Email Marketing Tools: Which is Best for Your Business?

Email Marketing Tools

Are you wondering if you need a more professional email marketing tool?


The short answer is yes, you do.


It’s essential to the growth and management of any online business and serves the purpose of nurturing and successfully converting leads into customers.


More than 87% of businesses use email marketing to reach their customers.


This form of marketing increases your:

  • Brand awareness
  • Customer loyalty
  • Conversion rates

The affordability and accessibility of email marketing make it one of the most profitable direct marketing channels that a business can have.


But finding the right email marketing tools can sometimes be a little tricky!


That’s why we’ll help you find one that will increase your reach while saving you time.

1. Why is email marketing so important for the growth of your business?

Why is email marketing so important for the growth of your business?

Amid the craze of social media, email continues to be the most popular tool for communication between businesses and consumers.


But why is email marketing important?

  • It's one of the most cost-effective digital marketing strategies with one of the highest returns on investments (ROI) at 4,200%
  • Email allows you to connect and integrate your marketing channels for a cohesive and fluid journey through your sales funnel
  • You can create personalized and custom experiences which, in turn, increase engagement and convert more leads into customers
  • Harness the power of automating your emails, and supercharge your marketing strategy (work smarter, not harder)

It’s no wonder that email is so popular!


Now that you know more about email marketing and why it’s so crucial to any business, let’s get into our top 13 picks for the best email marketing tools out there!

2. Top 13 email marketing services

Email marketing is becoming even more successful due to email marketing services.


These software companies transform the saying “click of a button” into reality.


But there are so many of them, so it’s hard to know who to pick.


All email marketing platforms claim their site to be the best and most affordable — so we decided to put it to the test.


We found that while there are many good email marketing services, some of the best email marketing services have a bit more to offer subscribers.

2.1. Systeme.io

systeme.io logo

systeme.io logo

Systeme.io provides both new and small businesses with the opportunity to use email marketing tools at an incredibly competitive price.


You can set up and grow your mailing list with broadcasts, newsletters, and email sequences.


Some email marketing features on offer at systeme.io include:

  • Email campaigns — Email marketing is essential for building relationships with prospects, leads, and current customers, as it gives you a chance to speak directly to them at a time that’s convenient for them
  • Autoresponders — Autoresponders streamline your campaigns and cut down on the amount of work you have to do
  • List segmentation — List segmentation allows you to send more relevant content, and the more relevant your email communication is, the more likely your audience will continue to engage with it

What’s truly amazing about systeme.io is that it’s an all-in-one marketing platform, meaning that the more advanced features aren’t just limited to email marketing tools!


Systeme.io allows you to set up sales funnels in a matter of minutes without tech knowledge or experience.


Let systeme.io run and automate your entire business, saving you valuable time to focus on other pressing matters.


Some additional, handy features include:

Systeme.io offers four plans with a variety of features:

Systeme.io plans

Regardless of the plan you choose, they all include all of the main features, including unlimited emails. Bonus!


Unsure of whether systeme.io is the right fit for you?


You can use the Free plan for as long as you like without ever having to input your credit card details. Sign up, and watch your click-through rates skyrocket.

2.2. Sendinblue

Sendinblue logo

Sendinblue logo

Sendinblue is an email marketing solution that offers a variety of email and SMS marketing tools.


Sendinblue offers all the tools you’d expect from an email marketing service — from multichannel workflows to advanced personalization and a range of lead nurturing tools.


The optimization and automation of email marketing campaigns give growing businesses a chance to breathe and focus on more important tasks.


Some of the features include:

  • Segmentation
  • A drag-and-drop editor
  • SMS marketing campaigns
  • A/B testing
  • Customer relationship management (CRM) tools
  • Landing pages
  • Sign-up forms

All of their plans give you access to the full range of automation features and unlimited contact storage.


Their plans increase in price according to the monthly email volume.


Below are the price ranges for each of the four plans:

Sendinblue Plans

The Free plan includes an email template library and SMS marketing, while the Lite plan boasts no daily sending limit and A/B testing.


The Pro and Enterprise plans include access to Facebook ads, landing pages, and telephone support.


These features help you to promote your email campaigns through your social media accounts.


All in all, not a bad deal for an email marketing solution!

2.3. Mailchimp

Mailchimp logo

Mailchimp logo

Mailchimp is a popular email marketing service known for its unique and creative branding paired with user-friendly and modern features.


Features on offer at Mailchimp range from customizable email templates to comprehensive reporting, forms, and integration.


Additional features on offer include:

  • Segmentation
  • Drag-and-drop tools
  • Automation
  • Landing pages

While their pricing plan may be a bit confusing, the free plan offers the basics, including:

  • Landing pages
  • Forms and reporting
  • 10,000 emails a month for up to 2,000 subscribers

Some essential features aren’t available unless you switch to a paid plan — things like ad-free emails and A/B Testing.


