6 Free Email Marketing Templates To Boost Sales and Engagement

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Ever wondered if there’s an easy way to boost your sales, engagement, and customer feedback?

What if we told you that you can skip the excessive marketing strategies, without breaking the bank?

The answer? Email marketing.

Email marketing has been part of the online business world longer than any other strategy and for good reason.

So, let’s get your mailing campaign up and running, shall we?

1. Why email marketing is still important

Email marketing is one of the most effective ways to message your leads and customers. In fact, email marketing generates about $42 for every $1 spent.

That means that you get a return on investment (ROI) of around 4,200% — pretty good, right?

Alongside a great ROI, you have over 4 billion people (yes, nearly half the world population!) you could be selling your brand to.

The latest usage report indicates an excess of 4.1 billion people use email.

That’s quite the number of people you could be selling your brand to.

Although email marketing isn’t the most exciting method of driving traffic to your business, you can’t deny that it’s a killer method!

The same usage report indicated that 95% of consumers check their mail daily and 60% of consumers report purchasing after receiving a promotional email.

Other than acting as an easy promotional platform, using email marketing can also give you a direct channel to communicate with your customers and leads.

Using personalized email marketing can create a connection with your customer on a level that other content simply can’t.

This is the last fact we’ll throw at you, but this one is a biggie: Nearly 1 in every 5 email campaigns aren’t optimized for mobile devices.

So, let’s fix that problem by looking at email copy that can help you rise to the top of the search engines by optimizing your email marketing template.

2. The 6 email marketing templates you need

2.1. The Welcome Campaign

The welcoming campaign is crucial if you want to make a lasting impression on your new lead.

Welcoming emails have the highest open rates of all emails with 50%, on average.

There are two opportunities where you can send a welcome email:

If you’re using a double opt-in system, send a welcoming email when a lead confirms their email address
If you’re not using a double opt-in system, send a welcoming email when a lead signs up for your list

Below is a template of what you can include in your welcoming campaign:

Hello [name],

Thank you for signing up. We are so happy you decided to be a part of the [business name] family!

Over the next few weeks, we’ll be sending you emails that will help you to [insert a problem that the lead can overcome].

With that, here is the [lead magnet] as promised.

If you find yourself questioning anything or want to give feedback, don’t hesitate to send an email. We’d love to hear from you.

You can also join our [social media platform, like Facebook] group where you can find other people who are just as excited as you are to [insert the solution to the expected outcome].

We look forward to having you as a part of our community and learning with you.

Yours truly,

[Name]

As you can see in this example, you want to keep it light, link to your social media platforms, and make the lead feel welcome.

2.2. The Pain Point

People are always looking for a solution to their problems and needs.

If you can give your leads something that’ll educate them and help them to solve their problem, then you can generate some really impactful sales.

Here’s an example of an email template you can use to help people solve their problems:

Hey [name],

A few years ago I found myself in a situation similar to where you find yourself now. I was [negative emotions you were experiencing].

To be frank with you, it felt like I would never escape the problem. It’s dramatic, but I would be thinking about [the problem you were facing] constantly.

I was literally losing sleep over [insert your problem]!

Then one day while I was [insert situation], it hit me.

[Insert solution to the problem].

I was putting hours of work into this. It wasn’t always easy, and at times many forces were working against me.

[Insert list of problems you were facing].

Now, I find myself in a situation where I made it to the other side, without a scratch.

That’s why I am sending you this email today. I know what you’re going through, and it’s not fun. Fortunately, I’ve been through it and am here to help you.

So, go ahead, grab a piece of paper, and let’s get your goals down on paper:

Today’s date

What is the biggest challenge you’re facing in [insert your niche here]?

The three fears you have about what will happen if you don’t reach your goal.

Where do you want to be 5 years from now?

Writing this down may feel silly, but it takes less than 5 minutes and helps you to see where you want to be and what you want to avoid.

Once you have the list written down, put it somewhere you can see it for the foreseeable future. Someplace like your fridge, office desk, or even your bathroom mirror.

Tomorrow, I’ll send you an email where I discuss the solution, but I want you to have your list ready, that we can work through it together!

Can’t wait to get started with you!

Yours truly,

[Name]

Key summary of the pain point email: Mention the problem, give a story of how you overcame it, and sell your product as something that can help solve the problem.

2.3. The Soft-Sell

The soft-sell is designed to avoid customers leaving your database prematurely or angering them with pushy sales techniques.

Instead, the soft-sell allows you to approach them with a low-pressure, persuasive, and subtility that the hard-sell simply doesn’t offer.

Because the technique is so soft, it may not result in a sale the first time you present it, but it can encourage repeat sales down the line.

Here’s a soft-sell template you can use:

Hello [name],

As the owner of [your business name], I pride myself on having a business with employees that reach out to people in the industry who can provide us with knowledge and feedback regarding our services.

