Leadpages Review 2023: What’s Good and What Could be Better

Again — the same as any other landing page builder.

However, Leadpages is used by Amy Porterfield, an online marketing expert worth $13 million, as well as over 40,000 small businesses — so there must be something setting them apart.

Let’s find out.

Leadpages has 8 main features that we’ll explore below.

We’ll discuss the quality of these features and point out which ones aren’t included in the Standard plan ― (their most affordable plan).

While this list is exhaustive, most are just standard builder features.

Let’s look at the ones that stand out.

With 99.9% uptime (system reliability), Leadpages is making a massive claim for its system reliability.

The number is not evidenced — but if it’s true, it’s very impressive.

The issue of autosave vs. manual saving is contentious.

This is why systeme.io has chosen to use a manual save button — this gives users the flexibility to undo what’s been set and reminds them to save changes before exiting a page.

Their offering of unlimited traffic, leads, and publishing is generous ― and it’s exactly what you need if you’re trying to grow a business.

Digital file hosting and delivery mean you can sell digital files such as guides, ebooks, or videos.

So if you’re interested in selling digital products, Leadpages can host (store) your digital files, and deliver them when a sale is made.

Online sales and payments aren't included in the standard plan.

Leadpages sites promise an easy way to build a website with no high-tech skills or developers needed.

Unfortunately, easy-to-use builders sometimes mean limited customization because you use bits and pieces from pre-built code.

But if you haven’t got coding skills, Leadpages customization is enough for a simple site and it’s easy enough to use ― so it’s well-suited for beginners.

Using Leadpages sites also means consistency across your site, landing pages, pop-ups, and alert bars.

You might not get this if you combine a site you built on another software with Leadpages’ landing pages, pop-ups, and alert bars.

You may have noticed that there’s no blog feature listed here.

This is disappointing because blogs are fantastic for SEO — they generate traffic to your websites, and this can get you new customers.

They also help you gain authority in your field and allow you to build an audience.

If blogging is important to you, you can build your site on blog-specific software such as WordPress, and you can still use the rest of Leadpages’ features.

This of course creates the problem of using multiple tools which can be inconvenient (and costly!).

The clear campaign ROI creates detailed pictures so that you can assess your return on investment easily.

Real-time optimization tips and analytics are useful because you can keep up with what’s working and what needs to be improved to make your conversion strategies streamless.

A/B testing is a game-changing feature where you can test which version of a page gets you more conversions.

But Leadpages’ split testing only works if you use the standard editor and not the drag-and-drop one.

Unfortunately, A/B testing is not included in their Standard plan.

The workshops, knowledge base, and group coaching are available on all Leadpages pricing plans.

However, the rest aren’t.

Standard users only have access to email support, while chat support is only accessible for Pro users.

The knowledge base is categorized according to what users are looking for.

Once a category is selected, lists of blogs that relate to the query appear and users can choose which step-by-step, how-to article they’d like to read.

This is supposed to be like an owner’s manual, but it won’t make up for the lack of phone support on their plans.

The workshops and group coaching could provide invaluable knowledge and inspiration for new business owners, but is that enough?

The 40+ standard integrations, major email service integrations, and Zapier integration are available to all users.

Integrations connect your various apps and save you loads of time, so these are essential for the success of an online business.

Major email service integrations will help you connect with your leads and hopefully convert them into customers.

In theory, having over 40 integrations should be enough for a smaller business, and having Zapier integrated opens your business up to over 3,000 apps.

However, in a review, one Chief Operations Officer said she believes the integrations are lacking and that Leadpages is not powerful enough to exist without Zapier.

Leadpages allows you to publish flexibly to your own domain or the free domain they offer you ― this publishing is direct and unlimited.

You can connect existing domains to Leadpages and publish directly to them, or you can make use of a free Leadpages domain for the first year of your subscription.

The free domain, hosted by Hover, offers both free and paid-for domains.

So you can access a free domain or use the offer like a coupon towards a paid-for one ― you’ll have to pay the balance if it costs more than what your coupon is worth.

It may be a free domain, but depending on what you choose, this might not always be the case.

After the first year, the offer will expire, and you’ll pay the standard fee (and tax) for your chosen Hover domain.

Changing your domain after your “free” year runs out is an easy process, but it may badly affect your SEO performance, as well as your backlinks.

The number of domain connections varies depending on your price plan.

Typically, you’d pay for an SSL certificate above your chosen software, so their automatic SSL encryption is a welcomed feature.

Without SSL encryption, any information your users divulge ― on a form or in any other format ― can be intercepted and manipulated.

