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For budding entrepreneurs, the Internet is a goldmine of opportunities. But of course, there are a few setbacks.
In a perfect world, launching an online business would mean creating an awesome website and calling it a day.
Then, we’d get all the traffic we wanted just by sharing our work on social media. That’d be nice.
Even with Google getting smarter and smarter with every update, there’s still a bit of effort on our part so our business can be seen, shared, and of course, drive conversions and make us money.
The effort we’re talking about is Search Engine Optimization (SEO).
In SEO, paid searches are out of the picture.
That means that, instead of paying to be on the top of search engines (such as Google or Bing), you’d follow optimization strategies in order to rank organically.
Trouble is, many so-called marketers think they know their business and customers enough to skip several aspects of SEO.
The result, of course, is a poor marketing campaign, a poor sales page, and so on.
Don’t be that marketer.
Ignore SEO at your peril.
As one of the most important aspects of marketing, a well-optimized website is what will put your blog, marketing campaigns, landing pages, or product pages in front of the right prospects at the right time.
Don’t believe us?
So tell us: if you’ve found exactly what you want to buy on the first page of Google, would you bother visiting the fourth page?
That’s why you want your customers to find you easily by building a solid SEO strategy.
SEO sounds easier than it is to implement. From a holistic SEO perspective, a well-optimized website means it’s one of, if not the best in, its market.
It follows proper keyword research, offers great user experience (UX), it has a good content and social media strategy, among other factors.
How can you make sure your website fits into all of these categories?
Better yet, how can you make sure your website is well-optimized without it wasting a lot of your time, money, and energy?
Two words: SEO tools
What these tools will do is spare you from jumping from software to software to gather pertinent data for your marketing project.
In other words, they’ll make your life a whole lot easier.
Is there a “best” SEO tool to use? Well, that’s subjective.
The tool that fits a freelancer’s occasional work demand might not be enough for the huge workload of a big enterprise, for instance.
After all, one tool might offer more accurate data or be more expensive than another.
It all depends on your budget, the number of team members, and even how many clients you work with.
The SEO tools we’re about to mention are also known as competitive research services or marketing softwares.
The ones we hear the most about are the big guys—SEMrush and Moz.
But of course, we have a lot of other tools that are equally as helpful for businesses of any size, such as Ahrefs and Systeme.io.
Really, these tools are superheroes.
For marketers and business owners, at least. They do a great job of putting everything marketers need to launch their online business in one platform.
That means less hassle, useful features, and accurate data (most of the time).
Now, let’s get to the juicy part.
While SEMrush and Moz might look like the same thing on the surface, we’re here to uncover these tools’ strengths, weaknesses, and of course, if they’re worth the investment.
SEMrush started its online marketing journey back in 2008 as a smaller group of SEO and IT (Information Technology) professionals.
It took the company 11 years to become the all-in-one tool it is today, with over 700 employees in four countries. No wonder it’s one of the tools we hear about the most.
The mission of SEMrush is simple: “to make online competition fair and transparent, with equal opportunities for everyone”.
Everyone who subscribes to it, that is.
So, anyone who subscribes to SEMrush has a free 30-day trial period to get a taste of everything the service has to offer.
The main goal is to help users create top-quality content and advertising campaigns using the following tools and features:
As you can see, that’s a bunch of information you can get your hands on. But does that make SEMrush the best SEO tool for your business?
Don’t go making up your mind just yet.
The community was founded in 2004 by Rand Fishkin and Gillian Muessig, and it was a place where SEO pros could share their best tips and insights to help marketing professionals, as well as those who were just getting started.
The founders of Moz believe that customers should be earned, rather than bought (which is the main focus of SEO).
They offer two core products, which are Moz Pro and Moz Local.
We’ll talk about both.
Here’s what Moz Pro has in store for you:
Now, here’s how Moz Local can help large and small businesses:
We know you might be thinking “but aren’t they the same thing?”.
The answer is no.
They actually differ in some aspects, which could make or break your decision.
Let’s dive in.
You’ve seen that both tools have a lot to offer, and though you might be feeling a slight pull toward one of them, you haven’t seen it all yet.
If you’re fairly new to the SEO game, you might be feeling a bit overwhelmed with all of the verbiage, and that’s fine.
We’ll make your choice 100 times easier by presenting the most commonly reported strengths and weaknesses of both tools.
Here we go...
Also, Moz tracks up to two sites and 300 keywords, while SEMrush tracks five sites and 500 keywords.
For some marketers, that’s a big difference.
SEMrush was built for companies of all sizes.
In this case, whether you’re a solopreneur or own a large company, you’ll find SEMrush very helpful.
If you’re on a budget, however, or if you’ll use only a few features of many, you should find a lesser-known, cheaper, but not less useful software.
Paying yearly, you’ll save 16%.
Moz prices start at a tiny bit cheaper than SEMrush, at $99/month.
This price, although not far from expensive, is dedicated to users who are new to the SEO game and only need the basics.
If you’re a beginner, We’d recommend that you choose Moz.
Paying yearly, you’ll save 20%.
Here’s the thing.
Fortunately or not, paid tools exist for a reason.
Moz and SEMrush are complete resources, meaning a marketer could rely on them and nothing else to create awesome content that sells.
We don’t know about you, but we’d pay big money for that.
You could use a free version to give your content a boost—not to optimize it.
Free tools often just give you a taste of what you could use unlimitedly. For example, SEMrush lets free users perform 10 searches a day.
If you need more than that, you’ll have to wait until tomorrow.
As an alternative, you could always alternate between free tools to get all the information you need. But again, that would take a lot more work.
It’s up to you.
If you’re still unsure about subscribing to an SEO tool, give them a test drive.
Both SEMrush and Moz offer 30-day trial periods to help you with this decision.
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If you still find these tools won’t fit in your current budget, you’ll find other complete tools for less than half the price.
By complete, we mean run-your-entire-business complete.
For instance, the Systeme.io platform owners built their entire website using...Systeme.io.
It’s an all-in-one marketing software that starts at just $27, which can launch and maintain your business without breaking the bank.
Give it a whirl.
We hope this guide was helpful and gave you an inkling of which software matches your online business.
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