Mailchimp Complete Review: Is it Still the Best Email Marketing Tool?

Mailchimp is known as the go-to option for the email marketing needs of online business owners.

But they’ve moved on by aiming to become an “all-in-one integrated marketing platform for small businesses”.

Mailchimp has added features to not only get your business online but take on marketing, automating, managing, and analyzing every moving piece of it.

This seems like the perfect recipe for business success, but where’s the catch that has made many business owners move on from this feature-rich tool?

Here’s a list of Mailchimp’s features — and we’ll walk you through what works and what might’ve gone awry.

While their name still hints at what Mailchimp is best known for, they now include a host of useful features to flesh out a full marketing suite.

Email marketing is central to any marketing strategy and remains one of the most lucrative elements in your sales funnel to acquire leads and convert them into customers.

The global email marketing market was valued at $7.5 billion in 2020 and is predicted to grow.

Up to 75% of global marketers marked email marketing as excellent for your return on investment (ROI).

With Mailchimp, you can create five types of email campaigns with custom content and scheduling:

Probably the most impressive add-on to Mailchimp’s platform is the website’s building and hosting capabilities, making it attractive to any newbie.

Email marketing seems unattainable until you actually have a website full of marketable content.

To this end, Mailchimp now helps users create a free website with built-in marketing — meaning you’ll have all the tools available based on which payment plan you choose.

They also guide and assist you in registering and paying for your own custom domain.

This includes a “customer journey builder”, which is just a fancy word for their sales funnel builder.

MailChimp features a Creative Studio with an assistant, and a small library of dynamic content and suggestions to get your website on its feet.

Part of building your website and brand is making use of advertising and social media.

Mailchimp comes with a Facebook Ad Campaigns feature that vows to boost your mailing list.

It allows you to design and purchase an email-offer advert on Instagram or Facebook, without leaving your website.

Between our email and social media, we are glued to our phones — making the simple social media marketing tools offered by Mailchimp ideal for beginners.

Automation is a key ingredient to making your online marketing strategy do the work for you.

Mailchimp’s automation includes:

Mailchimp has included some analytics as part of their “all-in-one” platform, but is this enough to keep their customers?

A/B testing is standard on any online marketing platform, and Mailchimp reserves multivariate testing and comparative reporting for the more expensive payment plans.

You can’t test three or more versions of a landing page against one another on Mailchimp, you have to perform three separate tests, rather than just one.

Insights help you understand your audience — you can change your marketing strategy to make the best use of trends and predicted behavior.

Again, these are exclusive to the more expensive plans.

Read on to see what Mailchimp has available and why it isn’t satisfying its customers.

If you’re brand new to running and marketing an online business, you’ll probably have thousands of terms and abbreviations flying your way.

To save you the trouble of hopping on google every time you see something new — they’ve created a little dictionary of the common ones with comprehensive explanations.

This dictionary would be even more useful if the use of these terms on their site was linked to the corresponding definition.

This is probably because the biggest bugbear among their users is MailChimp’s ticketing system for getting back to customer issues.

There’s email support available to free users but only for the first 30 days.

Thereafter, you have to upgrade to the $9.99 Essentials plan if you need assistance.

As you can see, the plans all “start at” an advertised price, but there’s a sliding scale based on the size of your contact list that could have you paying $78.99 per month for 10,000 contacts on the Essentials plan.

There are also limits to how many emails you can send in each plan and the price of each plan increases based on your needs.

If you've already got large mailing lists, Mailchimp may catch you out here — so read carefully to see what you’re really getting before committing.

These cool additions are only available as add-ons to the previous set of email marketing plans.

Hopefully, Mailchimp will offer more flexibility soon.

These emails are sold in blocks and are mostly used by developers who need emails to reach theory clients and receive important information and replies.

Our promise is that systeme.io is “the easiest and fastest way to grow your online business,” and boy do we deliver.

Another reason to consider systeme.io instead of our alternatives is the excellent customer service that’s available 24/7 — so that we can help you whenever you need it.

And an even bigger bonus — systeme.io is available in 8 languages.

As you can see, each plan is priced based on how many contacts you have, as well as how many sales funnels you need.

On the Freemium plan, systeme.io gives you a limited number of:

As you can see, Mailchimp is not that bad a tool, and they’re really working to improve their platform and address customer concerns.

However, you probably don’t have time to wait for them to catch up to industry leaders.

If you’re looking for marketing software and support that outperforms the competition, then head over to systeme.io and sign up for our Freemium plan today!

(This plan is free forever, and we don’t even need your credit card details)

Join now — you’d be bananas to go anywhere else.