Here’s Why You Should Use an All-in-One Marketing Tool (When the Gurus Tell You Not to)

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Using separate tools for every part of your business comes with a lot of hassles, even more struggles with integrations, and a lot of hefty price tags.

Luckily, there’s a simple solution — just switch to an all-in-one platform!

In our quick guide, we’ll break down everything you need to know:

The top benefits of using all-inclusive business software
What features you should look for in an all-in-one tool
Why you should use systeme.io as the free all-in-one marketing platform for your online business

Let’s dive right in!

1. What is all-in-one marketing software?

An all-in-one marketing platform is a group of integrated software that combines a lot of necessary marketing tools all into one platform.

This means you can run lots of different aspects of your business from a single place, without the hassle of jumping from one platform to the next.

Typically, all-in-one platforms have these key features that let you:

Build landing pages and sales funnels
Set up your business’ email marketing
Automate your business processes and repetitive tasks
Manage your website’s search engine optimization (SEO) efforts
Sell physical and digital products with built-in checkouts
Build and sell online courses and manage membership sites
Create and publish content for your audience
Get useful analytics and insights, so you can grow your business

With a great all-in-one platform, you can do all of this from one single dashboard to save you time, money, and a lot of hassle:

1. No more struggling with clunky integrations.

2. No more importing and exporting data from one tool to another.

3. And no more spending insane amounts on monthly subscriptions to tools that don’t do everything your business needs!

All-in-one platforms eliminate the need to use several different marketing systems just to get your business up and running.

Another major reason for switching to an all-in-one platform is to skip all the technical babble and distractions of multiple platforms so that you can focus on what’s important: growing your business.

Let’s get straight into the top benefits of using all-in-one software.

2. Top 5 reasons to use all-in-one platforms

Top benefits of switching to an all-in-one platform

Using an all-in-one platform comes with many, many advantages!

We’ve narrowed it down to the top 5 benefits that’ll make the biggest impact on your business’ budget, your employees’ time, and your success.

Ready? Let’s break it down.

2.1. Save on business costs and time

All-in-one marketing platforms allow you to grow your business faster, with minimal effort — and it’ll free up your money and time.

Every second of lost time matters to the operations of your business, whether it’s the time employees lose switching between marketing platforms or the heavy workload of your IT team to handle integrations.

These manual efforts add extra operational costs for your business and take employees’ focus away from revenue-driven tasks.

Imagine the time you could save if employees didn’t have to manage different platforms and if your IT team only had to contact one business.

Take a look at what using different tools for your business will cost you:

Save at least $320/month by switching to an all-in-one tool!

Using single-purpose or dedicated tools for every different aspect of your online business will cost you at least $320/month.

To illustrate how high this price is, think about systeme.io — Our most expensive Enterprise plan is only $97/month for unlimited access to all of our features — a dedicated funnel builder on its own is pricier than that!

If saving hundreds of dollars per month doesn’t convince you, here are ways in which all-in-one platforms can save you both time and money:

Everything is already set up and connected, so you won’t have to switch back and forth between different marketing tools
Easier budgeting with simplified and consistent pricing models when you only have one software bill to pay
Less training time is needed for employees since there’s only one platform they’ll need to learn (meaning less money spent!)
Lower overhead costs mean you’ll make more profits, and you’ll need fewer sales for your business to break even
Individual software requires moving your data around manually from one system to another, but an all-in-one platform’s features are designed to work together with no hassle

Doesn’t that just sound a whole lot simpler than using different platforms?

The online business world is competitive enough, and there’s no reason any entrepreneur should make it harder for themselves.

Plus, think of that extra cash your business can spend on more important things instead of paying too much for software subscriptions.

When you spend less time and money on managing your business, you have more resources for initiatives that’ll lead to faster business growth.

Plus, it brings you the freedom to enjoy more of your time outside of work without compromising the success of your business.

Ask yourself: Can your business really afford not to make the switch?

2.2. No coding or tech knowledge needed

All-in-one platforms are perfect for newbies, solopreneurs, and anyone who doesn’t want to spend hours trying to get their business running.

