What Is Clubhouse and How Can I Use It For My Business?


There’s yet again another app that has taken the world by storm.

Clubhouse, an invite-only social media app, has been blowing up all over social media lately, creating quite the buzz.

This might have something to do with Tesla’s Elon Musk and Facebook’s Mark Zuckerberg making a flashy appearance on the app.

Though this striking app is technically a social media platform, there is something unique about its charged atmosphere that sets it apart from the rest.

For one, it focuses entirely on audio media, forgoing the usual focus on visuals and text media.

It also has the perfect climate for new businesses to make a bang on the networking and marketing scene due to its fast-growing audience and chat-room setup which effectively caters for businesses.

Still not too sure what all the hype is about?

Keep reading to find out more about this electrifying platform, and how you can effectively optimize it for your business.

1. What is Clubhouse?

Founded by Paul Davison and Rohan Sethi, Clubhouse is an invite-only audio chat app.

It’s quite similar to a podcast or listening in on a phone call, except with some fundamental differences.

The biggest difference is that you can join in on the conversation (if you’re lucky enough to get the opportunity).

The conversation style in the chatrooms varies: there may be a friendly, casual one-on-one in one room, while another room is a more formal, talk-show-style interview.

You may even find one where there’s a big group discussion.

Something that Davison and Sethi have done really well, is milk the scarcity marketing technique. 

This technique plays on the human tendency to value things more when they are in short supply. Ever wondered why diamonds are so expensive?

Well, now you know!

Clubhouse capitalizes on this technique by having no recordings of the chatrooms.

Once the conversation is over, and the room is subsequently closed, the entire content of the conversation is gone, forever.

But, of course, people have found a way around this, as a YouTube user had live-streamed a room launched by Musk.

In fact, it was actually Musk and Zuckerberg’s appearances on the app that triggered the exponential growth in their users.

Clubhouse User Growth Over Time

Source: Backlinko

Clubhouse now has 10 million weekly active users, an astonishing increase from its 600,000 users in December 2020.

With such an incredibly large audience, it’s an app that everyone in the business world is watching very closely.

So, how exactly does Clubhouse work?

1.1. How it works

When you first join, you are asked to select topics of interest, such as books, business, tech, or health.

The more interests you select, the more rooms and individuals the app will recommend you to respectively join or follow.

topics of interest

You can meander your way from room to room, like how you would at a house party. Alternatively, you can stay in the same room for hours.

You’ll find all the active chatrooms when you’re in the hallway — Clubhouse’s main feed. 

Any scheduled chatrooms or joined clubs will be listed at the top of the hallway.

Clubhouse room

In each room, there is at least one moderator. It’s their job to ensure the room continues to be engaging by providing value-driven content.

Being a moderator comes with quite a lot of responsibility and control, as you’ll be able to:

  • Mute other speakers
  • Accept/decline requests from the audience to speak
  • Turn on/off the ability for audience members to raise their hands
  • Promote other speakers to moderators
  • Invite people from the audience up on stage to speak
  • Demote speakers back to audience members

There are two ways to become a moderator:

  • Create your own room
  • Have a current moderator promote you from speaker to moderator

Once you’re in a room, this is typically how your screen will look:

Clubhouse room

You’ll have the moderators with the green star, and then beneath them, you’ll have the speakers.

Beneath the speakers, you’ll have the ‘first row’. 

These are the audience members who are followed by the speakers.

Below the ‘first row’, you’ll have the rest of the audience members.

audience members

Once you’re in a chatroom, you’ll have the following features available to you, which will appear at the bottom of your screen:

  • To leave quietly if the chatroom is of no interest to you
  • To add (‘ping’) one or more of your contacts to join the chatroom
  • To raise your hand, signaling to the moderators that you would like to come up on stage and speak
leave quietly

2. How to get an invite to Clubhouse

Clubhouse invite

Much like an exclusive country club or yacht club, Clubhouse is invite-only.

Though this incredible app is currently only available on iPhones, everyone, no matter the operating system, is left with the same problem.

You can’t just go and download the app — you actually need to receive an invite.

To make matters worse, each user, when they first begin using the app, is only given two invites — which is bound to cause some tension if you’re in a threeway friendship.

In fact, these invites to Clubhouse are so sought after that there are entire subreddits, Craigslist, eBay, and Facebook groups dedicated entirely to selling invites.

Luckily, the more active you are on the app, the more invites you get.

So, your best chance at getting an invite is to either:

  • Ask a friend who’s already on Clubhouse (you may need to bribe them)
  • Encourage your friends on Clubhouse to use the app more so that your chances of being one of the invitees increases
  • Alternatively, if you really can’t wait to join the app, you could buy an invite on one of the previously mentioned platforms

3. How to use Clubhouse for your business

use Clubhouse for your business

With such an enormous audience, and a great way to engage one-on-one, how can one not consider incorporating Clubhouse into their business strategies?