The paid plans increase depending on your subscriber count and aren’t the most competitively priced, starting at $9.99/month with 500 contacts:

Mailchimp Plans

You can try Mailchimp with their Free plan and see if it’s worth the high price tag.

2.4. AWeber

AWeber logo

AWeber logo

AWeber prides itself on its deliverability and offers all the features you’d expect from an email marketing service.


These features include the big ones like segmentation, automation, and integration.


AWeber offers reliable and affordable solutions to ensure your emails don’t reach the dreaded junk folder.


The price of their plans goes up according to your subscriber count, but each of their paid plans includes all of the features on offer:

  • 700+ pre-built email templates
  • Drag-and-drop editor
  • Integrations
  • Email Analytics
  • Landing page builder
  • Sign-up forms
  • Segmentation

The Free plan offers 3,000 emails a month for up to 500 subscribers, but it does lack some features, such as behavioral automation and email split testing.


The monthly costs are as follows:

AWeber plans

The option of paying quarterly or annually is also available.

2.5. Sender

  Sender logo

  Sender logo

Sender offers features suitable for small businesses, allowing you to easily create and manage your email campaigns.


Sender allows you to integrate with other platforms, like WordPress and WooCommerce, easily.


Some of the noteworthy features on offer include:

  • Newsletters
  • Advanced segmentation
  • Analytics
  • A drag-and-drop builder
  • Landing pages

Their free forever plan offers 15,000 emails for up to 2,500 subscribers and access to all features.


The monthly costs are based on subscriber count, and the prices are as follows:

Sender Plans

2.6. Benchmark

  Benchmark logo

  Benchmark logo

Benchmark Email offers simple tools to help you spend less time setting up and customizing your email marketing.


Nurture your customer relationships, and accelerate your business with surveys, landing pages, and a drag-and-drop builder to build and customize your emails as needed.


Additional features Benchmark offers include:

  • Automation features
  • Sign-up forms
  • Reporting
  • Integrations
  • Advanced segmentation
  • A/B testing

There are 3 plans with a monthly or annual payment option.


The free plan gives you 250 emails a month and all the basic email marketing features.


The pricing of the Pro and Enterprise plan is based on the number of contacts that you have, and both plans provide unlimited emails.


With the Enterprise plan, you’d need to inquire about the cost if you have less than 125,000 contacts.

Benchmark plans

2.7. HubSpot

HubSpot logo

HubSpot logo

HubSpot is pretty straightforward to set up and offers a wide range of free features.


They're great for small businesses looking to expand.


With HubSpot’s Free plan, you get most of the standard email marketing features — but no A/B testing and no access to more advanced features like blogs, CTAs, and one-on-one technical support.


Here are some other downsides to using HubSpot:

  • It gets expensive — quickly
  • Their contracts aren't flexible
  • The email templates are challenging to modify
  • Reporting is limited
  • You have to pay for additional technical support

Their Marketing Hub plans consist of the following:

HubSpot plans

The downsides to using HubSpot is their steep pricing and the limited number of contacts you’re allowed.


You’ll have to pay an additional fee to increase your number of contacts ($50 for 1,000 contacts).

2.8. Drip

Drip logo

Drip logo

Drip gives you all the email marketing tools you need to build personal relationships with your customers.


Effortlessly add your branding to your emails with the visual email builder, and increase your email marketing engagement with segmentation and email automation.


Drip offers over 100 integration options, including Shopify and WooCommerce.


Additional features on offer include:

  • Library of workflows
  • Customizable sign-up forms
  • Segmented campaigns and workflows
  • Advanced analytics

There’s a 14-day free trial for the paid plan, starting at $19/month for up to 500 contacts.


The free trial includes all the features except SMS marketing and is limited to 500 emails.


The flexible paid plan increases in price depending on the number of contacts that you have.


The pricing is as follows:

Drip pricing

2.9. Constant Contact

Constant Contact logo

Constant Contact logo

Constant Contact is suitable for small businesses, non-profits, and individuals looking to attract customers and sell more products.


Increase engagement and nurture relationships with your customers by sending personalized, scheduled, and targeted emails on autopilot.


You can optimize your Facebook and Instagram ad campaigns with detailed insights to help increase your brand awareness, website traffic, and sales.


Some of the email marketing tools on offer include:

  • Reporting and analytics
  • An ecommerce website
  • Segmentation
  • Automation
  • Email templates

The pricing of the plans is based on how many contacts you have — both offer a free month trial and unlimited emails.


Email plan:

Constant Contact pricing

The Email PLUS plan offers additional features, such as:

  • Live events (Eventbrite integration)
  • Donations
  • Coupons
  • Surveys and polls
  • Ecommerce advanced
  • Subject line A/B testing

The Email PLUS plan is priced as follows:

Constant Contact pricing

The Email PLUS plan supplements the Email plan features with tools for:

  • New customer consultation
  • Online donations
  • Coupons
  • Polls and surveys
  • Event marketing
  • Multi-user support
  • Dynamic content
  • Subject line A/B testing
  • Email automation based on behavior

2.10. ConvertKit

ConvertKit logo

ConvertKit logo

ConvertKit gives you all the software features needed to grow your audience and earn a living.