This is because, with marketing platforms like systeme.io, you don’t need any coding knowledge at all to do anything related to digital marketing.

This is by far one of our favorite benefits! Here’s why:

All the tools you need come built-in with an easy-to-use visual interface and a drag-and-drop editor so you won’t have to write the code for any part of your website, funnels, or anything at all!
This will save on labor costs since you won’t have to hire a website designer, developers, or software engineers to build your website
You can use visual drag-and-drop editors to build and customize your landing pages without a single line of code
You can even build sales funnels, set up marketing automation rules, sell your products, and get payments without worrying about the technical aspects of plugging it all together

With a benefit like this, why would you ever again waste time and energy staring at a screen trying to get a tool working as you want it to?

2.3. Better reporting and insights

How systeme.io’s analytics looks on your dashboard

In business, you can only improve on the things you can measure.

Easy and engaging reporting on your business’ performance will help you generate actionable insights to improve your business’ customer journey.

You can base your business decision on marketing data that measures your performance by learning how your campaigns are performing.

In-depth insights into key metrics will let you take the necessary steps to improve customer retention and to build stronger relationships with targeted marketing campaigns that provide value to your audience.

These valuable reporting insights will ensure that you get a better return on your investment (ROI) that you made into an all-in-one platform.

2.4. Optimize your users’ experience and boost sales

Source: DesignWizard.com

A major benefit of all-in-one platforms is that they can bring you valuable insights into your customers’ experience with your business.

When you can control all of your digital marketing activities and customer data from one place, then lead generation becomes much easier.

You’ll be able to track customer behavior and their journey through your funnel and improve where you see prospects dropping off.

In addition, you’ll also have personalized customer interactions that will keep them more satisfied and increase your overall sales.

Here’s how an all-in-one marketing platform can boost your sales:

Automated marketing processes — Let technology take care of sending your emails to your contacts, social media management, launching marketing campaigns, and repetitive business tasks
Optimize your website for SEO — This’ll help your prospects to find your business if you rank well on Google and reach a wider audience
Personalize content to your audience — Quickly develop a sense of trust with your prospects by personalizing emails and running all your content management from one marketing platform
Run split tests — A/B tests measure the impact of your pages and funnels that show which layouts and content convert better
Have a more productive marketing and sales team — Automated all-in-one platforms free up your time, so you can focus on revenue-making tasks
Improve your customer feedback — Stay in constant contact with customers to build the trust and reputation of your online brand

All-in-one marketing platforms offer a magnitude of features focused on improving the experience of your prospects to help you get online sales.

2.5. Get support and security from one platform

Source: Custify.com

We bet this is a benefit that hasn’t crossed your mind while you’ve been considering all-in-one integrated marketing tools!

When you’re dealing with any cloud-based digital marketing tool, the available customer support and security should be a big priority, and all-in-one platforms definitely give you an advantage.

Here’s why it’s good to get customer support from a single platform:

1. Calling or emailing a bunch of different support teams from different providers can be a bit difficult and time-wasting.

2. They may not be able to diagnose where the problem is, or (more often than not) they’ll point fingers at the other tools you’re using.

3. With all-in-one marketing platforms, you can access all the support you need to solve your issues in one place, making things easier.

Let’s use systeme.io’s customer support as an example:

Trustpilot review on systeme.io

The 24/7 customer support has a turnaround time of just under 2 hours — you’ll get super quick and useful answers and:

Our customer support has great reviews on Trustpilot!
Our team can answer all your questions in one go — everything from sales funnels to email marketing to affiliate payouts (and more!)

Isn’t that a lot easier than having to contact multiple businesses’ support teams to get the answers you need?

While all-in-one platforms will make it easier to navigate the whole process of getting support, make sure to check out how effective and responsive a tool’s support team is before you make your final decision.

You don’t want to be stuck paying for expensive digital marketing tools that you can’t use or one that doesn’t work exactly as you need it to.

Here’s why you should consider security when choosing a tool:

1. You could lose a lot of money and data if the tool you’re using has a security breach or if a tool decides to stop one of its integrations (We all remember the messy divorce of Mailchimp and Shopify).

