your primary consumers who use voice search.
When people use voice search, they ask questions in the most casual way possible.
Because of this, longtail keywords are fundamental to your content.
You need to understand the questions people are asking to find your product.
Understanding these questions makes it easier to insert answers into your content to make it more conversational and SEO friendly.
Keywords form the foundation of improving your content for SEO.
However, to elevate content for voice search queries, you need to think less “keywordy” and more “real speech”.
How are people asking questions?
What questions are people asking that could lead them to your brand?
Once you know what these questions are, revert to your content pages and focus on these terms in a conversational style.
Here are three ways you can form a list of questions:
There’s nothing more off-putting than wanting to buy something from a brand only to find their website spazzing out on your phone.
In fact, 61% of consumers prefer to buy from a brand with a mobile-friendly website.
Mobile-friendly sites aren’t just great for consumers and boosting your conversions. SEO for voice search queries demands mobile-friendly websites too.
Most voice searches are conducted by mobile phones, which is the primary reason for this.
With that being said, it’s always important to make sure your page speed and loading times are improved too.
Some features can help you achieve this, such as AMP.
What does that abbreviation mean?
To give it to you in short:
AMP stands for Accelerated Mobile Pages. This feature advances the loading times of mobile webpages.
You can use AMP on any page. I would suggest you focus it on pages rich in those longtail keywords we discussed earlier.
Ensuring you have refined mobile web pages -the ones that answer your consumer’s questions, is key.
My absolute favorite part of AMP is that Google caches AMP pages automatically.
This means that your page will be stored temporarily in the searcher’s history. If they open it again, it won't have to load (how amazing is AMP!).
Your “Google My Business listing” is pretty important.
It contains crucial information about your business that your consumers need to know.
The information I’m referring to includes your businesses’ address, contact numbers, trading hours -and more.
I can’t stress enough how essential it is that you keep all your information updated.
There have been countless times where I’m trying to source a service, only to find out that their trading hours were completely different to what was listed.C’mon, guys, let’s not be that unprofessional.
Keeping your information updated and supplying Google with all the details you can, will better your chances to drive traffic to your website.
Remember those virtual assistants we spoke about earlier?
When you ask your phone, “nearest McDonalds” that VA rummages through Google’s listings to find the franchise closest to you.
How does the VA know it’s the closest one?
Because of the location noted on the listing.
See how it all comes together!
A good thing to keep in mind is that not all VA’s turn to Google voice search for answers.
Some use Bing or Yelp.
Optimizing for their listings too will increase your chances for lead generation.
When people search by voice, they often ask direct questions.
Think adverbs such as “Who” “Where” “What” and “How”.
You know your consumers best, so you need to keep in mind, “What do my consumers want to know?”
By including FAQ pages on your website, you can provide those exact questions and the answers.
Doing this can enhance your SEO and drive traffic to your website as it provides content that makes it easier for search engines to detect.
FAQ pages don’t just help elevate your voice search results, but text-based searches benefit from these pages too.
To further improve your SEO results, construct your FAQ questions and answers to be as natural as possible.
At the start of my career, when I initially heard this term, it made me feel a little intimidated.
If you’re feeling the same way now, don’t fret! Schema markup is just another term we’re going to dissect so that you can benefit from it.
What is schema markup?
Here’s my go at explaining it:
Schema is code that you insert into your website.
This code helps search engines retrieve more in-depth results for users.
Pretty basic, right!
You’ll be helping search engines get a better understanding of what your content is about by using schema to markup your content.
Google relies on the schema to understand language and locate precise search results.
This will make it easier for search engines to detect your content, and have a better chance of getting your content to rank higher on search engines.
We’ve already touched on increasing the speed and loading times of your mobile pages, but let’s not forget about your entire website.
As you can see, the loading time of your website has a massive influence on your bounce rate affecting your conversions, lead generation, and sales numbers.
When people search by voice, they want instant results. If your website is taking donkey’s years to load, then you’ll be losing a lot of your leads.
If you’re wondering how you can reduce your website’s loading time, here are a couple of methods:
There are many ways to reduce your website’s loading times, but these are just a few to lead you in the right direction.
A faster website equates to higher lead generation for voice search queries, and that’s what we want!
Using voice search is becoming the new norm, and optimizing your voice search for SEO purposes will keep your brand one step ahead.
The digital world is fast-paced. Keeping up with every aspect of your sales funnel is critical to get ahead of your competitors.
Optimizing your content for voice search queries may seem like a run-of-the-mill task, but there are so many advantages for your business making it worth every second.
You won’t know about the number of leads you’ve unfortunately missed out on if you aren’t familiar with the results from these methods.
However, there are always second chances.
The sooner you execute voice search SEO content, the sooner you’ll notice a significant boost in your traffic and leads.
Don’t lag behind your competitors or leave this for another day, start maximizing your lead generation and execute these methods today!
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