Can ConvertKit Convert Clicks into Customers?
Source: Convertkit’s Logo
Table of contents
As an online content creator, you know email marketing is essential to business growth.
There are many email marketing tools available, with prices that depend on the size of your mailing list and how many emails you plan to send.
ConvertKit is one of those tools.
This online platform claims to “care more” and be “easier to use than Mailchimp” which is their direct competitor.
But does ConvertKit really live up to this hype?
They boast features such as unlimited emails, several integrated marketing tools, e-commerce support, and subscriber tagging and analysis.
Do these features come with a price and is ConvertKit worth it?
ConvertKit is a multifaceted tool, focused on automated email marketing.
It assists users in constructing their landing pages, creating sign-up forms, and selling their products directly to their fans and readers.
Targeted at professional digital content creators, ConvertKit promises to help them earn their living online.
While ConvertKit seems like an attractive solution, it’s not necessarily the best option for your business.
Keep reading to find out if this is the tool for you.
Source: ConvertKit’s features
ConvertKit works as an email marketing platform to host your mailing list.
You can create email marketing strategies to sell your products and services.
The platform itself includes templates for emails, forms, and landing pages that you can use and customize to your specific needs.
While some features are available on their free plan, many are exclusive to their Creator Plan, available at a starting price of $29/month.
Ready to get stuck in?
Here are some of ConvertKit’s top features.
Source: ConvertKit’s analysis tool
To make your emails do more than just clogging up an inbox, you need a strategy to connect with your audience on an individual level.
ConvertKit promises to help you avoid the spam folder of your mailing list with their promised 98% delivery rate.
On top of this, they promise a 30% average open rate of successfully delivered emails, which is more than the industry average of 18,5%.
These tools allow you to tag your subscribers ― meaning that you can deliver targeted content.
Unfortunately, these tools are quite complicated to use.
These tags can be painstaking and time-consuming because you can only tag individuals manually.
Source: ConvertKit’s email templates
While these templates are easy to use, they are a bit bland.
ConvertKit’s design tool can store images like your logo in its library.
There is limited integration with Unsplash, which is a free website to source images.
If you’re more technically inclined, you can code your own email templates.
If not, you’re stuck with only three, basic options at your disposal.
There’s no limit to how many templates you can create ― but you need to be quite adept at coding to make use of this feature.
Source: A ConvertKit’s subscribe from template
Email sign-up forms are essential for increasing your website’s traffic.
ConvertKit offers different templates for sign-up forms with editable fields and designs that you can tailor to your needs.
There’s no limit to how many templates you use.
But to make the templates match your website’s aesthetic, you need to be a coding wizard.
Source: ConvertKit’s landing page templates
Landing pages are a great way to display your new content and offers.
These landing pages are useful because, with ConvertKit, you can use them to begin generating a mailing list, even if you don’t yet have your own website.
ConvertKit’s templates are editable and can help you to improve your landing page’s search engine optimization (SEO).
Analytics on your website’s conversion rates are minimal and can be automated, but only through the paid plans.
Source: ConvertKit’s landing page templates
Email automation tools allow you to pre-plan when specific emails get sent out and to which subscribers.
The email automation tool used by ConvertKit is visual; useful if you’re not too tech-savvy.
You get to set up the rules of the automation beforehand ― and based on their actions, your subscriber’s path will be created.
You’re in control of your subscriber’s path to becoming a loyal customer.
The automation software is only available for ConvertKit’s paid plans, and it’s clunky to work with as a first-time user.
Source: ConvertKit’s e-commerce tools
Your audience needs to know the details of what you are selling.
Your customers want it to be easy to purchase what you have to offer.
With ConvertKit, you can set up single or recurring purchases for your subscribers.
You can create product pages, purchase forms, and customer receipts.
Back to ConvertKit’s fatal flaw - how well its features line up with your website design all comes down to how well you can code.
Payment processing is automated, secured through ConvertKit, and only requires you to answer a few questions.
The transaction fees for ConvertKit’s plans are 3.5%+30c/ transaction, which can affect how competitively you price your products.
