The Best SEO Tools to Skyrocket Your Business Growth

Launch Your Online Business in Just 7 Days

In 2021, your business needs to be using SEO (search engine optimization) software — there is no doubt about that!

About 70% of businesses say SEO is more effective than pay-per-click (PPC).

But, finding the right SEO tool for your company’s needs can get a bit complicated.

With so many options that serve so many different purposes, it’s no wonder you’re feeling overwhelmed!

That’s why we’ve compiled this list of expert-approved SEO software options to help you navigate the world of SEOs and find the perfect fit for your business.

Keep reading to discover the SEO software your business needs today!

1. Why you need SEO tools


The goal of SEO is to organically increase website traffic by making your website rank highly on search engine results pages (SERPs).

By organically, we mean without having to pay Google.

Only 0.78% of Google search users click on second page results SEO is aimed at getting you on the first page.

Google is the most popular search engine, fielding over 90% of searches.

And they put a lot of work into ensuring high-quality, appropriate results for these searches!

If your website is properly optimized, Google will gather superior information about it, and it will rank better.

Ranking well on SERPs will mean high-quality website traffic and more opportunities to convert.

SEO tools make your SEO strategy stronger, easier, and more cost-efficient.

In this blog, we’ll explore all-in-one tools, keyword research tools, and audit tools.

Although some of the SEO tools that we're going to explore are completely free, others are not so affordable for budding entrepreneurs.

Before diving into the world of paid-for SEOs, we recommend you try free tools to get an idea of what features are most important to you.

Then, if you decide you need a paid-for SEO tool, you’ll know what features to focus on.

Now, let’s get into our favorites.

2. All-in-one SEO tools

When selecting an SEO tool, all-in-one tools are a great place to start.

These comprehensive SEO tools, as opposed to single-point solutions, automate your SEO processes saving you a great deal of time to focus on other aspects of your business.

Typically, an all-in-one SEO tool can:

  • Monitor SERP rankings and trends
  • Generate reports
  • Check backlinks
  • Find duplicate content
  • Perform technical site audits
  • Optimize content
  • Research and monitor keywords
  • Do competitor analysis

These are our 6 favorite SEO tools that can do it all!

2.1. Ahrefs


Source: Ahrefs

After Google, Ahrefs is the second-largest website crawler!

Their bot crawls 5 million web pages every minute!

It also has the largest database of backlinks.

This makes it a powerful SEO tool.

Ahrefs plans come with a:

  • Site explorer― shows you the backlink profile and organic search traffic of any URL
  • Keywords explorer ― gives you keyword ideas along with their difficulty and traffic potential
  • Site audit ― finds flaws in your website which you can fix to rank better
  • Rank tracker ― tracks how your website has ranked over time and compares this with up to ten competitors
  • Content explorer ― helps you find proven content in your niche as well as link opportunities

The cheapest (lite) plan is $99 per month, and the most expensive (agency) is $999 per month.

Ahrefs 7-day trial will cost you $7.

Why you should try it: Ahrefs prides itself on having a “clear and caring interface,” so you won’t get lost using this tool.

2.2. Google Search Console

Google Search Console

Google Search Console (GSC) is designed to monitor your website’s performance in Google’s search index.

In other words, it’s designed to help your website rank highly on Google SERPs.

Oberlo rates GSC as the top SEO software.

GSC lets you know what types of searches are bringing visitors to your website. You can also get feedback about how they interact with it.

And, it emails you if there are any problems with your site.

You can submit web pages to GSC for site indexing, which gives you some control over how your site is represented on Google SERPs.

It’s great for newer businesses because anyone can submit web pages for site indexing even if you don’t have an audience yet.

You’ll get on SERPs faster, and your audience (and business) will grow!

Also, did we mention it’s free?

Why you should try it: Search Console is the only comprehensive free SEO tool on this list.

2.3. Moz


Source: Moz

Moz is a well-known SEO platform that does it all.

It’s known for staying up to date and being straightforward about how you can improve your web pages.

It’s split into two products: Moz Pro and Moz Local.

Here are some of the things Moz Pro does:

  • Keyword research
  • Rank tracking
  • Site crawling
  • On-page optimization
  • Link research
  • Creates customized reports

Pricing starts at $99 per year, but there’s a free trial if you’re not ready for a major commitment just yet.

Moz Local is specifically designed for local businesses.

It manages and syncs business listings and gives robust review management.

Moz local starts at $129 per year (depending on your location) and offers a free listing score.

Why you should try it: Moz Pro claims to give the highest quality data out there.

2.4. Majestic


Source: Majestic

Majestic’s main feature is its Link Intelligence data that maps out how websites link.

Additionally, Majestic includes a keyword tracker and generator, trust flow, and much more.

Majestic also has some cool features such as The Majestic Million and Site Explorer.

The Majestic Million shows both the top-million ranked websites and where yours ranks.