We mainly sell [product/service A], [product/service B], [product/service C].

In your opinion, would you require any of these services/products? Is there anything you think needs improving the likelihood of you buying from [your business]?

If you have some free time, we’d love to hear your thoughts and opinions. Thank you for your time in advance!

Kind regards,

[Name]

When you speak with someone naturally, you wouldn’t immediately try to sell your product.

Even if you were to, you’d probably misrepresent yourself and your company.

Instead, introduce yourself, your company, and give a soft pitch about what you’re about.

Stick to the content that makes you seem interested in your lead’s opinion while informing them at the same time.

2.4. The Content Nurturer

Nurturing leads with information in email sequences is one of the best moves to make in your sales funnel.

It allows your users to remain engaged and to feel like you’re interested in keeping them around.

Why is this beneficial?

Well, you essentially get to keep them updated about your products and services while leaving them with some additional information to remember you by.

Here’s an example of a template you can use to nurture leads with content:

Hey [name]!

Earlier today, I rediscovered a blog post I had written about a year ago, and it made me realize how much has changed since then.

I know you’ll love what this blog post was about. It’s a [describe the content of the blog post].

What I specifically remember about this post is that I hadn’t had that many people to help me. I mainly wrote it for myself as a guide of some sort. Now, I find my email inbox flooded with people who comment how useful they found the information.

Well, the crux of this email is essentially me thinking about how you would benefit from this blog post, so I thought I’d share it with you.

Alright, time for me to get working again. Thank you for taking some time out of your day to read this. I hope the information is helpful!

Sincerely,

[Name]

Most nurturing campaigns are made up of a series of emails sent over a few weeks.

They contain information, CTAs, and help you turn leads into customers.

Nurture campaigns are also important because they:

Generate 50% more sales at a 33% lower cost per lead
Target users with very tailored content, and yield 72% higher conversion rates
Provide you with leads that spend 23% less time in your sales cycle

Remember to use all your best lead nurturing practices to get those leads converted into customers!

2.5. The Hard-Sell

Hard-selling products can be risky, especially if you intend on keeping the customer once they’ve bought from you.

While the hard-selling technique does provide you with an immediate reward, it can also deter potential leads from buying from you at all.

You should consider using the hard-sell if you’re certain that your prospect requires an immediate solution.

This can be for something like replacing a product.

Letting the customer know of an expiring promotion can also facilitate urgency to make a hard sell.

Below is an example of a hard-sell template that you can use if you see it fit:

Hello [name],

I wanted to follow up with you and let you know that the [promotion you have running] is expiring in the [insert time].

This isn’t a trap or gimmick, it’s just the end of a seasonal promotion we have running.

[You can end the mail here or continue by adding the following section]

I also wanted to quickly tell you about [insert name of a successful customer].

[Insert a small case study of the customer where you talk about their problem, and how your product was their saving grace.]

And here’s the funny part: [insert name of aforementioned customer] also had their reservations about the product.

New is scary. I get that.

Do you want my honest opinion?

You might not even need [insert product] at all!

With all the content saturating the internet, you could probably figure out the answer to the problem you’re facing all by yourself.

That is essentially what I did! It just took me [insert a time here] to do, and it had a ton of hidden costs involved.

While I would love to fix your problem in a fraction of the time with a smaller overall cost, I understand that some people like to DIY their solutions.

All I’m saying is that [insert your solution] worked for me, [insert name of customer], and hundreds of others! If you don’t believe me, have a look here [link to your testimonial page].

If you decide to use my product, then you have [insert promotional time offer] before it expires. Tomorrow it will be back at its full retail price but still worth every penny!

If you’re interested, you can head over to [insert URL] and get started today.

As always, if you have any questions, concerns, or queries, don’t hesitate to write back. We would love to hear from you!

Sincerely,

[Name]

This is probably one of the longer templates we have to offer, but it sure does get the job done if you use it correctly!

Remember to keep it friendly, engage with your subscribers, and always give them the option to say no.

2.6. The Feedback

The final template we have lined up is the Feedback Request email.

This email is super important to send for the following reasons:

It’ll help you understand any problems your customers face when using your product/service
It allows you to discover new marketing opportunities
It can be beneficial if you’re looking for ways that you can improve your product/service
It contributes to building customer loyalty

Here’s an example of an email you can send to enquire about your services/product:

Hey [name]!

We want your feedback about everything! As a business that values its customer relationships, we’re always looking for valuable insights.

Your feedback helps us to improve our platform.

To help us make [business name] the best it can be, we want your feedback. It will only take a few minutes to fill out the survey linked below, and we would greatly appreciate it!

[Add an incentive to click, like a promotion, special deal, or giveaway if you’re able to]

[Link to your survey]

Thank you so much for your input, and we look forward to hearing from you!

