Can ConvertKit Convert Clicks into Customers?

Launch Your Online Business in Just 7 Days

As an online content creator, you know email marketing is essential to business growth.

There are many email marketing tools available, with prices that depend on the size of your mailing list and how many emails you plan to send.

ConvertKit is one of those tools, but does it really live up to its hype?

They boast features such as unlimited emails, several integrated marketing tools, e-commerce support, and subscriber tagging and analysis.

Do these features come with a price and is ConvertKit worth it?

1. What is ConvertKit?

ConvertKit is a multifaceted tool, focused on automated email marketing.

It assists users in constructing their landing pages, creating sign-up forms, and selling their products directly to their fans and readers.

Targeted at professional digital content creators, ConvertKit promises to help them earn their living online.

While ConvertKit seems like an attractive solution, it’s not necessarily the best option for your business.

Keep reading to find out if this is the tool for you.

2. ConvertKit’s features

ConvertKit’s features

Source: ConvertKit’s features

ConvertKit works as an email marketing platform to host your mailing list.

You can create email marketing strategies to sell your products and services.

The platform itself includes templates for emails, forms, and landing pages that you can use and customize to your specific needs.

While some features are available on their free plan, many are exclusive to their Creator Plan, available at a starting price of $29/month.

Here are some of ConvertKit’s top features.

2.1. Email marketing and analysis tools

ConvertKit’s analysis tool

Source: ConvertKit’s analysis tool

To make your emails do more than just clogging up an inbox, you need a strategy to connect with your audience on an individual level.

ConvertKit promises to help you avoid the spam folder of your mailing list with their promised 98% delivery rate.

On top of this, they promise a 30% average open rate of successfully delivered emails, which is more than the industry average of 18,5%.

These tools allow you to tag your subscribers ― meaning that you can deliver targeted content.

Unfortunately, these tools are quite complicated to use.

2.2. Email designer and editor

ConvertKit’s email templates

Source: ConvertKit’s email templates

ConvertKit has three, clutter-free templates that focus on the simplicity of plain text over flashy imagery.

While these templates are easy to use, they are a bit bland.

ConvertKit’s design tool can store images like your logo in its library.

There is limited integration with Unsplash, which is a free website to source images.

If you’re more technically inclined, you can code your own email templates.

If not, you’re stuck with only three, basic options at your disposal.

There’s no limit to how many templates you can create ― but you need to be quite adept at coding to make use of this feature.

2.3. Sign up and subscribe forms

A ConvertKit’s subscribe from template

Source: A ConvertKit’s subscribe from template

Email sign-up forms are essential for increasing your website’s traffic.

ConvertKit offers different templates for sign-up forms with editable fields and designs that you can tailor to your needs.

There’s no limit to how many templates you use.

They’re also completely General Data Protection Regulation (GDPR) compliant and protect the security of your users.

But to make the templates match your website’s aesthetic, you need to be a coding wizard.

2.4. Landing page Templates

ConvertKit’s landing page templates

Source: ConvertKit’s landing page templates

Landing pages are a great way to display your new content and offers.

These landing pages are useful because, with ConvertKit, you can use them to begin generating a mailing list, even if you don’t yet have your own website.

ConvertKit’s templates are editable and can help you to improve your landing page’s search engine optimization (SEO).

Analytics on your website’s conversion rates are minimal and can be automated, but only through paid plans.

2.5. Automated funnels

ConvertKit’s landing page templates

Source: ConvertKit’s landing page templates

Email automation tools allow you to pre-plan when specific emails get sent out and to which subscribers.

The email automation tool used by ConvertKit is visual; useful if you’re not too tech-savvy.

You get to set up the rules of the automation beforehand ― and based on their actions, your subscriber’s path will be created.

You’re in control of your subscriber’s path to becoming a loyal customer.

The automation software is only available for ConvertKit’s paid plans, and it’s clunky to work with as a first-time user.

2.6. Ecommerce tools

ConvertKit’s e-commerce tools

Source: ConvertKit’s e-commerce tools

Your audience needs to know the details of what you are selling.

Your customers want it to be easy to purchase what you have to offer.

With ConvertKit, you can set up single or recurring purchases for your subscribers.

You can create product pages, purchase forms, and customer receipts.

Back to ConvertKit’s fatal flaw - how well its features line up with your website design, all comes down to how well you can code.

Payment processing is automated, secured through ConvertKit, and only requires you to answer a few questions.

The transaction fees for ConvertKit’s plans are 3.5%+30c/ transaction, which can affect how competitively you price your products.

2.7. Integrations and plug-ins

ConvertKit’s integrations

Source: ConvertKit’s integrations

As a content creator, you’re probably already using other platforms to sell your products or services.

