7 Winning Welcome Email Examples and What Makes Them So Successful

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Email marketing is the backbone of any business — but just how important are welcome emails?

Well, with 74% of people anticipating a welcome email after subscribing to a mailing list, it’s not just a nice gesture, it’s largely expected.

Let’s get into why welcome emails are important.

Then we’ll dive into some of the finest welcome email examples, some best practices, and you’ll learn about the best tool to bring yours to life.

Let’s get started!

1. What is a welcome email?

A welcome email presents an opportunity to establish communication with those who have shown an interest in your brand or business.

Interested individuals could include:

  • New customers who have made their first purchase
  • New subscribers to your blog or newsletter

Let’s get into some of the main reasons why welcome emails are important to any business — big or small.

2. Why are welcome emails important?

As a business, leaving a lasting first impression is as important as those we leave in face-to-face interactions, such as a first date.

Welcome emails aren’t something you want to be missing out on.

Compared to other promotional emails, welcome emails generate 320% more revenue!

Here are some other welcome email statistics that are sure to get you excited — welcome emails have:

  • A high open rate of 50% — That’s 86% higher than standard newsletters
  • An average read rate of 34% — That’s 42% higher than other types of emails
  • 5x the click-through rate than that of other marketing emails

Besides the attractive marketing metrics above, welcome emails also offer several other benefits:

  • Build trust
  • Increase brand credibility
  • Encourage further engagement
  • Can increase your customer retention
  • Present an opportunity to tell your brand story
  • Reduce your spam complaints and unsubscribes

Let’s get your creative juices flowing with 7 inspiring welcome email examples.

3. 7 of the best welcome email examples and what makes them great

Let’s see what we can learn about how these 7 businesses set the stage for a long-lasting relationship with their interested prospects:

1. Casper

2. Monday.com

3. Brooklinen

4. Trello

5. Beardbrand

6. Milanote

7. Indeed

3.1. Casper

Subject line — Welcome to Casper

Type of welcome email — Get Started

Source: ReallyGoodEmails.com

Our first welcome email template is from Casper.

Their welcome message starts by giving their new contacts social proof on their community size, and a simple CTA to get started.

They’ve made the CTA in the email stand out against the dark background, and the email design as a whole is fitting, and on-brand.

From here, the welcome message continues to provide new subscribers with even more value:

Source: ReallyGoodEmails.com

Here, Casper cuts straight to the point and informs new members of what they can expect going forward.

All of this is spaced out, and the text is large enough to be read comfortably on any device.

As you can see in the image below, the end of the email body copy gives:

  • A pro tip on how to get better sleep
  • The option to “shop bundles” and save 20%
  • Social media share buttons
  • Contact information if new members need support
Source: ReallyGoodEmails.com

This welcome email example works because:

  • It’s clear, concise, and informative
  • The welcome email design is on-brand
  • It has clear call-to-actions
  • They offer a teaser of what subscribers can expect

The subject line is informative, but it doesn’t scream “open me!” — a simple emoji could do the trick here.

3.2. Monday.com

Subject line — Welcome to monday.com 👋

Type of welcome email — Get Started

Source: ReallyGoodEmails.com

Monday.com’s onboarding welcome email includes a personalized greeting by addressing new users by name.

The email has one CTA with a bright button that takes new subscribers to their account to begin.

Source: ReallyGoodEmails.com

They’ve continued by providing:

  • Social proof
  • Relevant information about the product

The end of the welcome email includes some unique links that take users to a login page, their webinars, the FAQ page, or to upgrade their account:

Source: ReallyGoodEmails.com

The welcome email also ends with the usual elements: social media share buttons, contact details, app download buttons, and an unsubscribe link.

This welcome email example works because:

  • They’ve personalized it by addressing the new subscriber by name
  • The CTA has been added twice so users don’t need to scroll back up to get started
  • The information is broken up into easily-digestible sections
  • Social proof and more information on the product is provided
  • The emoji in the subject line helps the email stand out

3.3. Brooklinen

Subject line — Thanks for joining!

Type of welcome email — Offer

Source: ReallyGoodEmails.com

Brooklinen starts their welcome email with a bang — an offer for new customers to get 10% off their next purchase.

This welcome email continues by simply welcoming the new customer and by rewarding them with a discount:

Source: ReallyGoodEmails.com

Welcome messages like this are a prime example of building trust by making your emails sound like they’ve come from a friend.

The use of a large image teases their linen and it breaks up the text, guiding your eyes effortlessly through the sections of the email.

The CTA to get 10% off is echoed again in a dark blue CTA button.

From here, Brooklinen goes on to establish clear expectations:

Source: ReallyGoodEmails.com

In this section of the email, they begin by expressing their values to give you a stronger idea of their brand identity.

