Toonly Honest Review: Read Before You Buy

Toonly Honest Review

Animated explainer videos have grown rapidly in popularity because they’re easy to set up, and oftentimes you can drag and drop different dialogue and animations into the video within seconds.

Enter Toonly, a software that is super easy to use, and it’s made by the same creators of Doodly. 

This is an actual software that you purchase rather than a cloud-based SaaS. 

It has some significant difference from Doodly, and in this Toonly review, we’re taking a look at the Toonly animation maker and everything that comes along with it

Let’s dive in!

1. Toonly review: what is Toonly?

Toonly logo

Toonly logo

Toonly is an animated explainer video creator that you can use to create simple videos to provide instruction on how to do something, marketing for a product or service, and more

The great thing about it is that it’s so easy to use.

You don’t need to understand coding or know anything about actual animation. 

Instead, you can simply drag and drop everything into the picture and attach certain motions, movements, and dialogues onto it as well.

There are pre-loaded scenes with built-in animations for a variety of different niches and intentions

For example, if you are trying to promote a service to someone, you could use a specific animation that is for advertising.

Toonly also allows you to import your own images, whether it be background images, people, or objects. 

You can’t provide them with custom animations, and there is no way to do it even if you understand coding either. 

They keep their coding area under lock and key, which makes the whole software much more beginner-friendly.

Something else I don’t like about the software is that it doesn’t have an auto-save feature, which is something we’re all somewhat used to at this point. 

If I didn’t have auto-save on Google Docs, I probably wouldn't be writing this article right now because I’d have given up a while ago.

Anyway, overall, Toonly has a lot of pros and cons, and it appeals to people who are looking for a quick, cheap, and easy way to create some simple videos to promote, teach, or explain something to their audience.

2. Benefits of Toonly

Benefits of Toonly

If you tried to create animated explainer videos on your own without any knowledge, it would be impossible

So, you would have to hire a team of developers for something complicated or at least a freelancer to tackle the job on their own. 

That can get expensive quickly, and if you don’t know that the video will yield a profit, you won’t have unlimited customizations and revisions either. What you get is what you get.

Having an explainer video software is great because it allows you to create the videos you want with the customizations that you choose

If something doesn’t come out the way you like, you can quickly go right back in and change it until it satisfies your needs.

Another great benefit of Toonly is the fact that you have complete control over your animations. 

When you put your trust in the hands of a freelancer, you might not know what all the options are, so you might receive something that doesn’t live up to expectation.

With Toonly, you can pick and choose the animations, colors, pictures, backgrounds, and dialogue that your animations use so you have total control over everything

You can shop around and play with the software until you get it exactly how you like.

3. Features of Toonly

Features of Toonly
  • Tons of custom images, and they’re not stock photos either. You won’t find these images plastered all over the internet like some other services.
  • Toonly is incredibly easy to learn, and you don’t need any technical or design skills. There are Toonly tutorials to help you get in and start creating right away.
  • When you purchase the software, you don’t need to buy licenses for multiple computers. If you’re buying Toonly for your business, you can install it on as many computers as you like.
  • They make it easy to save and export files so you can upload them on social media and embed them on your website as well.
  • They offer a 30-day money-back guarantee if you aren’t satisfied with the service.

4. How to use Toonly

How to use Toonly

I’ve said it, but I’ll say it again if you’re looking for something that is easy to jump into and come out the other side of quickly, you’ll want to at least check out Toonly

To get started, all you need to do is choose the background or scene you want.

If you’re unsure of where to start, you can begin using a scene that already has most of the bones, you just need to add in some of the customizations

From there, you’ll drag and drop the images, people, and audio you want included in the video. You can even record a voiceover to throw into the video as well.

You can play around with it and customize it to your liking. 

Once you have everything figured out and you approve of the video, you can save and export it to your desired destination.

5. Pros of Toonly

Pros of Toonly
  • I’ve tried Powtoon before, and it’s much more expensive than Toonly, and the pricing packages are more confusing.
  • Toonly keeps their pricing simple with a $39 standard plan and a $69 enterprise plan.
  • There are tons of images and audio to choose from so nothing feels canned or regurgitated
  • They provide regular updates to the service, and each time they add new features, audios, and photos.
  • Toonly offers a 30-day money-back guarantee.
  • It’s about as simple as it can get. There are many services that offer drag and drop video services, but none that are as easy to use as Toonly.

6. Cons of Toonly

Cons of Toonly
  • For something that involves animation and design, you would think they would offer a free trial. While they do have a 30-day money-back guarantee, it would be nice to at least try it for even a day before deciding if you want to buy it.
  • There are no custom animation options within Toonly, you have to choose from the animations they provide you. If you choose their images or people, they can perform actions and animations, but your own are limited to static imagery.
  • It would be nice if you could take a specific animation and include a sound with it. For example, if you wanted to make an “uh-oh” sound when someone loses something, you would have to watch the video and then pause it when that action happens to add in the audio.

