How to Grow Your Real Estate Business With Effective Email Marketing

With over 2 million real estate agents in the U.S., you can’t afford to be left behind in your email marketing strategy.

More importantly, email marketing for real estate enables you to build and nurture relationships with homeowners.

Here are other reasons why email marketing is essential in the real estate industry:

Now that you understand the importance of email marketing for your business, let’s look at distinct ways you can grow your list.

Before you launch a real estate email marketing campaign, you first need a list and a reliable email service provider (ESP).

Your list should only include contacts of those genuinely interested in what you have to offer, i.e. qualified leads.

You may even get into hot soup with your ESP if you use farmed/bought emails.

The right emailing software is just as important as building a list of qualified prospects.

Real estate agents need to choose the right email service provider to help them effectively launch and scale their real estate business online.

Systeme.io is a good example of an emailing tool that you can use to launch your first email campaign.

You may have heard of other email marketing platforms like GetResponse, ActiveCampaign, and Sendinblue.

The below table will give you an idea of how much each email marketing platform will set you back on a monthly basis:

Ever heard of real estate landing pages? To effectively build your list, you need well-designed, high-converting landing pages on your site.

Additionally, you should design more than one landing page for your real estate business. Why?

Multiple landing pages will cater to your prospects' different interests or housing needs —businesses with more than 15 landing pages generate 55% more leads than those with less than 10 landing pages.

On each landing page, include the following:

Once you’ve created and optimized your landing pages, viewers are less likely to bounce off as soon as they land on your site.

Also, ensure the pop-up forms on your landing pages are mobile-optimized to capture leads and enhance user experience (UX).

Here’s a great example of a signup form:

A/B testing can be useful in your real estate email marketing campaigns because it can increase your open and click-through rates when done right.

For example, research shows that simple subject lines get more responses (541% more) than those that are creative.

Email A/B testing involves creating 2 emails that are exactly alike except for one difference.

Doing this will help you ascertain which of the 2 versions drives more engagement with your subscribers to yield optimal results.

Other than your subject line, you can test:

Keep testing different elements of your emails to increase the efficacy of your real estate email campaigns.

As of 2022, 58.4% of the global population is on social media. Real estate professionals can benefit from social media in more ways than one.

To start, you can invest in social media ads, like Facebook Ads, to launch targeted marketing campaigns to grow your list.

Additionally, you can run social media contests where people enter their email address to participate.

Another great option is to create a social media strategy where you can post a mix of educational and sales content to enhance awareness of your real estate business.

Identify where your target market spends most of their time.

If you target millennials and they’re primarily on Facebook, focus your marketing efforts on this platform.

Include your website URL in your bio(s) so that people interested can click through to your landing page for further information.

Having a blog on your site can not only help you gain new leads but it will also be beneficial to your existing subscribers.

Schedule blog posts the same way you would schedule emails, to keep readers engaged with your content and coming back for more.

Here’s a strategy to help you gain leads through blogging:

Besides using blogging, social media, landing pages and more to build your list, you can also:

Now that you’re aware of the steps to build your email list, here’s how you can launch your real estate marketing campaign.

Segmentation is crucial to your real estate marketing as it helps you organize your list to send out personalized emails.

You can group your leads based on:

Your email marketing tool will do all the heavy lifting and segment your list based on these categories.

If you have CRM software, it can also help you with segmentation since it collects and stores information about your customer base.

You can also include quizzes and surveys in your emails to help segment your leads and drive engagement.

Here are some examples of the different types of content your subscribers will be interested in:

If a subscriber clicks on a link to find out about new listings in their local area, you can tag them and automatically send them emails about local housing prices or mortgage assistance.

As long as you send out the right content to the right person, your email marketing efforts are sure to pay off with better open and click-through rates.

What is the best time to send emails to your real estate list?

The most logical answer to this question would be to send them out when people are most active online.

Or, if you can figure out what email frequency works best with your subscribers, you may get an idea of the best time to send them emails.

Since your email list consists of diverse people, knowing the exact times they’re most active can be an uphill task.

That said, there are varying methods you can employ to determine the best times to engage with your subscribers.

Here’s what you can do:

Again, since subscribers are different, these tactics may not always work.

On the whole, take the time to get to know your leads and keep analyzing your metrics.

Soon enough, you’ll learn the best times to send emails to your prospects.

Once you’ve created specific segments of your subscribers, it’s easy to set up automated email sequences for your email nurture campaign.

Automated email sequences or drip emails can be based on triggers.

Here are examples of how such triggers work:

Besides trigger-based emails, automated emails can also be time-based.

Let's use our earlier example of a subscriber receiving a welcome email.

With time-based email automation, you can delay this email:

This not only works for welcome emails but also for follow-up emails, referral emails, and more.

However, when it comes to welcome emails, it’s best to send this email immediately after a lead signs up to your list.

Such email sequences eliminate the need for you to send out real estate emails manually, saving time, and can be easily set up using your service provider.

There are different types of emails you can send to subscribers depending on their position on the customer’s journey, among other factors.

For example, a prospect who’s interested in buying property should receive emails about:

Such targeted emails drive engagement and prevent your emails from ending up in the spam folder.

Starting with welcome emails, let’s find out what the different types of email mean for your real estate business and your overall marketing campaigns:

Create welcome email sequences and send out 4-6 emails to establish trust with new leads.

Each email should be designed to move prospects to the next step of their journey.

There are many other types of emails you can send to subscribers apart from the ones discussed above. Such emails include:

Why not use real estate email templates to streamline your real estate emails?

Real estate email marketing templates can help you save time and keep you on schedule with your email marketing campaigns.

These email templates can be personalized and work with any type of real estate email, such as:

Depending on the email template, the subject lines, CTAs and email copy will vary.

You can also tweak or modify your email templates to align with your real estate business model.

Below are 2 examples of real estate email templates you can draw inspiration from:

Here’s the second example of a real estate email template:

Now that you know how to build your list and launch your campaigns, let’s look at what makes systeme.io the best emailing tool for your business.

And more.

Each plan scales with your business and provides more features as you upgrade.

If you want to take your real estate agency to the next level, you need to invest time and effort into real estate email marketing.

Ensure you set up your real estate strategy the right way by first building a list, choosing the right tool, and sending relevant and valuable emails to your contacts.

Let systeme.io help you build the perfect email campaigns and watch those real estate deals stream in.

Get started with our Free plan today!