Site Explorer lets you explore the backlinks and general overview of your site.

Majestic has three pricing options, ranging from $49.99 to $399.99 per month.

We recommend Majestic for your business because it makes it so easy to understand your site’s weaknesses.

It’s also great for site comparison.

Why you should try it: Link building — Majestic’s specialty — is one of the most important things that Google uses to rank your website.

2.5. Ubersuggest


Source: Ubersuggest

Neil Patel’s Ubersuggest is a popular free SEO tool.

It offers:

  • Domain overview
  • Top SEO pages
  • Keyword suggestions
  • Content ideas
  • Backlink data

These features make Ubersuggest perfect for small to midsize businesses (SMBs) wanting to save money and boost growth.

It can also be installed as a Chrome extension, so you can view data on-screen while you work.

Ubersuggest gets its data from its modifiers and algorithms as well as Google Ads Keyword Planner.

It's free, but it does have a relatively cheap premium version starting at $12 per month.

If you’re very eager, you can also opt to purchase a lifetime membership starting at $120!

Why you should try it: Ubersuggest has over 50 000 users and is extremely good value for money.

2.6. SEMrush


Source: SEMrush

We know SEMrush is good because 30% of Fortune 500 companies use it!

SEMrush has over 40 tools including:

  • 6 keyword research tools
  • 5 link building tools
  • 5 competitor analysis tools
  • 5 competitor SEO analysis tools
  • 2 content marketing analytics tools
  • 2 market analysis tools

This makes it a very comprehensive SEO software suite.

SEMrush was built for companies of any size, but it may be pricey if you’re not going to use all these features and tools.

There are Pro, Guru, and Business packages priced at $119.95, $229.95, and $449.95, respectively.

The Pro and Guru plans have 7-day free trials.

Why you should try it: There’s virtually nothing you can’t do with 40+ tools.

3. Keyword research tools

Keyword research tools for SEO are used to understand:

  • What keywords are being searched for
  • What keywords will land your website towards the top of the rankings

You want to find keywords with a high search rate and a low keyword difficulty.

Using the right keywords is crucial ― 92.42% of keywords get less than ten searches per month.

Only 1.57% are getting more than 100 searches.

These tools are perfect if you’re looking to target keywords in your SEO strategy.

But you might want to pair them with other tools for a more thorough approach.

3.1. Keywords Everywhere

Keywords Everywhere

Keywords Everywhere is a Chrome and Firefox extension that collects data from Google Analytics, Google Search Console, and Google Trends.

It uses this data to find the best keywords for you to use.

Keywords Everywhere will show you:

  • Cost-per-click (CPC) ― the cost-per-click that advertisers pay on Google Ads containing a keyword
  • Search volume ― how often a keyword has been searched per month for the last 12 months
  • Competition data ― how many advertisers are running ads for a keyword
  • Keyword trend data ― historical keyword trend data dating back to 2004

It is a freemium service, but there’s a paid-for premium version.

The premium version works on a pay-as-you-go basis, where you purchase credits for as little as $10, and use them to access premium features.

Why you should try it: Keywords Everywhere keeps things simple by displaying data right under your Google search bar.

3.2. KWFinder by Mangools

KWFinder by Mangools

Source: KWFinder

KWFinder claims that it can find you longtail keywords with low keyword difficulty.

Longtail keywords are specific phrases with lower search rates.

On KWFinder, you can:

  • Investigate the keywords you want to use
  • Find competitors’ keywords
  • Get similar suggestions to your searches

KWFinder relies on Mangools’ four other SEO tools to collect its data.

Because Mangools tools are so interconnected, you can’t purchase KWFinder individually.

You’ll need to purchase a Mangools plan which ranges between $29.90 and $79.90 per month.

They are trusted by huge brands such as Adidas and Airbnb.

So, you can trust them too!

Why you should try it: Users searching for longtail keywords tend to know what they want and are later in the buying cycle.

This means they have a higher conversion rate.

3.3. Keyword Hero

Keyword Hero

Source: Keyword Hero

In 2011, Google decided to protect user privacy by hiding personalized search results.

This is why some keywords on Google Analytics come back as “(Not Provided)”.

Keyword Hero replaces “(Not Provided)” in Google Analytics with the real keyword.

It does this in three steps:

  • Data Gathering ― a sound data basis is put together using nine sources including Google Analytics and Search Console.
  • Data Analysis ― the hero goes through a process of Keyword Computing, Keyword Matching, and Keyword Attribution. This step is complex, so here’s a PDF if you want to know more.
  • Data Upload ― the data is uploaded into your Google Analytics so you can view it in a familiar layout.

Keyword Hero generates 240 million keywords daily and matches 93% of queries.

Plans range from Little Hero (FREE!) to Ultimate Hero ($149).

And, all plans have a 90-day free trial.

Why you should try it: Keyword Hero is the only failsafe way to unlock “(not provided)” keywords.