Clubhouse presents business owners with an exciting opportunity to establish and promote themselves and their brand.

You are provided with a platform to share your business’ story, meaningfully engage with customers to get product feedback, and form relationships with other businesses.

With such an array of topics being discussed in various rooms, there are sure to be users who are interested in what you have to offer.

So, how can you use this for your business?

3.1. Optimize your bio

Optimize your bio

It’s really important to have a powerful bio because first impressions are super important when it comes to getting those follows.

Some things to mention in your bio include:

  • Your achievements and stats
  • Your story and mission
  • Your niche
  • How to contact you

Expert tip: edit your bio and photo accordingly to which room you’re in.

  • Include your business’ website and social media accounts

It’s not possible to message anyone on Clubhouse.

So, the only way that people can get in contact with you again is by checking out your website or searching for you on social media.

You can make this step a whole lot easier for your listeners and potential collaborators if you just include the links.

You do this by going to your Clubhouse profile and scrolling right to the bottom. You’ll see the Instagram logo along with, “Add Instagram.”

Click on that and you’ll be asked to log into your Facebook account to connect your Instagram account.

Et voilà!

Now it’s much easier for people to get in contact with you.

The best part?

They can even check out your website and socials while simultaneously listening.

3.2. Join clubs

By joining clubs, you’ll be able to find other like-minded individuals related to your interests or industry.

Don’t overthink it, just follow whatever seems interesting and relevant to you. You never know what you just might learn!

In doing so, you will be able to make new connections.

You will also gain invaluable knowledge from experts, which could assist you with improving your own business.

3.3. Apply to start a club

As you already know, clubs are interest-based groups that members can join.

Starting your own club will help you grow faster as it’s a great way for people to follow you and get notified when the club has new events.

So, how do you start a club?

For starters, it’s important to note that at the moment, Clubhouse sorts through all the club applications manually, with the goal of instant club approval in the future.

This means that it can take some time before you get the go-ahead — 2 weeks on average.

Another important consideration is that you can only start a club once you have hosted a room at least 3 times.

This is just to show that you are active and have a group of people ready to join your club as soon as it’s open.

With this in mind, you should be ready to take the first step:

  • Open the app and go to your profile, then click on settings
  • Go to the FAQs page and tap on the “How can I start a club?” link
  • Read through the rules, and click on the link to the request form at the bottom
  • Complete the form and you should be good to go!

Now, it’s just a waiting game.

But in the meantime, why not learn how to host a great room?

3.4. Tips to host a room

Tips to host a room
  • Provide value and engagement

Choose a topic in which you are well-versed and think you can provide a ton of value.

Develop a basic outline in advance so that you know which points to cover.

It should be your goal to have your listeners leave your room thinking, “Wow, I really learned a lot!”

Always allocate some time for a Q&A where you can allow your listeners to propose questions about your product/service, or even general questions about your industry.

Allowing your listeners to be heard can really make all the difference.

  • Don’t be the only moderator

It’s advised to always have more than one moderator (these are shown by the green icons) in case there’s any issue, such as getting a phone call, or your phone dying.

This way, should something happen, the other moderator can still control the room.

This is super important because, remember, there are no recordings on Clubhouse.

So, if you’ve somehow got Elon Musk in your room, just hope that your phone doesn’t die, as you might lose your only chance at getting on the next rocket to Mars!

Unless of course, you’ve got another moderator.

It’s also great to partner with people by duo moderating, especially with people in your industry who have a higher following count than you.

This is because their followers will get a notification saying that they’re on stage, and they are likely to then join the room and follow you as well.

As a moderator, you need to remain active within the chatroom for the entire time that it’s open.

When you feel the conversation is somewhat slowing, you should revive it by initiating questions or encouraging others to contribute in such a way that doesn’t pressure anyone.

The same applies if the conversation is too lively and chaotic, you should reinstate order to ensure audience members don’t leave.

If the room is really busy with lots of speakers, be sure to introduce them so that the audience can better follow the conversation by knowing exactly who is speaking.

4. Conclusion

Clubhouse is quite clearly an app unlike any other.

This uniqueness is one of the reasons why it’s gaining immense amounts of popularity, particularly among businesses.

Capitalizing on its elite status, you know you will only receive top-quality service.

It’s filled with potential — you have the opportunity to listen in on experts, and expand your knowledge, as well as having a platform to voice your own expertise.

The possibilities of what it can offer you as an individual and as a business owner are endless!

We have a feeling that this impressive app is only going to get bigger and better.

So, start hunting for that invite and pack in a map for all the places that Clubhouse can take you and your business!

These articles may also be of interest to you:

-     How to Build a Successful Ecommerce Business from Scratch

-     The Definitive Guide to Social Media Funnels

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