ConvertKit offers direct integration with three other platforms: Squarespace, Teachable, and Shopify.

They’re some of the top hosting services for website-building, online courses, and e-commerce, respectively.

Additionally, ConvertKit has added integrations with popular tools like Zapier, Crowdcast, Typeform, Stripe, and Bonjoro, making it easier for users to connect with other tools.

2.8. Creator Pro advanced features

ConvertKit’s automated analysis tools

Source: ConvertKit’s automated analysis tools

This paid-for service allows you to access more advanced features - but comes at a rather steep starting price.

This service costs $59/month and is also subject to the sliding scale for pricing that will be outlined later in this review.

ConvertKit’s Creator Pro plan includes a link to a Sparkloop account, which allows you to reward your subscribers for growing your audience for you, through referrals.

Another Creator Pro exclusive is the Facebook plug-in that aids with audiences and ads.

They work around Facebook’s failing organic reach to advertise directly to viewers of your site on the platform.

There are also improved analysis tools like subscriber scoring and a dedicated delivery dashboard.

The most useful Creator Pro feature is being able to edit a link or URL that you have attached to an email, or series of emails after you have already sent the mail.

3. What support does ConvertKit offer?

What support does ConvertKit offer

3.1. Free migration

Probably the tool’s biggest drawcard is that ConvertKit will help you import your mailing lists and subscriber data from any other platform.

Their migration team will move your data, set up your account, and give you access after you complete their migration form.

However, this support is exclusively available to paid-for plan users.

So, if you’re using the free plan, you’re on your own.

After free migration, ConvertKit offers the following support:

  • How-to guides
  • Technical Tutorials
  • Video Training
  • Live and on Demand Workshops

4. ConvertKit’s price plans

ConvertKit’s Price Plans

Now for the deciding factor ― how much will ConvertKit cost you?

Because ConvertKit is just an email marketing platform, it’s important to note that you’ll still have to cover the costs of any other tools you need.

To join ConvertKit, you have to indicate how many subscribers you have on your email list.

If it’s below 1000, you can make use of the Free plan, for as long as you like.

You also have the option to choose the Creator or the Creator Pro plan, which includes the extended features we’ve mentioned.

4.1. Free plan

  • Completely free for > 1000 email subscribers
  • Email support
  • E-commerce
  • Unlimited templates
  • Unlimited landing pages
  • Audience tagging and segmentation
  • Sell digital products & subscriptions

4.2. Creator plan

  • Starts at $29/month for >1 000 email subscribers
  • Email support
  • E-commerce
  • Unlimited templates
  • Free concierge migration from another platform
  • Automated sales funnels and sequences
  • Visual automation builders
  • One additional team member

4.3. Creator Pro plan

  • Starts at $59/month for > 1 000 email subscribers
  • Email support
  • E-commerce
  • Unlimited templates
  • Free concierge migration from another platform
  • Automated sales funnels and sequences
  • Facebook plug-in
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting and analysis

4.4. Hidden sliding scale

Now, we come to ConvertKit’s greatest downside ― the hidden sliding scale of costs

While the platform is available with many attractive features (either on the free or paid plans), the cost of use is on a sliding scale.

This means that if you're successful in growing your subscribers beyond 300 members, ConvertKit begins to charge you more and more.

If you grow to just 5000 subscribers, you will end up paying between $66-$93/month depending on which plan you signed up for.

5. Using as a Convertkit alternative logo

Alternatively, consider using as your email marketing platform ― we do so much more.

Like ConvertKit, includes tools to support email marketing to make your online business incredibly successful.

But unlike ConvertKit, goes beyond just email marketing and e-commerce.

You can use our all-in-one platform to build your website itself, create digital products from scratch, and automate your entire online business.

And everything is included in the price — there are no hidden surprises (and definitely no hidden sliding scales!).

Everything you need to run your business is included which saves you time and money.

5.1. How much does cost?

ConvertKit offers one free and two paid plans, subject to a costly sliding scale.

Our price plans are made to fit your business’ budget as it grows, and each plan comes with the features your business needs.

All of our plans, including our Free plan, come with these guaranteed features:

  • Unlimited emailing to your contacts
  • Unlimited file storage space so you can create sales funnels
  • Unlimited members on your site
  • No transaction fees
  • Access to our affiliate program that will make you money through referrals to
  • 24/7 online support

At, we offer you a forever free plan or a selection of three paid-for packages that are more flexible and contain no hidden costs.’s forever free plan is a commitment-free way to check out the integrated and inclusive software, and how we can support the needs of your online business.

By choosing one of’s plans, you’ll have access to our tried-and-tested, all-inclusive marketing platform.

Here's a more in-depth look at our available plans.

