Why it's Important to Keep Your Email Bounce Rates Low + 5 Tips

Bounced emails occur when emails sent from your email server don’t make it to your intended recipient's mailbox.

When this happens, you’ll usually receive an auto-reply message stating what the reason for the delivery failure is.

Your email bounce rate is the percentage of emails that don’t reach an inbox, compared to those that do.

When it comes to email bounces, there are 2 different types — hard bounces and soft bounces.

Let’s investigate.

Or if you’re already blacklisted because your marketing emails were marked as spam.

Soft bounces, on the other hand, are far less severe.

A soft bounce occurs when your email successfully leaves your sending domain towards a valid email address but bounces back from the receiving server it was sent to.

This can happen because:

But don’t worry, soft bounces are only temporary and there are ways to fix both hard and soft bounces that we’ll discuss later in this post.

Now that you have an idea of why emails bounce, let’s look at what is generally considered to be an acceptable email bounce rate.

Often, a higher bounce rate can occur when you send campaigns to invalid addresses that have made it onto your list.

Luckily, you can clean up your contact list and verify any contact information you do have.

With courtesy to Lemlist, here are 3 of the best online tools that you can use to check which emails are bouncing (based on research. 1 email address = 1 credit):

When it comes to dodging the dreaded spam filter, you need to look further than just checking for valid email addresses.

Here are 5 tips to help reduce your bounce rate when you send a normal email message or email campaign:

The more frequent you send emails to your active subscribers, the lower the chances that they’ll forget about you and mark your emails as spam.

Sending scheduled emails will also improve your subscriber engagement and help you discover invalid addresses easier.

Sending a subscription confirmation email to a user through double opt-ins will help verify their email address and prove that they want to receive your content.

More active users will also increase your email click-through rates (CTR) and improve your chances of making a sale.

This is required by law in most countries. Alternatively, have your subscribers set email preferences to prevent you from losing them completely.

If they still choose to unsubscribe, at least you’ll be saved from the spam folder.

Sending email campaigns from free domains like “@gmail.com” have a higher chance of being marked as spam through the DMARC policy.

Sending emails using your own custom domain also indicates that you’re a legitimate sender and increases your chances of looking more trustworthy to new users.

Make sure there are no broken images, spelling errors, or suspicious subject lines in your emails.

This will help prevent spam filters from flagging your email.

If you’d like more help from systeme.io to easily delete inactive users, click here.

For more tips to reduce spam complaints and to improve your email marketing metrics, click here.

And the fun doesn’t stop there!

As an all-in-one solution, systeme.io also offers a wide variety of extra features to take your business where it’s meant to go — straight to the top!

You might be thinking that with all of these features, systeme.io’s price tag is surely big enough to break the bank.

Well — think again . . .

Systeme.io also offers 3 additional pricing plans to choose from that can be billed either monthly or yearly. The latter gets you a 30% discount and free web migration.

Each plan (including the Free plan) comes with the following core features:

Our plan features also scale as your business grows and are priced as follows:

If your business exceeds 15,000 contacts, don’t worry!

We also have a Custom scaling option that maxes out at $547/month for up to 100,000 contacts in your email list.

When it comes to reducing your bounce rate, remember to send your email campaigns through business domain email addresses and clean your email list regularly.

Also, make sure your subscribers can unsubscribe from your delivered emails (to prevent them from marking your emails as spam) and use double opt-in systems to grab valid emails.

Lastly, let systeme.io be your right hand in providing you with unlimited and automated email sends and analytics, to help you focus on what’s important — building your business.

Ready to be discovered by inboxes across the world? Sign up today!