An In-depth Instapage Pricing Review: Is This Platform Still Worth it?

According to their website, Instapage’s customer conversion rate sits at 16% — which is quite impressive.

But who are they?

Instapage is a landing page platform that focuses on boosting your ad conversions by automating and personalizing the post-click experience of your potential customers.

Their software caters to improving customer experience with fast page loading speeds, segmentation, and heatmaps, to name a few.

Instapage also offers two different pricing plans: the Building plan, which focuses on the initial stages of building and optimizing post-click experiences.

And the Converting plan, which offers more advanced (and customizable) features for businesses that are ready to take their advertising efforts to a new level.

Instapage also offers a 14-day free trial, but it requires your credit card details.

Let’s examine their plans up close.

Although Instapage has a lot of useful features to help you build and improve your landing pages, most of them sound very technical and difficult to understand.

Let’s delve deeper into Instapage’s features to help you get a better idea of what it all means.

As the name suggests, AdMap® is a map where you can visualize your ad campaigns, groups, and individual ads.

More than visualizing, AdMaps allow you to manage these ads, link each of them with the post-click landing page that’s more relevant to it, and monitor the ad-to-page relevancy over time.

You can do this by connecting the ad account you use to Instapage when you get started.

From then on, since the tool offers two-way synchronization, it makes sure that each update you make shows up both on Instapage and the ad platform.

If you already have ad campaigns, you can automatically import them.

You can also sync your current ad account with Instapage to see your campaigns, ad groups, and ads, along with each ad or ad group's corresponding post-click page experience.

With AdMap®, you can track your Postclick Score®, which is the ratio of ads to personalized experiences.

The ultimate goal is for you to get a 1:1 ad-to-page personalization score/ratio, meaning that each visitor that clicks on your ad has a relevant, customized post-click experience.

Based on this data, you can make new ad-to-page connections and even create brand new personalized pages from within the map.

In short, AdMap® will help you understand which campaigns need to be connected to relevant landing pages and how you can increase your advertising ROI.

When it comes to creating multiple landing pages, Instapage offers a no-experience-needed drag-and-drop builder that gets the job done in a matter of minutes.

By using Instablocks®, you’ll be able to choose from a series of pre-designed blocks of content — from page elements including headers, footers, testimonials, and more — or build your own blocks.

The advanced landing page builder also includes different landing page widgets such as multimedia (videos, slideshows, podcasts, etc.), countdown timers, and chat plugins.

You can also save your customized blocks with Javascript, HTML/CSS, or third-party scripts and then reuse them in future pages.

If you opt for the Converting plan, you’ll also have access to the Global Blocks, which automatically updates all duplicate blocks to the one you're currently changing on your post-click landing pages.

Instapage offers over 500 landing page templates, organized by categories that refer to the goal you want to achieve with the page — trial signup, demo request, webinar registration, and app download, to name a few.

The post-click landing pages you build with Instapage will be mobile-friendly and fast-loading, as the tool includes built-in AMP support and uses Thor Render Engine technology.

This is important because page speed has become such a critical factor in digital marketing that having your landing page load one second too slow can reduce your conversion rate by roughly 7%!

Remember when we mentioned the 1:1 ad-to-page personalization?

Well, this is where you create and deliver the experiences that will help you achieve that perfect ratio.

Instapage’s personalization solution refers to the features that allow you to generate certain post-click experiences for certain audiences.

These features use UTM parameters and can match your page’s copy to visitor-level data (such as keywords, firmographics, and demographics).

UTM parameters are not affected by changes to third-party cookies or the Facebook pixel. And they work with Google Analytics.

You’ll be able to send your targeted ads to an experience that aligns with the message of your ad, and by doing so, you’ll keep your visitors happy and interested.

Plus, you’ll get to deliver the right message in a dynamic way and in real-time to the right target audience.

Another bonus is that you don’t have a limit on the number of experiences that you can create per landing page.

You can also test these various experiences to find those that give you the best optimization for your landing pages.

In the end, the personalization that Instapage supports should result in a higher ROI, since you know you’ll be delivering a relevant message to each visitor.

By looking at these three heatmap metrics, you’ll know exactly which parts of your landing page attract and retain the users’ attention and which seem to go unnoticed.

These heatmaps also advise you on exactly what you should A/B test in your landing page design (e.g. the page’s layout, copywriting, or visuals).

This means that before you change anything about the landing page, you’ll have access to the insights of your audience.

Furthermore, you’ll have access to comprehensive analytics dashboards, which include performance data about each landing page, experience, and variation.

This includes the number of visitors, the conversion rate, and the costs per visitor and per lead.

Instapage’s collaboration solution exists to streamline your team’s workflow, by making the process of page review, approval, and launch easier and faster.

Through this solution, you can gather all the relevant feedback in one place so that the whole team is on the same page and everyone knows which updates need to be done.

Plus, this solution supports real-time visual collaboration, which means that everyone will always be working on the latest version of the project and they can see feedback made on-page.

Once the page is ready, you can then share it with your clients in the safest way, as Instapage makes sure only authorized users have access to it.

Systeme.io is an all-in-one SaaS marketing platform with all the features you need to build and grow your online business from the foundation stage.

Systeme.io offers a Free plan and 3 paid plans that scale as your business grows.

Our Free plan is free forever, requires no card details to get started, is available for up to 2,000 contacts, and includes:

ClickFunnels and Instapage offer a lot of the same features.

However, the main difference between the two is that ClickFunnels doesn’t focus solely on landing pages, but instead allows you to create websites and sales funnels, from beginning to end.

In terms of pricing, ClickFunnels has 3 membership options: the Basic plan for $97/month and their Platinum plan for $297/month.

Their Basic plan includes:

Like Instapage, Leadpages offers drag-and-drop landing page builders that are also optimized for mobile view, a hefty number of page templates (200+), and plenty of integrations.

Unlike Instapage, Leadpages also offers a code-free website builder.

Their 14-day free trial gives you access to all of their features, and if 14 days aren’t enough for you, you can pay $1 to extend this to 60 days.

Leadpages offers 3 plans to choose from. These can be billed monthly or yearly for a 25% discount:

Some of the most frequently asked questions about Instapage’s plans and pricing are: