Email Marketing Tools: Which is Best for Your Business?

Email Marketing Tools

Are you wondering if you need a more professional email marketing tool?

The short answer is yes, you do. It’s essential to the growth and management of any online business.

Its main purpose is to nurture and successfully convert leads into customers, and to turn the one-time customers into loyal customers.

This form of marketing increases your brand awareness, customer loyalty, and drastically boosts your conversion rates.

The affordability and ease of accessibility of email marketing makes it one of the most profitable direct marketing channels that a business can have.

But finding the right email marketing tools can sometimes be a little tricky!

That’s why we’re going to help you find one that will both increase your reach and save you time.

1. Why is Email Marketing so Important for the Growth of Your Business?

Grow Your Business

In the midst of the social media craze, email continues to be the most popular tool for communication between businesses and consumers.

The number of global email users was 4 billion in 2020, and is expected to increase by 600,000 by the year 2025.

According to an Email Statistics Report, the number of business-to-consumer emails sent and received every day is expected to reach 376 billion by 2025!

Email marketing has an ROI of 4200%, meaning for every $1 spent, you get a return of $42.

At we’ve delivered 139,160,071 emails, generating a whopping $11,830,089 in sales!

It’s no wonder that email is so popular — just look at what it can do for your business!

Now that you know more about email marketing, and why it’s so crucial to any business, let’s get into our top 11 picks for the best email marketing tools out there!

2. Top 10 Email Marketing Tools

2.1. provides both new and small business owners with the opportunity to use email marketing tools at an incredibly competitive price.

You can set up and grow your mailing list with broadcasts, newsletters and email sequences.

Some email marketing features on offer at include email campaigns, autoresponders, and list segmentation.

What’s truly amazing about, is that it’s an all-in-one marketing platform, meaning that the features aren’t just limited to email marketing tools! allows you to set up sales funnels in a matter of minutes without tech knowledge or experience.

Let run and automate your entire business, saving you valuable time to focus on other pressing matters.

Some additional, handy features on offer include: offers four plans with a variety of features:

  • Freemium - 1,000 contacts - $0/month
  • Startup - 5,000 contacts - $27/month
  • Webinar - 10,000 contacts -$47/month
  • Enterprise - 15,000 contacts - $97/month

But regardless of the plan you choose, they all include all of the main features, including unlimited emails. Bonus!

Are you unsure of whether is the right fit for you?

You can use the free plan for as long as you like, without ever having to put in your credit card details.

2.2. MailerLite


MailerLite has a simple interface which allows beginners to run successful campaigns on a modest budget.

Some of the features on offer include:

  • Drag-and-drop editing tools
  • Segmentation
  • Automation
  • Integrations

Both free and paid plans are available. 

The price of the paid plan increases depending on the number of subscribers that you have.

The free plan offers:

  • 12,000 emails a month
  • Automation
  • Landing pages

The paid plan has no tiers and offers the option of paying monthly or annually.

The pricing is as follows:

  • Up to 1,000 subscribers - (Free)
  • 1,000 subscribers - $10/month
  • 5,001 - 10,000 - $50/month
  • 10,001 - 15,000 - $75/month
  • 15,001 - 20,000 - $100/month

You can test what MailerLite has to offer with their 14-day free trial.

2.3. MailChimp


MailChimp is a popular marketing service known for their unique and creative branding paired with their user-friendly and modern features.

Features on offer at MailChimp range from customizable templates to comprehensive reporting, forms, and integration.

Additional features on offer include:

  • Segmentation
  • Drag and drop tools
  • Automation
  • Landing pages

The free plan offers:

  • Landing pages
  • Signup forms and reporting
  • 10,000 emails a month for up to 2,000 subscribers

Some important features aren’t available unless you switch to a paid plan, such as ad-free emails and A/B Testing.

The paid plans increase depending on your subscriber count and aren’t the most competitively priced, starting at $9.99/month with 500 contacts:

  • Essentials - $9.99/month
  • Standard - $14.99/month
  • Premium - $299/month

You can try MailChimp with their free plan.

2.4. AWeber


AWeber prides themselves on their deliverability, offering all the features you’d expect from an email marketing service, including segmentation, automation, and integration.

AWeber offers reliable and affordable solutions to ensure your emails don’t reach the dreaded junk folder.

The price of their plans goes up according to your subscriber count, but interestingly, each of their paid plans include all of the features on offer:

  • 700+ pre-built templates
  • Drag-and-drop editor
  • Integrations
  • Email Analytics
  • Landing page builder
  • Sign-up forms
  • Segmentation

The free plan offers 3,000 emails a month for up to 500 subscribers, but it does lack some features, such as: behavioural automation and email split testing.