Neil Patel has offered some alternatives, but they’re tedious and not proven.

3.4. AnswerThePublic


Useful content that answers what the public is searching for will always get clicked ― and it will rank well too.

AnswerThePublic is an innovative tool that gives insights into what people are searching for on Google.

It’s a goldmine for content ideas.

When you type a keyword into AnswerThePublic’s search bar, you’ll get lists of searches such as:

  • Questions
  • Prepositions
  • Comparisons
  • Alphabeticals
  • Related

These searches are presented in wheel-visuals, but we suggest you click “Data” to get more legible results.

Now, you know what people are looking for when they search your keyword.

With this information, you can create content that answers the public’s questions exactly.

Why you should try it: By looking at their searches, you can basically read the minds of your prospects and speak directly to their needs. Also, over 20 000 businesses use this tool every month!

3.5. SpyFU


Source: SpyFU

SpyFU has a paid-for premium version, but its free features can do everything you need!

Simply go to SpyFU’s website and type a URL or keyword into the search bar, and you’ll get a full overview.

If you log in using your email address, these searches will become unlimited.

SpyFU has tools for:

  • SEO research
  • Keywordresearch
  • Pay-Per-Click (PPC) research

With SpyFU, it’s easy to find the search frequency and the difficulty of a keyword.

It also has extra features such as a SERP Checker and Domain Overview.

As the name suggests, this is an ideal tool for spying on your competition.

By entering the URL of your competition into SpyFU’s search bar, you will be able to see everything from their top pages to their top keywords.

And if the free features are not enough for you, their packages start at $33 per month.

Why you should try it: With SpyFU’s competitor insights you can take tips from your competitor’s successes and you can avoid their mistakes.

4. SEO audit tools

SEO audit tools are used for checking the optimization of a website.

These tools will tell you where your SEO is failing, so you can improve your website ― and your rankings, of course!

Websites with missing meta-descriptions will have low click-through rates and 404 notifications (from broken links).

This will ultimately hurt your user experience (UX).

So you need to perform SEO audits.

Some of the all-in-one tools we’ve already discussed can also be used for auditing purposes.

These are Ahrefs, Google Search Console, Ubersuggest, and SEMrush.

4.1. Screaming Frog

Screaming Frog

Despite its funny name, Screaming Frog is a serious SEO tool.

It performs in-depth audits by crawling through your site to look for problems ― that’s why it’s called an SEO spider.

It can crawl 500 URLs for free, and you can remove this limit for just £149 per year.

Screaming Frog is popular for giving actionable insights that allow for quick fixes.

Simply download the software onto your PC and get started for free!

Screaming Frog can do so much more than site auditing. It can also help you with:

  • Search engine marketing
  • SEO
  • PPC management
  • Social media marketing
  • Content marketing
  • Link building
  • Conversion rate optimization
  • Analytics consultancy

Why you should try it: Screaming Frog is known for delivering data fast.

So if you believe your time is money ― this is the tool for you!

4.2. SEOQuake


Source: SEOQuake

SEOQuake is a free search engine extension that users love!

SEOQuake makes SEO easy because it presents metrics on-screen instantly while you work.

You can get a full SERP or website overview by clicking on the SEOQuake icon in your toolbar.

In this overview you can find:

  • Page info ― a brief overview of the page title, meta keywords, and meta description.
  • Diagnosis ― an SEO audit of mobile compliance, site compliance, and page analysis
  • Internal & external links ― a list of links that you can export to a CSV file
  • Keyword density ― the number of times a keyword has been used on a page
  • Comparisons ― insert your URL alongside your competitor’s to view side-by-side comparisons

All of this for free!

Why you should try it: SEOQuake is so good — it has 3 million downloads with thousands of daily users!

4.3. Google Analytics

Google Analytics

Google Analytics helps you get insights that you can turn into results.

As its name implies, its main function is to analyze data.

However, it does way more than that!

Google Analytics can also do:

  • Reporting
  • Data visualization
  • Data collection
  • Data management

And, it integrates fully with Google Ads, Data Studio, and many more!

With audits from Google Analytics, you can make data-driven changes that will maximize traffic.

For smaller businesses, Google Analytics is free.

But larger businesses, with more advanced needs, will have to pay for those features.

Their premium service, Google Analytics 360, will cost you $150 000 per year!

Luckily, you probably don’t need the premium service.

Read these actionable tips to get the most out of Google Analytics.

Why you should try it: Google Analytics allows you to stay on top of your success by setting goals for it to track.

5. Conclusion

There are clearly lots of options when it comes to looking for an SEO tool for your business in 2021!

We’ve given you the rundown on the best ones to make your business growth soar.

But remember:

There’s more to SEO than the things these tools can do ― high quality, consistent content is essential for successful optimization.

Now that you’ve got all the information, it’s time for you to start optimizing!

Good luck, you’ve got this!

Other posts about search engine optimization:

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