Design is one of the most important aspects of any newsletter campaign. If your audience doesn’t like the design, they won’t read it or click through to your landing page.

The first thing to consider is ensuring that all content is unique to the email. You shouldn’t copy content from a blog post or have them as a link-heavy medium.

You should also ensure that all content is aligned with your brand. This way, your audience can automatically recognize your brand without having to check who sent the email.

Ensure all content is of the best quality. This includes proofreading your written content and ensuring that your images are of a high standard.

The subject line is the first thing your audience will see when they receive your email. It can make a big difference to a campaign's success.

All email subject lines should be personalized. You can include the lead’s name within the email or the name of a product that they’ve recently purchased.

For example, ‘Hey [name], are you loving your new [product]?’.

Keep subject lines as short as possible, but don’t reduce the length at the expense of being descriptive. Tell the audience exactly what they can expect within your email.

If you’re stuck on the length, then you should ensure no subject line should be longer than 60 characters or 9 words.

If you’re considering using emojis, use them to supplement your subject lines, not replace words.

However, you shouldn’t use more than one on any subject line.

Based on research, the best length for an email newsletter is about 20 lines.

Emails that are roughly 20 lines of content will have twice the click-through rate than those with 10 lines of text.

Plus, they’ll also have 60% higher click-through rates than emails with 35 or more lines of text.

Each paragraph should be between 2-3 sentences. These are far easier to read on a screen, such as on a mobile device.

All emails must be made mobile-friendly. This is because more than half of all emails are now opened on mobile devices.

Most email marketing software companies provide templates that are optimized for viewing on mobile devices. Therefore, if you use a tested template, which is highly recommended, then you should be good.

Here are some of the ways that you can improve the mobile friendliness of your content:

The call-to-action (CTA) is the most important part of any email marketing campaign. It is how you’re going to earn more money or get leads. However, it is often poorly presented.

The truth is that the CTA on your emails should be the same as it is on other mediums.

To start, you want to include a verb that will command the reader to do something. Examples might include: buy, shop, order, subscribe, download, find out how, etc.

You should also invoke an emotional response from the audience, such as exciting them. One small trick here is to use an exclamation mark on the call-to-action.

Finally, you should always ensure that your CTA provides a reason why the audience should take action. This could be in the form of a unique selling point that encourages a fear of missing out (FOMO).

Newsletters are often the forgotten element of any marketing campaign. So much is made of social media and direct marketing that many brands neglect their email marketing.

Yet, email newsletters are a great way for you to build a more profitable business.

Let’s dive into how email marketing and email newsletters can benefit your business:

Newsletters are a great way for you to reach your audience regularly. Most people who visit your website and then leave will forget about your brand.

Subscribing them to your mailing list allows you to keep your business in the mind of the audience.

It’s important to send content at least once a week — 61% of customers want to receive content from the brands that they like at this ratio.

But don’t be tempted to send more than 2 a week, as this can reduce the impact of your campaigns.

Emails can be shared through social media links and with forwarding features. This increases the size of the audience you can reach and introduces your brand to potential new customers.

Emails are a great way to build brand authority with your audience and help you get more credibility.

Trust is a major factor when it comes to abandoned carts and orders on websites. But, if you can build trust through email, you can reduce the number of abandoned orders.

Building trust with emails is simple. All you need to do is continually show why you’re an expert in your niche and how others have trusted you.

You can showcase new articles on your blog, share recent reviews, and use emails to build a personal rapport with readers.

Email is one of the best ways to convert and drive sales digitally.

It has one of the highest ROI rates for digital marketing avenues. Therefore, you can improve profitability while at the same time cutting costs.

While you can expect to make a return of $36 or more with email marketing, PPC advertising only has an expected return of $2 for every $1 spent.

There are numerous ways that your brand can create revenue streams from your email marketing.

For instance, you can use newsletters to showcase future product releases and offer customers a chance to preorder products.

Preorders can be a great revenue stream, with one game publisher covering their entire 10 years of development costs with preorders alone.

Promoting discount days, special offers, and new releases through email is another option. Sometimes this is one of the best ways to convert a subscriber into a customer.

Email marketing is also one of the best ways to cut business costs.

For instance, you can reduce your PPC marketing budget and increase your brand’s budget for email marketing. This should get you higher returns at a lower overhead cost.

You can also reduce costs by using fewer physical mail campaigns. The response rate for flyers is usually 1% to 5%. Email marketing response rates are often higher than this and cost a lot less.

With systeme.io, you’ll get access to space for 2,000 contacts and unlimited emails, free! That’s a great way to reduce costs.

Email marketing is also much better at measuring the success of your marketing efforts.

There are 3 main metrics that you want to measure:

These are hard to measure with other marketing options.

For instance, measuring your conversions from social media can be harder. It’s also harder to measure the response rate of physical marketing like leaflets and billboards.

With email marketing, vital statistics can be measured easily. You can then adjust your campaigns and test new options to see improvements.

You can change subject lines and content within standardized emails like welcome emails and see if that improves returns.

This way you can constantly find ways to grow your brand’s success with email marketing and newsletters.

Here are some of the best newsletter examples that have been sent by successful companies.

We’ve showcased the techniques these email marketers have used so that you can emulate them.

Email is one of the top ways that you can engage and sell to your audience. However, it isn’t as simple as just sending an email.

You need to build a strong template and design to get the most out of your email content. Use the examples above to help you build your next newsletter.

And why not try our Free plan today to see how you can improve your email marketing ROI.