The option of paying monthly, quarterly or annually is available.

The monthly costs are as follows:

  • 0 - 500 subscribers - $19/month
  • 501 - 2,500 subscribers - $29/month
  • 2,501 - 5,000 subscribers - $49/month
  • 5,001 - 10,000 subscribers - $69/month
  • 10,001 - 25,000 subscribers - $149/month

2.5. Sender


Sender offers features suitable for small and medium-sized businesses, allowing you to successfully create and manage your email campaigns.

Sender allows you to easily integrate with other platforms, such as: WordPress and WooCommerce.

Some of the noteworthy features on offer include:

  • Newsletters
  • Segmentation
  • Advanced analytics
  • Drag-and-drop builder
  • Landing pages

Their Free Forever plan offers 15,000 emails for up to 2,500 subscribers, and access to all of the features.

The monthly costs are based on subscriber count, the prices are as follows:

  • 5,000 - $11/month - 60,000 emails
  • 10,000 - $23/month - 120,000 emails
  • 15,000 - $35/month - 180,000 emails
  • 25,000 - $59/month - 300,000 emails
  • 50,000 - $120/month - 600,000 emails

2.6. Benchmark


Benchmark Email offers simple tools to help you spend less time setting up and customizing your email marketing.

Nurture your customer relationships, and accelerate your business with surveys, landing pages and a drag-and-drop builder to build and customize your emails as needed.

Additional features on offer include:

  • Automation
  • Embeddable signup forms
  • Reporting
  • Integrations
  • Segmentation
  • A/B testing

There are 3 plans, with a monthly or annual payment option. 

The free plan gives you 250 emails a month and all the basic email marketing features.

The pricing of the Pro and Enterprise plan are based on the number of contacts that you have, and both plans provide unlimited emails.

With the Enterprise plan, you’d need to enquire about the cost if you have less than 125,000 contacts.

Here are the prices for each plan:

Pro plan

  • 5,000 - $58/month
  • 10,000 - $89/month
  • 15,000 -$118/month
  • 20,000 - $138/month
  • 25,000 -$169/month

Enterprise plan

  • 125,000 - $719/month
  • 150,000 - $829/month
  • 175,000 - $939/month
  • 200,000 - $1,049/month

2.7. SendinBlue


SendinBlue is a marketing automation platform that offers a variety of email and SMS marketing tools.

SendinBlue offers all the tools you’d expect from an email marketing service: from multichannel workflows, to advanced personalization and a range of lead nurturing tools.

The optimization and automation of the email marketing campaigns gives growing businesses a breath of fresh air to focus on more important tasks.

More features on offer include:

  • Segmentation
  • Drag-and-drop editor
  • SMS marketing campaigns
  • A/B testing
  • CRM
  • Landing pages
  • Signup forms

Their platform offers a free plan, with a limit of 300 emails a day, for up to 2,000 contacts.

All of their plans give you access to the full range of automation features and unlimited contact storage.

Their plans increase in price according to the monthly email volume.

Below are the price ranges for each of the four plans:

Free - $0/month

  • 300 emails a day
  • Email template library
  • SMS marketing

Lite - $25 - $99/month

Everything in the Free plan, and:

  • No daily sending limit
  • A/B Testing
  • 10,000 - 100,000 emails

Premium - $65 - $599/month

Everything in the Lite plan, and:

  • 20,000 - 1,000,000 emails
  • Facebook ads
  • Landing pages
  • Telephone support

Enterprise - Customized pricing

Everything in the Premium plan, and:

  • Custom volume of emails
  • Priority sending
  • 20+ landing pages
  • SSO (SAML)

2.8. Drip


Drip gives you all the email marketing tools you need to build personal relationships with your customers.

Effortlessly add your branding to your emails with the visual email builder, and increase your email marketing engagement with segmentation and automation.

Drip offers over 100 integration options, including Shopify and WooCommerce.

Additional features on offer include:

  • Library of workflows
  • Customizable signup forms
  • Segmented campaigns and workflows
  • Advanced analytics

There is a 14-day free trial for the paid plan, starting at $19/month for up to 500 contacts.

The free trial includes all of the features except for SMS, and is limited to 500 emails.

The adjustable paid plan increases in price depending on the number of contacts that you have.

The pricing is as follows:

  • 1 - 500 contacts - $19/month
  • 501 - 2,000 contacts - $29/month
  • 2,501 – 3,000 contacts - $49/month
  • 3,501 – 4,000 contacts - $69/month
  • 4001 – 5000 contacts - $89/month

2.9. Constant Contact

Constant Contact

Constant Contact is suitable for small businesses, non-profits, and individuals looking to attract customers and sell more products.

