SEMrush vs Moz: Which Is The Best SEO Tool?

the Best SEO Tool

For budding entrepreneurs, the Internet is a goldmine of opportunities. But of course, there are a few setbacks.

In a perfect world, launching an online business would mean creating an awesome website and calling it a day. 

Then, we’d get all the traffic we wanted just by sharing our work on social media. That’d be nice.

Even with Google getting smarter and smarter with every update, there’s still a bit of effort on our part so our business can be seen, shared, and of course, drive conversions and make us money. 

The effort we’re talking about is Search Engine Optimization (SEO).

Search Engine Optimization

In SEO, paid searches are out of the picture

That means that, instead of paying to be on the top of search engines (such as Google or Bing), you’d follow optimization strategies in order to rank organically.

Trouble is, many so-called marketers think they know their business and customers enough to skip several aspects of SEO

The result, of course, is a poor marketing campaign, a poor sales page, and so on

Don’t be that marketer.

Ignore SEO at your peril. 

As one of the most important aspects of marketing, a well-optimized website is what will put your blog, marketing campaigns, landing pages, or product pages in front of the right prospects at the right time.

Don’t believe us? 

So tell us: if you’ve found exactly what you want to buy on the first page of Google, would you bother visiting the fourth page? 

Probably not. 

That’s why you want your customers to find you easily by building a solid SEO strategy.

1. What is the best SEO tool?

What is the best SEO tool

SEO sounds easier than it is to implement. From a holistic SEO perspective, a well-optimized website means it’s one of, if not the best in, its market

It follows proper keyword research, offers great user experience (UX), it has a good content and social media strategy, among other factors.

How can you make sure your website fits into all of these categories? 

Better yet, how can you make sure your website is well-optimized without it wasting a lot of your time, money, and energy?

Two words: SEO tools

What these tools will do is spare you from jumping from software to software to gather pertinent data for your marketing project. 

In other words, they’ll make your life a whole lot easier.

Is there a “best” SEO tool to use? Well, that’s subjective.

The tool that fits a freelancer’s occasional work demand might not be enough for the huge workload of a big enterprise, for instance

After all, one tool might offer more accurate data or be more expensive than another. 

It all depends on your budget, the number of team members, and even how many clients you work with.

The SEO tools we’re about to mention are also known as competitive research services or marketing softwares

The ones we hear the most about are the big guys—SEMrush and Moz

But of course, we have a lot of other tools that are equally as helpful for businesses of any size, such as Ahrefs and

Really, these tools are superheroes

For marketers and business owners, at least. They do a great job of putting everything marketers need to launch their online business in one platform. 

That means less hassle, useful features, and accurate data (most of the time).

Now, let’s get to the juicy part. 

While SEMrush and Moz might look like the same thing on the surface, we’re here to uncover these tools’ strengths, weaknesses, and of course, if they’re worth the investment.

Come along.

2. What is SEMrush?

SEMrush's dashboard

SEMrush's dashboard

SEMrush started its online marketing journey back in 2008 as a smaller group of SEO and IT (Information Technology) professionals. 

It took the company 11 years to become the all-in-one tool it is today, with over 700 employees in four countries. No wonder it’s one of the tools we hear about the most.

The mission of SEMrush is simple: “to make online competition fair and transparent, with equal opportunities for everyone”. 

Everyone who subscribes to it, that is.

So, anyone who subscribes to SEMrush has a free 30-day trial period to get a taste of everything the service has to offer. 

The main goal is to help users create top-quality content and advertising campaigns using the following tools and features:

  • Get 20 million+ related keyword ideas with Keyword Analytics, and save the best keywords in Keyword Manager.
  • Conduct deep Backlink Analyses.
  • Receive customized, shareable PDF Analytics Reports.
  • Use the SEO Writing Assistant to optimize your content and improve your ranking.
  • Get data-based recommendations on how to increase website performance with the On-Page SEO Checker.
  • See your competitor’s traffic and find out their best keywords with Organic Research.
  • Analyze new markets and niches with Market Explorer.
  • View competitors’ traffic and overall website performance.
  • See your competitors’ best performing PLAs (Product Listing Ads).

As you can see, that’s a bunch of information you can get your hands on. But does that make SEMrush the best SEO tool for your business?

Don’t go making up your mind just yet.

3. What is Moz?

Moz's dashboard

Moz's dashboard

Moz started as SEOmoz, an SEO blog community with the intent of simplifying SEO for marketers, both beginners and professionals. 

The community was founded in 2004 by Rand Fishkin and Gillian Muessig, and it was a place where SEO pros could share their best tips and insights to help marketing professionals, as well as those who were just getting started.

The founders of Moz believe that customers should be earned, rather than bought (which is the main focus of SEO). 

They offer two core products, which are Moz Pro and Moz Local

We’ll talk about both.