7. Toonly vs. Doodly

If you’ve ever seen those hand animation videos where they write super fast and long drawn out explanations of things, that is the main difference between Toonly and Doodly

Toonly is for animations of people walking around, doing things, and completing actions.

Doodly uses a hand on the screen to explain things

If you’re looking to write a lot of text on the screen, you’ll want to choose Doodly because you have a lot more white space, and there are no distractions.

Toonly is better for animations, and from a marketing perspective, I would say it does a better job of grabbing attention. 

People are rather used to seeing those whiteboard videos, and when they first came around, they were awesome

Today, people are desensitized to that type of marketing, so it would be easier to create a pattern interrupt with Toonly.

8. Toonly tutorials

Toonly tutorials

Toonly offers 12 video tutorials on their website to make it easy for you to jump right in and get started

They cover some of the following issues and concerns:


Toonly Interface


Working With Characters


Working With Objects




Adding Music


Adding A Voiceover


Backgrounds & Preset Scenes


Zooming & Panning


Text Underlay & Object Rotation


Animation Trimming


Bulk Operations


Lip Sync

9. Who can use Toonly

Anyone can use Toonly to create animated explainer videos. 

Here are some examples of the businesses and industries that use it to build and grow their companies.

9.1. Small business owners

Small business owners

If you sell a physical product or provide a service like dentistry or real estate, you can use Toonly to introduce customers to your business

People enjoy watching these videos, and they are happy to support local businesses.

These animated explainer videos also make it easy for people to share your content. 

Add a little humor and personality to your video and watch how many people share it to help you out.

9.2. Ecommerce and digital marketing

Ecommerce and digital marketing

The third week is when you start actually focusing on the funnel

He teaches you how to generate your first leads, make sales, use ClickFunnels, create a squeeze page, create an order page, crafting a one-time-offer, and how to manage a member's area once you have people in.

This section is where the power starts to roll in, and you start to feel more confident about what you’re doing. 

Now you have an offer to get people into your funnel, you have a good looking funnel, you have a one-time-offer as an upsell, and you’ve got somewhere to send all the people when they sign up. 

You’ve officially got yourself a funnel.

9.3. Blogging and content marketing


72% of people prefer video over text, and it helps tremendously to have videos that go along with your blog articles for content marketing. 

You could take your article and find the most interesting points to convert into an animated explainer video for those who don’t have a lot of time and don’t want to read an entire article.

9.4. Human resources and onboarding

Onboarding is an expensive part of every business, and having an animated explainer video is a great way to introduce new employees to your company and brand

Human resource departments are always looking for clever and interesting ways to educate the staff and provide new ways to train.

9.5. Sales


Many times, sales presentations and pitches are boring, but coming in with an animated explainer video might be the best way to stand out from the rest of the people who are doing the same thing

Instead of standing up in front of a group of executives and giving a boring but stressful presentation, you can play an animated explainer video for them.

10. Where to use animated explainer videos

  • Home pages and landing pages
  • Facebook advertising
  • Social media
  • Video sales letters
  • Crowdfunding
  • Product pages
  • Presentations and video training
  • Email marketing
  • Blog posts
  • Corporate training

11. How much does Toonly cost?

Toonly pricing

Toonly pricing

Here are the costs associated with Toonly and what you get for that price:

11.1. Standard - $39 per month

  • Characters: 30
  • Character Animations: 17
  • Prop Images: 716
  • Facial Expressions: 25
  • Backgrounds: 79
  • Premade Scenes: 10
  • Scene Transitions: 21
  • Background Audios: 20
  • Text Animations: 3
  • Invitation To Toonly Facebook Group
  • Create Unlimited Videos
  • Use On Multiple Computers
  • Premium Support

11.2. Enterprise - $69 per month

  • Characters: 68
  • Character Animations: 30
  • Prop Images: 1,783
  • Facial Expressions: 360
  • Backgrounds: 147
  • Premade Scenes: 20
  • Scene Transitions: 101
  • Background Audios: 142
  • Text Animations: 5
  • Invitation To Toonly Facebook Group
  • Access to Toonly Club (Get New Characters & Props Monthly)
  • Create Unlimited Videos
  • Use On Multiple Computers
  • Premium Support

12. Final thoughts

Final thoughts

Overall, Toonly offers a lot for its customers, and the software is incredibly intuitive and simple to use

The price is a bit steeper than I’d like for animated explainer videos, but they offer a ton of customizations, backgrounds, and animations.

If you’re looking for somewhere to house your animated explainer videos, check out 

Our all-in-one marketing platform makes it simple and easy to create sales funnels, landing pages, and automated email marketing campaigns.

Sign up for our freemium account today! 

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