They’ve also delivered their promises in easily digestible sections with big text, icons, and sizable spaces between each promise.

A CTA to “shop now” following their list of promises makes potential customers feel confident in making their first purchase with 10% off.

Source: ReallyGoodEmails.com

The bottom of the email clearly describes the terms of the 10% discount, and the time limit on the offer also creates a sense of urgency.

This welcome email example works because:

  • The friendly welcome message and the promises make it feel personal
  • The email design makes the welcome email easy to read
  • Their brand identity and values are portrayed in just 8 words
  • One call-to-action of 10% off
  • Terms of the discount code are explained clearly
  • Time-sensitive offer incentivizes customers to take action

This welcome email template is a fine example of how simplicity can still mean offering a ton of value to get consumers to take action.

3.4. Trello

Subject line — Welcome to Trello

Type of welcome email — Get Started

Source: ReallyGoodEmails.com

Trello’s fun branding is noticeable from the get-go — viewing it, you already feel like you’re using the app.

The use of several colors is also balanced: the welcome email design doesn’t distract you from the email copy, and the CTA stands out.

The email continues by outlining what the app helps teams do, and they offer first time users helpful resources to get started:

Source: ReallyGoodEmails.com

Here, Trello has nailed another element of welcome emails.

They’ve not only provided precise expectations, but they’ve also offered a link for new subscribers to adjust the frequency of emails they’ll receive.

Source: ReallyGoodEmails.com

This welcome email example works because:

  • They’ve illustrated a strong brand identity
  • There’s one call-to-action, plus additional resources to help get new users started
  • Expectations are set, but the option to adjust the frequency is there
  • Social media share buttons to provide new customers with more options to engage with the brand

A welcome email design like Trello’s gives new subscribers everything they need for a smooth onboarding experience.

3.5. Beardbrand

Subject line — Did you say “beard”? — Welcome to Beardbrand!

Type of welcome email — Video

This welcome email template includes a video introducing you to some of the Beardbrand community, and their brand story:

Source: ReallyGoodEmails.com

They’re off to a great start considering that 88% of people say that a brand’s video has convinced them to buy a product or service.

But, Beardbrand doesn’t stop there when it comes to providing their aspiring “beardsmen” with value:

Source: ReallyGoodEmails.com

Here they’ve used the traditional text-based email style.

Text-based emails are less busy, and it makes it feel like the email wasn’t broadcasted, but instead typed up specifically for the receiver.

They also clarify that this is a welcome series: setting expectations of what users can expect in the next 10 days.

Subscribers are urged to complete the welcome series to discover the surprise that awaits them — what a way to increase your engagement!

Source: ReallyGoodEmails.com

By using Eric, the founder, as the sender, it further emphasizes the extent of personalization in this welcome email.

Pro tip: Using a “P.S.” is also a fantastic way to get people to keep reading.

They’ve used this element in their welcome message to tease new subscribers about what they’re in for if they stay tuned.

By asking their list to whitelist them, the second “P.S.” also helps to minimize their spam and unsubscribe rates.

Source: ReallyGoodEmails.com

Lastly, they offer social media buttons, and they’ve emphasized again, quite uniquely, that subscribers can opt out if they wish.

This welcome email example works because:

  • Video is a great medium to tell your brand story
  • Text-based email design makes it feel more personal
  • Sets expectations and teases subscribers to keep them engaged
  • Founder as the sender name
  • “P.S.” keeps people reading
  • They’ve asked to be whitelisted
  • Personalized unsubscribe option and a unique subject line
  • No specific CTA, just a warm welcome

Sometimes, as we’ll see again in the next welcome email example, simple text-based emails can add a personal touch that visual emails lack.

3.6. Milanote

Subject line — Welcome to Milanote

Type of welcome email — Get Started

Milanote starts by addressing the subscriber by name before providing 2 options to download the app to make their experience better:

Source: ReallyGoodEmails.com

From there, Milanote takes the opportunity to creatively introduce their brand and the story behind their product:

Source: ReallyGoodEmails.com

“We hope you like it.” adds to how personal this welcome email feels, and it’s further emphasized by:

  • Inviting feedback
  • The email is signed by the CEO and Co-founder

Milanote ends their email with a bright orange CTA button to log in, with a link to their help pages and social media channels:

Source: ReallyGoodEmails.com

This welcome email example works because:

  • The text-based email design makes it more personal
  • Simple CTAs to download the app and to log in
  • Inviting language that makes the email feel like it’s from a friend
  • Signed by the CEO and Co-founder
  • Use of emojis

3.7. Indeed

Subject line — Your account is confirmed. What’s next?