ConvertKit boasts a high delivery rate of 98% and an average open rate of 30%, ensuring your emails reach your customer’s inbox.


Some of the features on offer at ConvertKit include:

  • Landing pages
  • Email sign-up forms
  • Integrations
  • Automation
  • Commerce
  • A/B testing

All three plans allow you to create unlimited landing pages, sales and link pages, sign-up forms, and email broadcasts.


Your subscriber count determines the pricing of their 3 plans, and a monthly or yearly payment option is available.


The Free plan is for up to 1,000 contacts, and their paid plans offer a free trial for two months.


Free plan — $0/month:

  • Unlimited landing pages and forms
  • Send email broadcasts
  • Sell digital products and subscriptions
  • Email support

Creator Plan:

ConvertKit pricing

This plan offers everything in the free plan plus:

  • Free migration from another tool
  • Automated funnels and sequences

Creator Pro plan:

ConvertKit pricing

This plan offers everything in the Creator plan plus:

  • Facebook custom audiences
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

2.11. ActiveCampaign

 ActiveCampaign logo

  ActiveCampaign logo

ActiveCampaign offers automation features that allow you to create professional emails with minimal effort — while ensuring they get delivered to the right people.


They offer all the same features you’d expect from an email marketing tool, such as autoresponders, segmentation, and newsletters.


You can send automated trigger emails that are based on customer engagement, purchases, or site visits.


Some additional email marketing features on offer include:

  • Drag-and-drop editor
  • Email funnels
  • Advanced reporting
  • Pre-built workflows
  • 125+ email templates
  • 850+ app integrations

Their pricing is based on the number of contacts you have, with their paid plan starting at $9 for up to 500 contacts.


Their 14-day free trial has a limit of 100 emails for up to 100 contacts — the advanced features included in the Professional tier are on offer with the free trial.


Below are the prices of their 4 paid plans:


Lite plan:

 ActiveCampaign pricing

Plus plan:

 ActiveCampaign pricing

Professional plan:

 ActiveCampaign pricing

Enterprise plan:

 ActiveCampaign pricing

2.12. Keap

Keap logo

Keap logo

Keap (previously known as Infusionsoft) allows you to build complete customer profiles and send targeted email marketing campaigns.


Their automation tools make it ideal for medium and large-scale businesses that have a more extensive customer base.


Keap offers 3 price plans — the following prices are for 1,000 contacts:

Keap pricing

To add more contacts, you’ll need to pay an additional fee.


Keap offers users a 14-day free trial to test their more advanced features.

2.13. Ontraport

Ontraport logo

Ontraport logo

Ontraport is great for building email campaigns from scratch with its visual campaign builder.


In addition to this, Ontraport also provides pre-built email templates in their campaign marketplace.


Ontraport comes with many advanced email marketing features such as list segmentation, automation, and split testing.


The pricing of Ontraport’s 4 plans is based on your number of subscribers:

Ontraport pricing

Ontraport is a wise option for users who are more focused on the visual aspect of their email campaigns.


Unfortunately, they only offer a 14-day free trial.

3. Which is the best email marketing service for you?

Which is the best email marketing service for you?

Whether you’re a startup or a large-scale business, this list will give you an idea of what to consider when choosing an email marketing service at the best price.


It's important to know what advanced features you’re looking for in an email marketing service.


Tools such as automation, list segmentation, and activity tracking are pretty standard in most of the services on our list.


We recommend an email marketing service and an all-in-one digital marketing service if you want to boost your sales.


With our Freemium plan, you'll be able to jumpstart your marketing with fast and easy emailing without having to pay a cent.


Systeme.io has everything you need to launch, grow, and scale your business. 


Sign up for our Freemium plan today! No credit card details are required.

4. Quick overview

Here’s a quick breakdown of all the email marketing software services mentioned in this post.


We calculated the average monthly cost of the email marketing services (between all the payment plans available) and also the average amount of emails you can send between all payment plans.


Let’s have a look at what these email services average out on:

 email marketing software services

It is no surprise that systeme.io ranked at the top for the lowest monthly cost with most emails.


What’s better is that you can access the software for free and start building up your email list in no time flat!

5. Conclusion

By now, you should know how effective email marketing is as a digital marketing strategy and how crucial it is for your business.


All the email marketing tools on our list offer the standard features, such as:

  • Automation
  • Segmentation
  • Analytics

But we’d recommend using an all-in-one digital marketing platform where you can run your entire business all in one place!


If you’re unsure which email platform is best, don’t worry, you can give the free trials or plans a go and see what works best for you and your business needs.


And, remember to consider your business’ future needs — make sure that those needs will be met at an affordable price with the service you choose.


Your customers are using email — so, what are you waiting for?


Get started with systeme.io's Free plan today!

Other reviews of email marketing tools:

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