5.1.1. Free plan

This plan is ideal for small business owners, or if you’re just starting out and have less than 1000 subscribers.

  • $0/month for up to 2000 email subscribers
  • 3 sales funnels
  • 15 funnel steps
  • 1 course
  • 1 blog with unlimited posts
  • 1 membership site with unlimited members
  • 1 automation rule
  • 1 workflow
  • 1 tag
  • 1 email campaign
  • 1 one-click upsell
  • 1 order bump
  • 1 A/B test
  • 1 custom domain

5.1.2. Startup plan

This plan is perfect for entrepreneurs or business owners with a mailing list of 5000 subscribers or less.

  • Starts at $27/month for up to 5000 email subscribers
  • Unlimited emails
  • 10 sales funnels
  • 5 membership sites
  • 5 courses
  • 3 custom domains
  • Unlimited file storage
  • Unlimited members
  • Marketing automation
  • Support for your affiliate program
  • >24h support response time
  • 10 A/B Tests

5.1.3. Webinar plan’s Webinar plan caters to medium-sized business owners with a larger mailing list.

It’s also a great option if hosting webinars is your thing.

  • Starts at $47/month for up to 10000 email subscribers
  • Unlimited emails
  • 50 sales funnels
  • 20 courses
  • 10 custom domains
  • Unlimited file storage
  • Unlimited members
  • Marketing automation
  • Support for your affiliate program
  • >24h support response time
  • 50 Evergreen webinar coupons and codes
  • 50 A/B Tests

5.1.4. Unlimited plan

This plan is made for large, established business owners with masses of subscribers.

If you want no limits on how to use the platform, then this is the one for you.

  • Starts at $97/month for up to unlimited email subscribers
  • Unlimited emails
  • Unlimited sales funnels
  • Unlimited courses
  • Unlimited custom domains
  • Unlimited file storage
  • Unlimited members
  • Marketing automation
  • Support for your affiliate program
  • >24h support response time
  • Unlimited Evergreen webinar coupons and codes
  • Unlimited A/B Tests
  • An hour of 1-on-1 coaching with the experts

5.2. features

Sales funnels

Create funnels easily based on proven templates

Email marketing

Send unlimited emails and create email campaigns

Website builder

Easily set up your website in under 10 minutes

Affiliate program management

Create an affiliate program, automate affiliate payouts

Business automation

Save time and energy by automating your business

Evergreen webinars

Run evergreen webinars to grow your audience and make sales

Online courses

Build your online course, manage your students


Create high-converting content and get more traffic

Sell products

Sell digital and physical produfts with ease

5.2.1 email marketing and analytics tools

Combine our powerful sales funnel builder with our smooth email automation feature, and you’ll be able to:

  • Send unlimited emails to all of your contacts
  • Set up automated email sequences
  • Keep track of your emails with our in-depth statistics
  • Categorize your customers and send tailored emails to specific groups

Our email marketing tool will do the heavy-duty work for you.

Additionally,'s email analytics provide a comprehensive view of your email performance, allowing you to make data-driven decisions to improve your email marketing strategy.

These analytics include:

  • Average percentage of opened emails
  • Average percentage of spam reports per opened email
  • Average percentage of bounced emails

Email analytics in also allows you to segment your email list based on subscriber behavior.

By tracking how your subscribers interact with your emails, you can create targeted segments that receive specific content based on their interests and engagement levels.

5.2.2 automated sales funnels

A complete sales funnel is the key to building relationships with your customers that will last and make an impact.

With’s powerful sales funnel builder, you can:

5.2.3 courses

If you’ve got some course content you want to get out into the world, you can easily manage your gated content with our online course creator.

You won’t have to worry about the small things with our simple interface and our effective templates.

Rest assured that your online courses will be organized and delivered on time to your students. With this feature, you’ll be able to:

  • Create your course site with our simple editor
  • Integrate your course access with payments (from PayPal and Stripe) from your sales funnels and websites
  • Give timed access to your course
  • Create, market, and sell your course all in one place

5.2.4 E-commerce tools

One of the standout features of's e-commerce offering is its ability to handle both digital and physical products.

This means that whether you're selling ebooks, courses, or physical goods like clothing or home decor, you can do it all from the same platform that you use for your marketing needs!

With its powerful features and easy-to-use interface, it's a great choice for entrepreneurs looking to take their online business to the next level.

6. Conclusion

It isn’t always easy to find the right online marketing option to suit your business and your pocket.

As a business owner, managing multiple tools across various platforms can be a real-time eater and money muncher.

To avoid being swamped by loads of different service providers, why not consolidate your needs and choose a platform, like, that can do it all, from one location and at one price?

If you have any questions, you can always get in touch with our team.

Still not convinced? Just check out our client success stories!

More of our email marketing tool reviews:

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