The Best Times to Send Your Emails: It's Not All Clockwork

The Best Times to Send Your Emails

In this post, we explore when to send out your marketing emails to ensure the highest possible level of success.


With email marketing offering up the opportunity to boost sales by as much as 14%, is a critical art form to master in business.


Timing could be the difference between a sale or your carefully crafted content ending up in the Spam folder.


Nothing is more frustrating than doing the most to appeal to your audience only to obtain dismal results.


Let’s dive right into discovering the best methods to achieving the results your business needs below:

1. Why does timing matter?

Why Does Timing Matter?

Email marketing offers an attractive and cost-effective way to boost sales.


Email marketing affords your business the unique opportunity to send leads special offers, discounts, newsletters and other key information.


However, if you send the email off at the start of the day on a Monday, even an appealing limited-time offer can likely go unnoticed.


The timing of your email is important to ensure it arrives in the potential lead’s inbox at a point in time when they’re likely to open it and take action.


Luckily, systeme.io has your back and will help you segment your email list, and create and automate your email campaigns.


All of our plans, even our Freemium plan, include unlimited email sending.


Not only will sending out your perfectly timed emails become a breeze but there’s a host of crucial tools available to help your business thrive.


Once you’ve tackled the admin, understanding when to approach your leads is the next crucial step in the process.

2. The geeks weigh in

It’s fairly easy to access mountains of information detailing statistics on which time and day are the best to send out emails.


If you’re set to launch a campaign for the first time, you’ll quickly discover that establishing an email list can be quite intimidating.


An excellent method of taking full advantage of email marketing without getting swamped by the sheer magnitude of information is to use an automated emailing system.


This will allow you to compile a list of your leads’ email addresses, customize your content, and set the exact time to send your email.


In this section, we break down what the data nerds have to say on the subject.

2.1. Nail that timing

Nail That Timing

Numerous studies have been conducted to determine which times hold the highest success rates when it comes to sending marketing emails.


A study conducted by GetResponse, analyzing 4 billion emails from 1,000 senders, found the following times held the highest click-to-open rates:

  • 10 AM (21%)
  • 1 PM (22%)
  • 6 PM (20%)

The click-to-open rate compares the number of people who opened the email and the number that clicked on a link.


This rate is handy when trying to figure out the information clients find most appealing in your emails.


Remember, the time the email arrives is ultimately what is important, so watch out for clients in different time zones.


If the majority of your clients are international, this time difference could have a huge impact on the success of your campaign.

2.2. Some days are better than others

Takeaways

Data collected by CampaignMonitor explored which days are the best when sending an email.


The study found that the best day for the highest email open rates was Thursday (18.6%).


The best day for the highest click-through rates was a Tuesday at 2.73%, while the best days for the lowest unsubscribe rates were Mondays and Sundays (0.16%).


When considering the data recorded, it appears that sending emails during the workweek near lunchtime should provide successful results.

3. Why what the geeks say is controversial

Why What the Geeks Say Is Controversial

While the research provides you with some insight into what worked for other businesses, it isn’t tailored to your specific business.


It mostly takes into account clients that live a lifestyle that sees them working 9 am to 5 pm on weekdays.


For example, your business may cater to mothers who either work from home or simply don’t work at all.


Their free time to browse through emails would differ from a traditional office worker’s lunchtime.


The best times to send out your emails rely on your specific audience, your business’ message, and a number of other factors.


This means that there are a number of considerations to make before you press the send button.

4. Figuring out the best time — for your business

Figuring Out the Best Time — For Your Business

Research and expert opinion are crucial, of course, but no one knows your business better than you do.


Figuring out who the majority of your audience is will help you connect with clients.


Busy office workers won’t be keen on a clothing sale first thing on a Monday morning, but they may well be interested in a promotion for a webinar.


Consider the people you’re attempting to reach out to and the kind of content you’re attempting to distribute.


Once you have a good understanding of who your target market is, the next step is to do some research of your own.


Draw up a content plan where you send off emails at different times on different days.


Ultimately, this will help you get a good sense of when your audience is the most likely to take action.


Of course, this method takes time and effort, but after all, one size doesn’t fit all when it comes to marketing.


Repeating the process a few times, alternating when you send the emails and what content you distribute, will give you insight into what works best for your audience.


Look for trends in how people respond to your messages to help you personalize your send times to their behaviors.


An important factor to note is that the preferences of your audience are likely to change over time.


What works well this time around may change next year, so keep an eye on trends to ensure that you’re evolving along with your customers.

Takeaways

5. What if timing isn’t the issue?

Inventory Management

If you’ve carried out your timing experiments and the results haven’t noticeably improved, it’s possible that you’ve nailed the perfect timing — or the issue could be in your content.


So let’s briefly explore some tips to improve the quality of your content.


One of the primary drivers of increasing your open rate is your email subject line — the part that stands out in your subscribers’ inboxes.


This is the first impression leads get of your content, and it guides them to other calls to action.


For example:

  • How to make (subject) that will (benefit)
  • 10 ways to improve your (subject)
  • Do you think you can (subject)

Your audience will wonder, "what’s in it for me" when they consider opening your email.


Leverage this by molding your subject around a clearly stated perk for the viewer.


Another powerful tool is to use FOMO (the fear of missing out) as a motivator. Appeal to a sense of urgency or suggest scarcity.


Experience has also proven time and time again that a headline that boasts a fresh, unusual, or unique story always attracts the most traffic.


If you’d like to learn more about writing appealing content for your marketing emails, dive into this tutorial.

7. Conclusion

In a nutshell, take all the statistics into account and use them to create a strategy that works perfectly — for your business.


Your consumers are already interested in your company and are open to hearing from you.


These insights will afford you the opportunity to time your marketing dance perfectly and inspire clients to join in the waltz.


Remember that systeme.io is here to help you nail down everything relating to email marketing campaigns.


For more guidance, perhaps check out this post this tutorial on digital marketing.

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