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Are you looking for an excellent SEO tool but aren’t sure which one will work best for you?
Well, that’s why we’re here!
But how do they stand against each other?
More importantly, which one caters best to your business’ needs?
We aim to answer these questions, so keep reading for an in-depth review on Ahrefs and Moz, plus our verdict on the best SEO tool.
Ahrefs took the SEO world by storm back in 2010 and continued to grow into the SEO power-house it is today — needing 2400 servers, discovering 30 million new pages per day!
Ahrefs is known for its backlinks and SEO analysis — but how does it compare to the rest of the market?
According to a TrustRadius reviewer, “Ahrefs is simply the best out there,” stating, “it has the best backlink and its data analysis is superb. If you want to find SEO opportunities, Ahrefs make it very easy to find them.”
This appears very promising, especially when SEO, without the right guidance, can start to feel like a tedious game of cat and mouse.
However, some users aren’t quite as kind.
This reviewer in particular had some harsh words to share:
“They've gutted their rank tracking system. Legacy customers who have been with the company for years were reduced from updates every day to updates every FIVE days. Unusable anymore. I may completely leave their platform and I will never recommend the service to anyone.”
There are strong footholds on either side — let’s break it down so that you can pick your winning side.
Ahrefs has built up quite the army of tools that’ll go to war for your SEO.
Here’s a list of the tools leading Ahrefs’ front line:
With these tools, you also get access to:
While this may sound like a great deal, it might not be as exciting as it seems.
Take the site audit for example — you might think you want every metric under the sun, but if you’re a newbie business, you probably wouldn’t even know what to do with half of them, and it could be extremely overwhelming.
With the price you’re paying, that’s a lot of money to be feeling overwhelmed.
So how much is this all going to cost you?
Ahrefs offers four different plans:
Bear in mind the 7-day trial isn’t free.
You have to pay $7, but with it, you get unlimited access to the chosen plan.
Though Ahrefs seems to be an excellent tool, we can’t help but wonder what justifies such high prices.
It all comes down to whether Ahrefs is what your business needs and whether you’re willing to pay for it.
To help you answer these questions, let’s do what everyone does when stuck on a big decision — make a pros and cons list!
As with every tool, there’s always going to be some good news and some bad news.
Let’s find out if the good outweighs the bad.
With Ahrefs’ high prices, you're going to need to have a fairly large budget to actually afford the tool.
Highly skilled SEO experts won’t get lost in the tsunami of information — they’ll know exactly what they’re looking for within the short 7-day trial.
Ahrefs has a lot going on, so being familiar with how these tools work will definitely make the journey a lot easier. Navigating your way around this tool will feel like a breeze.
Most large enterprises require something a bit more personal than the average plan. If you don’t fall into this category, then great! But if a customizable plan is what you’re looking for, you may need to look somewhere else.
Even if you could somehow scrounge up the money, you’d probably be flooded with information that you wouldn’t know what to do with anyway.
Moz (officially Moz Pro) goes way back to the origins of SEO, starting in 2004 as a blog and online community called SEOmoz — which aimed at exploring the new world of SEO.
With every revolution around the sun since then, Moz has had its own evolutions, constantly reinventing itself.
After many iterations, it finally settled on Moz — solidifying its core products, Moz Pro and Moz Local.
While Moz Local aims to help you create and manage your local business listings on sites such as Google and Facebook, Moz Pro is characterized as an all-in-one SEO tool.
For that reason, we’ll be focusing on Moz Pro in this review.
Moz has received quite the acclaim over the years — take this TrustRadius review, for example:
“Moz is going to be a fantastic investment of both your time and your money if you are looking for insights and resources around SEO. It is also one of the best tools to use for SEO insights. There are many SEO tools to pick from when trying to optimize and gain insights on your search engine results. Moz is one of the best and consistently cuts down time and stress.”
While it’s a lot harder to find, Moz has also received its fair share of hate:
“Honestly, Moz is like the gateway software to real seo tools. The stats are always wrong, the information is never accurate, I generally use it just because it makes pretty reports.”