Increase engagement and nurture your relationships with your customers by sending personalized, scheduled, and targeted emails on autopilot.

You can optimize your Facebook and Instagram ad campaigns with detailed insights to help increase your brand awareness, website traffic, and sales.

Some of the email marketing tools on offer include:

  • Reporting and analytics
  • Create an ecommerce website
  • Segmentation
  • Automation
  • Email template builder
  • Signup forms

The pricing of the plans are based on how many contacts you have — both offer a free month trial and unlimited emails.

Email plan

  • 0 - 500 contacts - $20/month
  • 501 - 2,500 - $45/month
  • 2,501 - 5,000 - $65/month
  • 5,001 - 10,000 - $95/month
  • 10,001 - 15,000 -195/month

Email PLUS plan

  • 0 - 500 - $45/month
  • 501 - 2,500 - $70/month
  • 2,501 - 5,000 - $95/month
  • 5,001 - 10,000 - $125/month
  • 10,001 - 15,000 - $195/month

The Email PLUS plan offers additional features, such as

  • Live events (Eventbrite integration)
  • Donations
  • Coupons
  • Surveys and polls
  • Ecommerce advanced
  • Subject line A/B testing

2.10. ConvertKit


ConvertKit gives you all the software features needed to grow your audience and earn a living.

ConvertKit boasts a high delivery rate of 98%and an average open rate of 30%, ensuring your emails reach your customer’s inbox.

Some of the features on offer at ConvertKit include:

  • Landing pages
  • Email signup forms
  • Integrations
  • Automations
  • Commerce
  • A/B testing

All three plans allow you to create unlimited landing pages, sales and link pages, signup forms, and email broadcasts.

The pricing of their 3 plans is determined by your subscriber count, and a monthly or yearly payment option is available.

The free plan is for up to 1,000 subscribers, and their paid plans offer a free trial for two months.

Free plan - $0/month

  • Unlimited landing pages & forms
  • Send email broadcasts
  • Sell digital products & subscriptions
  • Email support

Creator plan

  • 1,000 - $29/month
  • 3,000 - $49/month
  • 5,000 - $79/month
  • 8,000 - $99/month
  • 10,000 - $119/month

This plan offers everything in the free plan plus

  • Free migration from another tool
  • Automated funnels & sequences

Creator Pro plan

  • 1,000 - $59/month
  • 3,000 - $79/month
  • 5,000 - $111/month
  • 8,000 - $139/month
  • 10,000 - $167/month

This plan offers everything in the Creator plan plus

  • Facebook custom audiences
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

2.11. ActiveCampaign


ActiveCampaign offers features that allow you to create professional emails with minimal effort — while ensuring they get delivered to the right people.

They offer all the standard features you’d expect from an email marketing tool, such as: autoresponders, segmentation and newsletters.

You can send automated trigger emails that are based on customer engagement, purchases or site visits.

Some additional email marketing features on offer include:

  • Drag-and-drop editor
  • Email funnels
  • Advanced reporting
  • Pre-built workflows
  • 125+ email templates
  • 850+ app integrations

Their pricing is based on the number of contacts that you have, with their paid plan starting at $9 for up to 500 contacts.

Their 14-day free trial has a limit of 100 emails for up to 100 contacts - the features included in the Professional tier are on offer with the free trial.

Below are the prices of their 4 paid plans

Lite plan

  • 500 - $15/month
  • 1,000 - $29/month
  • 2,500 - $55/month
  • 5,000 - $99/month

Plus plan

  • 500 - 1,000 - $70/month
  • 2,500 - $125/month
  • 5,000 - $169/month
  • 10,000 - $249/month

Professional plan

  • 500 - 2,500 - $159/month
  • 5,000 - $239/month
  • 10,000 - $349/month
  • 25,000 - $599/month

Enterprise plan

  • 500 - 2,500 - $279/month
  • 5,000 - $449/month
  • 10,000 - $499/month
  • 10,000+ - (Enquire for pricing)

3. Conclusion

I’m sure by now you know how effective email marketing is as a digital marketing strategy and how absolutely crucial it is for your business.

All of the email marketing tools on our list offer the standard features, such as: automation, segmentation and analytics.

But we’d recommend using an all-in-one digital marketing platform, such as— where you can run your entire business all in one place!

If you’re unsure of which platform is best, don’t worry, you can give the free trials a go and see what works best for you and your business needs.

And, remember to consider your business’ future needs — make sure that they’ll be met at an affordable price with the service you choose.

Your customers are using email. So, what are you waiting for?

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