Type of welcome email — Get Started

Source: ReallyGoodEmails.com

Indeed’s welcome email subject line tells you exactly what the contents of the email will be: what to do next.

The blue CTA fits their branding, and as a jobseeking platform, they offer their help in finding subscribers job opportunities.

They deliver on this by offering users 3 clear steps to get them closer to attaining their dream job:

Source: ReallyGoodEmails.com

They don’t leave subscribers wondering what’s next, they tell you, and offer you the resources needed to get started right away:

Source: ReallyGoodEmails.com

The end of Indeed’s email gives job seekers a bit of hope by offering a statistic and some job search tips:

Source: ReallyGoodEmails.com

The quick survey allows new subscribers to immediately engage with the brand.

This also allows the company to learn whether or not the content they’re offering could be improved.

This welcome email example works because:

  • It’s on-brand and concise
  • It offers encouragement
  • Clear steps to get started
  • Helpful resources to start straight away
  • A satisfaction survey

As you can see from these welcome emails, yours could just offer a simple welcome message, but it can also include:

  • Videos
  • Opt-in opportunities
  • Special offers

And more.

Let’s get into some of the ways that you can fine-tune your email marketing strategy with these 8 best practices.

4. 8 welcome email best practices

All the elements we’ll dive into below have been illustrated in the best welcome email examples above.

These best practices will help you create an effective welcome email:

1. Personalize your welcome message

2. Send your welcome email immediately

3. Tell subscribers what they can expect

4. Have a clear call-to-action

5. Ensure your emails are mobile-friendly

6. Offer a deal as part of your warm welcome

7. Create a sense of urgency

8. Craft a unique welcome email subject line

Let’s get into why these practices are important to consider when crafting your own welcome email.

4.1. Personalize your welcome message

With 80% of consumers only choosing ecommerce businesses that personalize their message, it’s clear that impersonal emails are a thing of the past.

Jason Resnick, who specializes in email marketing and automation, emphasizes the importance of segmenting your list and sending personalized emails.

In fact, he says that broadcasting an email to everybody is one of the biggest mistakes that marketers make!

With a personalized greeting, you:

  • Make your email stand out
  • Build trust with authenticity
  • Make your subscribers feel valued
  • Increase your open and click-through rates

Here are some of the many ways that you can personalize your emails:

  • Segment your audience
  • Address the recipient by their first name
  • Speak as you would to a friend

With a tool like systeme.io, you can segment users with tags based on their actions, purchase history, etc.

This allows you to send personalized campaigns or emails to the right contacts, at the right time.

4.2. Send your welcome email immediately

Email sending times can be tricky, but thankfully, this isn’t the case with welcome emails.

Your welcome email should go out as soon as a particular action has been taken (i.e. filling out a signup form, making their first purchase, etc.).

The best way to get your welcome email sent immediately after the action, is with a platform like systeme.io.

With our marketing automation, you can set up an automated email sequence such as a welcome series with IF/THEN automation rules and workflows:

An example of a workflow created with systeme.io

An example of a workflow created with systeme.io

This means that you can get your welcome email in your subscriber’s inbox immediately after a specific action has been taken.

4.3. Tell subscribers what they can expect

Your welcome email is the perfect opportunity to tell your email subscribers exactly what they can expect from your future emails.

By setting the stage for what’s to come, you not only build anticipation, but you’ll also minimize your spam and unsubscribe rates.

4.4. Have a clear call-to-action

A welcome email is triggered once a lead responds to a CTA; whether it’s adding contact information into a signup form or making a purchase.

But, your welcome email can also push your prospects further through your sales funnel.

For example, your CTA in your welcome email could be to:

  • Make a purchase
  • Read a guide or your latest posts
  • Complete their profile or log in to their account
  • Follow steps to get started

Or any other relevant action you’d like them to take.

Here are some pro tips to ensure your email is crafted in a way that’ll get your subscribers to take action:

  • Keep your CTAs to a minimum — Too many CTAs will cause confusion and result in no action being taken
  • Placement — Your CTA should be placed where it’s easily seen when the email is opened
  • Button — Your CTA button should stand out from the rest of the email, and it should be easy to click, irrespective of the device
  • Laser-focused copy — Keep your welcome email clear and to the point, and ensure that every part offers value to your new subscribers

Although it’s advised to not have your CTA at the very end of your email — you can scatter your CTA in more than one area in your welcome email.

This, as we’ve seen with Monday.com’s welcome email, makes sure that it’s seen throughout and prevents users from having to scroll to find it.

4.5. Ensure your emails are mobile-friendly

Over 41.9% of emails are opened on mobile.

To improve your email engagement rates, your emails must be functional on both desktop and mobile devices.

