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Moz and Ahrefs are pretty popular names in the world of SEO software for digital marketing.
But how do they stand up against each other? Is one better than the other? How are these platforms when it comes to being the best with accurate and checked data?
In this review, we’re going to breakdown everything you need to know about Ahrefs and Moz, including which one is the better choice and what each platform provides in the way of SEO tools.
Let’s start with Ahrefs, shall we?
Ahrefs is a popular and well-known SEO tool for checking backlinks, among other things.
While backlink checking is the most lucrative aspect of this platform, it does have some additional great features.
Ahrefs has a 3.5-star rating on Trustpilot and has some mixed reviews:
“The tool is great and I have good experiences with the support. I am using different tools and Ahrefs belongs to the must-haves.” - Melanie
“They have good data and TERRIBLE customer service. If you live in a state where they don't have sales tax on services, they'll still bill you and collect sales tax on your service every month. They will change your account over the years even if you're a devoted customer. They are disrespectful towards people who have paid them 10's of thousands of dollars.SEMrush, Majestic SEO or Moz will get the job done for less money and they won't screw with your account features without telling you.” - Eean
Ahrefs offers four different plans:
Ahrefs has quite a load of features, though some of them fall a little flat and have few use cases.
Moz (officially Moz Pro) is an all-in-one platform and SEO toolkit for improving SEO ad campaigns.
You can do quite a bit with Moz, including site auditing and thorough keyword research.
However, Moz is far from perfect and has its own downfalls.
Moz, like Ahrefs, has a 3.5-star rating on Trust Pilot as well.
And similarly, there are also some polarizing reviews:
“We've been using Moz since Jan 2014, when we switched from a desktop application that provided rankings reports, etc. Since then, Moz has been a key player in our SEO service, responsible not only for rankings data, but also keyword research, competitive analysis and tracking, on-page grading (great for when Yoast isn't an option), and more. It's one of our most expensive software subscriptions, but well worth the cost.” - Jamie
“Before you do business with Moz review the website and ask the question how will I end service when the time comes? You will not find a phone number. You will not find a reasonable way to cancel your subscription. You will not find customer service representatives that want to do anything more than continue your subscription. Finally, the service that they provide, in my opinion, is not all that great either. No, DO NOT RECCOMEND Moz.” - Tom
Moz offers four different plans:
Moz is fairly minimal when it comes to features, which may be a little off-putting for someone looking for an all-in-one SEO toolkit or solution.
These two platforms are very similar, of that there is no doubt. Both are fantastic platforms for backlink tracking.
So what are the actual differences between these two platforms based on their marketing materials?
To start, let’s look at some features that they share but differ when it comes to quality.
For site rank tracking, Moz allows its users to cross-reference domains with a list of your preferred target keyword.
You can then check how your page is ranking by including a list of keywords for each individual page on your website.
Once those keywords are inputted, you can then see your rankings and performance. All of this information is put into a report.
For Ahrefs, on the other hand, this entire process occurs through the Rank Tracker tool.
This feature makes it possible to check in on different domains or subdomains to see how landing pages are ranking through search results, down to exact URLs.
You can also export the report into your preferred reporting software to make it more visual.
There’s also the matter of keyword research and overall analysis.
It's extremely important to be able to understand your visits and to know how they are searching for your particular services or products.
Keywords are a great way to find out what your customers are searching for, as well as what questions need to be answered in the form of very valuable content for marketing purposes.
Moz has a Keyword Explorer tool that makes it easy to find the right keywords for your company by narrowing down a list of possible keywords, rather than forcing you to look into new keywords.
Moz uses Page and Domain Authority (PA and DA) scoring to find the right keywords.
For Ahrefs, the platform offers a similar keyword research feature called Keywords Explorer.
Through this tool, you’ll receive a list of synonyms or similar terms for each of your keywords to expand your net.
With this explorer, you’ll get more focused keyword results and accurate search volume ranking data. This makes it possible to see how easy or hard it is to rank for specific keywords.
Ahrefs also offers global rank tracking.
Lastly, Moz and Ahrefs have some key differences when it comes to link monitoring.
Linking is a very important factor for SEO, especially with backlinks.
Moz’s Link Explorer will allow you to analyze your whole link profile by typing in a domain and getting a thorough profile on that specific domain.
This is really handy for weighing your link profile against your competitor’s link profile.
Ahref’s Site Explore offers similar features, but also provides the ability to track different linking data-- such as when the backlinks were posted, dofollow or nofollow links, anchor words, etc.
You can really build a better view of your link profile and your competition’s link profile with this data.
When it comes to accurate and checked data, we’d have to go with Ahrefs.
While Moz shows you who is responsible for backlinks, Ahrefs offers a wealth of more in-depth features, such as backlink sources, trends, and graphic visualizers to make understanding the data easier.
Ahrefs can also discover your competition and compile a massive list of their ranked keywords.
When it comes to the best SEO tools, it’s important to understand exactly what you mean by “SEO tools.”
Are you talking about tools that can help you find the right keywords and track your rankings? If that’s the case, both Ahrefs and Moz fit the bill and work nicely.
Are you talking about tools that can help you build content for SEO marketing purposes?
If that’s the case, Systeme.io is the best choice around.
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