Similarly, GDPR refers to legislation on data protection and privacy in the European Union.

Failure to comply with GDPR will result in fines of between 10 and 20 million Euros.

And you don’t want those, so this is also a welcomed feature.

As an entrepreneur, you may think you’re going into business alone.

However, having an active community to learn from and be inspired by can transform the way you do business.

It’s also useful to have easy access to help, in case things get rocky.

The help center offers a search bar where you can search for the solutions to your problems.

The results it presents are various articles from their blog that may answer your question.

You also have the option to select a category from below the search bar and browse related articles.

If you can’t find what you’re looking for, the next step is to select “Email us”.

Here you can fill out a form to receive email support when a consultant becomes available.

The massive downfall here is that they only provide this kind of support on weekdays during Eastern Standard Time (EST) working hours.

They also say they’ll reply within 48 hours ― imagine the impact of your site being down for that long!

On top of that, different plans receive different types of support.

We’ll get into this when we discuss the plans and pricing below.

The support history subsection shows you a list of any previous support in case you need to revisit a previous query.

There’s also an FAQ section that isn’t attached to the help center (or even the community section) ― you’ll find this floating around under “Company”.

We tried to use the FAQ section while writing this review, and it’s so incredibly slow that it’s not even worth considering.

The Leadpages Facebook group has over 18,000 members!

It comes with strict guidelines to ensure that the group is a meaningful space where Leadpages' customers can share advice and ideas, ask questions, and show results they’re proud of.

The group is only open to Leadpages' customers and employees.

The Pro plan is the most popular plan.

Its support comes in a chat form, which is not nearly as good as phone support but so much better than email.

It offers online sales and payments, unlimited A/B split testing, email trigger links, and 10 opt-in text campaigns ― these are not offered on the Standard plan.

The Pro account allows users to have 3 sites.

The Standard plan is the cheapest and most basic plan that only gives users access to 1 site.

The Standard plan offers these features:

The real crisis here, as we’ve touched on already, is the email support which is beyond inefficient.

If the Standard plan is the only one you can afford, the lack of sufficient support is something you seriously need to consider.

It's important to note that month-to-month contracts don’t include the free custom domain.

If you’re feeling unsure about Leadpages, there’s a 14-day free trial that requires credit card details.

99.9% uptime and unlimited traffic, leads, and publishing make Leadpages seem generous and reliable.

And their provision of over 200 templates is ahead of their competitors.

Having access to Shutterstock will save your business money because you won’t have to produce your own images or pay for your own Shutterstock account.

The webinars, workshops, and group coaching show Leadpages’ dedication to educating their audience — even those who aren’t paying customers.

This adds to Leadpages' suitability for beginners.

Although the free Leadpages domain is only available for the first year of an annual subscription, it eliminates one start-up cost for new businesses.

Hopefully, by the end of that first year, you’ll be making money and can pay for your own domain.

Again, the lack of proper support for the cheaper plans is a massive issue, but so is their incredibly slow FAQ section.

If you’re a beginner, you may need help and the support offered is just not ideal.

Also, the fact that Leadpages’ email support is only available during US business hours is a huge problem for those trying to start a business outside of their 9-5.

The standard editor is significantly limited, so you won’t be able to make landing pages that match your current branding, nor can you use custom fonts.

The drag-and-drop editor changes the size of your elements depending on where you place them ― this is frustrating because you can’t resize them once they’re placed.

A lot of reviewers have complained about spacing issues such as limited control of the layout and difficulty centering things or choosing column sizes.

Moving onto templates, we’ve pointed out the unfortunate ratio of templates to users, but we haven’t told you that they hardly ever add new ones to the mix.

They used to offer a marketspace where users could purchase premium, third-party templates — but this has since been removed.

One user commented that Leadpages’ templates are a trade-off where you sacrifice flexibility for ease of use ― it shouldn’t have to be like this.

Now, it's time to look at systeme.io as an alternative to Leadpages.

We’ve reached the end of this comprehensive Leadpages review ― now it’s time for you to make a choice.

Leadpages has lots to offer, depending of course on which of their plans you can afford.

With 40,000 customers, it’s an industry giant, but is it the best?

Hopefully, this review has helped you answer that question for yourself.

It’s undeniable that there’s plenty systeme.io does better, from value for money to ease of use.

We can help you build a leak-proof sales funnel and increase your lead generation tenfold.

Well, what are you waiting for? Sign up for our Freemium plan today to start landing those leads — no credit card details are required.