It really comes down to what your business needs and what Moz can offer you.
Let’s see what it can do!
Do Moz’s features stand a real fighting chance against Ahrefs’ killer tools?
Here’s the breakdown:
With Moz, you can also expect:
Moz has a simpler, more subtle approach in comparison with Ahrefs — with a major focus on support and helping beginners find their footing.
So while the features might not be as loud, they may still be worth hearing.
With this in mind, how does their pricing compare?
Moz offers four different plans:
You can also take this tool for a test drive with the 30-day free trial.
While these prices are a lot better in comparison to Ahrefs, they’re still rather pricey — especially for newly-sprouted, small businesses who don’t have money growing on trees.
So while Moz might’ve won this pricing battle, has it won the war?
Every tool has an angel and a devil on each shoulder, the former raising it up, the latter razing it down.
Let’s see whether it’s the angel or devil on Moz’s shoulder that holds the most sway.
It’s clear that Moz definitely caters best to the newbies in the SEO world — it’s easy to use, focuses on the core SEO elements, keeps it simple and easy to understand, offers great beginner guides and resources, and has your back 24/7 in case you need any support.
Individuals such as bloggers could find great use in Moz, as they don’t need such extensive features.
You aren’t looking for an overwhelming, comprehensive SEO experience, but you are still able to afford the fairly steep prices.
Unfortunately, with these prices, a small budget just isn’t going to cut it.
Ahrefs leaves out a lot of small businesses that haven’t yet gotten their feet off the ground, presenting a catch-22 situation where to earn enough money to afford an SEO tool, they need an SEO tool to help them earn more money.
That’s until they learn about tools like systeme.io, that come with free plans.
You already know how SEO works and how to use SEO tools, so its simplicity and “beginner-friendly” nature aren’t necessary.
If anything, it’s more of a hindrance that could limit you more than it would allow you to flourish.
If we’re looking at the raw strength and capability of the tools, we’re going to have to crown Ahrefs as the winning tool.
With such a large database, it can ultimately crawl so much deeper, obtaining richer and more accurate SEO insights on a website.
That’s not to say Moz isn’t accurate, it just can’t compete with Ahrefs in that department.
Keyword research also has to go to Ahrefs, as their extensive insights are a major asset for people who understand them.
Ahrefs takes the prize for the best competitive benchmarking and content marketing, as the Moz Content tool isn’t built-in and has to be bought separately.
Even though backlinks tracking is pretty much equal, and Moz has the upper hand when it comes to on-page SEO, it, unfortunately, isn’t enough to sway us in their favor.
One area where they both fall short is their pricing — both tools are way too highly-priced for a lot of businesses.
And because these tools only cover SEO, businesses have to pay even more for all the other marketing tools needed to function effectively.
That’s why we recommend systeme.io — the answer to all your marketing troubles!
Systeme.io is an all-in-one marketing platform that not only covers your SEO needs but everything else needed to run your business.
With systeme.io, you can build your website, conduct your digital marketing, and create sales funnels, right from the dashboard.
More importantly, you can use systeme.io to build all your content for SEO marketing purposes.
An extra bonus — there’s virtually no learning curve!
Not only is systeme.io fantastic for entrepreneurs that have never built a website or marketed online, but seasoned vets of the digital marketing world can also find great opportunities!
Click here to find out all the ways systeme.io can transform your business.
Now we’ve come to the best part — the pricing!
Now doesn’t that sound like a winning tool?
It’s hard to deny that both Moz and Ahrefs are amazing tools in their own right.
Any business, big or small, will be able to get some SEO out of either tool.
And though Ahrefs seems like the more superior of the two, it really comes down to you, your business, and your budget.
And after this comprehensive review, you should be more convinced of the SEO tool that’ll take your SEO to new heights.
But, if you’re looking for more than just an SEO tool that can take your entire business to new heights, you should really consider what systeme.io has to offer.
Plus, it’s free forever!
So what do you have to lose?
Create your free systeme.io account today!
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