2. It can be challenging to find a security solution that works consistently across multiple platforms and marketing operations.

Luckily, with all-in-one platforms, this wouldn’t be an issue because of the built-in security measures working across the entire suite of features.

Cut the red tape, and switch to an all-in-one platform so you can get consistently excellent support and security features from one tool!

Now that we’ve gone through the most important benefits, let’s go through some of the key features and considerations that you should look at when deciding if an all-in-one platform is for you.

3. What to look for when deciding if an all-in-one platform is for you

To decide whether all-in-one marketing automation platforms are for you (and whether the benefits are worth it), you’ll also need to consider:

What kind of features are included in an all-in-one marketing tool?
Which type of businesses should consider making the switch?

Let’s see what the answers to these 2 questions are.

3.1. What features do you need in all-in-one platforms?

The 6 digital tools that all-in-one marketing platforms should have

In the digital marketing space, there are a few tools that every single all-in-one platform should have to truly classify as such.

The marketing automation features focus on lead generation, and they help you launch marketing campaigns tailored to your audience.

To achieve this, you’ll need these 6 essential tools:

A sales funnel builder — Create and set up a funnel from scratch, or use a template that you can customize
Email marketing tools — Get on top of your business’ contact management, send emails to your audience, and set up email marketing campaigns to stay in touch with your contacts
Online courses — Build, automate, and sell your online courses on these tools’ marketplaces so you can monetize your expertise
Website builder — Build landing pages to set up your website
Affiliate programs — Manage your own affiliate program, and join these tools’ affiliate programs to earn a passive income
Marketing automation tools — Use integrated marketing automation features, and save time completing business tasks

In addition to these essential features, some all-in-one platforms will also include tools for business aspects such as:

Event management
Social media marketing and integration
Customer journey mapping
Behavioral-based email marketing
Marketing workflows
Website visitor tracking
Customer Relationship Management (CRM)

There are several online marketing functions and features that are included in different all-in-one tools that you need to keep an eye out for to help you hit your business goals.

Small business owners should ensure that their chosen all-in-one platform has the features their sales teams and marketing professionals need.

3.2. Who should use all-in-one tools?

Deciding whether you should use all-in-one dedicated or single-purpose marketing automation tools depends on the size of your business.

Let’s look at the best options for small businesses vs large companies.

3.2.1. For entrepreneurs, start-ups, and small businesses

Recommended: All-in-one platforms

1. All-in-one marketing tools are great for handling all your business’ marketing needs in one place when you don’t have the workforce to manage individual marketing platforms.

2. Perfect for companies that need to save money or just don't have the budget to pay monthly subscriptions to lots of tools.

3. Platforms like systeme.io are designed to scale as small businesses start to grow, making it a long-term solution as well.

3.2.2. For large companies and enterprises

Recommended: Dedicated, single-purpose tools

1. Massive companies will get more benefit out of using different tools for each aspect of their marketing simply because they’ll have dedicated marketing teams.

2. The more dedicated the tool is, the more comprehensive its functionality and usability, which works for teams with specific roles (such as financial services teams needing accounting software).

3. Dedicated tools are more expensive, but bigger companies have the budgets to spend on hefty monthly subscription fees.

There are lots of marketing automation software that offer integrations with all-in-one solutions, so you’re not forced to choose one or the other.

For small businesses, it might feel like you can’t do as many marketing activities as the corporations with big budgets, but that isn’t true.

Higher prices for tools don’t always translate into more functionality.

There are countless ways in which all-in-one platforms can help any business save time and reduce their costs — all while building a strong marketing strategy for constant contact with their prospects.

Now, let’s focus your attention on systeme.io and why it’s the perfect marketing automation solution for your online business.

4. Systeme.io: An all-in-one marketing automation platform for your business

systeme.io logo

Now that you know what to look for in an all-in-one marketing tool, let’s dive into why systeme.io is the perfect solution for any entrepreneur.

Systeme.io is a simple, effective, and free all-in-one platform for all of your business-building needs, with an intuitive user interface that’s easy to use.