With systeme.io, our editor automatically adapts your emails for mobile devices — so if you’re with a solid platform like ours, this shouldn’t be a problem.

Other methods that can help make your emails more mobile-friendly include:

  • Keep your subject lines short (40 characters long)
  • Use a larger font size so it’s legible on a smaller screen (15pt or larger)
  • Space your links and CTAs out
  • Use minimal graphics
  • Keep the body of your email short

4.6. Offer a deal as part of your warm welcome

When you’re looking to collect personal data from your leads, a lead magnet is generally the way to go.

In exchange for their valuable information, you can offer them a deal they simply can’t refuse.

A great example is how online stores offer a discount code on their landing pages to get users to sign up for a percentage off on their first purchase:

Source: BlissWorld.com

Besides having offers on your landing pages, having an offer in your welcome email can boost your revenue by 30% per email.

Valuable offers act as a genuine “thank you” for their support, and it encourages new subscribers to engage with your brand.

This is also where you start building trust with your new customers — be sure to deliver on your promise!

4.7. Create a sense of urgency

Nothing sells quite like a limited-time offer, like this:

Source: ReallyGoodEmails.com

Creating a sense of urgency can help you get new customers on your list, or it can push them further down your sales funnel once they’ve signed up.

This is because of the psychological “FOMO”, or Fear Of Missing Out — nobody wants to miss out on a great deal!

4.8. Craft a unique welcome email subject line

69% of recipients report emails as spam just from reading the subject line — and 64% determine from the subject line whether or not they’ll open it.

Your welcome email subject line is arguably more important than the content within the email — this is the first thing new subscribers see.

Pro tip:

  • Experiment with emojis — Businesses that use an emoji in a subject line have 56% higher open rates compared to those who don’t
  • Email body copy — Your email subject line should give subscribers a good idea of what the email will be about
  • Keep your email subject lines short — 40 characters is recommended to accommodate those on mobile devices
  • Personalize your subject line — A unique subject line adds a human factor and has a higher chance of being opened
  • Create urgency — Email subject lines that scream urgency see a staggering 22% higher open rate

Your subject line needs to be clear and engaging — create a sense of urgency, curiosity, or uniqueness to make it pop in your subscribers’ inbox.

You’ll also want to A/B test your email subject lines to find what yields the best open and click-through rates for your audience.

So, you’ve seen some of the best welcome email examples, plus key practices — here are 6 free email templates that you can try.

Let’s get into the best tool to bring your emails to life.

5. Systeme.io — The only tool you need for email marketing

systeme.io logo

systeme.io logo

With systeme.io, you’ll have an email marketing machine by your side — not only can you create your own welcome email series, but you can also:

  • Send unlimited emails to your list (even on our Free plan)
  • View in-depth email statistics and metrics related to your welcome emails
  • Create email campaigns and newsletters with our email templates and simple drag-and-drop email editor
  • Manage and segment your contacts with tags to create targeted (personalized) campaigns
  • Automate your email marketing efforts with IF/THEN automation rules and workflows
  • Have control over the design of your emails with the option between our visual and classic email editor

It doesn’t end there though! With systeme.io, you get everything you need to launch and grow your online business — at an unbeatable price.

5.1. Systeme.io’s other features, and pricing

With systeme.io, you can do far more than email marketing — our platform also has the following features:

systeme.io’s toolbox of marketing features

systeme.io’s toolbox of marketing features

Instead of having to buy these tools separately, we have them all built-in and seamlessly integrated to make running your business a breeze.

We have these 4 plans on offer, as well as the option for custom pricing:

systeme.io’s pricing plans

systeme.io’s pricing plans

Our Free plan has no time limit — it’s free forever, and no credit card details are required to get started.

Besides getting space for 2,000 contacts, our Free plan gives you:

  • Unlimited emails to your list
  • 3 sales funnels with 10 funnel steps
  • Create a blog with unlimited blog posts
  • Create a course with no limit on the number of students you can enroll
  • Unlimited file storage space
  • PayPal and Stripe integration for easy payments
  • 1 custom domain
  • Create your own affiliate program and easily manage your affiliates, all in one place

Our Free plan also gives you ecommerce and automation features, for example, you get 1:

  • Automation rule, workflow, and tag
  • 1-click upsell, coupon code, and order bump
  • A/B test

Everything you need to run your business, all from one platform, for free.

6. Conclusion

As we’ve seen from these welcome email templates, your welcome email message doesn’t have to have all the elements we’ve discussed.

As long as your first message provides new subscribers with immense value, you’ll succeed in setting the stage for a healthy relationship.

Are you ready to put what you’ve learned into practice?

Create your own welcome email today with the simplest, most affordable tool on the market — systeme.io. It won’t cost you a dime!

Other posts about email marketing:

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