Here’s what Moz Pro has in store for you:

  • View SEO metrics instantly when visiting any page with the MozBar, the industry’s leading SEO toolbar.
  • Know exactly how prospects are searching for what you sell using the Keyword Explorer.
  • Track how you’re ranking for keywords with Rank Tracking.
  • Crawl and Audit your entire site to find issues that keep you from ranking (and receive tips on how to fix them).
  • Know your Page Optimization Score and learn which improvements to make.
  • Find new links with the Link Explorer.
  • Receive Custom PDF Reports.

Now, here’s how Moz Local can help large and small businesses:

  • Check your online presence and see your situation in business listings.
  • Build search engine and customer trust with accurate data.
  • Manage business data from all locations, whether they’re thousands or hundreds.
  • Communicate with industry-leading support managers.

We know you might be thinking “but aren’t they the same thing?”

The answer is no. 

They actually differ in some aspects, which could make or break your decision.

Let’s dive in.

4. What are the differences between SEMrush and Moz?

You’ve seen that both tools have a lot to offer, and though you might be feeling a slight pull toward one of them, you haven’t seen it all yet.

If you’re fairly new to the SEO game, you might be feeling a bit overwhelmed with all of the verbiage, and that’s fine. 

We’ll make your choice 100 times easier by presenting the most commonly reported strengths and weaknesses of both tools

Here we go...

4.1. SEMrush's strengths

  • Available mobile app. This gives users freedom to visualize data anytime, from anywhere.
  • Constant updates about the app on their News page. Whenever new tools are available, you’ll be the first to know.
  • Available training, webinars, and blog posts on the site. Confused about something? Want to learn from the experts? You have a lot of resources available.

4.2. SEMrush's weaknesses

  • Some users find the interface confusing for displaying so many tools. Of course, a large number of tools is great, but some users have reported some difficulty finding what they need.
  • Prices start at $99.95/month, which can be pricey for light users and solopreneurs. It makes no sense to pay that price for infrequent or smaller projects.
  • Customers have reported late responses from the customer service team (about one or two days).

4.3. Moz's strengths

  • Since Moz owners first wrote the Beginner’s Guide to SEO, it offers blog posts and lessons for those who are just getting started.
  • There’s a Community Q&A where Moz Pro users can ask questions and have their doubts answered by other users.
  • Moz’s major strength is the renowned MozBar, which makes it easy for users to view data from a SERP without clicking to another window. This saves a lot of time and lets you know how well or bad competitors are doing.

4.4. Moz's weaknesses

  • No mobile app available for on-the-fly research.
  • Updates and new additions don’t seem to be as frequent as Semrush’s.
  • Some tools in Moz apply to bigger companies rather than small ones, especially when it comes to branded keywords.

Also, Moz tracks up to two sites and 300 keywords, while SEMrush tracks five sites and 500 keywords

For some marketers, that’s a big difference.

5. Who should choose SEMrush?

SEMrush logo

SEMrush logo

SEMrush was built for companies of all sizes. 

In this case, whether you’re a solopreneur or own a large company, you’ll find SEMrush very helpful

If you’re on a budget, however, or if you’ll use only a few features of many, you should find a lesser-known, cheaper, but not less useful software

Paying yearly, you’ll save 16%.

6. Who should choose Moz?

Moz logo

Moz logo

Moz prices start at a tiny bit cheaper than SEMrush, at $99/month

This price, although not far from expensive, is dedicated to users who are new to the SEO game and only need the basics

If you’re a beginner, We’d recommend that you choose Moz

Paying yearly, you’ll save 20%.

7. What about the free version of SEO tools?

Free version of SEO tools

Here’s the thing. 

Fortunately or not, paid tools exist for a reason. 

Moz and SEMrush are complete resources, meaning a marketer could rely on them and nothing else to create awesome content that sells

We don’t know about you, but we’d pay big money for that.

You could use a free version to give your content a boost—not to optimize it. 

Free tools often just give you a taste of what you could use unlimitedly. For example, SEMrush lets free users perform 10 searches a day

If you need more than that, you’ll have to wait until tomorrow.

As an alternative, you could always alternate between free tools to get all the information you need. But again, that would take a lot more work

It’s up to you.

If you’re still unsure about subscribing to an SEO tool, give them a test drive

Both SEMrush and Moz offer 30-day trial periods to help you with this decision.

8. On a final note...'s home page's home page

If you still find these tools won’t fit in your current budget, you’ll find other complete tools for less than half the price

By complete, we mean run-your-entire-business complete.

For instance, the platform owners built their entire website

It’s an all-in-one marketing software that starts at just $27, which can launch and maintain your business without breaking the bank. 

Give it a whirl.

We hope this guide was helpful and gave you an inkling of which software matches your online business.

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