Source: ConvertKit’s integrations
As a content creator, you’re probably already using other platforms to sell your products or services.
They’re some of the top hosting services for webinars, online courses, and e-commerce, respectively.
Integrations with other online platforms are complicated and costly.
They’ve provided very little support on how to integrate other software services.
Source: ConvertKit’s automated analysis tools
This paid-for service allows you to access more advanced features - but comes at a rather steep starting price.
This service costs $59/month and is also subject to the sliding scale for pricing that will be outlined later in this review.
ConvertKit’s Creator Pro plan includes a link to a Sparkloop account, which allows you to reward your subscribers for growing your audience for you, through referrals.
Another Creator Pro exclusive is the Facebook plug-in that aids with audiences and ads.
They work around Facebook’s failing organic reach to advertise directly to viewers of your site on the platform.
There are also improved analysis tools like subscriber scoring and a dedicated delivery dashboard.
The most useful Creator Pro feature is being able to edit a link or URL that you have attached to an email, or series of emails after you have already sent the mail.
Probably the tool’s biggest drawcard is that ConvertKit will help you import your mailing lists and subscriber data from any other platform.
Their migration team will move your data, set up your account, and give you access after you complete their migration form.
However, this support is exclusively available to paid-for plan users.
So, if you’re using the free plan, you’re on your own.
After free migration, ConvertKit offers the following support:
Now for the deciding factor ― how much will ConvertKit cost you?
Because ConvertKit is just an email marketing platform, it’s important to note that you’ll still have to cover the costs of any other tools you need.
To join ConvertKit, you have to indicate how many subscribers you have on your email list.
If it’s below 1 000, you can make use of the free plan, for as long as you like.
You also have the option to choose the Creator or the Creator Pro plan, which includes the extended features we’ve mentioned.
Now, we come to ConvertKit’s greatest downside ― the hidden sliding scale of costs
While the platform is available with many attractive features (either on the free or paid plans), the cost of use is on a sliding scale.
This means that if you're successful in growing your subscribers beyond 1000 members, ConvertKit begins to charge you more and more.
If you grow to just 5000 subscribers, you will end up paying between $11-$79/month depending on which plan you signed up for.
Like ConvertKit, systeme.io includes tools to support email marketing to make your online business successful.
But unlike ConvertKit, systeme.io goes beyond just email marketing and ecommerce.
You can use our all-in-one platform to build your website itself, create digital products from scratch, and automate your entire online business.
And everything is included in the price — there are no hidden surprises (and definitely no hidden sliding scales!).
Everything you need to run your business is included which saves you time and money.
ConvertKit offers one free and two paid plans, subject to a costly sliding scale.
At systeme.io, we offer you a forever free plan or a selection of three paid for packages that are more flexible and contain no hidden costs.
Systeme.io’s forever free plan is a commitment-free way to check out the integrated and inclusive software, and how we can support the needs of your online business.
By choosing one of systeme.io’s plans, you’ll have access to our tried-and-tested, all-inclusive marketing platform.
Systeme.io will support your business at every level, for an affordable price.
Here are the available plans.
This plan is ideal for small business owners, or if you’re just starting out and have less than 1000 subscribers.
This plan is perfect for entrepreneurs or business owners with a mailing list of 5000 subscribers or less.
Systeme.io’s Webinar plan caters to medium-sized business owners with a larger mailing list.
It’s also a great option if hosting webinars is your thing.
This plan is made for large, established business owners with masses of subscribers.
If you want no limits on how to use the platform, then this is the one for you.
It isn’t always easy to find the right online marketing option to suit your business and your pocket.
As a business owner, managing multiple tools across various platforms can be a real time-eater and money-muncher.
To avoid being swamped by loads of different service providers, why not consolidate your needs and choose a platform, like systeme.io, that can do it all, from one location and at one price.
If you want to learn more about what systeme.io can do for you and your business, click here.
If you have any questions, you can always get in touch with our team.
Still not convinced? Just check out our client success stories!
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