Let’s take a look at what you’ll get when you switch to systeme.io.

4.1. Systeme.io’s features

systeme.io’s comprehensive features

Systeme.io comes with a value-packed list of features that’ll help you make a success out of any kind of digital marketing activity you can dream of!

It’s the perfect, most affordable all-in-one marketing tool you need.

Here’s a summary of all the key features on offer:

1. Sales funnel builder — Set up and automate your all-in-one sales funnels in just a few clicks using our library of proven templates (or start from scratch!). Integrate your email list, payments, and more!

2. Website builder — Use our intuitive user interface and our drag-and-drop editor to set up your landing pages in 10 minutes!

3. Email marketing and contact management — Get unlimited emails, automated email sequences, and categorize your customers using tags so you can deliver tailored content designed for conversions.

4. Access to your own affiliate program — Make money while you sleep by building an army of affiliates to promote your product!

5. Create, customize, and sell online courses and membership sites — Set it up without any technical knowledge so your business can make profits and monetize your expertise.

6. Marketing automation — Easily automate your lead management, email sequences, sales funnels, website, and online courses. Plus, you’ll get powerful marketing data to measure your success.

With an all-in-one marketing solution like systeme.io, all the features come built-in and are ready for you to use because we know that time is money.

Systeme.io is like a Swiss army knife and belongs in every entrepreneur’s back pocket, including yours.

Let’s delve into the pricing of systeme.io.

(Spoiler — Our Free plan means you can get started at no cost!)

4.2. Systeme.io’s pricing

systeme.io’s pricing plans

Our price plans are made to fit your business’ budget as it grows, and each plan comes with the features your business needs.

All of our plans, including our Free plan, come with these minimums:

Unlimited emailing to all your contacts on your email lists
Unlimited file storage space for your funnels, content, and media
Unlimited members on your membership site
No transaction fees and no hidden costs
Access to our affiliate program so you can build a lucrative passive income stream and manage your affiliates, links, and payouts
Expert 24/7 online support whenever and wherever you need it

You’ll get a lot more bang for your buck with our affordable prices, and with systeme.io’s forever Free plan you literally get what you don’t pay for.

Let’s take a look at what each of our pricing plans includes.

4.2.1. Systeme.io’s Free plan

Pick systeme.io as the all-in-one marketing tool for your business, and you can get started for free with no credit card details required!

We know how important it is that you spend time testing a new platform tool before making a financial investment.

That’s why we offer you an entirely Free plan for as long as you want.

Here’s what you’ll get on our Free plan:

Up to 2,000 contacts
3 sales funnels
10 funnel steps
1 blog with unlimited posts
1 membership site with unlimited members
1 automation rule
1 workflow
1 tag
1 email campaign
1 one-click upsell
1 order bump
1 A/B test
1 custom domain

4.2.2. Systeme.io’s paid plans

Systeme.io offers you 3 paid plans to choose from:

Startup plan ($27/month) — 5,000 contacts, 10 sales funnels, 5 workflows, 10 email campaigns, and 3 custom domains
Webinar plan ($47/month) — 10k contacts, 50 funnels, 20 workflows, 100 email campaigns, 10 custom domains, and 10 evergreen webinars
Enterprise plan ($97/month) — Up to 15k contacts, free business migration, and a 1-on-1 kickstart coaching session on top of getting access to all our features without any usage limits

If you sign up for any of our plans (including the Free plan), you’ll get all the tools you need to start your online business.

Plus, you can join our supportive Facebook group and interact with like-minded entrepreneurs building their businesses just like you.

What are you waiting for?

5. Conclusion

Switch to systeme.io and get all the tools you need!

Not only will using an all-in-one platform save you a lot of time and money, but it’ll also strengthen your business’ marketing efforts and profitability.

Make sure that the all-in-one marketing tool you pick has all the features you need to give your online business a boost.

You deserve to reap the benefits of switching to an all-in-one platform, and systeme.io is the all-in-one solution you’ve been looking for.

Get started with systeme.io for free!