7 Winning Welcome Email Examples and What Makes Them So Successful

A welcome email presents an opportunity to establish communication with those who have shown an interest in your brand or business.

Interested individuals could include:

Let’s get into some of the main reasons why welcome emails are important to any business — big or small.

As a business, leaving a lasting first impression is as important as those we leave in face-to-face interactions, such as a first date.

Welcome emails aren’t something you want to be missing out on.

Compared to other promotional emails, welcome emails generate 320% more revenue!

Here are some other welcome email statistics that are sure to get you excited — welcome emails have:

Besides the attractive marketing metrics above, welcome emails also offer several other benefits:

Let’s get your creative juices flowing with 7 inspiring welcome email examples.

Let’s see what we can learn about how these 7 businesses set the stage for a long-lasting relationship with their interested prospects:

The subject line is informative, but it doesn’t scream “open me!” — a simple emoji could do the trick here.

Subject line — Welcome to monday.com 👋

Type of welcome email — Get Started

The end of the welcome email includes some unique links that take users to a login page, their webinars, the FAQ page, or to upgrade their account:

Subject line — Thanks for joining!

Type of welcome email — Offer

This welcome email template is a fine example of how simplicity can still mean offering a ton of value to get consumers to take action.

Subject line — Welcome to Trello

Type of welcome email — Get Started

A welcome email design like Trello’s gives new subscribers everything they need for a smooth onboarding experience.

Subject line — Did you say “beard”? — Welcome to Beardbrand!

Type of welcome email — Video

This welcome email template includes a video introducing you to some of the Beardbrand community, and their brand story:

Sometimes, as we’ll see again in the next welcome email example, simple text-based emails can add a personal touch that visual emails lack.

Subject line — Welcome to Milanote

Type of welcome email — Get Started

Milanote starts by addressing the subscriber by name before providing 2 options to download the app to make their experience better:

Milanote ends their email with a bright orange CTA button to log in, with a link to their help pages and social media channels:

Subject line — Your account is confirmed. What’s next?

Type of welcome email — Get Started

As you can see from these welcome emails, yours could just offer a simple welcome message, but it can also include:

And more.

Let’s get into some of the ways that you can fine-tune your email marketing strategy with these 8 best practices.

All the elements we’ll dive into below have been illustrated in the best welcome email examples above.

These best practices will help you create an effective welcome email:

Let’s get into why these practices are important to consider when crafting your own welcome email.

With 80% of consumers only choosing ecommerce businesses that personalize their message, it’s clear that impersonal emails are a thing of the past.

Jason Resnick, who specializes in email marketing and automation, emphasizes the importance of segmenting your list and sending personalized emails.

In fact, he says that broadcasting an email to everybody is one of the biggest mistakes that marketers make!

With a personalized greeting, you:

Here are some of the many ways that you can personalize your emails:

With a tool like systeme.io, you can segment users with tags based on their actions, purchase history, etc.

This allows you to send personalized campaigns or emails to the right contacts, at the right time.

Email sending times can be tricky, but thankfully, this isn’t the case with welcome emails.

Your welcome email should go out as soon as a particular action has been taken (i.e. filling out a signup form, making their first purchase, etc.).

The best way to get your welcome email sent immediately after the action, is with a platform like systeme.io.

With our marketing automation, you can set up an automated email sequence such as a welcome series with IF/THEN automation rules and workflows:

Your welcome email is the perfect opportunity to tell your email subscribers exactly what they can expect from your future emails.

By setting the stage for what’s to come, you not only build anticipation, but you’ll also minimize your spam and unsubscribe rates.

A welcome email is triggered once a lead responds to a CTA; whether it’s adding contact information into a signup form or making a purchase.

But, your welcome email can also push your prospects further through your sales funnel.

For example, your CTA in your welcome email could be to:

Or any other relevant action you’d like them to take.

Here are some pro tips to ensure your email is crafted in a way that’ll get your subscribers to take action:

Although it’s advised to not have your CTA at the very end of your email — you can scatter your CTA in more than one area in your welcome email.

This, as we’ve seen with Monday.com’s welcome email, makes sure that it’s seen throughout and prevents users from having to scroll to find it.

Over 41.9% of emails are opened on mobile.

To improve your email engagement rates, your emails must be functional on both desktop and mobile devices.

With systeme.io, our editor automatically adapts your emails for mobile devices — so if you’re with a solid platform like ours, this shouldn’t be a problem.

Other methods that can help make your emails more mobile-friendly include:

When you’re looking to collect personal data from your leads, a lead magnet is generally the way to go.

In exchange for their valuable information, you can offer them a deal they simply can’t refuse.

A great example is how online stores offer a discount code on their landing pages to get users to sign up for a percentage off on their first purchase:

Nothing sells quite like a limited-time offer, like this:

69% of recipients report emails as spam just from reading the subject line — and 64% determine from the subject line whether or not they’ll open it.

Your welcome email subject line is arguably more important than the content within the email — this is the first thing new subscribers see.

Pro tip:

Your subject line needs to be clear and engaging — create a sense of urgency, curiosity, or uniqueness to make it pop in your subscribers’ inbox.

You’ll also want to A/B test your email subject lines to find what yields the best open and click-through rates for your audience.

So, you’ve seen some of the best welcome email examples, plus key practices — here are 6 free email templates that you can try.

Let’s get into the best tool to bring your emails to life.

It doesn’t end there though! With systeme.io, you get everything you need to launch and grow your online business — at an unbeatable price.

With systeme.io, you can do far more than email marketing — our platform also has the following features:

Our Free plan also gives you ecommerce and automation features, for example, you get 1:

Everything you need to run your business, all from one platform, for free.

As we’ve seen from these welcome email templates, your welcome email message doesn’t have to have all the elements we’ve discussed.

As long as your first message provides new subscribers with immense value, you’ll succeed in setting the stage for a healthy relationship.

Are you ready to put what you’ve learned into practice?

Create your own welcome email today with the simplest, most affordable tool on the market — systeme.io. It won’t cost you a dime!