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We all know that a good landing page equals higher conversion rates.
The reason for this is simple: people love to be entertained and save their time.
If your website can optimize information to be worthy of the visitor’s time while making it entertaining, you’ll have yourself a visitor that will want to keep coming back for more!
We believe that every website needs a makeover every now and then.
Many of these websites that we look at today have something really great about them, but most need to do A/B tests on certain aspects of their designs.
In this post, we will look at some of the most well-designed landing pages and give you tips on how you can improve your landing page designs using techniques from those who do it best.
Codecademy is an online platform that is focused on teaching you how to code.
A simple, yet great market to profit in.
Being one of the few online websites that specialize specifically in coding, they have to make sure that their landing page is informing their customers.
Also, who doesn’t just love the CTA “It’s time to start investing in yourself”?
It makes their product feel like something worth your time, money, and energy.
Following Codecademy’s intent, Skillshare is also a platform for online learning.
Skillshare has recently grown in popularity, which is mainly due to its large amount of creative icons promoting the platform.
And it’s safe to say that they have a great landing page to capture all of those leads.
MeetEdgar is an online software service that automates your social media posts.
Edgar builds a bottomless library of evergreen updates organized by category, so you control what types of content get shared and when.
When we first started researching for this post, we were quite amazed at how Uber had adjusted their website to account for the socio-economic environment.
Uber was among the large companies that took a hit when the COVID-19 pandemic started.
Their marketing team redesigned the landing page to reflect a trustworthy company, by having COVID-relevant designs.
Speaking of the pandemic, here is an example of an industry that boomed over the last year, and Chloe Ting is one of the creators to thank for it.
Her exercise programs have met platforms like YouTube with a storm of endorphin-hyped followers who need exercise programs to follow along to, and her website provides just that.
Alexa is a marketing tool that will help you to improve your business content, SEO, and PPC strategy.
Alexa is great for learning where your site visitors are coming from, and where they’re going.
HubSpot’s main focus is on improving your marketing, sales, and service software to help you grow your business.
Why does this sound familiar?
Because that is exactly what they outline in their copy.
As a company that uses Slack, we can vouch for just how well their software works.
Giving a brief overview of what the software entails, this page sticks the landing — pun intended.
SproutSocial is a social media management platform that focuses on optimizing brands and agencies.
Their software helps you to track analytics, optimize aspects of your design that aren't working, and increase engagement with your content.
I Done This combines progress tracking and reporting technology, allowing users to compile daily check-ins into simple reports.
Progress reports serve to give users quick and valuable insight into their team progress and how they are performing.
There are many things you can do to improve your website design, but it ultimately comes down to a few key design choices that make or break your site.
There are three great practices to follow when creating your landing page:
This section of the post entails a lot of design information.
If you should take anything from this post, let it be that you should keep your website simple!
We all know what they say about first impressions.
A bad one might have lasting effects, but, more often than not, can be fixed over time.
But time is the main problem in that statement.
On average, users stay on a website for 15 seconds.
That is not a lot of time you have to convince the visitor to stay.
You have 15 seconds to introduce your brand, show your product, and state your purpose.
You want to do this while also providing content that clearly offers user value and looks good.
Visitors love knowing what they are buying into. While knowing what you’re buying into is great, the quantity of information should not be mistaken for the quality of the content.
You want to find the happy middle of content creating, which is essentially creating content that is kept simple and to the point without leaving out key details.
Most of the information you provide users will be displayed by images, headlines, and copy.
How can you produce great quality content?
Alongside keeping information sweet and simple, you also want to harmonize your ads with your landing page.
Your adverts should reflect your brand. If your website follows a minimalist style, then your advert should do the same.
You don’t want to send out adverts that don’t match your landing page.
It can create confusion if your advert uses a maximalist design and your landing page a minimalist design.
If you can master harmonizing content, then you are left with a visitor that knows exactly what is happening, and who knows what they want.
If you’re looking for some great landing page templates you can have a look at Hubspot’s post where they list some of the best free templates for you to use.
As much as you should produce quality content, you should also look into securing quality content by using trust icons.
In many of our examples above, you can see how small companies benefit from larger ones — adding trust signals to your product can ensue a “second-hand” trust, merely by association.
As much as website design matters, you also want to make sure that you include buttons that call to action (CTA).
After visiting your landing page, what do you want your prospect to do? Where do you want them to go? Which product do you want to sell to them?
Being exact can help you clearly define what you expect from your prospect.
Too many CTA buttons, like “start your free trial”, “join our email list”, “gain access for free”, “read more about us here”, on one page can lead to an overwhelmed visitor who is more likely to bounce than stay.
Here is a blog post to show you other ways of reducing bounce rates.
Although offering variety is always good, it can also lead to the visitor not knowing what to choose first, resulting in no action being taken at all.
Instead of offering a variety of options, look at which CTA makes the most sense.
If you want your email campaign to grow, make sure to add a “join our mailing list” button, if you want more people to read your book add “get a copy for free”.
Most of the time, you can offer CTAs on navigation-specific pages.
Keep it specific and to the point.
If you want to look at more specific ways of improving your CTA, you can look at Wordstream’s blog on how to do just that here.
A picture is worth a thousand words and applies to your landing page too!
Most products need an explanation in one way or another. Need to highlight the benefits of using the product? Do it through imagery.
Referring back to the previous section, you want to keep your content short. But having to keep your copy short may result in a lack of understanding of the product.
So, show what you can’t say with your copy and headlines.
There is, however, a catch to using images — they must serve a purpose.
You want to keep in mind that the use of media should be to highlight the value of your product.
Another thing you also want to keep in mind is that stock images, low-quality videos, and photographs add no value to your landing page, they actually do the opposite.
You want to provide high-quality images and videos to your landing page to make the most out of multimedia.
If you are using multimedia, you want to update it and constantly A/B test it.
A test by HubSpot found that the wrong images can reduce conversion rates by up to 24% — definitely something you want to avoid!
What’s even more interesting is that the human brain processes images 60 000 times faster than text; with as much as 90% of the information transmitted to the brain being visual.
This means that the first thing your prospect sees on your landing page is the images and the colors you use to represent your brand.
If you can make your landing page as aesthetically pleasing as possible, you will be able to make the most of this psychoneurological effect!
When you use these three tips and the examples provided above, you won’t have to build your landing page from the ground up.
Model all the elements that work super well in other companies’ landing pages, and express it in your brand style.
Systematically test, tweak, alter, and analyze your content to remain relevant and ensure that the content you produce remains up to par with the trends.
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