GetResponse vs. Mailchimp: Which Platform is Best for Email Marketing?

Mailchimp currently has a 4.5/5 Capterra rating from their users, which automatically puts them above GetResponse.

However, will their user reviews be enough to keep them in the lead?

Let’s have a look at some of the pros and cons according to these two platforms’ users.

It’s an easy-to-use email builder that helps you create attractive, responsive emails with a simple drag-and-drop builder.

Conversion-oriented email sequences that are automated. Automated greetings, follow-ups, education, and nurturing.

Key metrics and automated reports that help you keep tabs on your performance.

Send order confirmations, receipts, notifications, and other necessary information to your customers.

With the email list builder, you can organize and classify your contacts for targeted emails to be sent.

GetResponse offers most of the major features you’d expect to see on an email marketing platform.

However, has it become a jack of all trades, but master of none?

Mailchimp offers an email editor for creating personalized and professional emails.

With their drag-and-drop tool, you can easily design emails from scratch or use pre-designed email templates.

Mailchimp also has a built-in HTML editor.

Mailchimp has tools for tracking performance, improving deliverability, and providing actionable information to help you build your business.

Mailchimp keeps track of the following performance data:

Allows you to better manage your expanding list of contacts by capturing data from your interactions with them and then storing it in a single database.

Mailchimp lets you create a drip campaign that sends a series of automated messages to customers.

You can use Mailchimp’s A/B testing tool to improve your emails and subject lines.

Multivariate testing is available with Mailchimp’s Premium subscription.

You can’t, however, test a series of emails in your automation workflows.

We’ve decided that in this section both GetResponse and Mailchimp have exceptional email marketing features, however, both also have a lot to improve as seen in the pros and cons section - it’s a draw.

Automated marketing refers to the use of technology to streamline and improve marketing efforts.

It uses one automation platform to manage all aspects of every campaign, including email and social media marketing.

While GetResponse’s automation tools are a little more advanced than other email marketing platforms, you only have access to a limited amount of workflows unless you upgrade to the Max plan.

The Customer Journey is a new feature that allows you to set up drip campaigns, which send clients a series of automatic emails at certain times.

These campaigns are generally triggered by certain customer activities and may include branches that target specific client groups.

Your automated workflow is represented visually in the Customer Journey Map:

A landing page is a standalone web page designed exclusively for a marketing or advertising campaign in digital marketing.

It’s one of the most effective options to boost conversion rates and sales.

Here are some landing page tools GetResponse offers:

However, there are a few issues with the landing page builder that should be addressed.

The user interface, for starters, isn't very user-friendly.

Secondly, after the addition of more mobile responsive templates, loading times have become slower.

Even though Mailchimp offers pre-designed templates, users have complained that there aren’t enough templates, limited design capabilities, and some features aren’t mobile compatible.

GetResponse is a full marketing platform with features that Mailchimp can’t compete with. No surprises here.

The success of a company is heavily influenced by its online presence.

Websites are critical tools for companies to establish credibility and gain their customers’ trust.

Because the website builder is such a new development for GetResponse, it’s still in beta and will hopefully be completely functional soon.

The website building and hosting features are probably the most impressive addition to Mailchimp’s platform, making it appealing to a newcomer.

This will be a draw, as the website builder feature of both Mailchimp and GetResponse is relatively new and has some room for improvement.

Both platforms offer a variety of extra features.

If any listed below are essential to your business’ succes, you might be swayed to choose one platform over the other.

GetResponse has an unusually big feature set.

Let’s take a look at some of their other features.

GetResponse’s webinar software might sound simple and comprehensive but if you need access to more webinar functionality you need to be prepared to pay.

Your access to vital features is very dependent on the plan you choose.

You can choose from over 30 professionally designed and conversion-optimized scenarios.

The conversion funnel feature is accessible on all paid-for plans, but you should be aware that the Basic plan’s version only allows you to create one sales funnel.

Allowing your visitors to communicate with you directly creates deeper connections, and helps them convert faster.

You can use Facebook, Instagram, and Google Ads to build your mailing list and retarget subscribers.

Mailchimp not only delivers excellent email marketing for a small business but also contains a number of other essential online marketing tools.

Let’s have a quick look.

You can reach the right users for your online business with Mailchimp’s digital advertising software from Facebook, Instagram, and the Google Ads Network.

With this feature you can:

You can manually create and upload your business postcards and Mailchimp will print, stamp, and deliver them to individuals all over the world.

The following tools are offered to simplify the process:

Send postcards on any budget:

The winner of this round is GetResponse.

It might have fewer features than what you’d get with a Mailchimp account, but as you will see in the pricing section, with GetResponse you get access to more features for a less brutal cost.

However, with the Free plan, your newsletters have GetResponse watermarks and you won’t be able to use automation responders.

The core features common to all paid-for GetResponse plans are as follows:

Overall, it seems, because of the costly plans available, GetResponse appears to be targeting larger businesses and neglecting the start-up market.

The main features available in the Free plan are:

Mailchimp’s pricing, believe it or not, is one of the most expensive pricing for online marketing platforms.

This makes it all the more unattractive to companies, especially new, small businesses.

Here GetResponse wins for fair, transparent pricing with the most features.

For a true and affordable all-in-one solution that really cares about your business, big or small consider systeme.io.

The following are some of the email marketing features offered by systeme.io:

When you need more, upgrade to one of our affordable premium plans for a :

As you can see, our plans' price is both flexible and inexpensive (an annual subscription comes with a 30% discount and free web migration).

Thousands of satisfied and profitable customers have joined our family — sign up for free and find out why.

In the comparison between Mailchimp and GetResponse, we established that Mailchimp didn’t stand a chance.

Unlike Mailchimp, GetResponse offers a ton more features for your money.

However, for the best all-in-one solution that combines both cost efficiency with comprehensive features — we recommend systeme.io.

The only tool you’ll ever need to get your online business started — sign up to systeme.io today!