Kind regards,

[Name]

There are a variety of feedback emails you can send, and this is just one of them.

Hopefully, this gives you an idea of what template you can set up according to your business model and the feedback you value.

3. Easy and accessible email marketing software

3.1. Systeme.io

systeme.io’s logo

Best Overall

Systeme.io is an all-in-one business solution that’s aimed at giving you everything you need to start running your online business in a matter of seconds.

With many great features on offer like CRM, blogging tools, webinar hosting, sales funnels, and more, it’s hard to believe that even email marketing comes free.

Systeme.io offers:

Time-saving automation features
Impressive website hosting tools
24/7 customer support
A free plan that can get you running your business in no time

Join thousands of happy customers who love everything about our software!

What’s even better is that you don’t have to take their word for it, you can use it for free and find out for yourself.

3.2. Campaigner

Campaigner’s home page

Best for: Experienced marketers

If you’re looking for an email marketing solution that offers competitive prices, a wide range of automation features, and third-party integrations, then look no further than Campaigner.

This software stands out in the market due to its refined and intuitive interface.

It also includes a wide range of templates to build your email campaign off of.

Campaigner offers:

24/7 live chat support
Productivity focused UI
A wide range of templates
Comprehensive onboarding and online resources

While this solution may be attractive to small and mid-sized businesses, we don’t recommend it unless you have some serious marketing skills and don’t intend on migrating from another email marketing solution.

3.3. HubSpot

HubSpot’s home page

Best for: Scalable marketing plans

HubSpot offers a comprehensive cloud-based digital marketing service that delivers integrated CRM features, email marketing, and campaign automation.

Because of its wide range of features, it meets the needs of large and small businesses alike.

HubSpot offers:

CRM integrations
Social media management
Marketing automation features
Integration with other HubSpot solutions

The downside? The price tag and steep learning curve may drive smaller businesses and inexperienced marketers away.

3.4. Mailchimp

Mailchimp’s logo

Best for: Marketing with ecommerce

The mailing monkey we all love.

Mailchimp is probably one of the most well-known email marketing software services out there.

While the company is successful as is, they now offer ecommerce, automation, web-hosting, and even some CRM features.

The software is easy to use, familiar to many, and stellar in the marketing world.

Mailchimp offers:

A full marketing hub
A free pricing option
Website and ecommerce plans that bring in revenue-sharing options
Turnkey ecommerce for merchants

What they boast in features, they don’t make up for in their lackluster email templates or campaign tracking features.

3.5. Sendinblue

Sendinblue’s logo

Best for: Small business marketing automation

Sendinblue is an email marketing tool that targets small to mid-size businesses as its main customer.

Their software includes many functions and acts as a digital marketing hub.

Some of the software features include its automation features, CRM tools, and a professional template creation service.

The price tag isn’t too bad either.

Sendinblue offers:

Transactional email and SMS features
Basic CRM tools
Automation and integration
Template building options

The only thing we don’t like is the tedious initial account set-up, the convoluted data imports, and the fact that you have to pay separate fees for advanced template creation.

4. The top 3 email marketing tips to remember

Source: LoneFirCreative.com

We found some really helpful tips from SEO genius, Brian Dean, to improve your email marketing.

He suggests that you:

1. Send “branded newsletters”

Most business newsletters aren’t branded. They’re essentially some random guy’s newsletter.

This is a HUGE mistake.

Instead, give your newsletter a brand like “Morning Brew”, “Sue’s Sunday Reads”, “The Johnny Times”, etc.

This will help you to become memorable among your readers, which will push people to open more of your emails.

Alongside that, you want to create a cohesive brand image by:

Keeping your voice consistent in your emails and your onsite content
Making sure your emails and your website have the same color scheme
Using custom design elements and colors that match your logo
Making sure your themes match both your email and website
Choosing complimentary fonts that are consistent with your website

2. Use sections

Sectioning your emails is key.

Some of the most popular newsletters out there break their content up into discrete and distinct sections.

Those sections remain a constant each week.

For example, you can have sections for “What’s New?”, “Customer of the Week”, and “Promo of the Day”.

Get creative with this!

3. Use short subject lines

Short subject lines result in more people opening your emails.

Brian found that his open rate went from 30% to over 45% when he shortened his subject lines.

He suggests that email subject lines don’t exceed 16 characters.

5. Conclusion

There’s no “correct” way to send an email, but there are steps you can follow to improve your open and response rates.

If you have an audience and something valuable to share, then all you need is a simple email marketing tool.

A tool that’ll help you to reach your audience to engage, educate, nurture, and convert them.

Try systeme.io, and create your first email campaign in a jiffy!

No hassle. No strings attached. A forever free subscription with transparent and flexible paid plans.

Sign-up today, and start sending amazing emails!